Creative Agency on Record (AOR)

The incumbent agency was Arms Communication.

Following a multi-agency pitch, McCann Erickson India will handle the creative business for Subway
India.

In 2009, Subway India had appointed Arms Communications as its creative partner. Recently, the chain
also launched its new campaign to promote its Every Day Value offer with Chicken Ham Sub @ Rs 50
and its recently launched Chicken Tandoori Sub.
Subway has focused on a multi-media approach involving TV, print, social media and mobile marketing in
order to create top-of-the-mind slotting for its restaurants.

Mr Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd

Manpreet Gulri, Development Agent & Country Head, Subway Systems India

Publicis Capital
Launched a new campaign for fast food franchise Subway to promote their Sub of The Day which was
launched on September 07, 2015.
The brief to the agency was about exploring an opportunity for the brand to deliver a strong value
message for a variety of popular subs being offered at a great price, to generate trials and drive traffic.
Joy Mohanty, National Creative Director, Publicis Capital.

MediaCom India
Debraj Tripathy, Managing Director MediaCom India