Ewee

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
Presentation Title: A Comparative Analysis of 2 Businesses of Similar

Industry in Different Geographical Locations
Group Members:
Names
Presentation & Report Roles
Adele Lu
Key Summary, Compilation,

Minutes
Chloe Teh
Presentation Slides, Appendix,

References
Dana Kan
Brief Description, Strategies

Employed
Danica Gan
Brief Description, Strategies

Employed
Phares Phung
Interviewer, Recommendation
Ong Von Wan
Competitive Analysis Table,

Interviewer
Shum Li Sze
Videographer, Video Editor,

Interviewer
English II (ELG 30605)
ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 1
Lecturer: Mr. GopiGhantan Mylvaganam

Submission date: 15TH January 2016 (Friday)
TABLE OF CONTENTS
Title
Page
Numbers
Cover Page
Table of Contents
Key Summary
History of Sundry Shop
1.0 History of Trade
1.1 Perniagaan Lee Min
1.2 KwongTuck Sundries & Liquors Sdn.Bhd
2.0 Brief Description of Business

3.0 Competitors of Business
6
6
7-8
9
4.0 Strategy Employed of Business
10
10
10
5.0 Comparative Analysis of Business

Comparative
11
5.1 Summary Table Between Both Business
12
5.2 Summary Analysis of the Similarities &

Differences
13
6.0 Nature of their Market
14
7.0 Obstacles Faced by New Business
15
8.0 Recommendation
16
9.0 Biblography
Appendices
Appendix 1: Transcript with Answers
Appendix 2: Photos
Appendix 3: Meeting minutes
References
17
18-25
26
KEY SUMMARY
To deepen our understanding towards our local sundry shop businesses, as
a team we researched and interviewed 2 businesses of similar industry in
different geographical locations.
Perniagaan Lee Min has been operating for 30 years. Now this family
business is run by thesecond generation. It is located at No.20, Jalan Kinrara,
Puchong Selangor. It has also been the favourites of many throughout the areas
since it began operating 30 years ago due to its traditional medicine that they
provided to the customers.
On the other hand, KwongTuck Sundries & Liquors Sdn.Bhd was founded
by the owner, Mr. Woos great-grandfather since over 170 years ago. It is a
traditional sundry shop in the streets of Georgetown,Penang. Now Mr.Woo is the
fourth generation in his family to run this business. Their name, comes from a
combination for the first character from his great-grandfather's hometown
(Kwangtung or Canton) and another character,dein Mandarin andtuckin
Cantonese, which means 'virtue' or 'moral character'.
When these two businesses are compared, the differences in
environment and other external factors lead to different business outcomes
which leads to a series of analytical research that we, as a team had done.
HISTORY OF SUNDRY SHOP

Before Malaysia gaining her independence, Chinese were brought in from
China by sea travel. In the history, the three main ethnics, Malay, Chinese and
Indian involved in their activities respectively. The Chinese engaged themselves
in mining activities as well as business. They then started to sell goods such as
dry food, herbs and traditional medicine. After the years of developing this
business, traditional sundry shop was then started in our country.
The traditional Chinese sundry shop usually sells herbs, dry food, goods
and traditional Chinese medicine. The sundry shop business is normally
inherited and continued by the next generations of the family. The shop is the
pride of the family and the surname of the family is often used as the name of
the shop to represent the ownership of it.
1.0 HISTORY OF BUSINESS

For our home based business interview, we managed to find a sundry
shop located in Puchong. This business was started 30 years ago when Mr Lees
father was the founder of this business. Perniagaan Lee Min has been operated
and run by the Lees family of second generation in a small shop lot up till now.
This sundry shop has not changed since they started the business as to keep the
shop as traditional as possible for the next generation. During the day, many
customers will drop by to buy some traditional groceries for their household.

