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Table of Contents
EXECUTIVE SUMMARY
32
34
35
39
Worldwide
40
Brazil
43
China
46
11
France
49
14
Germany
52
16
Japan
55
17
Russia
58
20
South Korea
60
22
United Kingdom
63
24
United States
66
69
26
Top Countries
70
29
Top Categories
71
30
72
EXECUTIVE SUMMARY
The combination of mobile devices, faster networks and apps
at the center of this ecosystem and set the stage for the
device platforms.
and redefine what the app market is. Not surprisingly, the
you can check out our 2016 Predictions. But make no mistake
App Platform
and Market
Developments
mobile ad spend.
Google Plays strong download growth was fueled by emerging markets, namely Brazil, India, Indonesia, Turkey
and Mexico. Apples iOS App Store revenue saw robust growth, driven primarily from China, the US and Japan.
250
250
200
200
Indexed Revenue
Indexed Downloads
150
100
100
50
50
0
2013
2014
iOS App Store
150
2015
Google Play
2013
2014
iOS App Store
2015
Google Play
iOS in China: China Passes US in Downloads, While China Revenue Doubles From
2014
China was the clear standout for iOS growth in
150
Indexed Downloads
50
0
H1 2014
H2 2014
United States
H1 2015
H2 2015
China
400
300
10
1.3x
Indexed Revenue
1.2x
350
250
200
2.0x
150
100
50
0
China
Japan
2014
United States
2015
11
100%
100%
75%
75%
50%
50%
25%
25%
0%
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Google Play
Q1 2015
Q2 2015
Q3 2015
Q4 2015
0%
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Google Play
Q1 2015
Q2 2015
Q3 2015
Q4 2015
12
180
140
Indexed Revenue
120
100
80
60
40
20
0
2013
2014
iOS App Store
2015
Google Play
13
1.5x
400
Indexed Downloads
1.2x
300
200
1.4x
1.3x
Indonesia
Turkey
1.6x
100
0
Vietnam
2014
Mexico
India
2015
14
500
1.3x
Indexed Revenue
200
1.3x
1.4x
1.4x
300
100
0
Egypt
Argentina
15
Thailand
2015
Expanding App
Monetization and
Market Sectors
17
50%
50%
40%
40%
30%
30%
20%
20%
10%
10%
0%
0%
Q4 2014
Q1 2015
China
Mexico
Q2 2015
Brazil
Q3 2015
USA
Germany
Q4 2015
Q4 2014
Q1 2015
India
Brazil
Q2 2015
USA
Q3 2015
South Korea
Q4 2015
UK
China topped the charts for ridesharing and taxi apps on iPhone, with over 30% of iPhone users using
at least one ridesharing or taxi app in the last quarter of 2015.
18
even more innovation in the space over the next few years.
Users in India already have an app to order rickshaws, and
Uber continues to expand into the delivery space (something
we predicted in February). And of course, the prospect of
ordering a ride in a self-driving car is starting to sound more
realistic every day.
* Excludes pre-installed apps. Quarterly data calculated as straight average of component months. China data is iPhone only.
19
looking to monetize.
20
Indexed Revenue
250
200
150
100
50
0
Q1 2014
21
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
2,250
2,000
growth.
In last years Retrospective, we predicted an increase in cordcutting from traditional pay-TV providers as consumer
demand for streaming video via the Internet and apps soared.
In the US, this came to fruition in a huge way with the launch
of HBO NOW, which shot to the top of the worldwide iOS
revenue chart following its April launch. This trend continued
throughout the year with HBO NOW launching on Google Play
and rival SHOWTIME releasing on both platforms.
Additionally, Netflix introduced in-app subscription purchases
in late September, while YouTube launched its YouTube Red
subscription service in October. These events accelerated the
Indexed Revenue
1,500
1,250
1,000
750
500
250
0
2014
United States
2015
China*
United Kingdom
*China data only includes iOS App Store.
22
Other markets experienced massive growth as well. For example, Chinas video streaming powerhouses Youku, iQIYI and
Tencent Video gained significant traction with a broad range of domestic and international content.
As mobile devices and connected entertainment devices like Apple TV and Chromecast attract a growing share of
time spent on screens, cord cutting, or at least cord shaving, will continue to challenge traditional broadcast TV. During
this transition to mobile and more specifically to apps subscription models are proving to be a viable revenue model
and will continue to drive video streaming revenues in the coming years.
HBO NOW paved the way for strong revenue gains from video streaming subscriptions in 2015.
However, competition in 2016 looks fierce as other heavy hitters expand their offerings.
23
250
200
Indexed Revenue
100
50
digital songs hit record lows in 2015 as mobilecentric streaming services became the new normal.
0
2014
24
2015
Top Music Streaming App by Active Users, iPhone and Android Phone, 2015*
* Excludes pre-installed apps. Quarterly data calculated as straight average of component months. China data is iPhone only.
600
Indexed Downloads
2.6x
500
1.2x
400
300
200
1.0x
100
1.2x
On 11/11, Singles Day set records in China with key ecommerce giants, like Alibabas Taobao and Tmall, releasing
app updates specifically designed for the festival. Later that
month, mobile shopping set Black Friday records in the US.
