SRI VENKATESWARA UNIVERSITY TIRUPATI

CHITTOOR DISTRICT
ANDHRA PRADESH

REVISED SYLLABUS 2015-2016

B.COM. (CBCS) DEGREE SEMESTER SCHEME

DEPARTMENT OF COMMERCE
B.Com (ADVERTISING, SALES PROMOTION AND
MANAGEMENT) COURSE STRUCTURE
Semester

Part

SEMESTER I

PART II

SEMESTER II

PART II

Subject

Hrs.

Credits

IA

ES

Total

Financial of Accounting
Business Organization
Advertising - I
Financial Accounting
Business Economics
Advertising - II

6
6
6
6
6
6

6
6
6
6
6
6

25
25
25
25
25
25

75
75
75
75
75
75

100
100
100
100
100
100

SEMESTER III

SEMESTER IV

SEMESTER V

SEMESTER VI

PART II

PART II

PART II

PART II

Advanced Accounting I
Business Statistics I
Advertising ECommerce - I
Advanced Accounting - II
Business Statistics II
Advertising ECommerce - II
Lab -1
Corporate Accounting I
Principles of Costing
Business Law
Auditing
Marketing
Communication - I
Personal Selling and
Sales Management I
Corporate Accounting II
Methods of Costing
Commercial Geography
Banking
Marketing
Communication - II
Personal Selling and
Sales Management II

6
6

6
6

25
25

75
75

100
100

25

75

100

6
6

6
6

25
25

75
75

100
100

25

75

100

3
5
5
5
5

2
5
5
5
5

25
25
25
25
25

75
75
75
75
75

100
100
100
100
100

25

75

100

25

75

100

5
5
5
5

5
5
5
5

25
25
25
25

75
75
75
75

100
100
100
100

25

75

100

25

75

100

B.Com (ADVERTISING, SALES PROMOTION AND

MANAGEMENT) COURSE STRUCTURE