Gilssely R.

Polanco
Greater Reading Area, Pennsylvania
484.641.3579

EDUCATION

Pennsylvania State University

Graduated: May 2015
Bachelor of Arts in
Communication, Arts, & Sciences
Minor: Business
Certificate: Public Relations
Languages: Fluent in English and
Spanish.

LEADERSHIP

Public Relations Student Society of

America (PRSSA), Penn State
Berks Chapter, 2013-2015
Founding Member
Social Media Coordinator
Acting Public Relations
Director
Panelist for Communication, Arts,
& Sciences Symposium, 2014
Concord Hospitality Safety
Committee, 2013

HONORS
Concord Hospitality/Marriott
Employee of the Quarter, 2014
Lambda Pi Eta (Communications
Honor Society), 2014
Concord Hospitality Award for
guest satisfaction comment on
TripAdvisor, 2014

Project
Management

Event
Marketing

Storytelling
Drafting
Social
Content

Media
Monitoring
& Clipping

gilsselypolanco@gmail.com

RELATED EXPERIENCE
Bistro Attendant Courtyard by Marriott Oct. 2012-Present
Social Media Intern Berks Arts Council Jan. 2015-May 2015

Developed best practices, guidelines, and training materials for

Berks Arts Councils social accounts.

Tracked and logged press clippings for media coverage database.

Planned social content and editorial calendars to increase social

traffic, and audience engagement.

Brainstormed content ideas for Facebook posts, tweets, YouTube
videos, Instagram posts, and live streaming.

Marketing Intern SMG Worldwide Entertainment & Convention

Venue Management | Santander Arena Dec. 2014-May 2015

Created social media calendars for event campaigns, as well as

planned and executed editorial social media calendars for upcoming events.
Represented the Marketing Department on day-of-show events,
including on-site event management and coordination of on-site
media for George Lopez, Jay Leno, Rick Ross, and Live Nations
Elton John & His Band Concert.
Created media submissions for Greater Reading Visitors Bureau,
Reading Downtown Improvement, and Greater Reading Chamber
of Commerce and Industry.

Public Relations Intern My Gut Instinct, Inc. Aug. 2014-Dec. 2014

Created content for social media engagement on Facebook, Twitter,

and Instagram.

Tracked and logged press clippings for media coverage database.

Created press materials and marketing collateral such as press
releases, backgrounder, fact sheet, flyers, brochures, media
advisories, and public service announcements.

Hotel Operations Intern Concord Hospitality| Courtyard by

Marriott May 2013-July 2013

Worked with department leaders to perform work in all hotel

departments, including: Housekeeping, Engineering, Lounge Bar,

Front Desk, and Sales & Marketing.

E-portfolio: www.gilsselypolanco.weebly.com