KwongTuck Sundries & Liquors Sdn.Bhd has been in the sundry business
for 185 years. It is a family business that has been operated by the Kwongs
family from the 18th century. This sundry shop has been on newspapers for
their well-known service in this field. Currently the owner is the 4th generation
to continue the legacy of their family business. KwongTuck will operate their
shop as early as 8am till 5pm to have their customers drop by for their daily
needs.
2.0 BRIEF DESCRIPTION OF BUSINESS


Perniagaan Lee Min is a traditional sundry shop that sells products which
are mainly herbs and liquor. It is located in No.20, Jalan Kinrara, Puchong,
Selangor. The shop was founded by Mr. Lee in the 1980s by the current owners
father. As the 2nd generation in the 30 year-old business, Mr. Lee states that his
father had no high ambitions when he opened this shop. His major concern and
wish at that time was only to earn a living to live well and support his family.
Throughout the years, no renovations were done and there were no changes
to the shop as Mr. Lee wanted to save cost and maintain the most traditional
form of business. Being a small-scale family-run business, Perniagaan Lee Min
has no branches and has only two employees. Mr. Lee keeps his overheads low
in order to stabilize his prices.
The humble shop lot is only one storey with a spacious storeroom at the
back of the shop where they keep their stock of supplies. In a day, he receives
an estimated amount of 100 to 200 customers which includes young adults and
old people alike. Besides selling herbs and liquor, the products sold there also
include daily household items and food such as toothbrushes, shampoos, insect
repellent, snacks and packet milk. In addition to that, all his herbs and liquors
are from a qualified and reliable source and are all locally supplied.
According to Mr. Lee, he does not believe in competitors and rivals. He
believes everyone in their own respective businesses each have their own
method of running things. Therefore, he does not have a particular strategy
when dealing with customers. He emphasizes the importance of treating
customers with a sincere and genuine mindset so as to provide the best quality
of service to them and maintain his regular customers.
Furthermore, Mr. Lee also stated that he had gone through many hardships
when he first started taking over his fathers business. In order to be
successful, one has to have knowledge of traditional herbs and liquors in order
to understand the customers needs. So after running this business for so many
years, Mr. Lee had gained experience that helped him overcome the
difficulties. In his honest opinion, he discourages young people to run a
traditional herbs and liquors shop as it is challenging to maintain and earn in
this modern society. He advises people to start a franchise business because it
will be easier, more profitable and competitive. They would also have a better
and well-planned out system to run their business and better opportunities to
develop and expand compared to the type of business he is currently doing.
KwongTuck Sundries & Liquors Sendirian Berhad is a shop famously known

for its quality imports and exports of liquor, sundry goods, and canned food.
The shop occupies a double-storey shop house which is located at Campbell
Street, which is one of the famous streets in Georgetown, Penang. The founder
of this business was the late Mr. Woo Fook Yin. Mr. Woo Fook Yin started this
business in the year 1831 solely due to the lack of fund in China. He came to
Malaysia and started off by selling sundries and liquors in baskets around town.
Later on, as his business grew he decided to stay in Malaysia and was passed on
to his son Woo Kwong Sum. Woo Kwong Sum joined venture with his wife, Wang
How Ling and got a shop named KwongTuck. Kwong derived from a proverb in
Mandarin which means sociable and Tuck also originated from a proverb which
means good personality.
This shop is currently operating for the 185th year and it is now run by
Woo Shee Khow who is the 4th generation of the Woo family although the family
has its 6th generation already. Kwong Tuck Sundries &Liquors Sendirian Berhad is
the only shop and has no branches. Due to the reason of owning a single shop
lot only and the amount of customers per day is around 60-100, they only
required to hire 5 employees. The customers that patronise the shop consist of
teenagers, young adults, adults and regular elders from the neighbourhood.
The shop opens from 8.00am till 5.00pm daily and closes every Sunday and
public holidays. Its main focus is to sell sundry and liquor products.
There are two major changes in between these 3 to 5 years which is the
change in Malaysias economy due to the political changes and the
implementation of the Government Service Tax (GST). Before the
implementation of GST on the 1st of April, the shop uses traditional equipments
such as a traditional weighing machine and abacus to run the business. After
the 1st of April, technology was introduced to the store by setting up a new
computerised system and electronic weighing machine which ease the
collections of data regarding the business for accounting and also the refund of
GST.
The interviewee stated that they have the principle of not competing
with other businesses but rather to establish their own business. They practise
this principle as not to offend others as each business has its own uniqueness
and after all they have their own loyal customers. Due to the rise of similar
businesses in shopping malls and online shopping, the business of the shop was
affected. Supermarkets, hypermarkets and online shopping lower their prices
with lots of advertisements to draw more customers. However, the owner of
the shop said that the lower prices that other shops offer, do not affect them
much. His strategy is to win the customers heart by ensuring that all their
customers are well treated and the prices of their products are reasonable.
They provide their customers with fresh sundry items and allow them to select
on their own.
In addition, he reminded us that doing business is a life-long learning; the
businessman has to keep learning how to improve his business daily. One has to
learn to adapt to the changes and challenges that come. To be successful in
business is different from acquiring a skill. He further advised that in business,
one should not say Business is difficult or easy. but Let the business
environment shape ones business tactics.
On the other hand, his elder brother stated that in order for the business
to improve further, one would require a workforce which has a masters degree
in business. He then said it was difficult to start this type of business. He
stated that by not competing with others is a very commendable practice in
business but to improve one business and his shop has been opened for over a
century. He further said that at the present day, it requires roughly about 1.5
million to start this type of business. When he was asked whether he would
recommend us to venture into this retailing business, he said that this is a free
world and one can join in any business as long as we are dare to face
challenges and be proactive to be successful.
3.0 COMPETITORS OF BUSINESS

