Strengths of Maruti Suzuki:

1.Maruti is the largest passenger car company in India, accounting for around 45%
market share.
2. Over 6,000 people are employed with Maruti .
3. Good advertising, product portfolio, self-competing brands.
4. Largest distribution network of dealers and after sales service centres.
5. Strong brand value and strong presence in the second hand car market
6.Strong Brand Value and Loyal Customer Base are big strengths for MUL
7.There are around 15 vehicles in Maruti Product portfolio.
8. Has good product lines with good fuel efficiency.
9.MUL is the first automobile company to start second hand vehicle sales through its
True-value entity.
10.MUL has good market share and hence its after sales service is a major revenue
contributor.

Weakness of Maruti Suzuki

1. Low interior quality inside the cars when compared to quality players like Hyundai and
other new foreign players like Volkswagen,Nissan etc.
2.Government intervention due to having share in MUL.
3.Younger generations started getting a great affinity towards new foreign brands
4.The management and the companys labor unions are not in good terms. The recent
strikes of the employees have slowed down production and in turn affecting sales.
5.Maruti hasnt proved itself in SUV segment like other players.
6.Inability to penetrate into the international market.

Strengths of Tata Motors

1. One of the most established company in automobile sector
2. Wide & extensive distribution and service network
3. Good market penetration in the taxi & rental segment
4. Expert service professionals available
5. Many associations like Jaguar Land Rover, Hispanso, Macropolo etc which increases
international presence
6. Dedicated engineering and R&D department
7. More than 60,000 employees
8. Highly diversified product portfolio

Weakness of Tata Motors

1. Limited international presence
2. Sometimes faces alleged quality and durability issues
3. Not much customer engagement programs and activities
4.Lack of Working Capital
5.No Technical Expertise in the company.
6.Excess Debt
7.Falling behind in R&D.