Amy Mendoza

Cynthia Hamlett
English 102
21 November 2015
An Annotated Bibliography: American Advertising and Censorship
Bondrea, Aurelian A., and Ramona Olivia Stefanescu-Mihaila. "Advertising Psychology Versus
Lifelong Learning." Contemporary Readings In Law & Social Justice 6.1 (2014):
340- 349. Academic Search Complete. Web. 21 Nov. 2015.
In this journal the authors write about various aspects of advertisements in recent years.
They talk about things like methods to measure pros and cons in economic, social, and
psychological advertising as well as attitudes to advertising stimuli. One of the main points in
their source that I am using is how advertising is used to market to children. The authors lead on
to explain how and why marketing these advertisements to kids is corruptive and unethical. They
also include ways in which parents and teachers can help kids identify what is the purpose of
advertisements and become more aware of what exactly is being marketed. In my essay I need
research on how massive advertisement effects children and young adolescents as well as ways
to work around all the advertising. Authors Aurelian A. Bondrea and Ramona Olivia StefanescuMihaila both majored in business and marketing at Spiru Haret University in Bucharest,
Romania. This article was found online at the Crafton Hills College library database so I believe
this source is reliable.
Eschholz, Paul A., Alfred F. Rosa, and Virginia P. Clark. "Lead Us Into Temptation." Language
Awareness: Readings for College Writers. 9th ed. Boston: Bedford/St. Martin's,
2000.
453-63. Print.

In this essay James B. Twitchell discusses consumerism and commercialism. He based

his essay around why people are materialistic and concludes it all leads back to advertising. He
begins by giving a little history in what drove people to become mass consumers, which was due
to the war. He expresses how humans are consumers by nature by the media and advertising only
enhance this issue. The reason why I can possibly use this source in my essay is because
Twitchell gives the perfect narrative on a young girl who is made to be a mass consumer for the
rest of her life; adding how it starts to how it will continue in the future. One of my main points
is that advertising should be limited to children because they dont understand that they are all
being victims of these advertisers only to make them want things in order to be socially accepted.
James B. Twitchell graduated in 1962 from the University of Vermont and then received his
Ph.D. seven years later from the University of North Carolina. Twitchell has written many books
and is now a professor of English at the University of Florida.
Eschholz, Paul A., Alfred F. Rosa, and Virginia P. Clark. The Hard Sell: Advertising in
America. Language Awareness: Readings for College Writers. 11th ed. Boston: Bedford/ St.
Martins, 2013. 397-409. Print.
In this essay Bill Bryson talks about slogans in advertising which is really important to
my essay because slogans arent necessarily always censored and can have subliminal messages
at times that kids will not catch on to because of young age. Bryson uses specific examples of
brands that were created almost one hundred years ago and still live on today because of their
smart tactics. These companies have developed their own image by using a catchy phrase or song
that the public will remember it by. Advertisers purposely do this to pull you in, although an
adult might recognize this a young child or young adult wont. Companies make sure they replay
these advertisements over and over so that they are embedded in a persons brain, so every time
they hear a catchy phrase they crave McDonalds, or every time the big creepy mouse pops on

the child is begging to be taken to Chuck E. Cheese. Its a manipulation technique in order to get
your money through your kids. Bill Bryson believes that the influence of advertisement now
shapes the way we see the world and he perfectly supports it in this essay. Bryson now lives in
England where he was recently the Chancellor of Durham University in Durham.
Motluk, Alison. "The Ads You Miss Will Still Get To You." New Scientist 190.2549 (2006):
16. Academic Search Complete. Web. 21 Nov. 2015.
This article was a study conducted in order to show if subliminal advertising can be made
to work in promoting a brand. They had at least sixty or so volunteers in this study to test the
subliminally message which was for a certain drink. Researchers found that up to eighty percent
of the volunteers went for the drink that was advertised. The authors include research on how this
effect works for children lasting up to twenty weeks. I believe that subliminal messaging is
unethical especially in children which is why is should be regulated a bit more. This proves that
subliminal messaging does work on children and the parents dont even realize this might be
happening because of the fact that these children are being bombarded daily with advertisements.
This happens with older adults as well but the difference is that adults are fully developed in a
sense that they may understand what the subliminal message is, in contrast to children whose
brains havent fully developed and dont understand this strategy by the advertisers. Alison
Motluk is a Canadian writer. She graduated from the University Of Toronto in Canada in 1989
and went on to receive her masters in international political economy at The London School of
Economics and Political Science. She has been a journalist for the past 15 years.
Ostman, Ronald E. "Disney And Its Conservative Critics." Journal Of Popular Film &
Television 24.2 (1996): 82. Academic Search Complete. Web. 21 Nov. 2015.
In this article Ronald Ostman discusses a range of problems stemming from the famous
company Disney. In specific the subliminal messaging portrayed in the Disney movies. He

includes criticism made by critics in which he announces the specific movie and the subliminal
message, also Disneys wholesome image, the new Disney, the disgruntled employee theory,
and responses to criticisms. My point with this article is that not only are subliminal messages
shown in advertisements, but in movies as well (childrens movies!!). Disney is huge on
advertising but what are they not showing us? This is just one company showing the public
subliminal messages but there are thousands that do it everyday and we might not even notice it,
let alone our kids notice. This type of advertising is inappropriate and corruptive which is why it
should be censored. What kind of a parent would want their child to be exposed to this unethical
strategy of advertising companies? Ronald E. Ostman has written several academic books and
scholarly journals. He has a Ph. D. and M.A. in journalism and mass communication.
Schwab, Bill. "Let's Put Censorship In Its Place." Advertising Age 78.16 (2007): 20. Academic
Search Complete. Web. 21 Nov. 2015
In this article author Bill Schwab argues that censorship should be put into place in a
majority of advertisements. He describes current advertising as exploitation and corruption,
especially with the younger generations. He gives examples on how other countries use
censorship to a certain extent and has had beneficial results. This is extremely useful in my essay
because I want to incorporate how other countries and their censorship works compared to the
United States. I could include methods in which the U.S. could take in order to follow these other
countries and benefit from those strategies.