7-eleven, located along the same row of shop lots a few blocks away
from Perniagaan Lee Min. 7-eleven is a convenience chain offering grab-&-go
bites & beverages, plus assorted newsstand items. However, its price range is
slightly higher than at Perniagaan Lee Min.
Wah Fong Supermarket, located approximately 42 meters across
Perniagaan Lee Min. This supermarket is rather big in terms of size compared to
Perniagaan Lee Min. It also has a wide range of products such as vegetables,
fruits, household goods and some herbs. A variety of liquors are sold here.
Homes Mini Market, located approximately 84m away from Perniagaan
Lee Min. It is a mini mart that does not have a variety of choices. They sell
food and other ordinary daily goods but there are not specialize in traditional
herbs and liquor.

Syarikat Loh Yoon Poon, located 2 doors away from KwongTuck Sdn. Bhd.
Syarikat Loh Yoon Poon sells similar goods as KwongTuck Sdn. Bhd.
On the opposite side of the road stood Veng Taat Soon Enterprise Sdn.
Bhd, sells a wide range of products which include herbs, medcines, instant
coffee, carbonated drinks and ice-cream.
There is also Khoon Lok Medecine, located at Lebuh Citra, which is
parallel to Campbell Street. This shop only sells various types of traditional
medicine and some bottled drinks.
Another shop by the name Weng Heng Medecine Sdn.Bhde, which is also
located along Lebuh Citra, specialises in traditional medecines.
4.0 STRATEGY EMPLOYED OF BUSINESS

According to Mr. Lee, he pays attention to the quality of services and
products to his customers. He tries his best to understand his customers needs
and treats each and every one of them honestly and sincerely. The workers
there will greet the customers politely and provide assistance whenever they
need to. With a knowledge in traditional herbs, Mr. Lee also provides medical
advices as which herbs would be best to cure which ailments in order to help
customers identify their problems. As he does not advertise, most of his
customers who visit daily are regulars. The products sold here at Perniagaan
Lee Min are also of good quality, fresh and reliable. Expired and outdated goods
that are not sold within a long period of time will be taken down and
replenished with new and fresh ones. He knows that his products quality will
speak for themselves and customers will naturally want to buy from his shop
again next time. Moreover, the prices of the food and herbs are also affordable
and reasonable. Prices of the goods did not hike up too much due to 6% GST.

