JC

Jessica Colo

Personal Statement

Top 5 Strengths
Responsibility - Take ownership of what I say I will do and am committed to honesty and loyalty.
Discipline - Enjoy routine and structure, have a great deal of stamina and work hard.
Relator - Find deep satisfaction in working with others to achieve goals.
Achiever - Take great satisfaction from being busy and productive.
Consistency - Keenly aware of the need to treat people the same.

Determined and motivated with a passion for success, I am a marketing specialist eager to deploy and
strengthen my talents. With multiple projects and experiences related to marketing, leadership, teamwork
and responsibility under my belt, I am driven to help your company succeed. As a University of Minnesota
Alumni with a sharp focus in Strategic Communication and Public Health, I am a diverse and quick learner.
Give me a task and I will complete it with detailed accuracy and excitement. As an individual who strives
off of being busy and productive, I am always looking for opportunities to strengthen my skillset and I look
forward to connecting with you!
- Jessica Colo
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Interactive Resume
Jessica Colo
930 University Ave SE Apt 802
Minneapolis, MN 55414
colox001@umn.edu
402.926.8809
Bachelor of Arts in Journalism, Public Health Minor (3.6 GPA)
University of Minnesota Twin Cities

Graduated December 2015

Skills

Ability to effectively coordinate multiple projects and meet deadlines

Strong writing and editing skills with intense attention to detail
Superior planning and time management skills
Experience with Adobe Creative Suite
Eager to learn

Professional Experience
Product and Marketing Specialist Medica
September 2015 May 2016

Establish and maintain a consistent corporate image throughout all materials

Produce and edit internal and external marketing materials

Utilize Publisher, Illustrator, Excel, PowerPoint and Word

Medicare Product Management Marketing Intern Medica
May August 2015
Managed the development of assigned marketing projects for acquisition and member retention
Worked with management and external agencies to create and complete marketing materials
Strengthened copywriting, editing, event planning, analysis and project management skills
Social Media and Marketing Manager Lake State Kombucha
March 2015 Present
Build brand awareness and followers by generating social media posts specific to brand values
Conduct focus groups and taste tests
Label and logo design development
Program Counselor ACR Homes
October 2013 Present
Provide for the health, safety and well-being of individuals with disabilities
Ability to communicate effectively with verbal and nonverbal residents
Retail Sales Clerk Goldys Locker Room
September 2013 Present
Greet and provide customers with information about products and services
Resolve customer complaints in a proactive manner
Manage cashier and store closing responsibilities

Leadership Experience
Hunt Team Captain University of Minnesota Equestrian Team
Plan and operate IHSA Horse Shows for the University of Minnesota
Effectively communicate with team members and team coach
Recruit members, organize practices and lead team meetings

June 2015 May 2016

University of Minnesota Spirit Squad All Girl Cheerleading Member

Compelling leadership and teamwork skills
Ability to perform under pressure

April 2012 April 2013

This Thank you letter to members was written

in the voice of Andrew Davis, Vice President and
General Manager of Medicas Medicare segment.

For the 2016 Medica Member Calendar, I acted as

the main contact collaborating with coworkers, Infinity
Direct and Loffler to complete this project. The images
were submitted by Medicas Medicare members.
Winners were chosen by Medica employees through a
survey created with SurveyMonkey. The photo contest
winners were then announced in the Focus on Health
newsletter. Several rounds of editing, multiple internal
and external meetings, phone calls, emails and a
thorough understanding of Medicas relationship with
their members was required to complete this project.

Multiple copywriting and editing projects have strengthened my attention to

detail, while giving me experience working with external advertising agencies.

Initial edit

Final edit

A set of eight buck slips focusing on relevant topics was created through Publisher, then finalized
by Medicas internal graphic design team to be sent out with monthly billing statements.

Lake State Kombucha was founded by Drake

Ellingboe, a University of Minnesota graduate
looking for a healthy alternative to energy drinks.
Lake State Kombucha is proudly crafted and
bottled in Minneapolis and is sold throughout
local restaurants, natural grocers, nutrition stores
and seasonally at farmers markets.
My work with Lake State Kombucha began as a
college journalism assignment and transformed
into a paid position with the company.

photograph by: Jessica Colo

photograph by: Jessica Colo
Myself and three other University of Minnesota students worked together
to edit and finalize the Lake State Kombucha logo and art (below)

E STAT
K
A

featured throughout the Lake State Kombucha presence.

MBUCH

photograph by: Jessica Colo

I have facilitated focus groups and taste tests to collect and

analyze data on Lake State Kombucha and its competitors.

posted by: Jessica Colo

The Lake State Kombucha Facebook,
Twitter and Instagram pages were

lakestatekombucha.com

created by me to create brand

awareness. One of the main goals
in working with the social media
pages was to create a consistent
voice throughout all of the posts and
marketing materials.
Lake State Kombucha has a genuine,
real voice that represents a local vibe
and quality kombucha.

photograph by: Jessica Colo

Magazine
EQUESTRIAN is a fictional magazine that I created in the University of
Minnesotas Media Design class. This class taught valuable skills with Adobe
Creative Suite. The personality of this magazine is fun and entertaining for those
interested in learning more about the horse world. The tone of the magazine is
meant to be light, relaxed and fun, to keep the reader entertained and interested.

EQUESTRIAN
November 2015

5 Riding Tips from

George Morris
Winterize
your horse

Team Spotlight:
University of
Minnesota

$3.25

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Informational Materials

The primary objective of this brochure

was to persuade the audience to vacation
in Cancun by creating awareness of
and stimulating a desire to travel. The
brochure is targeted at 18 to 30 year old
males and females and showcases a
variety of restaurants, historic attractions,
activities and nightclubs.

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Informational Materials

The brochure and flyer above were created with Publisher to be distributed to prospective Equestrian Team
members at student fairs throughout campus. The flyer and brochure will act as a template for future seasons.

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Postage Stamps
This assignment was an introduction to Adobe Illustrator. The stamps displayed represent a Minnesotan lifestyle.

USA, 2015

USA, 2015

USA, 2015

M N
USA, 2015

USA, 2015

USA, 2015

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COLO

designs

Created with Adobe InDesign