0
2014
India
2015
United States
Japan
United Kingdom
Over the full year, download growth for the top 10 retail apps
outpaced overall app growth in the US, UK and Japan.
26
UK.
27
Retail apps is a category where we see highly unique differences from market to market. What is particularly
striking is how mobile-first Indias retail app market is versus mature markets.
United Kingdom
India
Japan
Bricks & Clicks
Online-Only
Mobile-First
28
The Evolution of
Mobile Gaming
30
150
100
50
0
2012
2013
2014
2015
More
Consolidated
31
0.03
0.02
0.01
More
Fragmented
Herfindahl-Hirschman Index
0
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Core Games in Asia: Immersive Games Draw Players Time and Money
massively multiplayer online role-playing game
200
150
100
50
0
May 2014
May 2015
Core
Casual
32
China
South Korea
Japan
United Kingdom
United States
10
33
The Next
Frontier for Apps
Games, 12%
Utilities, 12%
Health and
Fitness, 7%
Entertainment, 7%
Lifestyle, 6%
Finance, 6%
Travel, 6%
35
Productivity, 6%
Weather led the pack with 7 out of the top 10 Weather apps
being Apple Watch-compatible. In some categories, like
Games, none of the top 10 iOS apps supported Apple
Watch extensions. However, Games remain one of the
largest categories on the Apple Watch as many outside of the
top 10 are largely dedicated to the device. For Apple Watch
to achieve long-term and mass market success, developers
across categories need to find innovative ways to leverage
wearable form factors and deliver benefits that todays
smartphones cannot provide on their own. This may include
vertical-specific use cases such as monitoring operations
of staff or equipment to augmenting the physical world
with relevant information.
Weather
Shopping
Social Networking
News
Health and Fitness
Navigation
Travel
Entertainment
Music
3
Utilities
Productivity
Sports
0
Games
0
36
10
100
90
80
70
60
% Share
50
40
30
20
10
0
Japan
Games
Entertainment
UK
News
Education
US
Lifestyle (UK)
Measured as a percentage of the top 100 most downloaded free apps on December 25, 2015
Games and Entertainment accounted for a majority of free Apple TV apps available,
with the US being the only one of the three where Entertainment apps outnumbered
Games.
37
The move beyond smartphones and tablets to wearables and TV and even emerging opportunities such as VR, home
IoT and automotive signifies just how embedded apps are in people's daily lives. The evolution of apps will continue
as users and developers embrace new ways to unleash the power of apps on other device categories that are already
connected as well as those that have yet be networked.
38
Worldwide by Downloads
Top Apps of 2015: Worldwide
Combined iOS and Google Play
Downloads
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
WhatsApp
Messenger
Subway Surfers
Kiloo
United States
Electronic Arts
United States
Facebook
Messenger
United States
Gameloft
France
Clash of Clans
Cheetah Mobile
China
King
United Kingdom
Apple
United States
Doodle Mobile
China
Clean Master
Cheetah Mobile
Despicable Me
Gameloft
Baidu
China
Rovio
Finland
360 Mobile
Security
Qihoo 360
My Talking Tom
Outfit7
Tencent
China
Outfit7
Cyprus
Skype
Microsoft
Temple Run 2
Imangi, iDreamSky
Microsoft
United States
Ketchapp Studio
France
YouTube
Sungy Mobile
China
Miniclip
Switzerland
UC Browser
Alibaba Group
Pou
Zakeh
Alibaba Group
China
TabTale
Israel
10
Snapchat
Snapchat
10
8 Ball Pool
Miniclip
10
LINE
Japan
10
Supercell
Finland
40
Supercell
Worldwide by Revenue
Top Apps of 2015: Worldwide
Combined iOS and Google Play
Revenue
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Spotify
Spotify
Clash of Clans
Supercell
LINE
Japan
Supercell
Finland
LINE
LINE
Monster Strike
Mixi, Tencent
Spotify
Sweden
King
United Kingdom
Pandora Radio
Pandora
GungHo Online
InterActive
Corp (IAC)
United States
Mixi
Japan
HBO Now
Time Warner
Pandora
United States
GungHo Online
Japan
Tinder
InterActiveCorp
(IAC)
King, Tencent
Time Warner
United States