KwongTuck Sundries & Liquors Sdn.Bhd has their good pricing for the
items that are sold, giving costumers prices that are reasonable according to its
quality. Whereas, the services KwongTuck produces are to ensure that their
customers are well treated and treated with honesty by the employees. For the
products, this sundry shop provides to their customers with fresh sundry items
and allows them to select by themselves for what they are looking for.
5.0 COMPARATIVE ANALYSIS OF BUSINESS COMPARATIVE TRAITS

Perniagaan Lee Min
(Selangor)
KwongTuck Sundries &

Liquors Sdn.Bhd (Penang)
i. Number of
Competitors
ii. Barrier to
Entry
Low. The business has less

competition. Good customer
count. Experience gained
overtime. Masters Degree in
Business necessary to start.
Low. The business has less

competition around. Customer
count is steady. Experience is
necessary but can be gained
overtime.
iii. Variety /
Uniqueness of
Products
Standardised traditional
product.
Traditional and local products.
iv. Pricing Power Low. They have less power to

control the pricing of their
products as it is mutually
affected by their competitors.
Pricing range from competitors
does not differ too much. But
stays reasonable and honest to
the price.
Low. They have less power to

control the pricing of their
products as it is mutually
affected by their competitors.
Pricing range from competitors
does not differ too much.
v. Special Traits
Honest, humble and stay loyal

to customers. Never cheat.
Traditional, Down-to-Earth.
vi. Competition
type
Monopolistic Competition
Monopolistic Competition
5.1 SUMMARY TABLE BETWEEN BOTH BUSINESSES

Perniagaan Lee Min
Similarities

Liquors Sdn.Bhd
(Penang)
Number of Branches
Traditional Sundries and

Liquor
Main Product
Traditional Sundries and

Liquor
Passed down by founder.

Interest of founder.
Prompt of business
Passed down by founder.

Interest of founder.
Home based
Business Operation
Home based
Work until the

retirement age then
hopefully pass on to next
generation.
Future Plans
Pass on to next
generations.
Down to Earth.
Traditional.
Strategy
Humble and Honest.

Traditional.
Perniagaan Lee Min
Differences

Liquors Sdn.Bhd
(Penang)
2nd Generation
Generation of Owner
4th Generation
2 employees
Workforce
5 employees
100-200
Number of customers
60-100
Competitors
(Selangor)
(Selangor)
Selangor
Location
Penang
5.2 SUMMARY ANALYSIS OF THE SIMILARITIES AND DIFFERENCES

Based on the comparative analysis, both establishments are very similar
in terms of characteristics with minimal differences. The successes of both
businesses are also similar in their unique ways.
As their similarities, even though Perniagaan Lee Min has more average
customers a day when compared to Kwong Tuck Sundries& Liquors Sdn.Bhd, it is
contrasted with the cost of living in their respective areas. Kuala Lumpur has a
higher cost of living than Penang. Furthermore, both businesses are well
equipped and experienced in handling their businesses as both are passed down
from their previous generations respectively. The owners of both shops are
helpful and cooperative as they provided much advices and information in and
out of the interview. Also, prices of both businesses are affected by their
competitors and they are more or less standard around their areas respectively.
Similarities aside, the Penang shop has more workforces compared to the
one in Kuala Lumpur. The work is heavier for the business in Kuala Lumpur as it
has fewer employees but more customers. The current generation of the
owners also differ and it may affect the future of the businesses. KwongTucks
current owner is the fourth generation and has two more generations under its
belt ready to take over the business. Lee Mins owner is only the second
generation and the future of the business is unclear.
In conclusion, both KwongTuck Sundries & Liquor Sdn.Bhd and Perniagaan
Lee Min are near equally successful as both have their unique attractiveness
and benefits from their respective area of residence.
6.0 NATURE OF THEIR MARKET

Sundry shops are in a focused business sector. There are quite numbered
of sundry shops in the same sector. The sundry shops have weak barriers to
entry, Moreover, sundry shops have weak pricing power, which means they
could not drastically increase the price of goods without a reference from the
market. This will affect the sales and profit margin of the business. Hence,
having a reasonable price tag and good quality of products are utmost
important in order to maintain loyal customers.
7.0 OBSTACLES FACED BY NEW BUSINESS

