Table of Contents

Topic
Executive summary

Page
number
VI

1.0 Introduction

1.1. Origin of the project report

1.2 Objective

1.3 Methodology of the study

1.4. Restrictions

2.0 Background of furniture industry

3.0 Factor Endowments

10

3.1 Land

10

3.2 Labor

10

3.3 Capital

10

3.4 Raw materials

10

3.5 Technology

11

3.6 Infrastructure

11

4.0 Different types of furniture

12

4.1 Wooden furniture

12

4.2Modern furniture

12

4.3 Cane furniture

13

4.4 Steel or metallic furniture

14

5.0 Furniture Manufacturer companies in

Bangladesh

15

5.1 Otobi Furniture

15

5.2 Hatil

16

5.3 Navana Furniture

16

5.4 Partex Group

16

Topic

Page
number

6.0 Related and Supported and Industry

17

7.0 Contribution in the Bangladesh economy

18

7.1 Opportunities of Bangladesh Furniture firm towards

Internationalization

18

8.0 SWOT analysis of furniture industry

20

9.0 A model for furniture companies

21

9.1 IKEA and its marketing tactics

21

9.2 Manufacturing IKEA Style

22

9.3 THE FLATTER, THE BETTER

23

9.4 Designing Inside the Box

25

9.5 Products At a Low Price, But Not At Any Price

25

9.6 The catalog

26

9.7 IKEA Social Initiative

27

9.8 IKEA financial status

10.0 Project Questionnaire

30

10.1 Phase 01: Customer preferences

30

10.2 Phase 02: likert scale analysis

32

10.3 Phase 03: Demographic information

34

11.0 Findings and Recommendations

36

12.0 Recommendations on global scale

37

13.0 CONCLUSION

38

14.0 Bibliography

39

15.0 Appendix

40