NICOLEMANGIBIN

11318643
ENGLCOMRVLC(C44)

OUTLINEFORDOCUMENTARYANALYSIS

I.INTRODUCTION
A."Advertisingcan'tbullshitanyoneanymore."
B.Overview
1.Thedocumentaryisentitled,"TheNakedBrand".
2.ThestoryisbyJeffRosenblumandJordanBerg.Theexecutive
ProducersareJordanbergandJosephDumont.ThedocumentaryisdirectedbyJeffrosenblum
andsherngleehuang.
3.Itwasmadeintheyear2013.
4.Author'sbackground
5.Experiences
6.Reputation
7.Advertisingshouldaimtobemoretruthfulratherthanmisleadingtokeeptheconsumers'trust
andtoavoidunethicalbehaviorsofconsumers.
8.Advertisinghasanimpactonthecompanyandit'sconsumers.Advertisinginvariousways
anduseofdifferenttechniquesjustto
9.Theauthors'mainpurposeistoshowtheviewershowcompaniesuseadvertisingtomarket
theirproducts.Companieshaveusedvariouswaystoinformtheconsumersoftheproductsthey
offer.
C.Leadintoyourthesisstatement
D.ThesisStatement
FocusingontheopinionsofCEOsofAmericancompanies,statingtheeffectsofadvertising
today,thedocumentaryentitled,"TheNakedBrand",hasopenedawarenesstomisleading
Advertisements,consumertrustsandhowadvertisingisnotaseffectiveasitwasbeforeand
howcompaniesaimtobecomesustainablethroughtheuseoftransparentadvertising.

II.BODY
A.Advertisingisnotaseffectiveasbefore.
1.Advertisingisnotaseffectiveasbeforesinceconsumersarenowmoreawareoftheproducts
theybuy.
2.Advertisingbackthenwasveryeffectivebutastheyearspassbyconsumersarebecoming
moreawareandinformedoftheproductsandbrandstheyconsumeandchoose.
a.Thecauseofthisproblemisthatconsumersareawareandnowmoreknowledgeableabout
whattheybuy.

b.Theeffectsofthisproblemisthatnotallconsumersbelieveinthethingstheyseein
advertisementssincetheydonottrusttheinformationgivenbyadvertisementsanymore.
3.Asolutiontothisproblemisthatadvertisersshoulduseadifferentmethodorotherwaysto
advertisetheirproductsandbecomemorecreativewithoutmisleadingtheviewers.
a.Therhetoricalappealthatistobekeptistheuseofethos.
b.Therhetoricalappealthatistobechangedispathosandlogos.
4.Withtheuseofnewmethodsandcreativestrategies,advertisingcanbeaseffectiveasbefore
withouthavingtousemisleadingwaystoattractconsumers.

B.MisleadingAdvertisements
1.Advertisingnowadaystendtobemisleadingespeciallywhenitcomestomarketingthe
product.
2.Notalladvertisementsarestatingallthefactsaboutaproduct.Theytendtotwistthetruthand
usetoolsofpersuasiontomaketheadvertisementmoreappealingtotheviewers.
a.Thecauseofthisproblemisthroughbymakingtheproductmoreappealingandinterestingto
theconsumers.
b.Theeffectsofthisproblemisthattheconsumer'strustareonthelineandtheresultof
unethicalbehaviorcomingfromtheconsumers.
3.Asolutiontothisproblemistobemoretransparentandtobemoretruthfulratherthan
misleadinglytheviewers'understandingofthead.
a.Rhetoricalappealsthataretobekeptaretheuseofethosandpathos.
b.Therhetoricalappealthatistobechangeistheuseoflogos.
4.Advertisinginamoretruthfulmannercangainthetrustoftheconsumersaswellastheir
loyaltytothecompany.
5.Misleadingadvertisementscanleadtolosingthetrustoftheconsumersaswellashowthey
viewthecompanyitselfasitdoesnotstatethetruthabouttheirproducts.

C.ConsumersTrustandunethicalbehavior

III.CONCLUSION
A.Advertisingisnotaseffectiveasitwasbefore.
B.Advertisementsshouldstrivetobemoretruthfulandpresenttheproductsinamorecreative
wayotherthanusingtoolsofpersuasionsuchaslogicalfallacies.
C.Thesisstatement
FocusingontheopinionsofCEOsofAmericancompanies,statingtheeffectsofadvertising
today,thedocumentaryentitled,"TheNakedBrand",hasopenedawarenesstomisleading
Advertisements,consumertrustsandhowadvertisingisnotaseffectiveasitwasbeforeand

howcompaniesaimtobecomesustainablethroughtheuseoftransparentadvertising.
D.Concludingstatement
Advertisingisnotthesameasbeforesinceconsumersaremoreknowledgeableofhow
companiesusethesekindsofstrategiestogainpeoplestrustandinterestaswellastogainmore
profit.