Heavy Competition
In Malaysia, there are a lot of individuals and organization involved in the
sundry shop business field. Some of them were established more than 200 years
before the independence. Throughout their years of business, they have gained
trust and reliability from their frequent customers. Most customers will choose
to consume at well-established sundry shops as they trust the quality they
provide and reliable for compensation if the product is not satisfied.
Commercialization
As for traditional sundry shops, most of them have turned into commercialized
sundry shops such as opening franchise and branches. They upgraded their
premises by furnishing and adding air conditioners to attract more customers.
Sundry shops with several branches holding in hand will slightly lower down
their pricing to attract more customers and maintain the profit margin by
increasing sales. Some customers will tend to think that commercialized sundry
shops are more professional in terms of giving advices compare to traditional
sundry shops.
Financial Issues
As confronted my numerous new sundry shop owners, a start-up capital is not a
simple stuff to get onto their hands. To start up a new sundry shop business,
the budget is tight as they have to consider about the cost of goods, rental,
employees salary and furniture. Usually, during the initial stage of starting a
sundry shop business, the owner will not gain profit to cover the starting cost
as goods sold at sundry shops are not fast-selling products.
8.0 RECOMMENDATIONS
Systematize
For both businesses, they should systemize themselves. Systems are the
structure around which the other parts of our work are framed and without
them, there would be chaos. In other words, an application of a system is to
ensure that the business runs smoothly with good coordination and to avoid
occurrence of errors. But you need to have the right systems. Sloppy, flabby or
silly systems can damage an otherwise beautiful organisation. Specific systems
should be applied to specific departments such as logistics, purchasing,
accounting, and stock-checking.
Up to date
Technology is highly popularised in the current modern era. It is important to
make good use of technology as it cuts down cost and reduce workloads.
Technology cuts down costs in terms of advertising. Instead of promoting
through newspapers and magazines, social media is a good choice as it has
enormous users and it is free. Besides, it is easier to perform accountings and
other works by using computer because it is time and cost saving.
Increase variety
In order to increase the number of customers, one of the ways is to increase
the variety of goods to be sold in the sundry shop. Customers will be pleased to
spend in sundry shops which have more choices and compare their prices. Apart
of selling traditional sundry goods, it is advisable to sell other groceries such as
liquors, herbs, medicine others. By doing this, it will not only attract customers
who want to buy dry goods from the sundry shop but other goods provided from
the variety.
BIBLIOGRAPHY
Cohen, W. (2005). The Marketing Plan (5th ed., p. 37). John Wiley & Sons.
Kumar, S.A. (2008). Entrepreneurship Development (p. 26). New Age

International
APPENDICES
APPENDIX 1
Transcript with answers (Perniagaan Lee Min):
1. Q: How long has it been since this company was established?
A: It has been about 30 years now.
2. Q: Who is the key founder of this company?
A: My father was the founder.
3. Q: How many generations have this company been running for?
A: Two generations, I am the second generation.
4. Q: What prompted you to start your business?
A: Im not sure because my dad was the one who started this business.
5. Q: How many workers do you have?
A: I only have two workers.
6. Q: Do you have any branch stores?
A: No, we do not have any other stores besides this one.
7. Q: What are your main products?
A: Herbs and liquors.
8. Q: Where do you get your products from? Do you import any of them?
A: No, all our products are purchased locally.
9. Q: Who are your main customers? Are they mainly senior citizens?
A: My customers come from different places and are of different ages.
10.Q: What is the average amount of customers you have a day?
A: It ranges from about 100 to 200 people per day.
11.Q: What are the most recent developments?
A: We did not make many changes as we wanted to maintain the traditional
form of the
business.
12.Q: What are the changes that have occurred in this business over the past 3 to
5 years?
A: I guess not. We want this business to remain traditional.
13.Q: Who are your competitors?

A: We do not really have any competitors. Everyone in this industry has their
own methods of running things.
14.Q: What differs you from other businesses in this industry?
A: Our products are different as we use traditional herbs and products.
15.Q: What specialized field of knowledge do you need to run this business?
A: We must know the traditional herbs and liquors in order to run this business.
16.Q: How did you feel when you entered this market? Was it difficult?
A: It was hard for me, but after running this business for so many years, I
gained experience that helped me overcome the challenges.
17.Q: What challenges have you faced over the years?
A: Weve never really faced any challenges. However, we are ready to face any
challenges that come our way in order to continue my fathers business.
18.Q: As a conclusion, do you recommend us to step into this business? Any advice
for us ?
A: To be honest, its very challenging to start a traditional sundries and liquors
business. In my opinion, starting a franchise (Hai-O for example) would be
easier, more profitable and more competitive. Small traditional businesses like
this can only earn you a living, but if you are really interested to develop this
type of business, I advise you to start a franchise as they have a better system
and plan.
Transcript with answers (KwongTuck Sundries & Liquors Sdn.Bhd):

