MARKET SURVEY REPORT

ON

CONSUMER SATISFACTION SURVEY ON IDEA

CELLULAR LTD AT MORADABAD CITY.
Submitted To:

COLLEGE OF MANAGEMENT AND COMPUTER

APPLICATION, MORADABAD
In Partial Fulfillment of the Requirement of the Degree of
BBA
SESSION: 2011-2012
TEERTHANKER MAHAVEER UNIVERSITY
DELHI ROAD, MORADABAD
Project Guide:

Project Incharge:

Mr. Paritosh Sharma

(Associate Professor)
Submitted By:
Mohd. Vaseem Abbasi
BBA- V Sem.
R0912011185

Mr. Abhinav Srivastava

&
Mr. Avinash Raj Kumar
(Course Co-ordinator BBA)
(
Coordin
ator

CERTIFICATE

This is to certify that Mr................................................................. is pursuing

three year full time Bachelor of Business Administration (BBA) Course from
Teerthanker Mahaveer University, Moradabad as regular student, in session
(2009-2012).
In compliance with the provision/guidelines of Teethanker Mahaveer
University, Moradabad, he has been assigner a market survey project. The
project work has been genuinely carried out by the student for the during
specified by the university.
He has made sincere efforts in the completion of the project work.

Paritosh Sharma
Project Guide

STUDENT DECLERATION

I hereby declare that this Project Report entitled Consumer Satisfaction

Survey on Idea Cellular Ltd at Moradabad City. submitted in the

partial fulfillment of the requirement of Bachelor of Business Administration
(BBA) of Teerthanker Mahaveer University, Delhi Road, Moradabad is based
on primary & secondary data found by me in various departments, books,
magazines and websites & Collected by me in under guidance of Mr. Paritosh

Sharma

Mohd. Vaseem Abbasi

BBA- V Sem.
R0912011185

ACKNOWLEDGEMENT
It gives me immense pleasure and privilege to acknowledge my deepest sense
of gratitude towards all those who helped me in the successful execution of this
project.

I would like to thanks Chancellor Sir, Shri. Suresh Jain, Group Vice Chairman
Mr. Manish Jain, and Additional Director Dr. Vipin Jain, Assistant Registrar
Dr. Alka Agarwal for their able guidance. I also extend my gratitude towards
the H.O.D. Dr. M.P. Singh and my course co-coordinator Mr.Abhinav
Srivastava & Mr.Avinash Raj Kumar who entrusted me for the completion of
this project. I am highly indebted to my project guide,

Mr.

Paritosh Sharma whose constructive counseling and able guidance helped me

immensely in bringing out this project in the present form. And lastly the entire
faculty member & the entire Lab staff for providing me this opportunity.

Mohd. Vaseem Abbasi

BBA V Sem

EXECUTIVE SUMMARY

This project is base on the survey, which was done in the Idea cellular Ltd,
Moradabad. The main aim of the survey to find out satisfaction of the customer
towards the Idea Cellular Ltd, Moradabad. The company profile is given in the
beginning of the report the data have been collected by help of questionnaire,
which is given in the report. The collected data have been analyzed and shown
in the form of pie chart. This report approach basic knowledge, techniques,
theories and statistics market value of Idea Cellular Ltd various Schemes at
Moradabad region and customer satisfaction towards Idea Cellular Ltd.

TABLE OF CONTENTS

1. INTRODUCTION
2. COMPANY PROFILE
3. SCOPE OF STUDY
4. OBJECTIVE OF STUDY
5. ASSUMPTION
6. RESEARCH METHODOLOGY
7. DATA ANALYSIS
8. FINDINGS
9. CONCLUSION
10.SUGGESTIONS
11.LIMITATIONS
12.BIBLIOGRAPHY
13.ANNEXURE( QUESTIONNAIRE)

INTRODUCTION

INTRODUCTION

IDEA INTRODUTION

Customer satisfaction, a business term, is a measure of how products and

services supplied by a company meet or surpass customer expectation. It is
seen as a key performance indicator within business and is part of four
perspectives of a balanced scorecard.

In a competitive marketplace where businesses compete for customers,

customer satisfaction is seen as a key differentiator and increasingly has
become a key element of business strategy.

PURPOSE

To identify the actual need of customers, and work according the need of the
customers and provide satisfaction to the customers

RESEARCH DESIGN

To check the customer satisfaction level of idea service in Moradabad city by

questions out of 100 customers

RESPONDENT
Students
General people
IDEA subscribers

Customer Satisfaction
Customer satisfaction, a business term, is a measure of how products and services supplied
by a company meet or surpass customer expectation. It is seen as a key performance indicator
within business and is part of the four perspectives of a Balanced Scorecard.
In a competitive marketplace where businesses compete for customers, customer satisfaction
is seen as a key differentiator and increasingly has become a key element of business
strategy.
There is a substantial body of empirical literature that establishes the benefits of customer
satisfaction for firms.

COMPANY PROFILE

COMPANY PROFILE

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses
to operate in 11 circles. With a customer base of over 10 million, IDEA Cellular has
operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh,
Chattisgarh, Uttaranchal, Haryana, UP-West (Moradabad), Himachal Pradesh and
Kerala. IDEA Cellular's footprint currently covers approximately 45% of India's
population and over 50% of the potential telecom-market.
As a leader in Value Added Services, Innovation is central to IDEA's VAS Factory. It
is the first cellular company to launch music messaging with 'Cellular Jockey',
'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite
of Mobile Email Services.

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the

distinction of offering the most customer friendly and competitive Pre Paid offerings,
for the first time in India, with 'Super Power', 2 Minutes Outgoing Free, Lifelong offer
and other segmented offerings like Women's Card. 'Lifetime Idea' is the first and only
loyalty program, for pre paid customers, introduced by a Cellular brand.
Customer Service and Innovation are the drivers of this Cellular Brand. A brand
known for their many firsts, Idea is only operator to launch GPRS and EDGE in the
country.
The latest feather in Idea's cap is GSM Association Award for CARE. It is the
second GSM Association award that Idea has won, the first one being for Bill Flash.
Idea Cellular is part of the Aditya Birla Group, which is India's first truly

multinational corporation. Global in vision, rooted in Indian values, the group is

driven by a performance ethic pegged on value creation for its multiple stakeholders.
The combined holding of the Aditya Birla Group companies in Idea stands at around
57 per cent. With ambitious future plans, the company is poised for rapid growth.

Our mission
Our Circle

The Indian telecommunications market for mobile services is divided into 23

Circles. There are four metropolitan Circles, covering the cities of Mumbai,
Delhi, Kolkata and Chennai, and 19 Circles classified by the Government as category
A, category B or category C, which cover the rest of India. These
classifications are based principally on a Circles revenue generating potential, with
metropolitan and category A Circles having the highest revenue potential.

Established Circles
We operate in the metropolitan Circle of Delhi, the category A Circles of
Andhra Pradesh, Gujarat and Maharashtra, and the category B Circles of Haryana,
Kerala, Madhya Pradesh and Uttar Pradesh (West).
Licenses for the Maharashtra and Gujarat Circles were awarded to us in
December 1995, with network rollout and commercial launch achieved in 1997.
Subsequently, in January 2000, we merged with Tata Cellular Limited, the mobile
operator in the Andhra Pradesh Circle, and integrated its operations into ours by
January 2001. In February 2001, we acquired RPG Cellcom Limited, the mobile
operator in the Madhya Pradesh Circle, with full integration of this Circle with ours
achieved by June 2001. We acquired the license for the Delhi Circle during the fourth
mobile license auction in October 2001, with network rollout and commercial launch

by November 2002. Escotel Mobile Communications Private Limited (Escotel),

which we acquired in January 2004, was awarded the original licenses in the Circles
of Haryana, Uttar Pradesh (West) and Kerala. We re-branded these Circles and
integrated them with ours by June 2004.

New Circles
In connection with the acquisition of Escotel, we also acquired Escorts
Telecommunications Limited (Escorts), which was awarded licenses for the New
Circles. Due to certain existing license conditions we were unable to complete the
transfer of shares of Escorts until June 2006. However, we ensured that Escorts met
the first phase of network requirements for these New Circles in June 2005 in
accordance with the relevant licenses (as amended following the payment of a penalty
by us on behalf of Escorts).
Following significant investment by us in the roll-out of the network in the
New Circles, amounting to approximately Rs. 4,678 million upto September 30, 2006,
we were able to achieve full commercial launch of mobile services in the New Circles
between September and November 2006 in a manner which also met the network rollout requirements of the licenses which were to be completed by June 2007.

