Beruflich Dokumente
Kultur Dokumente
Part One
INTRODUCTION TO
BUSINESS RESEARCH
5-2
McGraw-Hill/Irwin
Chapter Five
ETHICS IN
BUSINESS RESEARCH
5-3
Deception
The participant is told only part of the
truth or when the truth is fully
compromised
To prevent biasing the participants
before the survey or experiment
To protect the confidentiality of a third
party
5-6
5-9
5-10