1. Q: Who are the key founders?
A: My great-grandfather was the key founder.
2. Q: What prompted you to start your business?
A: My great-grandfather started this business.
3. Q: How many employees do you have?
A: I have five employees.
4. Q: How many branch offices/stores do you have?
A: None, other than this one.
5. Q: What are your main products?
A: Liquor and sundry goods.
6. Q: Who are your customers? i.e. Teenagers? Young adults? Adults? Elderly?
A: All these folks recognise us.
7. Q: What are the average customers you have a day?
A: Perhaps 60 to 100
8. Q: What are the most recent developments? i.e. what has the business
accomplished or what changes have occurred in the business over the past 3 - 5
years?
A: The company has established a new computer department set up for
collections and for other business transactions
9. Q: Who are your top 3 competitors? What do they provide?
A: Its hard to say, there are so many.
10.Q: Is your business constantly facing strong competition from other
competitors?
A: This is a man eat man world.
11.Q: What strategies have they used to compete with you?
A: Lower prices on our products.
12.Q: How do you compete with your competitors? What strategies are employed
(e.g. pricing, advertising, product variety) how successful are they now?
A: We serve our customers well and honestly.
13.Q: Are your pricing decisions strongly affected by your competitors?

A: Not very much.
A: A masters degree to run the business.
15.Q: How did you feel when entering this market? Was it easy or hard?
A: It is difficult.
16.Q: What were the challenges faced at the beginning and how did you overcome
it?
A: Since the business has been running for over 100 years, we find that
competition is a very normal thing.
17.Q: How much capital is required to start this business?
A: Roughly about 1.5 million.
18.Q: As a conclusion, do you recommend us to step into this business? Any advice
for us?
A: This is a free world; you can do anything you like. If theres a challenge in
front of you, you have to fight for yourself.
19.Q: Who are your top 3 competitors? What do they provide?
A: In our business, we don't really compete with one another. We stay humble
and keep to our own. We wouldn't want to offend others. After all, we all have
our own loyal customers as we each have our own unique feature.
20.Q: How do you compete with your competitors? What strategies are employed
(e.g. pricing, advertising, product variety) how successful are they now?
A: We do not cheat wise old people and innocent children while running our
business. The prices of our products must be reasonable.
A: In business, you never stop learning. You must learn to adapt learn when new
challenges arise.
22.Q: How did you feel when you entered this market? Was it easy or hard?
A: I let the business environment shape your business tactic.
APPENDIX 2
Following are photos and documents taken during interviews.
PERNIAGAAN LEE MIN
Exterior view of the sundry shop
The entrance of the sundry shop
Dry food that can be found at the
KWONGTUCK SUNDRIES &LIQUORS
Exterior view of the sundry shop
Hanging some of the dry food in the
Some chinese liquors that are sold

in the shop
Shop owners niece as the cashier

of the shop
Employee weighing the dry food to

be sold
Dry food sold at the shop
APPENDIX 3
Minute 1
DATE
15th DECEMBER 2015
TIME
2 PM to 4 PM
VENUE
Taylors Lakeside University Campus
GROUP MEMBERS
TUTORIAL GROUP
Adele Lu
Wednesday
Chloe Teh
Thursday
Dana Kan
Thursday
Danica Gan
Thursday
Phares Phung
Thursday
Ong Von Wan
Thursday
Shum Li Sze
Wednesday
No.
ACTIVITY
ACTIONS TAKEN
BY
1.
Decision of business line for research purposes.
All members
2.
Decision of choices regarding location of