Key People

Board of Directors
Mr. Kumar Mangalam Birla (Chairman)
Smt. Rajashree Birla
Mr. M.R. Prasanna
Mr. Saurabh Misra
Mr. Sanjeev Aga (Managing Director)
Mr. Arun Thiagarajan
Ms. Tarjani Vakil
Mr. Mohan Gyani
Mr. Biswajit Anna Subramanian
Mr. Gian Prakash Gupta

Management Team
Corporate Leadership Team
Mr. Sanjeev Aga, Managing Director
Mr. Anil J. Jhala, Chief Financial Officer
Mr. Anil K. Tandan, Chief Technology Officer
Mr. Prakash K. Paranjape, Chief Information Officer
Mr. Pradeep Shrivastava, Chief Marketing Officer
Mr. Amar Babu R K, Chief Service Delivery Officer

Mr. Vinay K. Razdan, Chief Human Resource Officer

Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer
Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer
Mr. Ambrish Jain, Chief Operating Officer, Corporate
Mr. Himanshu Kapania, Chief Operating Officer, Corporate

Circle Heads
Mr. Iyer Subbaraman S., Chief Operating Officer, Andhra Pradesh
Mr. Rajendra Chourasia, Chief Operating Officer, Delhi & NCR
Mr. Gururaj D. Kulkarni, Chief Operating Officer, Gujarat
Mr. Cherian Peter, Vice President - Operations, Haryana & Himachal Pradesh
Mr. T. G. B. Ramakrishna, Chief Operating Officer, Kerala
Mr. S. Sashi Shankar, Chief Operating Officer, Madhya Pradesh & Chattisgarh
Mr. P. Lakshminarayana, Chief Operating Officer, Maharashtra & Goa
Mr. Virad Kaul, Chief Operating Officer, Uttar Pradesh (West)
Mr. Subodh K. Srivastav, Vice President - Operations, Uttar Pradesh (East)
Mr. Puneet Krishnan, Vice President - Operations, Rajasthan

Our Partners
IDEA welcomes all businesses and individuals interested in partnering with us
to enhance and strengthen the IDEA products & services portfolio.
To explore such potential partnerships, kindly get in touch with us by
submitting the Partners Form.
Some of our Technology and Content Partners:
VAS
1. Onmobile Asia Pacific Ltd
2. Cellebrum India Ltd
3. Siddhivinayak Astro Services Ltd.
4. Kodiak Ltd
5. Mauj
6. Net4nuts India Ltd
7. Yahoo
8. Rediff
9. Indiatimes
10. Mobile2win
11. Sify
12. NDTV

ROAMING
1. Roamware.inc
2. Starhome
3. Bharti Telesoft

MARKETING COMMUNICATIONS
1. Lowe India Pvt Ltd
2. Insight Media Ltd
PUBLIC RELATIONS
1. Clear PR
NETWORK
1. Nokia
2. Ericsson
3. Siemens
BILLING
1. Atos Origin
Coverage
Idea Cellular Ltd has seen phenomenal growth since its inception. Idea Cellular's
footprint idea is to first achieve critical mass, then drill deep instead of spreading thin.

In keeping with this, the company has been providing excellent service to its
subscribers in various states. It controls a portfolio of India's most attractive and contiguous

telecom geographies, including the circles of Andhra Pradesh & Delhi (inclusive of NCR),
Gujarat, Haryana, Himachal Pradesh,

Kerala, Madhya Pradesh & Chattisgarh,

Maharashtra & Goa (excluding Mumbai), Rajasthan, Uttar Pradesh (W), Uttar Pradesh
(E). With a footprint dominating the map of India, Idea Cellular accesses over 60% of India's
total telephony potential. The company is now poised to launch its services in new circles namely Mumbai and Bihar.
Idea Cellular Ltd, however, does not believe only in increasing geographic footprint it also drills deep and successfully attempts to provide excellent network coverage in all its
circles of operations.
Brand Information
The brand Idea
It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand
values are the company values and vise versa.
Brand Vision: It goes without saying that the brand vision of idea mirrors the companys
vision. The brand mission statement is...... To be the most customer-focused mobile service
brand, continuously innovating to help liberate our customers from the shackles of time &
space.
IDEA - Brand Values
Innovate. Stimulate. Liberate....
It is these brand values, which have made us a formidable player in the telecom industry.
Innovations that stimulate the customer and liberate him from the shackles of time and space
are the core of our brand. This is what we strive for. Nothing more, nothing less, nothing else.

IDEA - Brand Mission

 The India footprint Idea

Anywhere connectivity - bringing India closer.
The Technology Advantage Idea
Tomorrow's technology to enrich today.
The Customer Focus Idea
Make a single interaction a lasting relationship.
The Employee Focus Idea
Nurture the roots that nurture our ideas.
Brand Initiatives
Our aim, through media buying and planning, is to create year round impact.
With the objective of strengthening our brand, we work with strategic communication
partners on campaigns like sponsorship of the Idea International Indian Film
Academy awards and the television programs Idea Rocks India, Idea Star Singer
and Idea Andhra Idol. We seek engagement with subscribers on a variety of levels,
from major celebrity fashion shows to small local events timed to coincide with new
product offerings.
Since August 2003, we have commissioned a Brand Track Index Study to
evaluate the health of our brand. The Brand Track Index Study is a monthly study
conducted by TNS, a marketing consultant engaged by us to evaluate our brand using
face-to-face interviews on a random sample of mobile users a well as those intending
to purchase mobiles within the next three months. According to the study our brand is

perceived as reliable/trustworthy and one that offers cheaper and good promotional
offers. We have improved our rating in the Brand Track Index calculated by the study
in the past year reflecting, we believe, the growing strength of our brand.
The main communication medium for the Idea brand is television, where we
seek strategic Idea brand coverage in various formats. Billboards and hoardings are
used as a secondary medium, customized for specific regional preferences to
communicate effectively at the local level. We also use other mass communication
media such as the press and radio to communicate price plans and other tactical and
customer information.
All our key initiatives are subjected to a rigorous testing and launch process to
ensure accountability for all advertising spend and improve the chances of success of
a new product. This process is followed up with extensive briefing of call center
agents and sales personnel and real-time tracking of the impact of the communication
and feedback from subscribers.

Our Values
Values We Value :
Integrity - Honesty in every action
At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in a
manner that is fair, honest, following the highest standards of professionalism and also
perceived to be so. Integrity for us means not only financial and intellectual integrity,
but in all other forms as are commonly understood.
Key words that connote Integrity are:
Ethical
Truthful
Principled
Transparent
Upright
Respectful

Commitment - deliver on the promise

At Aditya Birla Group Commitment is defined as: On the foundation of
integrity, doing whatever it takes to deliver value to all stakeholders. In the process,
taking ownership of our actions and decisions, those of our team and that part of the
organization that we are responsible for.

