Caitlyn M.

Gemma
54 Pilgrim Road MSC#575
Boston, MA 02215

(401) 595-6651
caitlyn.gemma@simmons.edu

EDUCATION
Simmons College, Boston, MA
Bachelor of Science in Business Administration: Marketing, anticipated 2017
Bachelor of Science: Computer Science, anticipated 2017
Activities: Co-Chair of Simmons College Hackathon, Management Liaison, Simmons College Italian Ambassador, Participant and
Organizer of Wellesley/Simmons Hackathon, Front Desk Attendant/Social Media Marketer: Simmons Holmes Sports
Center, Hall Council Marketing Representative 2013-2014
Honors & GPA: Deans List Spring 2014, Fall 2014 and Spring 2015. Cumulative GPA: 3.698

WORK EXPERIENCE
TriMark USA, South Attleboro, MA
Corporate Marketing Intern

May 2014 - Present

Worked in Salesforce CRM database and performed data cleansing to over 160,000+ accounts by manually amending or
removing data that was incorrect, incomplete, or duplicated in order to maintain data integrity.
Analyzed and corrected data using two-way look-up formulas in Excel to compare data inconsistencies across multiple
databases, resulting in properly segmented accounts.
Created (5) monthly customer segmented newsletters via email through the creation of rules using the marketing automation
software that helped drive traffic to the website.
Updated and created webpages and landing pages using a Content Management System, Kentico, to optimize content and
increase SEO while maintaining proper format for readability.

VOLUNTEER WORK
Gloria Gemma Breast Cancer Resource Foundation, Pawtucket, RI
2009 - Present
Annual Volunteer Coordinator
Recruited and organized 800 volunteers over a several month period prior to the non-profit's signature fundraising and
awareness event, Flames of Hope... A Celebration of Life, which brings between 50,000 and 100,000 participants into
Providence area.

Utilized social media, website and email marketing in conjunction with direct personal door-to-door interaction in order to
recruit large groups of active volunteers.

Setup team structures, organize large volunteer meetings and construct a scheduling system in order to properly manage team
leaders prior to and during the event.

Guided participants through the fast-paced registration process for the 5K/10K Run/Walk Series. A record-breaking 1,000
walkers registered during the two-hour period before the race.

MANAGEMENT EXPERIENCE
GEM Plumbing & Heating, Lincoln, RI
Office Assistant / Customer Care Representative

2007 - 2013

Implemented and rewrote script for three shift call center up to 1000 calls a day. Increased efficiency for call center
representatives for service requests from Home Depot service provider. This resulted in a decreased average length of call.
Booked and scheduled service calls in a fast-paced call center that takes 500-100 inbound calls and dispatches 100+ service
inquires daily.
Organized and processed scanning project of company job folders using a document management system.
Assisted with email project by comparing new and old emails lists in Microsoft Excel and ensuring relevant, cleaned data
was reimported in the company's CRM.

SKILLS
Computer: Proficient in Microsoft Word, Excel, PowerPoint; Intermediate InDesign and Photoshop
Programming Languages: Java, Python, HTML, CSS
Web Development & Design: www.cmgemma.com (Personal Website/Portfolio)