HLTH 634

PROGRAM PLAN OUTLINE

Title of project- Fit Kids for Life
Author(s) - Jewel Brooks
Problem/Need statement- Dedicated to solving the problem of obesity
within a generation, so that children will grow up healthier and able to
pursue their dreams.
Goal(s) - 1. Improve Physical Activity in children 2. Improve nutrition
education 3. Improve communities 4. Educate Parents
Objectives (for each goal)
1. Work with schools to enhance the health curriculum to allocate
adequate attention to physical activity and increase physical activity
benefits awareness with parents.
2. Work with schools to enhance the health curriculum in the classroom
to address nutrition and increase nutrition awareness with parents.
3. Develop and implement community-led, place-based interventions
targeted to address the social determinants of health in high-priority
vulnerable communities.
4. Increase awareness and knowledge about healthy eating and reducing
childhood obesity as measured by nutrition education involving
sharing information with families and the community to positively
impact students and the health of the community.
Sponsoring agency/Contact person
Jewel Brooks- 888-888-8888 Jewel.Brooks@FitKids.com
Sponsoring agency- We will partner with Let's Go! which is a nationally
recognized childhood obesity prevention program implemented throughout
Maine and in a few communities in neighboring states. This partnership will
allow change in environments where children learn, work, and play. Our
mission is to reduce childhood obesity rates through healthy eating and
active living lifestyle changes. We want to see ALL kids eating well and
moving more.
Primary target audience(s)
Children ages 6-18, Schools
Childhood obesity is highly prevalent in the United States. Data from the
200708 National Health and Nutrition Examination Survey indicate that 17
percent of U.S. children and adolescents (ages 219 years) were obese, and
approximately 30 percent were either overweight or obese
Primary target key strategies (list for each audience)
Schools
Adopt the coordinated school health model.
Address the eight components of coordinated school health: health
education, physical education, parent/community involvement,
nutrition services, health services, psychological/counseling services,
safe and healthy school environment, and health promotion for staff.
Establish and maintain a school health or wellness council that meets

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regularly and includes school staff, students, parents, and community

partners.
Through the school health/wellness council, implement, evaluate, and
update school wellness policies that extend to before- and after-school
care.
Annually report on wellness policy implementation and monitoring at
school board meetings and to the general public.
Provide access to healthy foods and beverages, limit access to
unhealthy foods and beverages, and provide quality nutrition and
health education in schools and before- and after-school programs.
Eliminate the sale of electrolyte replacement beverages, commonly
known as sports drinks, during the school day in public middle and
high schools.
Provide free access to fresh drinking water in eating areas.
Provide nutritious meals through the Federal school breakfast and
lunch programs by ensuring alignment with the Dietary Guidelines for
Americans and the Institute of Medicines recommendations for school
meals.
Market the school meal program and eliminate the marketing of
unhealthy foods and beverages on school grounds.
Provide opportunities for physical activity before, during, and after
school for preschool- and school aged youth.
Require that students spend at least 50 percent of physical education
class time in moderate to vigorous physical activity.

Secondary target audience(s)

Parents, communities, health care providers
Secondary target key strategies (list for each audience)
Parents
Participate in advocacy efforts to develop school and community
environments that promote healthy eating and physical activity.
Participate in local projects that improve access to healthy eating and
physical activity, such as improving a park or creating a community
garden.
Make physical activity, healthy eating, and other healthy lifestyle
behaviors the foundation of daily living.
Eat at least one healthy meal a day together as a family.
Involve family members in selecting and cooking healthy meals.
Encourage children to determine when they are full, rather than a
clean your plate approach.
Reduce consumption of sugar-sweetened beverages like sodas, sports
drinks, and sweetened teas and choose healthy beverages like water
and low-fat milk more often.
Choose fruits and vegetables, whole grains, beans, and nuts and

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seeds over high-calorie, low nutrient foods.