Tencent
China
LINE Manga
LINE
Fantasy Westward
Journey
NetEase, Garena
Online
Smule
United States
Machine Zone
United States
LINE PLAY
LINE
King
Microsoft
United States
LINE
Japan
Zoosk
Zoosk
COLOPL, Sony,
Morningtec
Disney
United States
Netmarble
South Korea
Skype
Microsoft
Boom Beach
Supercell
Zoosk
United States
NetEase
China
10
PocketColony
Cocone
10
LINE
10
Baidu
China
10
Electronic Arts
United States
41
Rank
App*
Company
Rank
App*
Company
Rank
Game*
Facebook
Messenger
WhatsApp
Messenger
YouTube
Facebook
Messenger
WhatsApp
Messenger
Google Maps
Company
Game*
Clash of Clans
Clash of Clans
Supercell
Subway Surfers
Kiloo
Trivia Crack
Etermax
Clean Master
Cheetah Mobile
2048
Ketchapp Studio
Temple Run 2
Imangi
Skype
Microsoft
Crossy Road
Hipster Whale
Fingersoft
Subway Surfers
Kiloo
Snapchat
Snapchat
Viber
Rakuten
Boom Beach
Supercell
8 Ball Pool
Miniclip
Dropbox
Dropbox
Words With
Friends
Zynga
Trivia Crack
Etermax
10
Gmail
10
MX Player
J2 Interactive
10
8 Ball Pool
Miniclip
10
My Talking Tom
Outfit7
Supercell
Company
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
42
Brazil by Downloads
Top Apps of 2015: Brazil Combined
iOS and Google Play Downloads
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
WhatsApp
Messenger
Pou
Zakeh
United States
Gameloft
France
Subway Surfers
Kiloo
Cheetah Mobile
China
Doodle Mobile
China
Facebook
Messenger
My Talking Angela
Outfit7
United States
Electronic Arts
United States
My Talking Tom
Outfit7
Studio Sol
Brazil
King
United Kingdom
Palco MP3
Studio Sol
Despicable Me
Gameloft
Sungy Mobile
China
Outfit7
Cyprus
Antivirus Booster
& Cleaner
PSafe
Kite Fighting
Maiworm
PSafe
Brazil
Miniclip
Switzerland
imo
imo.im
Zombie Tsunami
MobiGame, ZPLAY
Outfit7
Cyprus
Zakeh
Lebanon
Clean Master
Cheetah Mobile
8 Ball Pool
Miniclip
Microsoft
United States
Kiloo
Denmark
4shared
New IT Solutions
King
Holaverse
China
Rovio
Finland
10
Snapchat
Snapchat
10
Exploration
Andrzej Chomiak
10
Baidu
China
10
XPEC
Taiwan
43
Brazil by Revenue
Top Apps of 2015: Brazil Combined
iOS and Google Play Revenue
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Spotify
Spotify
Clash of Clans
Supercell
Spotify
Sweden
Supercell
Finland
PlayKids
Naspers
King, Tencent
Naspers
South Africa
King
United Kingdom
Deezer
Deezer
King
Deezer
France
Electronic Arts
United States
Tinder
InterActiveCorp
(IAC)
InterActiveCorp
(IAC)
United States
Gameloft
France
Rdio
Rdio
Summoners War
GAMEVIL
Smule
United States
GAMEVIL
South Korea
Sing! Karaoke
Smule
Clash of Kings
Elex Technology
Microsoft
United States
Kabam
United States
Badoo
Badoo
Marvel Contest of
Champions
Kabam
ZeroUm Digital
Brazil
Elex Technology
China
Hay Day
Supercell
Rdio
United States
Machine Zone
United States
Skype
Microsoft
Badoo
United Kingdom
10
LOVOO
LOVOO
10
10
United States
10
Time Warner
44
King
United States
Rank
App*
Company
App*
App*
Company
Rank
Game*
Company
Rank
Game*
Company
WhatsApp
Messenger
WhatsApp
Messenger
King
King
King
Clash of Clans
Supercell
Clash of Clans
Supercell
King
Subway Surfers
Kiloo
Subway Surfers
Kiloo
YouTube
Waze
2048
Ketchapp Studio
King
Waze
Dropbox
Dropbox
SimCity BuildIt
Electronic Arts
CartolaFC
Grupo Globo
Google Maps
Clean Master
Cheetah Mobile
King
Pou
Zakeh
Skype
Microsoft
Skype
Microsoft
Trivia Crack
Etermax
Trivia Crack
Etermax
Spotify
Spotify
Banco do Brasil
Banco de Brasil
aa
General Adaptive
Apps
8 Ball Pool
Miniclip
10
Snapchat
Snapchat
10
10
8 Ball Pool
Miniclip
10
Real Racing 3
Electronic Arts
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
45
China by Downloads
Top Apps of 2015: China iOS
Downloads
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Tencent
Anipop
Happy Elements
Tencent
China
Tencent
China
Taobao
Alibaba Group
Landlord Poker
Tencent
Baidu
China
Gameloft
France
Meituan
Sankuai
We Fire
Tencent, Garena
Online, Netmarble
Apple
United States
Electronic Arts
United States
Alipay
Alibaba Group
China
Happy Elements
China
iQIYI
Baidu
Craz3 Match
