Tramy Phan

Fashion 21: Principles of Design

14 November 2015
Proportion and Unity Visual Vocabulary
1. Golden mean
The concept attributed to the Greek mathematician
Euclid that a small part relates to a larger part as the
larger part relates to the whole. It suggests the
moderation in all things or a place between two
extremes.

http://www.theglobeandmail.com/life/home-andgarden/architecture/in-search-of-the-golden-ratio-inarchitecture/article20040240/
2. Fibonacci Series
A medieval mathematician, Leonardo Fibonacci
discovered a series of numbers that demonstrates the
increasing ratio of 1-1.6180 which adds together the
two previous numbers to arrive at each new number.
Scientists have discovered that the plotting of these
numbers on a horizontal and vertical axis creates the
spiral that occurs in nature.
http://www.hy-se-sy-se.com/wpcontent/gallery/kommentaar/fibonacci-inarchitecture-daringrocket-com_.jpg
3. Proportional relationships
The designer of mass apparel chooses the
proportional relationships that please the target
customer for a particular season.

http://www.femalefirst.co.uk/lifestylefashion/stylenews/lady-gagas-stylist-starts-fashionlabel-842621.html

Tramy Phan
Fashion 21: Principles of Design
14 November 2015
Proportion and Unity Visual Vocabulary
4. Ideal fashion figure length
The comparison of the length of the bodice with the
length of the entire garment.

http://3.bp.blogspot.com/_IRH9RuGRXgo/TNTUjfX54I/AAAAAAAADxE/4pT22559X2k/s1600/coats_16.jpg

5. Proportion
The result of the comparative relationships of
distances, sizes, amounts, degrees or parts to the
whole.

http://media.cmgdigital.com/shared/img/photos/2012/08/12/52/45/slideshow_1002315590_SpainFashion-Week.JPEG-0ab.jpg

6. Unity
Integrates all aspects of the design.

http://thecoolfashion.com/wpcontent/uploads/2012/08/Speedo-From-SomewhereUnity-Dress-Image-1.jpg

Tramy Phan
Fashion 21: Principles of Design
14 November 2015
Proportion and Unity Visual Vocabulary
7. Gestalt Principles
The ways in which visual information are understood
holistically before it is examined separately; also
called the Law of Simplicity; they explain different
approaches for the creation of unity.

https://designedperceptions.wordpress.com/
8. Figure/ground
The perceptual tendency to separate whole figures
from their backgrounds, based on such elements as
color, contrast, and value.

http://www.internettime.com/blog/archives/001136.html

9. Economy
Management of a design using careful planning and
restrained or efficient use of the elements and details.

http://www.blueprintforstyle.com/wpcontent/uploads/2013/12/fashionomics.jpg

Tramy Phan
Fashion 21: Principles of Design
14 November 2015
Proportion and Unity Visual Vocabulary
10. Grouping
Also called similarity; elements that share similar
characteristics are grouped together in the viewers
mind.

https://s-media-cacheak0.pinimg.com/736x/d3/c0/ae/d3c0aeb27b9cc922965fbdcf0a81c08d.jpg

11. Containment
The edge of a composition or a boundary within
which it acts as a unifying force.

http://www.nytimes.com/2010/02/27/fashion/27ihtrcheap.html

12. Proximity
The distance between visual elements.

http://www.makefashion.ca/make-fashion-spotlightproxima/

Tramy Phan
Fashion 21: Principles of Design
14 November 2015
Proportion and Unity Visual Vocabulary
13. Continuity
A Gestalt Principle which states that viewers tend to
continue shapes beyond their ending points.

http://www.architetturadipietra.it/wp/?p=4724
14. Ambiguity
The deliberate alteration of figure and ground so that
the figure blends into the ground.

http://www.fashionbeans.com/2013/menscamouflage-print-trend-ss13-update/
15. Minimalism

An approach characterized by simple cut and plain

colors.

http://the-rosenrot.com/2013/08/definingminimalism-in-fashion.html