Customers

Convenience:
Eectiveness of a Good Website

Recommenda*on to Oramen

By Rene A. Arias
Informa*on Consultant

Problem
Oramen lacks an eec*ve

method of conveying
informa*on

Oramen only has a

Facebook page that

provides the bare minimal
informa*on to its
customers

Needs informa*on about

inaccessibility and an
easier method of nding
informa*on

Purpose
To innovate the previous

method or create a new one

en*rely

The new method should be

more eec*ve in easily

conveying vital informa*on to
customers

Research Plan
The research to aEain possible solu*ons are based on
a four-step process:
Step 1: Create condi*ons for evalua*ng
Step 2: Gather informa*on about accessible informa*on
Step 3: Create a survey about how people search for

informa*on about a restaurant

Step 4: Talk to a local restaurant about their method of
conveying informa*on

Results of Research
The results of the research was insightful
Step 1: created a criteria with Charles Jackson from Demand Media for

evaluating possible solutions

Cost-effectiveness
Effectiveness in conveying Information
Professional Influence
Step 2: searched through various websites and found Simply Design
Learned more about conveying information:
Information should be accessible at all time
Facebook page format is difficult to find what a person wants
People initially search website for Restaurants most of the time

Continuation of Result
How People Get Informa6on about a Restaurant,
Response From 40 UNM Students
30

Number of Students for an Op6on

25

Step 3: Created a survey and

hand it out to over 40 UNM
Students
Results:
Students tend to check

20
Check the website
15

restaurants website for

gathering informa*on
Websites are helpful
Overall, the current
method of Oramen is
not the most eec*ve

Call the restaurant

Check Facebook Page
Email the business

10

Continuation of Results
Step 4: interview with a worker from Fron*er about the eec*veness

of having a Facebook page and website.

Results:

Facebook is good for people who already know about the

restaurant

Facebook page cant give too much informa*on

Website serves as a balance and could provide a lot of

informa*on
A website is a lot easier for newcomers who want to nd specic
informa*on

Possible Solutions
AWer the research plan and its results, I came up with two

solu*ons:

Make a website
Update the Facebook page

Analysis of Solutions
Op6on 1- Improve on the Facebook Page
Cost-eec*veness- upda*ng informa*on is free and to get
exposure will cost a total of $560 per month or $6720 per
year
Eec*veness in conveying informa*on- able to add any

amount of informa*on in the descrip*on sec*on

Professional inuence- the Facebook page will be more
directed toward the younger audience and will have a minor
professional inuence

Continuation of Analysis
Op*on 2- Create a Brand New Website
Cost-eec*veness- From Simply Design, a website will cost $8,660 for
the rst year and $3,000 for the years aWer.
Eec*veness in Conveying informa*on- a website can put a lot of
informa*on in an organized manner by using tabs and redirects.
Professional Inuence- a website will improve the reliability and image
of the restaurant to the public depending on how you design it

Recommendation
Overall, the best op*on is to create a website
Crea*ng a Website is Actually Less Expensive Than the Facebook

Op*on
A Website Can Provide Informa*on BeEer
Having a Website Can Contribute to Greater Success

Thank You
Phone number: 123-533-6545
Email: renearias9292@gmail.com.

Reference
Jackson, Charles. Personal interview. 20 Nov.2015.
Jackson, Charles. Importance of Having a Website. Hearst

Newspapers. n.d. Web. 18 November 2015.

McGee, MaE. For Restaurant Owners, There May Be Nothing

More Important than Local Search. 2013. Web. 19 Nov. 2015.

Villegas, Pete. Personal interview. 18 Nov. 2015.

Mady, Madison. Personal interview. 20 Nov.2015.