Tencent
Meitu
China
NetEase
China
Tencent Video
Tencent
Jelly Blast
MicroFunPlus
Cheetah Mobile
Sankuai
China
Supercell
Finland
Tencent
Sohu
China
Glu
United States
QQ Music
Tencent
WeChat Dash
Tencent
China
Rovio
Finland
Youku
Youku Tudou
QQMahjong
Tencent
Youku Tudou
China
Outfit7
Cyprus
10
WiFi Master
Key
Shanghai Lantern
10
Rhythm Master
Tencent
10
NetEase
China
10
Ubisoft
France
46
China by Revenue
Top Apps of 2015: China iOS Revenue
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
iQIYI
Baidu
Fantasy Westward
Journey
NetEase, Garena
Online
Baidu
China
Tencent
China
Momo
Momo Technology
We Fire
Tencent, Garena
Online, Netmarble
Tencent
China
NetEase
China
Tencent Video
Tencent
Tencent
Supercell
Finland
Youku
Youku Tudou
Westward Journey
Online
NetEase
Youku Tudou
China
Duoyi
China
Tencent
We Fly
Tencent
YY Inc
China
KingNet
China
YY
YY Inc
Shenwu 2
Duoyi
Zuitao
China
Perfect World
China
PPS
Baidu
MU: Origin
KingNet, Kunlun
Games, Webzen
ZHANGYUE
China
Happy Elements
China
QQ Reader
Tencent
LeTV
China
Snail Games
China
Changba
Zuitao
Top of Tanker
Jiayuan
China
Longtu Game
China
10
iReader
Zhangyue
Tencent, FunPlus,
NEXON, Firefly
Games
10
Anipop
Happy Elements
10
Shanda
China
10
Youzu
China
47
Rank
App*
Company
Rank
Game*
Company
Tencent
Anipop
Happy Elements
Tencent
Landlord Poker
Tencent
Taobao
Alibaba Group
Craz3 Match
Tencent
Alipay
WeChat Dash
Tencent
Sina Weibo
Sina
Clash of Clans
Supercell
Baidu Map
Baidu
We Fire
Tencent
Meituan
Sankuai
Boom Beach
Supercell
Baidu
Baidu
We Fly
Tencent
Dianping
Dianping.com
2048
Ketchapp Studio
10
QQ Music
Tencent
10
Tencent
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
48
France by Downloads
Top Apps of 2015: France Combined
iOS and Google Play Downloads
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Facebook
Messenger
King
United States
King
United Kingdom
Clash of Clans
Supercell
United States
Electronic Arts
United States
Snapchat
Snapchat
Subway Surfers
Kiloo
Microsoft
United States
Gameloft
France
WhatsApp
Messenger
King, Tencent
Apple
United States
Ketchapp Studio
France
Skype
Microsoft
Despicable Me
Gameloft
Snapchat
United States
Supercell
Finland
94%
SCIMOB
Orange SA
France
Miniclip
Switzerland
Leboncoin
Schibsted
Boom Beach
Supercell
Cheetah Mobile
China
XPEC
Taiwan
Shazam
Shazam
Entertainment
Agar.io
Miniclip
InterActiveCorp
(IAC)
United States
Rovio
Finland
Deezer
Deezer
Geometry Dash
RobTop
Outfit7
Cyprus
Doodle Mobile
China
10
Waze
10
Piano Tiles 2
Cheetah Mobile
10
Schibsted
Norway
10
SCIMOB
France
49
France by Revenue
Top Apps of 2015: France Combined
iOS and Google Play Revenue
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
AdoptAGuy
GEB AdoptAGuy
Clash of Clans
Supercell
GEB AdoptAGuy
France
Supercell
Finland
Deezer
Deezer
Boom Beach
Supercell
Deezer
France
King
United Kingdom
iCoyote
Coyote System
King, Tencent
InterActiveCorp
(IAC)
United States
Electronic Arts
United States
Badoo
Badoo
King
Coyote System
France
Machine Zone
United States
LOVOO
LOVOO
Badoo
United Kingdom
Kabam
United States
Spotify
Spotify
King
LOVOO
Germany
GAMEVIL
South Korea
Meetic
InterActiveCorp
(IAC)
Summoners War
GAMEVIL
Spotify
Sweden
IGG
China
Canalplay
Vivendi
Hay Day
Supercell
Vivendi
France
Gameloft
France
Tinder
InterActiveCorp
(IAC)
Marvel Contest of
Champions
Kabam
Babbel
Germany
10
Freeletics
Freeletics
10
10
Microsoft
United States
10
Zynga
50
United States
Rank
App*
Company
Rank
App*
Company
Rank
Game*
Company
Rank
Game*
Company
Clash of Clans
Supercell
Clash of Clans
Supercell
Facebook
Messenger
Facebook
Messenger
King
King
YouTube
WhatsApp
Messenger
King
King
Google Maps
Shazam
Shazam
Entertainment
Boom Beach
Supercell
Boom Beach
Supercell
WhatsApp
Messenger
Clean Master
Cheetah Mobile
2048
Ketchapp
Studio
94%
SCIMOB
Waze
Skype
Microsoft
QuizClash
FEO Media
Subway Surfers
Kiloo
Shazam
Shazam
Entertainment
Snapchat
Snapchat
94%
SCIMOB
King
Snapchat
Snapchat
Waze
Subway Surfers
Kiloo
QuizClash
FEO Media
1010!
