Rangel 1

Kari Rangel
Sean M. George
English 1010.03D
22 September 2015

Essay #2 Formal Outline

I.

Introduction
a. Ive always had a passion for food. Specifically food in its purest and raw form.
b. Consider these ingredients: Flour, oil, sugar, and water. What can you do with
these ingredients? Eat them on their own? Maybe, but most likely you wouldnt.
Combining these ingredients together using only your hands could get you a nice
piece of crusty bread.
c. With all the different food fads in todays world, this concoction that results in the
tasty bread may turn people away. Bread to some is considered unhealthy. A
couple reasons including weight gain, or someone with a gluten intolerance may
internally suffer.
d. Explicit Thesis statement: In this essay I will be analyzing three print
advertisements from the O magazine that revolve around the healthier food
choice. These ads use bright colors and delicious pictures of food in hopes of
getting you to add it to your grocery list. My goal is to pick through each one
and declare if they make the cut with identifying exactly why I should allow
that food in my cart or not.

II.

Body Point #1/Text #1

a. Topic sentence(s)
i. The first print ad is Silk Vanilla Almond Milk, and like the other two
ads I will be analyzing it has an average amount of text.
ii. A large splash of a creamy white substance referring it as the almond
milk is the focus with a background of an ombre blueish color
representing the colors on the product.

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iii. At the bottom, a carton of Almond Milk sits with raw almonds, a stick
figure image of a twig with leaves as its limbs and an almond as its
head. The almond/twig character is introducing the Almond milk to
the viewer.
b. Summarize text

i. The text of this ad appears in the splash of

almond milk and it states: Its tastier than
milk. People with taste buds said so.
ii. Right away I notice this almond milk has
ninety calories per serving. Along with the
calorie count on the front of the carton is
the logo for VERIFIED NON GMO
Project.
iii. To the right of the carton it states; Silk
Vanilla Almondmilk is deliciously smooth and most people prefer its taste
to milk. Try it for yourself.
iv. The last little bit of text is the Silk logo which simply says, Silk helps you
bloom.
c. Analyze text
i. Immediately upon looking at the colors from this ad I was able to
determine it was a Silk Almondmilk ad. The splash of milk is appealing to
me, because I live for all things creamy. The fact that you can get milk
from a raw almond shows how long weve come to create a healthier food
option for a consumer.
ii. However, simply saying Silk helps you bloom. isnt saying you will
blossom faster than the person who isnt drinking Silk Almondmilk. From
his essay, With These Words I Can Sell You Anything. William Lutz
explains it like this, Advertisers use weasel words to appear to be making
iii.

a claim for a product when in fact they are making no claim at all.
Weasel words like help isnt promising rapid growth. Offering a
sentence such as Its tastier than milk. People with taste buds said so. Is
implying that a large chunk of the worlds population with taste buds said
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it tastes better than milk. For starters, its far-fetched, and second there is
absolutely no proof this claim.
iv. As a consumer of all things healthy, my desire to be educated in healthy
food continues. However to the typical consumer, its not likely an easy
transition from cows milk to a milk alternative. This ad may hit the target
for the health conscious consumer. Though, to the average busy consumer
whos only goal is to buy groceries for the week, may see a product that is
claiming to be better than whats been the original source for many years.
They may ignore the health benefits its claiming to have, simply because
switching something so crucial to ones life may be out of the question.
d. The next advertisement I chose will be from a company also claiming to be the
healthier food choice.
III.

Body Point #2/Text #2

a. Topic sentence(s)
i. The second print ad I chose to analyze is also from O Magazine. A
cereal by Kashi Organic Promise Sprouted Grains.
ii. The focus in this ad is a navy blue bowl of cereal doused in milk,
sprinkled with blueberries with a spoon sticking out as if its ready to
be eaten.
iii. Surrounding the cereal bowl is a drawing that replicates the recycling
symbol. The background feels earthy, with a whitewashed rustic table
and a sprig of wheat, implying this food is from the earth.
b. Summarize text

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i. The replica of the recycle symbol is in green letters and says, Good
Farming. Good Sprouting. Good For You. Good For All. In between each
phrase is an arrow pointing the next phrase with a small drawing such as; a
tractor, a sprig of wheat, a smiling woman, and the earth. Replicating a
circle, constantly going round and round.
ii. Bottom left shows a small picture of the cereal box. The small box is
picture with a sprouted nut and a bowl of cereal, but what stands out the
most is the word New a small triangle of neon green.
iii. Like the Almondmilk its stamped with the VERIFIED NON GMO
Project however this has an additional USDA ORGANIC label as well.
iv. Kashi goes further to explain their claim, WERE ALL CONNECTED.
We believe each little bit is as important as the whole. Like the six
different grains that go into every delicious bowl of Organic Promise
Sprouted Grains.
c. Analyze text
i. An earthy feel, with the recycle symbol replica, along with the delicious
bowl of cereal ready to eat, this ad screams positivity and greatness! It
leaves little desire for more, with the exception of having the cereal
literally in front of you.
ii. Kashi may be seen to be deceptive with the added blueberries. Blueberries
are not a part of this cereal. Without telling you cereal alone may not be a
well-balanced meal, adding blueberries implies that it very well could be.
However, that would be up to the consumer. Although its a great tip, most
likely the cereal will be eaten on its own.
iii. Unlike other organic foods, Kashi is depicting their ad as a helpful
contributor to the farmer, retailer and the consumer. My first glance at this
add tells me the cereal full of fiber, and complex carbohydrates. Kashi is
known for supporting healthy lifestyles, by offering quality ingredients to
provide substance.
d. I realize the phrase healthy food has a different definition to everyone. I fully
support that because theres never a reason to judge another for what they chose to
eat. In my last advertisement, this company claims to have a wholesome meal in
disguise.