Key words that connote commitment are:

Accountability
Discipline
Responsibility
Result orientation
Self-confidence
Reliability
Passion - energized action
At Aditya Birla Group Passion is defined as: A missionary zeal arising out of
emotional engagement with the organization that makes work joyful and inspires each
one to give his or her best. Relentless pursuit of goals and objectives with the highest
level of energy and enthusiasm, that is voluntary and spontaneous.
Key words that connote passion are:
Intensity
Innovation
Transformational
Fire-in-the-belly
Inspirational
Deep sense of purpose

Seamlessness - boundryless in letter and spirit

At

Aditya

Birla

Group,

Seamlessness

is

defined

as:

Thinking and working together across functional silos, hierarchies, business and
geographies. Leveraging the available diversity to garner synergy benefits and
promote openness through sharing and collaborative efforts.
Key words that connote Seamlessness are:
Teamwork
Integration
Involvement
Openness
Global
Learning from the best
Empowering.
Speed - one step ahead always
At Aditya Birla Group, Speed is defined as: Responding to internal and
external customers with a sense of urgency. Continuously seeking to crash timelines
and choosing the right rhythm to optimize organization efficiencies.
Key words that connote Speed are:
Response time
Agile

 Accelerated
Timelines
Nimble
Prompt
Proactive
Decisive

LITRATUREREVIEW
The Aditya Birla Group is India's first truly multinational corporation. Global
in vision, rooted in Indian values, the Group is driven by a performance ethic pegged
on value creation for its multiple stakeholders. Its 66 state-of-the-art manufacturing
units and sectoral services span India, Thailand, Indonesia, Malaysia, Philippines,
Egypt, Canada, Australia and China.
A US$ 6.7 billion conglomerate, with a market capitalisation of US$ 7 billion,
it is anchored by an extraordinary force of 72,000 employees belonging to over 20
different nationalities. Over 30 per cent of its revenues flow from its operations across
the world.
A premium conglomerate, the Aditya Birla Group is a dominant player in all of
the sectors in which it operates. Such as viscose staple fibre, non-ferrous metals,
cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers,
sponge iron, insulators and financial services.
The Group has also made successful forays into the IT and BPO sectors.
Currently around 57 percent of our Equity Shares are held by our Promoters who are
companies belonging to the Aditya Birla Group.
Our Promoters are

1. Aditya Birla Nuvo Limited

2. Grasim Industries Limited
3. Hindalco Industries Limited and
4. Birla TMT Holdings Private Limited.

IDEA in media
Press Releases - New Releases
IDEA launches MyGang card a specially designed pre-paid card for the youth
Becomes the first-ever operator to launch a Youth Mobile Radio service (Mumbai,
July 16, 2007)
IDEA Cellular Limited, a leading cellular operator in India launched MyGang
a first-of-its-kind pre-paid card specially targeted towards the youth. MyGang is a
power-packed product encompassing unique services like the Closed User Group
(CUG) on pre-paid and the Youth Mobile Radio. MyGang offers local group calls
within MyGang subscriber groups at the rate of a meagre 10 Paise per minute and
group SMSes at the rate of an unbelievable One Paisa without the hassle of mobile
number registration or restriction on the group size. The exclusive value-added Youth
Mobile Radio provides subscribers the facility to not only listen, share and create their
own music jukebox and special short codes but also download music at half price.
MyGang has been created with features rich in music and cyber content promising a
full mobile entertainment experience Speaking on the launch, Mr. Pradeep
Shrivastava, Chief Marketing Officer (CMO), - ----

IDEA Cellular Limited said: India is a young nation with over 60% of its
population below the age of 30 years. MyGang is a segmented product designed for
todays youth who have evolved needs that extend beyond mere tariff.
The launch of MyGang underlines IDEA Cellulars strategic intent to
maintain its leadership positioning by constantly innovating and creating enhanced
value propositions for different customer segments. In order to integrate cyber
benefits with mobile offerings, IDEA Cellular has launched a state-of-the-art website
www.idearocksindia.com/mygang where subscribers can create their own MyGang
identities.
For further information, please contact:
Rajat Mukarji
Chief Corporate Affairs Officer
IDEA Cellular Limited
Telephone: +91 (11) 2373 0133.
Advertisements
"Stay Connected" is a brand promise that looks at the key purpose of mobile
telephony. It converges with the tangible requirement of 'network depth' & at the same
time, reflects the eternal human need for bonding, kinsmanship, and relationship
forming. This new brand campaign enables Idea to own the biggest category benefit
of "keeping people connected", through a simple, unique and likeable expression of
connectivity. And it makes consumers aware that "no one connects better than
Idea".

Slated to run through 2004, the campaign utilizes all relevant mainline media to
propagate the message to its audiences with 60-second commercial and its various
edits, print campaign & outdoor publicity. Apart from it, various innovative media /
events has been used to further strengthen the message.

Idea Sa Re Ga Ma Little Champs

Idea is gearing up to launch Idea Sa Re Ga Ma Pa Little Champs aimed at tapping the
fresh talents and young voices in AP. The show will be live from 26th April and will
be aired every Thursday and Friday 21:00-22:00hrs.
Little Champs will provide a platform for young participants, all in the age group of 4
to 14 years. This series will have the little talents singing to a live band on the show.
There will also be a wild card entry for Idea subscribers at the quarter final stage.

The judges are Ramana Gogula, Koti and Shailaja, prominent regional personalities in
AP.
The entire program will culminate to a ground event in AP.
Final winners will be gratified with prize money
1st winner - Rs. 1 lac
2nd winner - Rs. 75,000

Idea Sa Re Ga Ma
Idea launches Idea Sa Re Ga Ma on Zee Marathi.
Idea Sa Re Ga Ma now will have popular actors from Marathi films, stage &
television actors performing and eyeing for the title.
The contestants are
1. Prasad Oak
2. Pankaj Vishnu
3. Sunil Barve
4. Sumeet Raghavan
5. Priya Bapat
6. Meghana Vaidya
7. Seema Deshmukh
8. Madhurani Gokhale
Tune in to watch your favorite celebrities battle against each other only on Idea Sa Re
Ga Ma on Zee Marathi at 10 pm.

Prepaid Plans in India

With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our
customer centric tariffs allow you all the room in the world to choose the perfect plan,
one which optimizes your usage and keeps your pocket heavy too. So, when you talk,
you don't forget to smile.
Online Prepaid Recharge Vouchers Andhra
Pradesh
Himachal
Pradesh
Rajasthan

Delhi & NCR

Gujarat

Kerala

Madhya Pradesh &

Chattisgarh
Uttar Pradesh Uttar Pradesh (W)
(E)

Haryana
Maharashtra &
Goa

IDEA Chit Chat-Registration and Activation Process

As per the directive from the Department of Telecom (DOT), following Documents
need to be submitted with the Prepaid Enrollment Form
Self Attested Photograph
Photo proof of Identity / Signature
Proof of Address
Proof of Identity / Signature
PAN Card
Photo Credit Card
Voter ID Card

 Passport
Driving License
Identity Card issued by Central / State Government
Identity Card issued by Public Sector Undertakings
Ration Card with your Photo
Identity Card issued by Government College / University
In case the Proof of Identity document does not contain your address, you must
submit one of the following documents as Proof of Address
Electricity Bill (issued in last two months)
Telephone Bill (MTNL / BSNL / Idea - issued in last two months)
Bank Statement / Credit Card Statement (issued in last two months)
Income Tax Order (not older than One Year)
RC Copy of Vehicle
Registered Rent Agreement
Bank Passbook

Note
Photograph with Customer's signature is compulsory
Retailers need to verify the originals and attest the photocopies
Customers will be able make or receive calls / SMS only after the above
documents are received and verified at the Distributors' end
Idea Cellular Ltd. does not deal in handsets.
Idea services are purely restricted to the business of SIM cards and cellular
services.

Prepaid Plans - Maharashtra & Goa

Regular Starter Pack
Local Call Charges
Idea to Idea
Idea to Local Mobiles
Idea to Landline
Entry Level Costs

Rs. 1/- per min.

Rs. 1/- per min.
Rs 1.5 per min

Total - Rs. 99/- for Maharashtra and Goa

Validity Period

0 Days

TalkTime

0
Rs. 1.00/- Sms (Local) / Rs. 2.00/- Sms for

SMS P2P

National
Rs. 5.00/- for International

SMS P2A

Rs. 3.00/-

Airtime

Outgoing as mentioned above

Incoming

FREE

Monthly free call allowances

Nil

Duration of plan

Open till further notice

Any taxes, in addition to the

Nil
above

Financial implications in Rs. / month for usage (mins)

Local calls to -

Pulse rate (in

secs)
Per min rate
for free calls
(a) 100 mins in
addition
to free calls
(b) 500 mins in
addition
to free calls
Exit options in
plan
Migration
options in plan
Where should
customers
complain about
the plan
STD
Anywhere in
India

Fixed

WLL(M)

Cellular

60

60

60

Inter circle STD > 500

kms to Idea Fixed WLL Cellular
(M)
60
60
60
60

NA

NA

NA

NA

NA

NA

NA

150

100

100

100

200

200

200

750

500

500

500

1000

1000

1000

Exit on Application/Non recharge beyond validity and grace period.