GramGames
Crossy Road
Yodo1
10
10
Dropbox
10
King
10
MobilityWare
Solitaire
MobilityWare
Dropbox
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
51
Germany by Downloads
Top Apps of 2015: Germany
Combined iOS and Google Play
Downloads
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
WhatsApp
Messenger
King
United States
Electronic Arts
United States
Facebook
Messenger
Clash of Clans
Supercell
United States
King
United Kingdom
Subway Surfers
Kiloo
Apple
United States
Gameloft
France
Amazon
Amazon
QuizClash
FEO Media
Microsoft
United States
Supercell
Finland
aa
General Adaptive
Apps
Amazon
United States
Rovio
Finland
Skype
Microsoft
Crossy Road
Hipster Whale,
Yodo1
Cheetah Mobile
China
General Adaptive
Apps
Australia
Spotify
Spotify
King, Tencent
eBay
United States
Miniclip
Switzerland
eBay
Kleinanzeigen
eBay
Despicable Me
Gameloft
Bertelsmann
Germany
XPEC
Taiwan
Shpock
finderly
94%
SCIMOB
InterActiveCorp
(IAC)
United States
Ketchapp Studio
France
10
Snapchat
Snapchat
10
Piano Tiles 2
Cheetah Mobile
10
Spotify
Sweden
10
Doodle Mobile
China
52
Germany by Revenue
Top Apps of 2015: Germany
Combined iOS and Google Play
Revenue
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
LOVOO
LOVOO
Clash of Clans
Supercell
LOVOO
Germany
Supercell
Finland
Spotify
Spotify
Hay Day
Supercell
Axel Springer
Germany
King
United Kingdom
BILD
Axel Springer
King
Spotify
Sweden
Electronic Arts
United States
Freeletics
Freeletics
King, Tencent
Garmin
United States
GAMEVIL
South Korea
Babbel
Germany
Machine Zone
United States
FriendScout24
FriendScout24
Empire: Four
Kingdoms
Goodgame Studios
Bertelsmann
Germany
Elex Technology
China
Babbel
Babbel
Summoners War
GAMEVIL
Freeletics
Germany
Blitzer.de
Eifrig
Castle Clash
IGG, Tencent
InterActiveCorp
(IAC)
United States
IGG
China
RTL NOW
Bertelsmann
King
TomTom
Netherlands
Kabam
United States
10
Die Welt
Axel Springer
10
Clash of Kings
Elex Technology
10
FriendScout24
Germany
10
Gameloft
France
53
Rank
App*
Company
Rank
App*
Company
Rank
Game*
Company
Rank
Game*
Company
WhatsApp
Messenger
WhatsApp
Messenger
QuizClash
FEO Media
QuizClash
FEO Media
YouTube
Facebook
Messenger
Clash of Clans
Clash of Clans
Facebook
Messenger
Clean Master
Cheetah Mobile
Google Maps
Dropbox
Dropbox
2048
Ketchapp Studio
QuizClash
Premium
FEO Media
Amazon
Amazon
eBay
eBay
The Simpsons:
Tapped Out
Electronic Arts
Fingersoft
eBay
eBay
wetter.com
Wetter.com
Subway Surfers
Kiloo
Subway Surfers
Kiloo
Hay Day
Supercell
King
DB Navigator
Deutsche Bahn
Skype
Microsoft
Boom Beach
Supercell
4 Pics 1 Word
LOTUM
10
Shazam
Shazam
Entertainment
10
DB Navigator
Deutsche Bahn
10
King
10
Crossy Road
Yodo1
Supercell
Supercell
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
54
Japan by Downloads
Top Apps of 2015: Japan Combined
iOS and Google Play Downloads
Rank
App
Company
Rank
Game
LINE
LINE
Pages
Apple
Apple iMovie
Rank
Company
Headquarters
Rank
Company
Headquarters
Yahoo Japan
Japan
LINE
Japan
Monster Strike
Mixi, Tencent
Apple
United States
SQUARE ENIX
Japan
Apple
liica
United States
BANDAI NAMCO
Japan
GungHo Online
LINE
Japan
Sega Sammy
Holdings
Japan
Apple Numbers
Apple
United States
CyberAgent
Japan
Yahoo! JAPAN
Yahoo Japan
Nekoatsume
Hit-Point
Recruit Holdings
Japan
DeNA
Japan
YouTube
LINE Bubble 2
LINE
KDDI
Japan
GungHo Online
Japan
Apple Keynote
Apple
Jikky Powerful
Pro Yaky
Konami
Rakuten
Japan
King
United Kingdom
iTunes U
Apple
LINE POP2
LINE
CyberAgent
Japan
COLOPL
Japan
10
GarageBand
Apple
10
PokoPoko
LINE, NHN
Entertainment
10
NTT
Japan
10
Konami
Japan
55
Company
Japan by Revenue
Top Apps of 2015: Japan Combined
iOS and Google Play Revenue
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
LINE
LINE
Monster Strike
Mixi, Tencent
LINE
Japan
Mixi
Japan
LINE Manga
LINE
GungHo Online
Cocone
Japan
GungHo Online
Japan
PocketColony
Cocone
COLOPL, Sony,
Morningtec
SQUARE ENIX
Japan
LINE
Japan
LINE PLAY
LINE
LINE
SHUEISHA
Japan
COLOPL
Japan