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IV.

Body Point #3
a. Topic sentence(s) O Magazine was the winning magazine in this project. It
gave me some great advertisements to analyze that I have an interest in.
i. The third and final ad Ive chose is Special K Flatbread EGG,
BACON, CHEESE Sandwich.
ii. A bright red background that transforms to the top half of a womans
silhouette. Only one eye is shown and it appears to be closed however
it is most likely gazing downward because shes holding the Special K
Flatbread sandwich with one hand. Theres a slight difference in the
red color thats outlining the womans shoulder. On her shoulder
theres a cartoon doll-like angel, and devil implying that there are two
options; good or evil.
iii. This woman is clearly making the hard decision to eat the sandwich or
not eat it. Her conscious is confused if its good for her or bad for her.
b. Summarize text

i. There are four parts to this ad. First is the woman glancing down at the
sandwich.
ii. Second, is the sandwich itself which consist of egg, bacon and cheese in
between two thin pieces of wheat bread.
iii. Next, is the womens conscious resting on her shoulder depicted as two
doll images of good and evil.
iv. Lastly, the companys logo, Special K, along with some text explaining the
product. TEMPTING MEETS WHOLESOME. The Special K Flatbread

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Sandwich. Real eggs, sizzling bacon, and melty cheese, all in two hundred
twenty deliciously satisfying calories.
v. The fine print tells me I can find this sandwich with other frozen breakfast
sandwiches.
c. Analyze text
i. Even though this image is only an outlined silhouette of a woman, I can
feel her gaze, and know shes struggling to whether or not eat it. The
photograph of the sandwich looks like it would be a filling, quick meal.
The description tells me it has real eggs, bacon, and cheese but not to
worry because its only two hundred twenty calories.
ii. I can understand how the reader could be confused with this ad. Special K
is known for its cornflakes cereal. In fact, to me Special K is cornflakes.
Special K is winning according to Bill Bryson. He wrote, Every Business
naturally wants to create a product that will dominate its market. in his
essay, The Hard Sell: Advertising In America.
iii. Special K claims that even though this sandwich appears to be calorically
dense, its actually the opposite. Using bacon and cheese in any meal will
obviously add taste and flavor, but also calories. My concern with this
sandwich is the possible added chemicals to the ingredients that made it
low in calories. When you take something away, like fat, you have to add
something else in to keep the flavor. Most likely its using low fat, heavily
processed ingredients.
d. Realistically, this may be the perfect breakfast sandwich a busy mom, or teacher
is looking for. The only preparation it may include is warming it through in the
microwave. Its a well-balanced meal for those that need a fast, healthy and low
calorie fast meal.

V.

Conclusion (these can be in any order)

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a. Examining these advertisements helped me see companies in a couple different
ways. I feel as though two of the companies are sticking firm in what they stand
for even if it may not appeal to the masses. The other company may just want to
ride the trend train, because its the popular thing to do. These advertisements
painted a clear picture to me as to what they want to sell. Some want to sell good
choices that may lead to other good choices. Others may just want the popularity.
b. I chose to analyze food advertisements because I love food, maybe even more
than the average person. I love to research food, grow food, and cook food. These
three ads gave the reader an impression their product was the healthier choice
than the leading competitor. Really though, perception of a healthy food is in the
eye of the beholder. You can argue that some people arent aware of what the
healthier option is, so these ads are necessary for any consumer. Maybe there are
people who dont know, but its the readers decision to decide whats right for
them and what they choose to put in their mouth.
c. Meals and products that are advertised will normally be processed, whether
minimally or a lot. Foods that are in their whole state such as, fruit, vegetables,
and meats are rarely advertised because its common sense that they are there
waiting for us at the local grocery store. Putting a meal together using foods intact
from their whole state allows a peace of mind knowing Im getting the benefits
that food should provide. It also give me a sense of completion and
accomplishment by using my creativity in preparing a meal. However, Im still a
busy mom to three boys, and I know when to take the help when Im in need. A
ready made roitissere chicken, a loaf of French bread, and a bagged salad is my
idea of a fast food take out meal.

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Works Cited

Bryson, Bill. The Hard Sell: Advertising In America. Reading Pop Culture: A Portable
Anthology. Ed. Jeff Ousborne. Boston: Bedford/St. Martins, 2013. 120-35. Print.
Kashi. Advertisement. The Oprah Magazine Oct. 2015: 33. Print.
Lutz, William. With These Words I Can Sell You Anything. Reading Pop Culture: A Portable
Anthology. Ed. Jeff Ousborne. Boston: Bedford/St. Martins, 2013. 62-70. Print
Silk. Advertisement. The Oprah Magazine Oct. 2015: