http://mrbainesmediayr10.blogspot.co.

uk/
STEP-BY-STEP GUIDE TO ASSIGNMENT 2 - ADVERTISING:

STEP
1. Choose a TV commercial and answer the following
questions/complete the tasks:
i.

What is the product and who are the company selling

it?

Pick out 1 of each of the following. Describe it and explain its

effect:
Camera shot type
Camera angle
Camera movement
Transition/edit
ii.
iii.
What are their brand values?
iv.

Describe the use of diegetic / non-diegetic sound

how does it help persuade audiences to spend their
money on this product?

v.

Mise-en-scene pick out aspects of setting, lighting,

costume, acting, props & dialogue describe them
and explain their effectiveness.

Signed off by
teacher

Evaluation? What have I learned from this step? /

How will it help me make an excellent media
product?

vi.

Consider the logos and the screen graphics describe

them and explain their effectiveness.

vii.

Add some screengrabs.

2. Make a ppt. presentation that defines and gives

picture examples ofall of the different ways to
advertise e.g. print; viral; geurrilla etc.
3. Upload this presentation to your blog
4. The persuasive strategies used by advertisers who
want you to buy their product can be divided into
three categories:
Pathos
Logos
Ethos
WRITE A BLOG ENTRY WITH A DEFINITION FOR EACH
5. Use the Internet to find at least one print advert from
each of the three categories; pathos, logos, ethos.
- Assemble the adverts in a PowerPoint
presentation, using one slide for each category.
- Annotate (label) each all adverts explaining how
they fit into the category.
6. Upload this presentation to your blog
7. Choose a product or service and select 1 print advert
and 1 TV advert for the same product.
Make a ppt. presentation which analyses the 2
adverts - clearly headed up under the sections
Media Forms
Audience
Institutions
Representation

[MAIN TASK QUESTION

Analyse two television or print or

viral advertisements. How effective
are they in selling their products?

(THIS IS THE MAIN TASK WORTH 20 MARKS OUT OF

30)

8. Think about your OWN PRODUCT OR SERVICE

create a blog post explaining details about the
product; price per unit; target audience at least 5
different advertising methods you would use to
promote it.
9. Annotate 2 print adverts for a similar product.
10. Design your own logo for the product blog it
11. Sketch a draft print advert (magazine ad. or poster)
- or a digitally created mock up blog it
12. Use Photoshop (or similar) to make the final print
advert
13. Storyboard a 30 second commercial for your product

14. Evaluate your productions

Please refer to the help sheets for any steps where you need further guidance and check the teacher blog regularly for updates.

DEADLINE: February 29th 2016