Dragon Quest X
SQUARE ENIX
Adventurers
Convenient Outing
Tool
Logres of Swords
and Sorcery:
Goddess of Ancient
Marvelous,
Garena Online
Voltage
Japan
Mixi
Japan
SQUARE ENIX
Japan
PokoPoko
LINE, NHN
Entertainment
InterActiveCorp
(IAC)
United States
CyberAgent
Japan
FINAL FANTASY
Record Keeper
DeNA
CyberAgent
Japan
DeNA
Japan
COOKPAD
Japan
Sega Sammy
Holdings
Japan
10
Clash of Clans
10
DeNA
Japan
10
Konami
Japan
Pairs
YYC
8
9
10
56
InterActiveCorp
(IAC), eureka Inc
Mixi
LINE FortuneTelling
LINE
SHUEISHA
Taple Tanjo
Supercell
CyberAgent
App Annie 2016
Rank
App*
Company
Rank
App*
Company
Rank
Game*
Company
Rank
Game*
Company
LINE
LINE
LINE
LINE
LINE
LINE
Google Maps
GungHo Online
GungHo Online
YouTube
Monster Strike
Mixi
Monster Strike
Mixi
Yahoo! JAPAN
Yahoo Japan
Clash of Clans
Supercell
Pokopang
LINE
Jorte
Nekoatsume
Hit-Point
PokoPoko
LINE
Facebook
Messenger
Yahoo! Japan
Transit
Yahoo Japan
PokoPoko
LINE
Nekoatsume
Hit-Point
Yahoo! Japan
Weather
Yahoo Japan
COLOPL
COLOPL
Gmail
McDonalds Japan
McDonalds
King
Amazon
Amazon
SmartNews
SmartNews
King
Clash of Clans
Supercell
10
Yahoo! Japan
Transit
Yahoo Japan
10
Clean Master
Cheetah Mobile
10
10
King
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
57
Russia by Downloads
Top Apps of 2015: Russia Combined
iOS & Google Play Downloads
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
VK
Mail.Ru Group
My Talking Tom
Outfit7
Mail.Ru Group
Russia
Gameloft
France
WhatsApp
Messenger
Subway Surfers
Kiloo
United States
Electronic Arts
United States
Viber
Rakuten
My Talking
Angela
Outfit7
Yandex
Russia
Outfit7
Cyprus
Odnoklassniki
Mail.Ru Group
Despicable Me
Gameloft
United States
Rovio
Finland
Skype
Microsoft
Cheetah Mobile
China
Doodle Mobile
China
AliExpress
Alibaba Group
Shadow Fight 2
Nekki
Alibaba Group
China
TabTale
Israel
UC Browser
Alibaba Group
World of Tanks
Blitz
Wargaming.net
Microsoft
United States
Disney
United States
Clash of Clans
Supercell
Rakuten
Japan
Ketchapp Studio
France
Clean Master
Cheetah Mobile
QuizClash
FEO Media
Outfit7
Cyprus
Glu
United States
10
Sberbank Online
Sberbank of Russia
10
Fillwords
MerigoTech
10
Sungy Mobile
China
10
LEGO
Denmark
58
Company
Headquarters
Russia by Revenue
Top Apps of 2015: Russia Combined
iOS & Google Play Revenue
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Odnoklassniki
Mail.Ru Group
Machine Zone
LitRes
Russia
Supercell
Finland
Read!
LitRes
Clash of Clans
Supercell
Mail.Ru Group
Russia
Machine Zone
United States
Badoo
Badoo
Clash of Kings
Elex Technology
Navitel
Russia
Elex Technology
China
Viber
Rakuten
World of Tanks
Blitz
Wargaming.net
Ivi.ru
Russia
Tap4Fun
China
ivi.ru
Ivi.ru
Galaxy Legend
Tap4Fun
Badoo
United Kingdom
Wargaming.net
Cyprus
LovePlanet
Media Mir
Castle Clash
IGG, Tencent
Rakuten
Japan
IGG
China
Frim
MoCo Media
Boom Beach
Supercell
Media Mir
Russia
Electronic Arts
United States
Hay Day
Supercell
Mamba Dating
Russia
Plarium
Israel
easy ten
Vlastor
Heroes Charge
uCool
MoCo Media
Russia
Gameloft
France
10
Mamba Dating
Mamba Dating
10
Stormfall: Rise of
Balur
Plarium
10
Vlastor
Russia
10
Kabam
United States
59
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
KakaoTalk
Daum Kakao
Crossy Road
Hipster Whale,
Yodo1
NAVER
South Korea
Netmarble
South Korea
Naver
NAVER
Piano Tiles 2
Cheetah Mobile
Daum Kakao
South Korea
GAMEVIL
South Korea
Raven
Netmarble
SK Group
South Korea
NEXON
Japan
BAND
NAVER
Pop Friends
NHN Entertainment
United States
NHN
Entertainment
South Korea
V3 Mobile 2.0
AhnLab
Infinite Stairs
NFLY STUDIO,
Cheetah Mobile
Cheetah Mobile
China
ENISTUDIO
South Korea
KakaoStory
Daum Kakao
King
CJ Group
South Korea
King
United Kingdom
Facebook
Messenger
United States
Gameloft
France
360 Mobile
Security
Qihoo 360
Disney Hidden
Catch
Lunosoft
Lotte
South Korea
Electronic Arts
United States
KakaoTaxi
Daum Kakao
Clash of Clans
Supercell
LINE
Japan
SundayToz
South Korea
10
B612
LINE
10
MU: Origin
KingNet, Kunlun
Games, Webzen
10
