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Comparative Analysis of 2

Businesses of Similar industry in


Different Geographical Locations
ENGLISH 2 (ELG 30605)
LECTURER: CASSANDRA WIJESURIA

Group Members
Seow Koji Takehira
Fong Kah Yan
Muhammad Nazmi Bin
Kamarulzaman
Sirajeddin A Suliman Saleh
Quah Keng Yew
Mohamed Haroon Faleel

Content
What is Hainan?
Biography of Business
Comparitive Analysis
Recommendations
Conclusion of Analysis

What is Hainan?

The History of Hainan


Hainanese community
5th largest Chinese subgroup
Kheng Chew Nang - People of Kheng Chew
Late Emigration
late opening of Hainan Island to foreign trade
seafaring activities
conservativeness of the average Hainanese towards
emigrating

Trades
Find employment in less lucrative trades
lacked business contacts
difficulty in communicating
lacked the relevant skills for any trade or profession
carving a niche for themselves in the service sector
involved in the kopitiam or "coffee shop" business as stall
holders or assistants
credited with introducing the kopitiam culture

Practices
Reunion Dinner
Steamed Chicken /Mutton Soup ~ Fortune
Chives Fried with Glass Noodles ~
Prosperity for a long time"
Dried Cuttlefish ~ Excess
Combine the 3 dishes :
Excess of Prosperity Over a Long Period of Time
Hainanese chicken rice balls ~ Reunion of Family Members

Hainanese Cuisine
The food is lighter, less oily, and more mildly seasoned
The 4 Characteristics of Hainanese Cuisine :
1st Fresh;
2nd Natural;
3rd Unusual;
4th Abundant
Hainanese adapted and combined them into a dish that boasts
4 flavours Sour, Sweet, Bitter and Spicy

The 4 most famous dishes


of Hainanese Cuisine

Wenchang Chicken

Jiaji Duck

Hele Crab

Dongshan Mutton

Biography
of
Business

Hainanese Delight
Penang

HAINANESE DELIGHTS
RESTAURANT

Hainanese delights is located in 1926,


heritage hotel, Jalan Burma,
Georgetown, PENANG.

Managed by MR. CHARLES WONG, 60


years old. And his previous job was
working as a district sales manager of
the Cathay Pacific Airways.

the restaurant was managed by a


different owner under a different name.

He take over this business in 2009 and


he invest MYR 200.000, for this
restaurant. therefore it does not have
any branches at the current moment.

It is quite a small business that it has


15 employees.

HAINANESE DELIGHTS
RESTAURANT
Re-establish the restaurant under a new name
Inspiration :Hainanese Cuisine Tradition.
Many of the food follow recipes taken from his
father.

HAINANESE DELIGHTS
RESTAURANT
The restaurant has receive favorable reviews and an excellent ratings
of 4 stars on https://www.tripadvisor.com.my/ .

Advertising Method: using their own website, Facebook


This website looks very promising due to its minimalistic design and amount
of detail and images provided.

Yut Kee Restaurant


Kuala Lumpur

Yut Kee,KL
Yut Kee is a Hainanese Kopitiam.
It business started since 1928.
It located in Jalan Dang Wangi.
1, Jalan Kamunting, Chow Kit, 50300
Kuala Lumpur, Wilayah Persekutuan Kuala
Lumpur, Malaysia
Contact no: +60 3-2698 8108
Closed on every Monday.

Owner Profile-Mervyn Lee


Grandson of Yut Kee.
Current Manager of the shop.
Responsibility:
To retain the shops sepiatinged
old-world charm in the new and
renovated location.

Jack Lee
Mervyns father. Ex-boss of the shop.
Although they have 13 workers, he still
staying in the shop and trying to help out
during the peak time.( Lunch time &
Weekend).

Inspiration Of Yut Kee


Jack said that he just continue the
business that his father started in 1928.
Doesnt know the exact reason what
inspiration did the father has.

Signature Food
Chicken Chop is the signature food of
Yut Kee.
It slapped out with loads of brown sauce
and fried potatoes.
Other than that, they also sell Hailam
mee & marble cake.

Customers
Jack Lee told us that 90% of his
customers are regular customers.
Customers range can be from infant to
old folks.
The majority of customers are welleducated and there are small parts are
without education.

Food Award
During 2010, Yut Kee was shortlisted Best Hawker/Mamak.
During 2011 & 2012, Yut Kee was shortlisted Best Chinese
restaurant & Best Malaysian Restaurant.
In 2013, Yut Kee was shortlisted Best Cheap Eats in the
Time Out KL Food Awards.

COMPARATIVE ANALYSIS
Hainanese Cuisine
Hainanese Delight vs Yut Kee
Restaurant

SIMILARITIES

Origin: Hainanese
Business: Family-owned
# of Competitors: 20+
Location: Strategic locations in the heart of
a city
Sole branch.
Target Audience: Office workers, families

DIFFERENCES
HAINANESE DELIGHTS

YUT KEE RESTAURANT

Established in 1960, 55 years old.


Taken over by his Grandson in
2009.

Yut Kee restaurant is very old, Yut


Kee was opened in 1928, over 80
years and 3 generations of
owners

Penang, Northern Malaysia

Kuala Lumpur

Hainanese Delights competitors


prices their food at different price
ranges

Yut Kee competitors prices their


food at similar price ranges.