businesses.
All members
3.
Finalization of business line and locations.
All members
4.
Listing of interview questions.
All members
Minute 2
DATE
06th JANUARY 2015
TIME
12 PM to 2 PM
VENUE
GROUP MEMBERS
TUTORIAL GROUP
Adele Lu
Wednesday
Chloe Teh
Thursday
Dana Kan
Thursday
Danica Gan
Thursday
Phares Phung
Thursday
Ong Von Wan
Thursday
Shum Li Sze
Wednesday
No.
ACTIVITY
ACTIONS TAKEN
BY
1.
Compilation of home based business and

commercial based business interview questions.
All members
2.
Distribution of the tasks.
All members
Minute 3
DATE
10th JANUARY 2015
TIME
10 AM to 7 PM
VENUE
GROUP MEMBERS
TUTORIAL GROUP
Adele Lu
Wednesday
Chloe Teh
Thursday
Dana Kan
Thursday
Danica Gan
Thursday
Phares Phung
Thursday
Ong Von Wan
Thursday
Shum Li Sze
Wednesday
No.
ACTIVITY
ACTIONS TAKEN
BY
1.
Finalization of artistic cover.
All members
2.
Compilation of the each sub parts of the

research report.
All members
3.
Finalization of the compiled research report.
All members
4.
Finalization of edited interview videos for both

home based business and also commercial
based business.
All members
5.
Preparation of presentation slides.
All members
6.
Finalization of presentation slides.
All members
References
Cohen, W. (2005). The Marketing Plan (5th ed., p. 37). John Wiley & Sons.
EatingAsia. (2009, June 29). Retrieved January 9, 2016, from http://
eatingasia.typepad.com/eatingasia/2009/06/kwongtuck-sundries.html
Kumar, S.A. (2008). Entrepreneurship Development (p. 26). New Age

International
Personal Interview
Structure: Phares Phung (2th January 2016) Personal Interview
Personal Interview
Structure: Shum Li Sze (6th January 2016) Personal Interview

Ewee

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Ewee

Hochgeladen von

Copyright:

Verfügbare Formate

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT

Presentation Title: A Comparative Analysis of 2 Businesses of Similar

Presentation & Report Roles

Key Summary, Compilation,

Presentation Slides, Appendix,

Brief Description, Strategies

Brief Description, Strategies

Ong Von Wan

Competitive Analysis Table,

Videographer, Video Editor,

English II (ELG 30605)

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 1

Lecturer: Mr. GopiGhantan Mylvaganam

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 2

History of Sundry Shop

1.0 History of Trade

1.1 Perniagaan Lee Min

1.2 KwongTuck Sundries & Liquors Sdn.Bhd

2.0 Brief Description of Business

3.1 Perniagaan Lee Min

3.2 KwongTuck Sundries & Liquors Sdn.Bhd

4.0 Strategy Employed of Business

4.1 Perniagaan Lee Min

4.2 KwongTuck Sundries & Liquors Sdn.Bhd

5.0 Comparative Analysis of Business

5.1 Summary Table Between Both Business

5.2 Summary Analysis of the Similarities &

6.0 Nature of their Market

7.0 Obstacles Faced by New Business

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 3

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 4

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 5

HISTORY OF SUNDRY SHOP

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 6

1.0 HISTORY OF BUSINESS

1.2 KwongTuck Sundries & Liquors Sdn.Bhd

2.0 BRIEF DESCRIPTION OF BUSINESS

2.1 Perniagaan Lee Min

2.2 KwongTuck Sundries & Liquors Sdn.Bhd

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 8

KwongTuck Sundries & Liquors Sendirian Berhad is a shop famously known

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 9

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 10

3.0 COMPETITORS OF BUSINESS

3.2 KwongTuck Sundries & Liquors Sdn.Bhd

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 11

4.0 STRATEGY EMPLOYED OF BUSINESS

4.2 KwongTuck Sundries & Liquors Sdn.Bhd

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 12

5.0 COMPARATIVE ANALYSIS OF BUSINESS COMPARATIVE TRAITS

KwongTuck Sundries &

Low. The business has less

Low. The business has less

Traditional and local products.

iv. Pricing Power Low. They have less power to

Low. They have less power to

Honest, humble and stay loyal

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 13

5.1 SUMMARY TABLE BETWEEN BOTH BUSINESSES

KwongTuck Sundries &

Traditional Sundries and