Alternate Plan on Chitchat, if available.
Customer Care No. 4444 or 12345 (from Idea mobile) or
9822012345 (from Landline)

Rs 2 per Rs 2 per Rs 2 per

min
min
min

Starter Pack
DoT & Airtime Value (INR)
0
SIM + Processing Fee + 12.24% service 99
tax (INR)
Total MRP (INR)
Incoming Airtime Rate (Rs. per min.)
Outgoing Airtime Rate (Rs. per min.)

99/- for Maharashtra and Goa

Free
To !dea Rs. 1/- per min, To Local Mobiles

Pulse
Validity (Days)
Features

Rs 1/- min, To Landline Rs.1.5 per min

60
0
SMS Roaming (Incoming only)

 National Roaming - Zero Roaming Rental

International Roaming - Monthly Rental of Rs. 149/- on a rolling basis and feature
by default.
Dialing Mode
Local

To !dea
Outgoing Cell
Outgoing Fixed Line
Outgoing WLL
a) Fixed / WLL
(0-200 kms.)
(200-500 kms.)
(> 500 kms.)
b) Cell to Cell
(< 200 kms.)
(>200 kms.) across the
country
USA,
Canada,
Europe
(Fixed),
Singapore
&
HongKong
Gulf, Australia, SAARC,
South Africa
ROW- III
Local SMS
National SMS
International SMS

STD

ISD Rate

SMS
P2A SMS

Rs./ Minute
1
1
1.5
1
2
2
2
2
2
6.4
9.19
49.2
1.00
2.00
5.00
3.00

Recharge Vouchers
Recharge Vouchers (RV) valuing
[Inclusive of SIM + Processing fee + 12.24% service tax in INR+]
RV

Talktime
(Rs.)

Processing
Fee (Rs.)

Service
Tax (Rs.)

199
350

47.30
151.83

130
160

21.7
38.17

Validity
for Approx. mins.
physical vouchers of usage
(Days)
30
32
30
101

550
1100
2200
3300

390
830.04
1810.09
2890.13

100
150
150
150

60
120
240
360

30
75
180
365

260
553
1206
1860

Call Pattern Assumptions

The above mins of usage is been calculated based on the following call pattern.
Type of Call
To Fixed
To Idea
To Mobiles
Local
30%
25%
25%
STD
10%
5%
5%
Please Note - As per the Government of India regulation. It is mandatory for the
subscribers of pre-paid cellular cards to furnish copies of their Ration Card or
Passport or Driving License or Income Tax PAN Card or Valid Photo Identity Card.
Those purchasing and making payment in cash or uncrossed cheque/demand draft and
without a PAN/GIR number are required to fill in Form 60 or Form 61 (for individuals
with only agricultural income).
Idea Lifelong Validity Recharge Voucher
Now Get Lifelong Validity in just Rs.495/Starter Pack
MRP
Talktime
Validity
Outgoing Rates.

Rs.495
Rs.10
Life Time

Local Mobiles
Local Landline
STD
SMS

Re. 1/- per min

Rs 1.5/- per min
Rs 2 per min
Re 1 for Local
Rs 2 National

Terms and Conditions

 Validity for lifelong is applicable as per license period in each circle and is
subject to change in case any regulatory condition changes in the future.
Connection will be permanently deactivated if there is no incoming or outgoing
for a period of 6 months.
This offer cannot be coupled with any other promotional scheme/tariff packs.
Full Value Recharges. MRP 345 Talkime Rs 345. MRP 567. Talktime Rs 567.
MRP 765. Talktime Rs 765. Full Talktime on MRP 250/MRP 500 / MRP 1000
only
Rates and conditions are subject to change.

PREPAID LIFELONG @ EMI 99

Introducing Lifelong Prepaid at just Rs.99/Now get Idea Lifelong Prepaid through 12 easy installments of Rs. 99/Details of the offer
Recharge 12 times with Rs.99/- within 12 months to get Lifelong Validity.
Each recharge of Rs.99/- gives 30 days validity and Zero Talktime
From first recharge of Rs.99 onwards, get
- 0 days validity on all recharges. Validity available only on recharge of
Rs.99 (30 Days)
- Lowest Lifelong Tariffs. (Local Mobile Calls @ Re 1/min. Landline
calls @ Rs.1.5/min & STD @ Rs.2/min)
On the 12th Recharge of Rs.99, the subscriber will automatically get Lifelong
Validity and will be moved to Lifelong Validity Plan.
In case the subscriber goes into grace during these 12 months, he can recharge
with Rs.99 to become active again. This recharge will be counted in his EMIs.
Upon recharging with Rs.99, all existing tariff benefits / Add on packages will
be withdrawn.

IDEA I-Card Active

I Card
MRP
Talktime
Validity
Outgoing Rates

Rs. 99
Rs. 0
0 Days

Local Idea from 8am to 3pm and 5pm to 11pm

Local Idea from 11pm to 8am and 3pm to 5 pm
Local Mobiles
Local Landline Calls
STD
ISD
To USA,Canada,Singapore and Hong Kong
Other Countries(Except ROW-II)
SMS
Local Idea
Local / National / International

Rs.1 per minute

10p per minute
Rs.1 per minute
Rs.1.5 per minute
Rs. 2 per minute
Rs. 6.40/-per min.
Rs. 9.19/-per min.
10p per sms
Rs. 0.25 / 0.25 / 5.00 /- per sms

respectively
Friends & Family - Reduced call rates to 5 Idea I- 10p per minute to 5 Local Idea
card Active Mobiles numbers only

Icard Active Number

To register your Friends & Family mobile numbers, send ICARD<space>Number

1<space>Number 2<space>Number 3<space>Number 4<space>Number 5 to 4444
(toll free).
Financial implications in Rs./month for usage (mins).
Mins of use per month
(a) 100 mins (in addition to free mins -if applicable)
(b) 200 mins (in addition to free mins -if applicable)
(c) 500 mins (in addition to free mins -if applicable)
(d) 1000 mins (in addition to free mins -if applicable)
Assumption on Calling Pattern
Type of Call Rate (Rs/min.)
Local - Idea to Idea
Local - Mobiles
Local - Others
STD - Mobiles
STD - Fixed
Average Rate (Rs. per min.)

Expenditure (Rs.)
122
244
1110
1220

% Distribution
20%
23%
20%
17%
20%
1.74

Idea Customer Care No. 4444 (from Idea Mobile) and 9822012345 from other
Mobile/Landline.

Idea - Womens Card

Just for you Ma'am
Starter Pack
MRP
Talktime
Validity

Rs. 299/Rs. 150/15 Days

Outgoing Rates
Idea to Idea
Other Mobile
Landline
National Voice Charges STD
International Voice Charges ISD
USA, Canada, Europe (Fixed),

Rs. 1/Rs. 1/Rs.1.5/Rs. 2/Rs. 6.4/-

Singapore & HongKongRate

Gulf, Australia, SAARC, South Rs. 9.19/Africa
ROW III
SMS Charges

Rs. 49.2/Local / National / International - Rs. 50p/ 50p/ 5 /respectively.

Gup Shup Tariffs

KITTY PARTY RATES: Local Idea to Idea calling @ only 50p/min during
2pm to 4pm.
PARTY TIME RATES: Local Idea to Idea calling @ only 50p/min during
10pm to 12am.
Loved Ones:

 Calls on 3 Local MOBILES @ only 50p/min. To register 3 numbers dial 323

(call charges Rs 1.99/min) and select HELP to register the 3 mobile numbers.
Any change of nos. post 3 nos. registered will cost Rs 25 per number change.
Emergency Feature:
Even if you are on 0 balance, you can make outgoing calls worth Rs 25 . The
negative balance will be deducted on your next recharge.
Security Feature:
Send a predefined SMS on the 3 numbers registered for loved ones by just
dialing 324 (toll free). As soon as you dial 324, an SMS (Pls call immediately)
free of cost will be sent to these 3 numbers asking them to call you.