Hainanese Delights is open from


7am to 10pm

Yut Kee restaurant is open from


7:30 am to 4:30 pm, Monday is a
day off for Yut Kee restaurant.

Hainanese Delights has 15


employees

Yut Kee Restaurant has 13


employees

In terms of advertising their


businesses, Hainanese Delights
does a lot of online advertising
through webpages and internet

While Yut Kee restaurant is


advertised and recommended by
many food magazine companies
and tourist companies like Lonely

DIFFERENCES
HAINANESE DELIGHTS

YUT KEE RESTAURANT

Hainanese Delights does more


selective catering.

Yut Kee gets many tourist visitors.

Hainanese in Penang gets


The owner of Yut Kee says 90% of
customers of mostly lunch crowds his customers are regular loyal
and office crowds
customers of 5 generations

RECOMMENDATION

LIMITED PARKING SPACE


Located at a hotel many parking is
reserved for hotel guests
Georgetown roadside extremely crowded
at certain day

Hainanese Delights

ACQUIRE HALAL CERTIFICATE


Does not use pork ingredients
Use halal ingredients for all of its dishes
Less doubtful feeling - Attract Muslim
customers

Hainanese Delights

LESS EXPENSIVE PARKING SPACE


Parking space located behind the restaurant
Extremely difficult to find free parking on the
roadside.
Costs RM3 for half-hour and RM5 in certain
day.
Make a dedicated parking space or
negotiate for lower price.

YUT KEE RESTAURANT


Disclaimer: Parking lot not owned to Yut Kee

The parking lot poor condition

Pricing listed at the parking


booth

BETTER APPEARANCE OF THE MENU


Menu gives the first impression of the
restaurant
Give bad/ negative impression on the
restaurant for new customers
Bland list without description and images
Create better design and keep the quality
good

YUT KEE RESTAURANT

CLOSE TOO EARLY (4:30pm)


Reason: Not enough man-power and
wanted to rest
Miss a lot of potential customers
Office workers who finished their work
around 5 cannot stop by to eat and relax.
Employ more people to work until night.
Able to serve dinner to customers = more
profit

YUT KEE RESTAURANT

LACK OF SOCIAL MEDIA ADVERTISEMENT


Relies on third-party magazine and press for
advertisement
90% of customers are regular customers
Make a website and Facebook page to
advertise more to younger generation
Able to do promotions and hold special events
easier

YUT KEE RESTAURANT

Competitors

LOCATIONS OF BOTH BUSINESSES AND LOCAL COMPETITORS

Competitors within 100 meter Radius

Hainanese Delights has around 20 competitors


varying price ranges
customer budgets

The location is a very dense area with many restaurants

Hainanese Delight have a bit of an advantage


-Their Hainanese Cuisine are Unique

Yut Kee is also located in a very dense area with many


restaurants.
similar price ranges
wider choice for where to eat.

-These competitors may affect Yut Kee Restaurant


(might have to lower prices)

Conclusion of Analysis

Conclusion of Analysis
Yut Kee Restaurant is more successful
Established more earlier compared to
Hainanese Delight
More Experience
More Sustainable

Both are placed in a strategic location

Yut Kee Restaurant is more well-known


Local
Tourist

90% Loyal Customer

Constancy on its profit


Constancy on its customer
Efficiency Carrying out Business

Conclusion of Report
To have a Good Hainanese Cafe Business
1. Unique
2. Accessibility
3. Affordability
4. Diversity

REFERENCES
1.Wong, C. (2015, November 2). Personal interview.
2. Wong, C. (2015, November 20). Email interview.
3. Lee, M. (2015, November 5). Personal interview.
4. Lee, J. (2015, April 20). Personal interview.
Ragavan, S. (2013, April 1). Discover the roots of Hainanese cuisine at 1930s
coffee shop Yut
Kee. 101 Things to Do in KL, TimeOut Kuala Lumpur,
Volume(Issue 61).
Yut Kee Restaurant Former Shop [Photograph]. (2014). Retrieved from
http://m.says.com/my/lifestyle/photos-12-best-things-about-86-year-old-yut-kee
Hainanese Chicken Rice [Photograph]. (2009). Retrieved from
http://www.hainanesedelights.com/gallery/#!prettyPhoto

REFERENCES
Yut Kee, Kuala Lumpur - Restaurant Reviews, Phone Number & Photos TripAdvisor. (n.d.). Retrieved November 19, 2015, from
https://www.tripadvisor.com.my/Restaurant_Review-g298570-d1084478-ReviewsYut_Kee-Kuala_Lumpur_Wilayah_Persekutuan.html
Wong, C. (n.d.). About the Restaurant | Hainanese Delights. Retrieved November
20, 2015, from
http://www.hainanesedelights.com/about/

Hainanese Delights, George Town - Restaurant


Reviews & Photos - TripAdvisor.
(n.d.).
Retrieved November 20, 2015, from
https://www.tripadvisor.com.my/Restaurant_Review-g298303-d2457620-ReviewsHainanese_Delights-George_Town_Penang_Island_Penang.html
Hainanese community. (n.d.). Retrieved November 24, 2015, from
http://eresources.nlb.gov.sg/infopedia/articles/SIP_1492_2009-03-25.html