Strengths

Project Shakti-financially empower rural women and create livelihood

opportunities for them
Winning in Many Indias- his was a major organisational transformation that
HUL embarked on with the underlying objective of winning in all parts of the
business and across channels and geographies. Under this framework, HUL
has segmented the market into 14 consumer clusters that are homogenous
and added a fifth branch in Central India, an underpenetrated but highpotential region. This model helps us serve our diverse consumer base in a
more differentiated and relevant way across the country, he said. He gave
the example of how West Bengal enjoyed a higher concentration of
consumers of premium beauty products. This knowledge allows us to
differentiate our marketing efforts in each of the regions and meet the needs
of our consumers more effectively, he added.

Weakness

Losing market share- homegrown Dabur eating into its market share and
Colgate-Palmolive consolidating its leadership. While category leader
Colgate-Palmolive gained volume market share in 2014 at 56.7 per cent as
against 55.9 per cent in 2013, HUL's share declined to 21.5 per cent from
22.8 per cent in 2013. Analysts blame HUL's "wrong strategy" of just
focusing on two brands, Pepsodent and Close Up while rivals have focused
on product innovation and offering a bouquet, especially after the entry of
Procter & Gamble into the segment albeit little initial success.

Opportunities

M&A outside India- Hindustan Unilever's (HUL) $5.4 billion deal with
parent Unilever Plc is the largest Asia-Pacific cross border inbound merger
and acquisition (M&A) deal so far this year.
Online Presence- launched Humarashop.com as a pilot to tap the grocery segment.
The portal, which has been rolled out in Mumbai to start with, has tied up with several
neighbourhood, or kirana, stores to reach out to consumers indirectly.

Current FMCG market size is $50 billion

Threats

Competition from local brandsAds taken off- Fair and Lovely skin lightening cream ad
Stiff competition from P&G, Nestle and ITC