Daily Tips
Get 2 daily tips FREE on various women related categories for 24 months. You
can also select your own category @ Rs 25/month/category by dialing 323 and
selecting TIPS.
Expert Advice:
In case of any medical/behavioural assistance u can dial 323 (select EXPERT
ADVICE) and record your query for our panel of experts who will give the
right solution to your problems for a fee of Rs 99 only.
IDEA Motorola Bundled Offer
Motorola Offer.
Buy a New Motorola C140 Handset and get Idea Chitchat Connection Free
with 2 years Validity and Rs 1990* Talktime (*For Local Idea calls for 1
years).
Buy a New Motorola C113 Handset and get Idea Chitchat Connection Free
with 1 years Validity and Rs 1390* Talktime (*For Local Idea calls for 1
years).
Outgoing Rates
Idea to Idea
Local Mobiles
Other Local Calls
STD
ISD

Rs.1 per minute

Rs.1 per minute*
Rs.1.5 per minute
Rs. 2 per minute

To USA,Canada,Singapore and Hong Kong

Other Countries(Except ROW-II)
ROW-II Countries

Rs. 6.40/-per min.

Rs. 9.19/-per min.
Rs. 49.20/-per min.

SMS
Local / National / International

Rs. 1.00 /2.00 / 5.00 /- per msg respectively

Postpaid Plans
IDEA post-paid cards are an effective way of keeping in touch, no matter where you
are.
The activation procedure is simple. All you have to do is
Fill up the activation form (CSA)
Submit 2 passport size photographs.
Submit address proof * (Copy of the latest Electricity Bill/Telephone
Bill/Credit Card Statement).
Submit photo identity proof (Renewed passport / driver's license/Voter's ID
Card / Govt. Dept. ID Card / Public Ltd. Co. ID Card/PAN Card/Bank
Passbook with Photo)
Submit PAN No./Form 60.
(In case of Lease Agreement / Ration Card / Passport / Gas Connection Card /
Insurance papers on subscribers name, activation will take place only after
verification which takes 1-2 days. In case the address proof is not one of the above
additional deposit of Rs. 3000/- will be charged)
Activation Charges - These are one time, mandatory charges.
Activation Charge
Security Deposit

As per bill plan + 12.24 % Tax

Security Deposit / Plan Enrollment Fee - as per

bill plan
NOTE - The security deposit is waived if you issue STANDING INSTRUCTIONS to
charge your monthly mobile bills directly to your Credit Card A /c.

Other Charges - These are optional.

STD Deposit
ISD Deposit

Rs. 500/- (refundable on disconnection of facility)

Rs. 3000/- (Inclusive of STD deposit Rs. 500/-&

refundable on disconnection of facility)

National Roaming Access Fee
Rs. 49/I Roam
Rs. 25/International Roaming Access Rs. 150/Fee
International
Activation Fee

Roaming Rs. 1000/- (non refundable)

New SMS Charges

The New SMS rates are with effect from - Monday, Dec 15 2003 00:00 hrs
The same are applicable on all Post-paid bill plans.
Each short message is up to 160 characters in length & the text can comprise of
words, numbers or an alphanumeric combination.
P2P - Person to Person
Intracircle (Local) Re 1.00/- Within Maharashtra & Goa including Airtel, BPL
& Cellone.
Intercircle (Interstate) Rs. 2.00/- Any message Outside Maharashtra.
International (Local) Rs. 5.00/- Any message Outside India.
P2P - Person to Person (While on Roaming)
Please note the Outgoing SMS Rates while Roaming has been revised to
Rs.3.00/- per SMS for Local, National & International Messages effective
September 16 2003.
Application such as downloading of Ringtones, Picture Messages, Logos
would be charged on actual, Outgoing SMS sent for browsing / searching
contents will be charged at Rs. 1.00/- per sms.
P2A - Person to Application
Charges - Rs. 3/- per msg.
However we have a SMS Package which is optional and can be subscribed to

 SMS Feature Monthly Fees - Rs. 25.00 /- and SMS @ 0.50 paise / sms (local
only).
The toll free helpline no. is 12345 which can be access directly from any Idea
Post Paid card and can be accessed from a landline by dialing 9822012345 &
020-4123456.

Postpaid Plans - Basic 199

Post Paid Tariff Package - Basic 199
Name of Tariff Package
Entry Level Cost

Basic 199
a. Activation Charges - Rs. 250/- + 12.24% Service Tax
b. Plan enrollment Fees - Rs. 250/-

Total Monthly Charges

(convertible to refundable deposits after 12 months)

a. Rental - Rs. 199/b. Commitment Fee - NIL

Monthly

free

c. Plan Fee - NIL

call Rs. 49/-

allowances
Duration of plan
Any taxes, in addition

Till further notice

12.24% Service Tax

to the above

Education Cess (@2 % Service Tax)

Outgoing Call Charges

Charges (in Rs.)

Fixed/

Other

WLL (M) GSM

2.00
1.00

Local Calls
STD
Any Where in India
2.00
ISD
For USA, Canada, Europe (F), Singapore & HongKong
Gulf, Australia, SAARC, South Africa etc
For ROW-II Countries
SMS Charges
Local SMS
National SMS
International SMS

Rs. 1/- per message (Mumbai Included)

Rs. 2/- per message
Rs. 5/- per message

2.00

Idea to
Idea
1.00
2.00
6.4
9.19
49.2

Optional Service Packages

Night Pack (11pm to 8am)
Monthly Rental
Rs. 25/Local I2I free, Rest local calls @ Re1

The activation procedure is simple. All you have to do is

Fill up the activation form (CSA)
Submit 2 passport size photographs.
Submit address proof * (Copy of the latest Electricity Bill/Telephone
Bill/Credit Card Statement).
Submit photo identity proof (Renewed passport / driver's license/Voter's ID
Card / Govt. Dept. ID Card / Public Ltd. Co. ID Card/PAN Card/Bank
Passbook with Photo)
Submit PAN No./Form 60.

Activation Charges - These are one time, mandatory charges.

Activation Charge
Security Deposit

As per bill plan + 12.24 % Tax

Security Deposit / Plan Enrollment Fee - as per

bill plan
NOTE - The security deposit is waived if you issue STANDING INSTRUCTIONS to
charge your monthly mobile bills directly to your Credit Card A /c.
NOTE
Service tax @ 12.24% extra on all charges
Voice Mail Retrieval @ Re. 1.00/- per min
In Roaming, surcharge is applicable @ 15% plus Long Distance charges at actual,
for certain locations.

SMS Charges
The same are applicable on all Post-paid bill plans.
Each short message is up to 160 characters in length & the text can
comprise of words, numbers or an alphanumeric combination.
P2P - Person to Person
Intracircle (Local) Re 1.00/- Within Maharashtra & Goa.
Intercircle (Interstate) Rs. 2.00/- Any message Outside Maharashtra & Goa
International (Local ) Rs. 5.00/- Any message Outside India.
P2A - Person to Application
Charges - Rs. 3/- per msg.
The toll free helpline no. is 12345 which can be access directly from any Idea Post
Paid card and can be accessed from a landline by dialing 9822012345.

Post Paid Tariff Package - Basic 249

Name of Tariff Package

Entry Level Cost

Basic 249
a. Activation Charges - Rs. 250/- + 12.24% Service Tax
b. Plan enrollment Fees - Rs. 250/-

Total Monthly Charges

(convertible to refundable deposits after 12 months)

a. Rental - Rs. 249/b. Commitment Fee - NIL

Monthly

free

c. Plan Fee - NIL

call Rs. 149/-

allowances
Duration of plan
Any taxes, in addition

Till further notice

12.24% Service Tax

to the above

Education Cess (@2 % Service Tax)

Outgoing Call Charges

Charges (in Rs.)
Local Calls

Fixed/ WLL (M)

2.00

Other GSM
1.00

Idea to Idea
0.75

STD
Any Where in India

2.00

2.00

2.00

ISD
For USA, Canada, Europe (F), Singapore & HongKong
Gulf, Australia, SAARC, South Africa etc
For ROW-II Countries
SMS Charges

6.4
9.19
49.2

Local SMS
National SMS
International SMS

Rs. 1/- per message (Mumbai Included)

Rs. 2/- per message
Rs. 5/- per message

Optional Service Packages

Night Pack (11pm to 8am)
Monthly Rental
Rs. 25/Local I2I - Free, Rest Local calls @ Re1
Night STD Pack (11pm to 8am)
Monthly Rental
Rs. 49/All STD calls @ Re1
Group Pack (Max 5 members)
Monthly Rental
Rs. 50/Calls within group @ 30p

Postpaid Plans - Plus 349

Name of Tariff Package
Entry Level Cost

Basic 349
a. Activation Charges - Rs. 250/- + 12.24% Service Tax
b. Plan enrollment Fees - Rs. 250/-

Total Monthly Charges

(convertible to refundable deposits after 12 months)

a. Rental - Rs. 349/b. Commitment Fee - NIL

Monthly

free

c. Plan Fee - NIL

call Rs. 249/-

allowances
Duration of plan
Any taxes, in addition
to the above
Outgoing Call Charges

Till further notice

12.24% Service Tax
Education Cess (@2 % Service Tax)

Charges (in Rs.)