Participate in fun physical activity every dayplaying, walking, hiking,
planting and caring for a garden, engaging in sportsas a family.
Identify recreation opportunities close to home.
Plan fun routine and weekend activities that interest family members
(e.g. bike riding).
Limit screen time (television viewing, sedentary computer use) to no
more than two hours a day for children two and over, and no screen
time for those under two.
Ensure television sets are not in childrens bedrooms.
Turn off the television during meals and eliminate television in eating
areas.
Provide non-screen, alternative recreational activities for children.
Model healthy television viewing behavior by limiting adult viewing
time to no more than 1-2 hours of quality programming per day

Communities
Enlist empowered youth and parents to organize faith congregations,
schools, and community-based organizations to improve access to
affordable, healthy foods and beverages, and safe places to play.
Offer advocacy training to interested youth and parents.
Market and sell only healthy foods and beverages to children and
youth at community, faith-based, and youth organizations.
Educate stakeholders of the need to increase access to healthy eating
options for children and youth.
Encourage organizations to assess the nutrition messages they
promote to children and youth.
Promote healthy foods and beverages. Increase access to certified
farmers markets, food cooperatives, and community gardens to
expand healthy and affordable food options, particularly in low-income
and underserved neighborhoods.
Health care providers
Increase member access to covered services that include nutrition,
physical activity, and wellness services that support healthy weight.
Offer ready access to evidence-based, low-cost weight management
programs, counseling, and education for members in all plans.
Develop incentives that encourage the implementation of promoted
guidelines.
Encourage implementation of the United States Preventive Services
Task Force recommendations for breastfeeding support and breast
pumps.
Encourage implementation of the United States Prevention Services
Task Force recommendation for obesity screening and referral for

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services and counseling for children six years and older.

Increase continuing education opportunities for health care providers
in the area of prevention, early treatment of obesity, nutrition,
physical activity, effective brief counseling, cultural diversity, and
breastfeeding.
Promote guidelines that address preconception, prenatal, and post
conception healthy weight counseling and care. For instance, all
prenatal women should have their weight gain pattern assessed at
each visit.
Pretest strategy (trial of primary target message/channel)- This
program communicates with schools, physicians, nurses, dieticians,
communities, parents, recreation facilities, and local government officials
about its campaign in a variety of ways. Information about this program
the company as well as its productsis available via the Internet, direct
mailings, and in person. The organization relies on personal contact with
schools to establish the campaign. This contact, whether in-person or by
phone, helps convey Fit Kids for Lifes message, demonstrate the programs
unique qualities, and build relationships.
Theoretical foundation (model or framework and how to use it in
this project) - The theory that I would choose is the Theory of Reasoned
Action; this theory is concerned with behavior. With that said, TRA foretells
that behavioral intent is created or caused by two factors: our attitudes and
our subjective norms. The reason I chose this specific theory is because in
regards to childhood obesity, this theory will involve an investment of time
and other assets to determine and identify the many probable attitudes and
norms toward this specific health issue. For my intervention, I will conduct
open-ended interviews; this will allow me to ask the group/ individuals to
describe any helpful or undesirable reasons for their health behavior. With
the TRA, I would also ask the individuals what influence they have in regards
to their behavior. Using this theory will allow me to identify outcomes of the
behavior whether it is positive or negative and who/what influences them.
The planning model that I chose is the precede-proceed planning model. The
precede/proceed model is a community-oriented, participatory model for
creating successful community health promotion involvements. This model
is used for distribution of programs in practice setting when piloting
behavior change interventions. I chose this model because it offers an
outline within individual settings, community settings, interpersonal
communication, and media campaigns. This planning model allows the
program planner to think rationally about the anticipated work to attain a
goal. Because this is a part of community participation, this will allow the
planning process to be broken down into phases. Using the PPM, will
guarantee community involvement because it is participatory, it will also
allow flexibility to adjust the content and methods of the intervention to
your specific needs and circumstances. Every program needs some type of
structure; this model allows you to develop a more coherent plan that

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addresses your specific needs. Lastly, using this model offers an outline for
the process of considering, planning, executing, and assessing a community
intervention.
Management chart
Director