KT Corporation
South Korea
10
South Korea
60
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
KakaoTalk
Daum Kakao
Raven
Netmarble
Daum Kakao
South Korea
Netmarble
South Korea
Lezhin Comics
Lezhin
Seven Knights
Netmarble, Tencent
Lezhin
South Korea
Supercell
Finland
KakaoPage
Daum Kakao
Clash of Clans
Supercell
LOEN
South Korea
NEXON
Japan
MelOn
LOEN
Samsung
Publishing
South Korea
GAMEVIL
South Korea
NoonDate
Mozzet
MU: Origin
KingNet, Kunlun
Games, Webzen
Neowiz
South Korea
Webzen
South Korea
I-UM
I-UM SOCIUS
Monster Taming
Netmarble, Tencent
Mozzet
South Korea
SundayToz
South Korea
Bugs
Neowiz
Anipang 2
SundayToz
I-UM SOCIUS
South Korea
Amanda
Dorsia
Hero
NAVER
South Korea
NHN
Entertainment
South Korea
LINE PLAY
LINE
LINE
Japan
King
United Kingdom
10
pooq
pooq
10
Summoners War
10
UANGEL
South Korea
10
WeMade
South Korea
61
GAMEVIL
Rank
App*
Company
Rank
App*
Company
Rank
Game*
Company
Rank
Game*
Company
KakaoTalk
Daum Kakao
KakaoTalk
Daum Kakao
Clash of Clans
Supercell
Everybody's
Marble
Netmarble
NAVER
NAVER
NAVER
NAVER
Everybody's
Marble
Netmarble
Anipang 2
SundayToz
KakaoStory
Daum Kakao
Pop Friends
NHN Entertainment
Cookie Run
Devsisters
YouTube
BAND
NAVER
King
Clash of Clans
Supercell
NAVER Map
NAVER
Cookie Run
Devsisters
Seven Knights
Netmarble
KakaoStory
Daum Kakao
NAVER Map
NAVER
Seven Knights
Netmarble
Facebook
Messenger
MelOn
LOEN
Anipang 2
SundayToz
Pop Friends
NHN Entertainment
BAND
NAVER
Coupang
Coupang
Raven
Netmarble
Anipang
SundayToz
MelOn
LOEN
Daum
Daum Kakao
SimCity BuildIt
Electronic Arts
10
10
Clean Master
Cheetah Mobile
10
Crossy Road
Hipster Whale
10
Crossy Road
Yodo1
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
62
App
Company
Game
Company
Rank
Company
Headquarters
Company
Headquarters
WhatsApp
Messenger
Crossy Road
Hipster Whale,
Yodo1
United States
Electronic Arts
United States
Facebook
Messenger
Candy Crush
Soda Saga
King
United States
King
United Kingdom
Candy Crush
Saga
King, Tencent
Apple
United States
Ketchapp Studio
France
YouTube
8 Ball Pool
Miniclip
Microsoft
United States
Gameloft
France
Subway Surfers
Kiloo
BBC
United Kingdom
Miniclip
Switzerland
Snapchat
Snapchat
Clash of Clans
Supercell
Amazon
United States
Zynga
United States
Skype
Microsoft
Despicable Me
Gameloft
Sky
United Kingdom
Rovio
Finland
Spotify
Spotify
Temple Run 2
Imangi,
iDreamSky
eBay
United States
Supercell
Finland
eBay
eBay
Agar.io
Miniclip
Snapchat
United States
TabTale
Israel
10
BBC iPlayer
BBC
10
Cooking Fever
Nordcurrent
10
InterActiveCorp
(IAC)
United States
10
Storm8
United States
63
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Spotify
Spotify
Clash of Clans
Supercell
Spotify
Sweden
Supercell
Finland
Skype
Microsoft
InterActiveCorp
(IAC)
United States
King
United Kingdom
Tinder
InterActiveCorp
(IAC)
Microsoft
United States
Electronic Arts
United States
Match.com UK
InterActiveCorp
(IAC)
Smule
United States
Machine Zone
United States
Zoosk
Zoosk
Boom Beach
Zoosk
United States
Kabam
United States
News Corp
United States
Zynga
United States
Badoo
Badoo
Hay Day
Supercell
MagazineCloner
United Kingdom
Churchill Downs
United States
Magic Piano by
Smule
Smule
SimCity BuildIt
Electronic Arts
Badoo
United Kingdom
Elex Technology
China
Sing! Karaoke
Smule
Marvel Contest of
Champions
Kabam
TomTom
Netherlands
Miniclip
Switzerland
The Guardian
The Guardian
10
8 Ball Pool
Miniclip
10
10
Sky
United Kingdom
10
SGN
United States
64
Machine Zone
Supercell
Rank
App*
Company
Rank
App*
Company
Rank
Game*
Company
Rank
Game*
Company
King
King
WhatsApp
Messenger
WhatsApp
Messenger
Clash of Clans
Supercell
King
Crossy Road
Hipster Whale
Clash of Clans
Supercell
YouTube
eBay
eBay
King
Crossy Road
Yodo1
8 Ball Pool
Miniclip
8 Ball Pool
Miniclip
2048
Ketchapp Studio
MobilityWare
Solitaire
MobilityWare
Snapchat
Snapchat
Dropbox
Dropbox
Subway Surfers
Kiloo
Google Maps
Snapchat
Snapchat
aa
General Adaptive
Apps
King
eBay
eBay
Skype
Microsoft
1010!