Fixed/

Other

WLL (M) GSM

1.50
1.00

Local Calls
STD
Any Where in India
1.50
ISD
For USA, Canada, Europe (F), Singapore & HongKong
Gulf, Australia, SAARC, South Africa etc
For ROW-II Countries
SMS Charges

Local SMS
Rs. 1/- per message (Mumbai Included)
National SMS
Rs. 2/- per message
International SMS
Rs. 5/- per message
Optional Service Packages
SMS Pack
Monthly Rental
P2P Local/National @ 30p
Night Pack (11pm to 8am)

Rs. 30/-

1.50

Idea to
Idea
0.75
1.50
6.4
9.19
49.2

Monthly Rental
Rs. 25/Local I2I free, Rest local calls @ Re1
Night STD Pack (11pm to 8am)
Monthly Rental
Rs. 49/All STD calls @ Re 1
Group Pack (Max 5 members)
Monthly Rental
Rs. 40/Calls within group @ 30p

Postpaid Plans - Super 549

Name of Tariff Package

Entry Level Cost

Super 549
a. Activation Charges - Rs. 250/- + 12.24% Service Tax
b. Plan enrollment Fees - Rs. 250/-

Total Monthly Charges

(convertible to refundable deposits after 12 months)

a. Rental - Rs. 549/b. Commitment Fee - NIL

Monthly

free

c. Plan Fee - NIL

call Rs. 449/-

allowances
Duration of plan
Any taxes, in addition

Till further notice

12.24% Service Tax

to the above

Education Cess (@2 % Service Ta

Outgoing Call Charges

Charges (in Rs.)

Fixed/

Other

WLL (M) GSM

0.50
0.50

Local Calls
STD
Any Where in India
1.00
ISD
For USA, Canada, Europe (F), Singapore & HongKong
Gulf, Australia, SAARC, South Africa etc
For ROW-II Countries
SMS Charges
Local SMS
National SMS
International SMS

Rs. 1/- per message (Mumbai Included)

Rs. 2/- per message
Rs. 5/- per message

1.00

Idea to
Idea
0.50
1.00
6.4
9.19
49.2

Optional Service Packages

SMS Pack
Monthly Rental
Rs. 30/100 P2P Local/National SMS free, thereafter P2P Local/National @ 30p
Group Pack (Max 5 members)
Monthly Rental
Rs. 15/Calls within group @ 30p

Postpaid Plans - One India

Name of Tariff Package

Entry Level Cost

One India
a. Activation Charges - Rs. 250/- + 12.24% Service Tax
b. Plan enrollment Fees - Rs. 250/-

Total Monthly Charges

(convertible to refundable deposits after 12 months)

a. Rental - Rs. 299/b. Commitment Fee - NIL

Monthly

free

c. Plan Fee - NIL

call Nil

allowances
Duration of plan
Any taxes, in addition

Till further notice

12.24% Service Tax

to the above

Education Cess (@2 % Service Tax)

Outgoing Call Charges

Charges (in Rs.)

Local Calls

Fixed/

Other

Idea to

WLL

GSM

Idea

(M)
1.00

1.00

1.00
per
mins

STD
Any Where in India
1.00
ISD
For USA, Canada, Europe (F), Singapore & HongKong
Gulf, Australia, SAARC, South Africa etc
For ROW-II Countries
SMS Charges

1.00

1.00
6.4
9.19
49.2

Local SMS

Rs.

National SMS
International SMS

(Mumbai Included)
Rs. 1/- per message
Rs. 5/- per message

Optional Service Packages

SMS Pack
Monthly Rental
Rs. 30/P2P Local/National @ 30p
Group Pack (Max 5 members)
Monthly Rental
Nil
Calls within group @ 30p

1/-

per

message

Postpaid Plans - Buzz Life

Name of Tariff Package
Entry Level Cost

Buzz Life
a. Activation Charges - Nil
b. Plan enrollment Fees - Rs. 995/-

Total Monthly Charges

(one-time non-refundable)
a. Rental - Rs. 49/b. Commitment Fee - NIL

Monthly

free

c. Plan Fee - NIL

call Nil

allowances
Duration of plan
Any taxes, in addition

Till further notice

12.24% Service Tax

to the above

Education Cess (@2 % Service Tax)

Outgoing Call Charges

Charges (in Rs.)

Fixed/

Other

Idea-

Local Calls

WLL
0.99/

GSM
0.99

Idea
0.99

0.99 /

0.99/

0.99/

30secs

30secs

30secs

30secs
STD
Any Where in India
ISD
For USA, Canada, Europe (F), Singapore &
HongKong
Gulf, Australia, SAARC, South Africa etc
For ROW-II Countries
SMS Charges
Local SMS

6.4
9.19
49.2
Rs. 1/- per message

(Mumbai Included)
Rs. 2/- per message
Rs. 5/- per message

National SMS
International SMS
Optional Service Packages
SMS Pack
Monthly Rental
Rs. 30/P2P Local/National @ 30p
Hardcopy Bills
Monthly Rental
Rs. 25/Cell to Cell Pack ( C2C Pack )
Monthly Rental
Rs. 59/Cell to Cell calls @ 49paise.
Postpaid Plans - Double Value 299

Name of Tariff Package

Entry Level Cost

Double Value 299

a. Activation Charges - Rs. 250/- + 12.24% Service Tax
b. Plan enrollment Fees - Rs. 250/-

Total Monthly Charges

(convertible to refundable deposits after 12 months)

a. Rental - Rs. 299/b. Commitment Fee - NIL

Monthly

free

c. Plan Fee - NIL

call First 499 mins Mobile to Mobile @ 10 Paise

allowances
Duration of plan
Any taxes, in addition

Till further notice

12.24% Service Tax

to the above

Education Cess (@2 % Service Tax)

Outgoing Call Charges

Charges (in Rs.)

Fixed/

Other

WLL (M) GSM

2.00
1.00

Local Calls
STD
Any Where in India
2.00
ISD
For USA, Canada, Europe (F), Singapore & HongKong
Gulf, Australia, SAARC, South Africa etc
For ROW-II Countries
SMS Charges
Local SMS
Rs.
National SMS
International SMS

2.00

Idea to
Idea
1.00
2.00
6.4
9.19
49.2

1/-

per

(Mumbai Included)
Rs. 2/- per message
Rs. 5/- per message

Optional Service Packages

SMS Pack :Monthly Rental
Rs.30/First 100 SMS Free Local / National ( P2P), thereafter 30Paise / SMS

message

IDEA SERVICE
Value Added Services
Just when you thought you had the cake, we made it possible for you to eat it
too.
Introducing THE IDEA Value Added Services, a vibrant bouquet of "little
conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all
those "itsy bitsy" wants of yours that together make up THE BIG SMILING
PICTURE.
SMS based services to Voice based ones, the Idea range cuts across all modes
of communication to ensure the BEST VALUE for your money.
So be it downloading the latest ring tones or sharing the freshest of blonde
jokes, be it checking the status of your cousin's train arrival time or arranging a pick
up for your boss's delayed flight, Idea hands you the power to do it all.
You could also book a surprise movie ticket or deliver those dainty dandelions
for your date or access the latest cricket scores or some serious stock information; or
maybe even play downloadable games or chill out with some zany chats with buddies
on-line.
Idea's Value Added Services are as innovative and exciting as your desires.

Roaming
Roam Like Home - with IDEA
Now you have one more reason to select Idea network while roaming in India. You
can enjoy a Roam Like Home experience even while roaming. IDEA is the first
telecom operator in India to offer this facility to its valued roamers.
We present a host of very convenient & friendly features Dial directly from your phone book. You can call numbers saved in your phonebook,
without adding STD or ISD codes to the entries. This saves you the bother of
remembering

the

concerned

codes

or

manually

dialling

every

number.