CEO

Human Resources
Administrative
Assistant

Project Manager

Medical Advising Team

Program Manager

Public Relations
Manager
Advertising
Team

Program
Coordinator

Fundraising
Committee

Implementatio
n Team

Staffing Requirements
To be hired at Fit Kids for Life you must be motivated, determined and passionate
about advocating and changing the lives of obese children the education and
physical activity. Each applicant must meet the minimum requirement based on
position, submit an application with resume online and have 2-3 references.
Employees must be ready to work together and bring new and creative ideas to
uphold Fit Kids for Life. Volunteers are not paid.

Budget
Cost
Expense Description
Recreational Facility rental

Estimate
$3,000

Marketing
Team

Actual

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Advertising (fliers, brochures)

$500

Shirts (500 shirts) $5 per shirt

$2,500

Fit Band Trackers (500) $10 per tracker

$5,000

School space

Rewards (20 smoothie king gift cards) $10 gift

cards

$200

Tables (4) $100 per table

$400

Chairs(100) $5 per chair

$500

Paper (200)

$150

Pens(100)

$150

Sporting Equipment (basketballs, jump ropes,

footballs etc)

$250

Bottle Water (Donated)

Gatorade (Donated)

Music/DJ (Donated)

Mic (Donated)

Fruit (Donated)

TOTAL:

$12,750

Resources required/needed and available, with sources

A personnel, equipment, supplies, transportation, subcontracts,

etc.
Issues of concern/potential problems
Scheduling, conflicts, policies, clearances, approvals, etc.
Evaluation strategies
Type of Evaluation:
Process evaluation will be used to help stakeholders see how the program
outcome or impact was achieved. This will document the process of the
programs implementation; it will also look at the processes of the program,

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management, and infrastructure together. Some process evaluation

questions might include:
1. What specific interventions were put into place by the program in
order to fight the problem being tackled? Did the interventions work or
not and how and why?
2. What were the kinds of problems encountered in delivering the
program were there enough resources from the beginning to does it
well? Was it well managed? Were staff trained or educated to the right
level of the program design? Is there skill at facilitating the program
processes from beginning to end? Was there adequate support to the
program?
Outcome evaluation will be used to assess the effectiveness of the program.
This will be important to know whether and how well the objectives of the
program were met. Outcome questions may include:
1. Did the program succeed in helping children acquire better eating
habits?
2. Did the program success in helping children become more physically
active in school?
3. Was the program more successful with certain groups of people than
with others?
4. What aspect of the program did participants find gave the greatest
benefit?
Data Collection Method: The methods used to collect data will consist of
pre-test and post-test, daily logs, and surveys
1.
2.
3.
4.
5.

Summative
By the end of the program, all students will have improved outlooks on
healthy eating habits and physical activity, as measured by tracking
dietary improvements.
By the end of this program, at least 85% of childrens attitudes about
eating well and exercising will improve.
By December of 2017, 50% of parents will promote healthy behaviors
within their households.
By December 2017, 65% of the community will have increased access
to nutritious foods and safe places where families and kids can engage
in physical activity.
By 2016, 85% of schools will have increased childrens knowledge
about the benefits of good nutrition and exercise.

References

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1. Centers for Disease Control and Prevention. Behavioral Risk Factor

Surveillance System, 2007. Available at: www.cdc. gov/brfss.
2. Alaimo K, Olson CM, Frongillo EA Jr. Food insufficiency and American
school-aged children's cognitive, academic, and psychosocial
development. Pediatrics. 2001;108(1):4453.
3. DHHS (U.S. Department of Health and Human Services) Physical Activity
and Health: A Report of the Surgeon General. Atlanta, GA: CDC; 1996.
4. Kumanyika SK. Ethnicity and obesity development in children. Ann NY
Acad Sci. 1993;699:8192.
5. orland K, Wing S, Diez Roux A, Poole C. Neighborhood characteristics
associated with the location of food stores and food service places. Am J
Prev Med. 2002;22(1):2329