GramGames
10
Spotify
Spotify
10
BBC News
BBC
10
Subway Surfers
Kiloo
10
Temple Run 2
Imangi
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
65
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Facebook
Messenger
Trivia Crack
Etermax
United States
Electronic Arts
United States
Crossy Road
Hipster Whale,
Yodo1
United States
King
United Kingdom
Subway Surfers
Kiloo
Apple
United States
Gameloft
France
Pandora Radio
Pandora
King
Microsoft
United States
Ketchapp Studio
France
Snapchat
Snapchat
Clash of Clans
Supercell
Amazon
United States
Zynga
United States
YouTube
King, Tencent
Disney
United States
Glu
United States
Netflix
Netflix
8 Ball Pool
Miniclip
Pandora
United States
Rovio
Finland
WhatsApp
Messenger
Despicable Me
Gameloft
Cheetah Mobile
China
Miniclip
Switzerland
Spotify
Spotify
Temple Run 2
Imangi, iDreamSky
Snapchat
United States
TabTale
Israel
10
Apple iMovie
Apple
10
Geometry Dash
RobTop
10
InterActiveCorp
(IAC)
United States
10
Supercell
Finland
66
Rank
App
Company
Rank
Game
Company
Rank
Company
Headquarters
Rank
Company
Headquarters
Pandora Radio
Pandora
Clash of Clans
Supercell
Pandora
United States
Supercell
Finland
Spotify
Spotify
Machine Zone
Spotify
Sweden
King
United Kingdom
HBO NOW
Time Warner
InterActiveCorp
(IAC)
United States
Machine Zone
United States
Match.com
InterActiveCorp
(IAC)
Time Warner
United States
Electronic Arts
United States
Hulu
Hulu
Boom Beach
Supercell
Smule
United States
Caesars
Entertainment
United States
Tinder
InterActiveCorp
(IAC)
DoubleDown
Casino
International Game
Technology
Hulu
United States
Churchill Downs
United States
Zoosk
Zoosk
Churchill Downs
Microsoft
United States
Zynga
United States
Sing! Karaoke
Smule
Slotomania
Caesars
Entertainment
Zoosk
United States
Kabam
United States
MLB.com At Bat
MLB
Hay Day
Supercell
Apple
United States
10
Skype
Microsoft
10
10
Disney
United States
10
Glu
67
United States
Rank
App*
Company
Rank
App*
Company
Rank
App
Company
Rank
App*
Company
Trivia Crack
Etermax
Trivia Crack
Etermax
Facebook
Messenger
Facebook
Messenger
Clash of Clans
Supercell
YouTube
King
Clash of Clans
Pandora Radio
Pandora
Snapchat
Snapchat
Snapchat
Snapchat
Crossy Road
Hipster Whale
Words With
Friends
Zynga
Google Maps
Amazon
Amazon
King
Solitaire
MobilityWare
Pandora Radio
Pandora
Flashlight by
Surpax
Surpax
Subway Surfers
Kiloo
Crossy Road
Yodo1
2048
Ketchapp Studio
Subway Surfers
Kiloo
The Weather
Channel
The Weather
Channel
1010!
GramGames
Boom Beach
Supercell
10
10
Netflix
Netflix
10
Minecraft Pocket
Edition
Microsoft
10
King
Supercell
*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.
68
Top Countries
iOS 2015 Worldwide Downloads
Rank
Country
China
Rank Change
vs. 2014
Rank
Country
United States
United States
Japan
United Kingdom
Rank Change
vs. 2014
Rank
Country
United States
Japan
China
United Kingdom
Russia
France
Germany
Rank Change
vs. 2014
Rank Change
vs. 2014
Rank
Country
Japan
Brazil
United States
India
South Korea
Russia
Taiwan
Australia
Mexico
Germany
Canada
Indonesia
United Kingdom
Germany
Turkey
France
Canada
South Korea
South Korea
Hong Kong
Australia
France
Thailand
Australia
10
Brazil
10
Taiwan
10
Germany
10
Canada
70
Top Categories
iOS 2015 Worldwide Downloads
Rank
Category
Games
Rank Change
vs. 2014
Rank
Category
Games
Entertainment
Social Networking
Rank Change
vs. 2014
Rank
Category
Games
Social Networking
Music
Entertainment
Lifestyle
Utilities
Productivity
Rank Change
vs. 2014
Rank Change
vs. 2014
Rank
Category
Games
Tools
Communication
Communication
Social
Photography
Tools
Education
Entertainment
Entertainment
Productivity
Social
Education
Books
Personalization
Music
Navigation
Education
Lifestyle
Productivity
Sports
10
Travel
10
News
10
10
Lifestyle
71
72