Ex: If you are a customer from UAE and you have saved your home telephone
number in your phonebook as 506123456. Now when roaming with Idea, you can call
the same number directly, without prefixing +971 (ISD dialling code for UAE) each
time you want to call home!
Auto call correction of all misdialled calls. When you dial a new number, this
service will complete your call even if a wrong or incomplete prefix has been added
to the number.
Direct access to your Voicemail box. Now you can make extensive use of
your VMS feature, even while roaming. Dial your voicemail short code directly
without any authentication codes.
Direct dialling to your home customer care number. Ex: If you have saved the
customer care number of your mobile operator as 12345 in your phone book, you can

call them at the same number even while you are roaming (which would not have
been possible otherwise)
Roaming into IDEA Circles
Setting Up Roaming
When you come into any of the IDEA networks, switch off and restart your phone. In
case, the network is not registered automatically, go to the phone settings menu and
select the network manually.
National Roaming and Prepaid Roaming
Incoming Calls
Incoming Calls
Outgoing Calls
Local Calls
STD Calls
ISD Calls
USA, Canada, Europe, UK(fixed), SEA, Australia,
New Zealand
Gulf, SAARC, Africa, ROW 1 UK(mobile)
Row 2 **
INMARSAT
SMS
Outgoing SMS
Incoming SMS

Rs. 1.75/min
Rs. 1.40/min
Rs. 2.40/min
Rs. 9.49/min
Rs. 12.28/min
Rs. 52.29/min
Rs. 502.29/min
Rs. 3.45 per msg
Free

Row 2 ** - Sakhalin, Sao Tome & Principe, Solomon Islands, Vanuatu, Tokelau,
Tuvalu Cook Island, Diego Garcia, Cuba, Guinea Bissau, Nauru, Norfolk Island
INMARSAT - It is a satellite phone.
Terms and conditions Apply.

Roaming out of Home Network (Maharashtra & Goa).

Idea breaks barriers in roaming by enhancing coverage and giving you the best
roaming advantage ever with unbelievable benefits at affordable rates!
INCOMING FREE when you Roam in MUMBAI
As an Idea Prepaid and Postpaid Customer you no longer pay incoming charges when
you roam in Mumbai. You can enjoy this benefit when you roam with BPL or Hutch
in Mumbai.
When roaming with BPL or Hutch in Mumbai, Idea Postpaid & Prepaid Customers
pay Rs. 1.40/- per min for Outgoing Calls made to any mobile phone or landline in
Mumbai and all mobile phones & Landline Phones in Maharashtra & Goa and Rs.
2.40 for any other national calls.
National Roaming
As an Idea Postpaid Customer you will stay connected while roaming anywhere in the
country. With over 55 roaming networks across the country IDEA offers you seamless
connectivity while you roam.
Idea offers you this service at no deposit or rental charges. To activate SMS ACT NR
to 555.
International Roaming
Enjoy IDEA's widest roaming coverage in all prime international destinations.
Stay connected around the globe, all the time through your single IDEA number.

Bills and Payments

Your bill is a complete record of all activities from your cellular account during the
past month. It comes to you in two parts. The smaller portion at the bottom is the
payment coupon, which you enclose with your payment.

Item Date

Time

Number

Direction Duration Airtime DoT

Total

called

(minute) Charge

*1
2

1/8/02 13:24 9822013533 Outgoing 00:08

3/8/02 13:58 020
Outgoing 02:30

(Rs)
4.50
13.50

5432001
5/8/02 21:58 020

3.20

Incoming 01:40

Charges Charges
(Rs)
0
1.20

(Rs)
4.50
14.70

3.20

5432001
Bill Explanation
Airtime Charges
This includes the airtime charges for the current month in minutes and seconds. This
also includes the minutes used in call divert.
DoT Charges
This is given in pulses and each pulse is charged at the applicable DoT rate.
Other Charges and Credits
This indicates the discount given on any plan and is indicated by a '-ve' sign after the
amount. This discount is usually a percentage of the airtime amount
Roaming Charges
This shows the amount of airtime and DoT charges incurred while using National
Roam and International Roaming facility.
Taxes
This is a 12.24% service tax levied on the entire bill amount. It is applicable on
everything except deposits. In the first bill it is applicable on the SIM activation fee

 Itemised Call Detail

This shows time, destination, duration and total charge for each call made or received.
This is further divided into local, STD and ISD call details, STD and ISD Call
Charges. This segregates the ISD and STD calls made during the billing period.
To avoid possible errors, kindly bring the entire page 1 of the bill with you if you pay
in person, or mail the bottom portion, while dropping it in the drop box.
PAYMENTS
To send your payments to us, you can either mail your cheque / draft to any of our
offices or drop it in the collection boxes that are installed at various places.

SCOPE OF STUDY

SCOPE OF STUDY
IDEA has good market standing and companys tariff plans and services level are
good, which are largely responsible for its position. IDEA has to sustain its position
against the expected stiff competition. The company has to know its customer
perception, the satisfaction level and also its competitors customer satisfaction level
and problems, which are facing their customers in order to take appropriate action.
Hence, the study titled
A STUDY ON CUSTOMER SATISFACTION TOWARDS IDEACELLULAR
SERVICES IN MORADABAD

OBJECTIVE OF THE
STUDY

OBJECTIVE OF STUDY
There are many benefits related to take this study. Some of the benefits of taking this
study are as follows:

To identify the satisfaction level of the customers with idea services in Moradabad.

To identify the factors impacting the customers satisfaction.

ASSUMPTION

ASSUMPTIO
For the study it has been assumed that subscribers are satisfied with the services of Idea
Celular Ltd at Moradabad.

RESEARCH
METHODOLOGY

RESEARCH METHODOLOGY
The research methodology that I undertook for the purpose of this study is enumerated
belowSECONDARY RESEARCH:
Sources of secondary data were primarily the Internet , journals , newspaper, annual report,
database available in the library, catalogues and presentations.
RESEARCH DESIGN: DESCRIPTIVE
Descriptive studies are well structured, they tend to be rigid and its approach can not be
changed every now and then. Descriptive study can be divided in two categories:
(A) Cross sectional
(B) Longitudinal
Descriptive study are undertaken in many circumstances:
1. when the researcher is interested in knowing the characteristics of certain groups such
as age , profession.
2. when the researcher is interested in knowing the proportion of people in given
population who have behaved in a particular manner, making projection of certain
things.

The objective of this kind of study is to answer the why, who, ,what ,when and how of the
subject under consideration.

I will be taking descriptive because my research includes the knowing the behavior of
customer towards advertisement. I will be working on to know how people of various age
group respond to different advertising or there perception towards advertisement.
Research Methodology is a way to systematic solve the research problem. It may be
understood as a science of studying how research is done scientifically. In research
methodology, we not only talk about the research methods but also consider the logic behind
hem methods.
There are several methods, which can be choosing for research study for collecting of
data. The various types of methods are given below:

INTERVIEW METHOD

QUESTIONAIRES METHOD

SCHEDULE METHOD

OBSERVATION METHOD

A RESEARCH DESIGN
Research Design is the plan, structure & survey of investigation conceived so as to
obtain answer to research questions & to control variance.
There are several ways of studying & taking a problem. There is no single perfect
design. Different types of research design have emerged an account of different perspective
from which a research study can be viewed.

DATA COLLECTION METHOD

The task of data collection begins after a research for problem is defined & research
design/plan chalked out. While deciding about researcher should keep in mind
two types or data viz: primary & secondary.
The primary data can be collected by two methods
SURVEY METHOD
OBSERVATION METHOD
The main accentuated method is survey i.e. information from people by personal
interviews. The main tool of this is questionnaire here.
In this wide section, the gathered data from various sources is analyzed, evaluated &
interpreted by the help of laconic diagrams tables, list etc.

QUESTIONNIARE
The Questionnaire has design question are of both open ended and closed ended.
SAMPLE SIZE
The research was exhaustive (covering all aspect fully) in nature and 100 people are
covered in this research.
SURVEY AREA
I have selected the area of Moradabad City for the Survey.

TIME DURATION - 4 6 weeks

DATA ANALYSIS

DATA ANALYSIS
DATA ANALYSIS
1 Do you have any connection of Idea cellular Ltd.?

