INTERACTIVE

TRENDS
 Internet User Content Behavior
Matures spend a surprising amount of time on user created content, Millennials lead the way again

Total Xers Matures

Millennials % Boomers %
% % %

Percent of Internet time

spent at the following sites:
User generated 34 51 35 27 23
Company generated 66 49 65 74 77

I am increasingly making my
own entertainment through editing my own
photos,
movies and/or music:
Total Agree 40 56 46 31 25

Q. Overall, thinking about all the of the time you spend on the Internet, what percent of your time is spent at sites that are made up mostly of “user
generated content” and what percent of your time is spent at sites that were created by a company (like a shopping site, information/news site,
music sites, corporate web pages, etc.)?
 Advertising – Driving People to the Internet
Driving people to websites via offline advertising is very effective… but search engines and word of mouth are the
most effective
 Xers are a little more responsive to advertising that drives them to the Internet

Frequently/Occasionally visit websites as a result of the following

Millennials Matures
Total % Xers % Boomers %
% %

Results from using Internet search engines 84 84 87 83 81

Someone’s recommendation 82 85 85 79 76

Seeing an ad on TV 65 64 66 67 62

Seeing an ad in print (newspaper/magazine) 64 56 66 67 67

Ad I see at other websites 55 55 59 54 50

Sales and product offers I receive in emails 54 41 58 58 59

Hearing an ad on the radio 49 46 56 48 41

Q. How often would you say you visit websites as a result of the following?
 Top Internet Activities
News, information and shopping mostly reserved for “adults”

Top online activities done Total Millennials Xers Boomers Mature

frequently/occasionally in
a typical week % Frequently/
Occasionally
% Frequently/
Occasionally
% Frequently/
Occasionally
% Frequently/
Occasionally
% Frequently/
Occasionally

Using search engines or portals 92% 94% 93% 91% 90%

82% 64% 88% 87% 86%

Reading about local news, weather or current events

Reading national/world news, weather or current events 77% 59% 82% 81% 88%

Seeking personal interest information 73% 72% 77% 72% 73%

Checking out new websites that you’ve never visited 73% 72% 73% 75% 70%
before

Purchasing products 72% 52% 78% 77% 79%

Seeking product reviews, conducting shopping research

69% 53% 74% 73% 70%

Reading entertainment/celebrity news

61% 62% 69% 58% 46%

Researching for work/school 59% 85% 61% 52% 30%

Reading sports news/information 54% 48% 54% 56% 57%

Reading travel/leisure information 54% 33% 59% 59% 63%

Q. How often would you say you are doing the following online activities in a typical week?
 Interactive Components
 Interactive
 NOYDB Blog
 NOYDB Stickers
 Community
 UGC
 Widgets
 VIRAL!!!
 Branded Entertainment
 Search Engine Marketing
 Search Engine Optimization
 Social Networking
 Social Indexing
 Offline Ads (TV, Radio, Out of
Home, Guerrilla)
 Email Marketing
 Affiliate Programs
WIDGETS
Widget Examples
Identity Guard Example
iPHONE
QUESTIONS
 Questions
 How many people know what bloggers are truly influential in their
industry?
 Search optimization trends…
 Go viral and go personalization…
 How many use VoIp?
 Google Maps – GeoMapping Strategy
 Social Network presence – LinkedIn / Facebook
 How can gaming help your business/org?
 What is web 3.0?
 Moneytization vs Freemium evolution
 social dominates search information retrieval
 what do you think?
 Who uses avatars / virtual worlds
 Who uses Twitter?
 How many people gain streamline operation efficiencies through the
web?
 How many people gain new revenue streams through the web?
 Web Branding on A Shoe String
Budget
 Member  Search Optimization
Management/CRM/AMS  Redeploy Video Assets
 Communications Platform  Wikipedia
 Email Marketing  Blogging
 RSS  Social Media Releases
 Podcasting  Social Bookmarking (DIGG)
 Content Management (CMS)  Google Grants (Non Profits)
 Social Media Platform
 Lets chat 
 Jason Siegel, Managing Director
 jsiegel@qorvis.com
 703-625-3560