Beruflich Dokumente
Kultur Dokumente
Name:____________
**You will access the websites through this handout on my website, but write your answers on this handout.**
A. Persuasive Appeals
1. Visit the following web address: http://teachertube.com/viewVideo.php?video_id=41007 AND
http://zunal.com/zunal_uploads/files/20121216040922aBuZe.pptx
a. What are the appeals to:
a. Logos (Logic):
b. Ethos (Character):
c. Pathos (Emotion):
B. Propaganda Techniques
1. Go to one of the following websites: http://www.propagandacritic.com/
http://medialiteracyproject.org/language-persuasion
OR
A. Click on the links for the types of propaganda below & write a brief definition and example for each:
a. Bandwagon
b. Plain Folks
c. Fear
d. Glittering Generalities
e. Testimonial
f. Transfer
g. Name Calling
C. Advertising Terms Target Audience & Implied Message
1. Go to the following website:
http://www.consumer.ftc.gov/sites/default/files/games/off-site/youarehere/pages/pdf/FTC-AdMarketing_Advertising-Target.pdf
A. What is a target audience (target market)?
D. In the cell phone example, what are some of the ways companies try to sell their products?
D. Print Advertisement Analysis : Visit one of the following pages from the same website:
http://www.cars101.com/subaru/ads_subaru2.html OR: http://www.cars101.com/subaru/ads_subaru3.html
1. What images/pictures are featured in the ad?
3. What is the implied message of the ad? What is the ad saying about the product?
4. How do they try to sell the product? What techniques do they use?
5. Who is the target audience/market they are trying to sell the product to?
7. Do they use logical (logos), emotional (pathos), or character (ethos) appeals in their ad? How do
they use them?
b. What is the implied message? What are they saying their product or company can or will do?
c. Who is the target market/audience they are trying to sell their product to?
d. What do they do (techniques) to try to sell their product in the commercial?
g. In the ad, do they actually show or tell you why their product is good/beneficial/etc.? Does the ad
actually