Option

Percentage

Yes

65%

No

35%

Interpretation:
65% respondents have connection of Idea cellular Ltd and 35% respondents use another
connection.

2. From how many years are you customer for idea services?

Option

Percentage

Below 1 year

50%

1 2 years

25%

2 5 year

15%

Above 5 years

10%

Interpretation:
50% respondents are using the service of idea from last one year, 25% respondents using
from 1-2 years, 15% respondent using from 2-5 years and 10% respondents using from more
than 5 years.

3. Which type of bill plan are you having?

Option

Percentage

Post Paid

15%

Prepaid

85%

Interpretation:
15% respondents are using postpaid service and 85% respondents are using prepaid services
of idea.

4. Are you satisfied with the idea network?

Option

Percentage

High Satisfied

55%

Satisfied

20%

Neutral

10%

Dissatisfied

15%

Interpretation:
55% respondents are highly satisfied with the network coverage of idea,20% respondents are
the satisfied, 10% respondent are neutral and 15% respondent are dissatisfied with the
network coverage of idea.

5. Who recommended idea services to you?

Option

Percentage

Friends

50%

Dealers

5%

Advertisement

45%

Interpretation:
50% respondents say that they are influenced by their friends, 5% respondents are
recommended by dealer and 45% respondents bought idea connection under the influence of
advertisements.

6. Are you satisfied with after sales services provided by idea?

Option

Percentage

High Satisfied

55%

Satisfied

20%

Neutral

10%

Dissatisfied

15%

Interpretation:
55% respondents are highly satisfied with the sales service of idea, 20% respondents are the
satisfied, 10% respondent are neutral and 15% respondent are dissatisfied with the sales
service of idea.

7. Are you satisfied with the offers provided by idea?

Option

Percentage

High Satisfied

51%

Satisfied

24%

Neutral

16%

Dissatisfied

9%

Interpretation:
51% respondents are highly satisfied with the offer provided by the idea 24% respondents
are the satisfied, 16% respondent are neutral and 9% respondent are dissatisfied with the
offer provided by idea.
.

8.Are you satisfied with the caller tunes provided by idea ?

Option

Percentage

High Satisfied

13%

Satisfied

12%

Neutral

8%

Dissatisfied

67%

Interpretation:
13% respondents are highly satisfied with the caller tune offer provided by the idea, 12%
respondents are the satisfied, 8% respondent are neutral and 67% respondent are dissatisfied
with the caller tune offer provided by idea.

9 In your point of view main competitors for idea services?

Option

Percentage

Airtel

40%

MTS

5%

Vodafone

25%

Reliance

15%

TATA Docomo

15%

Interpretation:
When the question was asked to the respondents than 40% respondents said airtel is the
competitor of idea .while 5% respondents said MTS, 25% said Vodafone, 15% said
Reliance and 15% said TATA Docomo.

10. Are you satisfied with the customer care support provided by idea services ?

Option

Percentage

High Satisfied

30%

Satisfied

20%

Neutral

10%

Dissatisfied

40%

Interpretation:
30% respondents are highly satisfied with the customer care services provided by the idea,
20% respondents are the satisfied, 10% respondent are neutral and 40% respondent are
dissatisfied with the customer care services provided by idea.

11. Are you satisfied with service of mobile number portability of idea cellular ltd?

Option

Percentage

High Satisfied

45%

Satisfied

10%

Neutral

5%

Dissatisfied

40%

Interpretation:
45% respondents are highly satisfied with the mobile number portability provided by the
idea, 10% respondents are the satisfied, 5% respondent are neutral and 40% respondent are
dissatisfied with the mobile number portability provided by idea.

12. Are you satisfied with service of call charges of idea cellular ltd?

Option

Percentage

High Satisfied

27%

Satisfied

22%

Neutral

8%

Dissatisfied

43%

Interpretation:
27% respondents are highly satisfied with the call charges provided by the idea, 22%
respondents are the satisfied, 8% respondent are neutral and 43% respondent are dissatisfied
with the call charges provided by idea.
.

13.Would you like to continue with idea services?

Option

Percentage

Yes

70%

No

30%

Interpretation:
70% respondents wants to continue with the idea services and 30% respondents are dont
want to continue with idea in future.

FINDINGS

FINDINGS

Most of the respondents have connection of Idea cellular Ltd.

Maximum no of respondents are having the prepaid plan and few are having only

postpaid plan.
Most of the respondents high satisfied with the idea network and few respondent are

not satisfied.
Maximum respondents are recommended by friends to use idea services.
Most of the respondents highly satisfied with after sales services provided by idea.
Maximum respondents highly satisfied with service of mobile number portability of

idea cellular ltd.

Most of the respondents are highly satisfied with service of call charges of idea

cellular ltd, and few respondents are not satisfied.

Maximum respondents are continuously using Idea Cellular Services.

CONCLUSION

CONCLUSION
The project titled A study on Consumer Satisfaction Survey on Idea Cellular Ltd. At
Moradabad City was carried out among the consumers in Moradabad district. The overall

objective of the study was to fine out how the customer perceives Idea Cellular Ltd. services
and to find out their satisfaction towards the service against its competitors. The study
revealed the picture of customers perception and satisfaction which help Idea Cellular to
encourage more people to be the consumers of Idea Cellular.

SUGGESTIONS

SUGGESTIONS

Long-term approach to marketing is Advertising and Promotional Offers.

The company should keep their promises.

The company should provide special offer for those customers who dont
want to continue with Idea Services.

The company should be in touch of their customer.

Company should give more attention towards the postpaid plan.

Company should give more attention towards customer care services.

LIMITATIONS

LIMITATIONS

There are a few limitations to the study that may arise due to the following reasons:

1) Sampling plan: The sampling is done through random sampling; generally through
mall intercept interviews, which might distort the results but not to a very great
extent.
2) The Area of study: Moradabad city might not hold good as a representative for the
whole of India and hence the survey is location specific.
3) Time: time duration is too limited
4) Difficulties in the identification of the source.

BIBLIOGRAPHY

BIBLIOGRAPHY
1. From Robert C Blattberg and Scott A. Neslin, Sales Promotion Concepts and
Methods, and Strategies, (Prentice Hall, 1990).

2. Roger A. Strang, Sales Promotion: Fast Growth: Faulty Management, Harvard

Business Review (July-August 1976) 116-19.
3. Paul W. Farris and John A. Quelch, In defense of Price Promotion, Sloan
Management Review (Fall 1987): 63-69.
Website:www.bsnl.co.in
www.bharti.com
Journals:IJM Indian Journal of Marketing
HBR Harward Business Review

Magazines:Marketing Mastermind
Industrial Herald

ANNEXURE:
QUESTIONNAIRE

ANNEXURE;
QUESTIONNAIRE
DATA ANALYSIS
1 Do you have any connection of Idea cellular Ltd.?
Option

Percentage

Yes
No
2. From how many years are you customer for idea services?
Option

Percentage

Below 1 year
1 2 years
2 5 year
Above 5 years
3. Which type of bill plan are you having?
Option

Percentage

Post Paid
Prepaid
4. Are you satisfied with the idea network?
Option
High Satisfied
Satisfied
Neutral
Dissatisfied

Percentage

5. Who recommended idea services to you?

Option

Percentage

Friends
Dealers
Advertisement
6. Are you satisfied with after sales services provided by idea?

Option

Percentage

High Satisfied
Satisfied
Neutral
Dissatisfied

7. Are you satisfied with the offers provided by idea?

Option

Percentage

High Satisfied
Satisfied
Neutral
Dissatisfied

8.Are you satisfied with the caller tunes provided by idea ?

Option

Percentage

High Satisfied
Satisfied
Neutral
Dissatisfied
9 In your point of view main competitors for idea services?
Option

Percentage

Airtel
MTS
Vodafone
Reliance
TATA Docomo
10. Are you satisfied with the customer care support provided by idea services ?

Option

Percentage

High Satisfied
Satisfied
Neutral
Dissatisfied

11. Are you satisfied with service of mobile number portability of idea cellular ltd?

Option

Percentage

High Satisfied
Satisfied
Neutral
Dissatisfied
12. Are you satisfied with service of call charges of idea cellular ltd?

Option

Percentage

High Satisfied
Satisfied
Neutral
Dissatisfied
13.Would you like to continue with idea services?

Option
Yes
No

Percentage