Beruflich Dokumente
Kultur Dokumente
Balance
Balance is the concept of __________________ equilibrium, it relates to
our physical sense of ________________________.
It results in visual _____________________.
Balance can be ______________ symmetrical (_______________ balanced)
or asymmetrical (un-evenly balanced).
Symmetrically balanced
Asymmetrically balanced
Contrast/Emphasis
Contrast is one of the most ____________________ ways to add visual
interest to your page.
Contrast is created when ________ elements are different.
Contrast draws our eyes to it; our eyes like contrast, (Emphasis or
point of __________).
Contrast achieves emphasis by setting the point of emphasis apart
from
the rest of its ___________________________.
Repetition
You _______________ some aspect of the design throughout the entire
piece.
It is the _____________________ of elements within a piece: colors,
lines, shapes.
Repetition can be thought of as ________________________.
This can add visual ____________________ and if a piece looks
interesting, it is more likely to be _____________.
Alignment
Alignment _____________ and organizes the page with a common
boundary,
which has the effect of connecting text items ___________________.
Every item should have a visual _______________________ with
something else on the page.
It is often _______________ alignment (combined with the appropriate
typeface) that creates
a sophisticated look, a formal look, a fun look, or a serious look.
Proximity
Proximity helps to __________________ information and reduce clutter.
Group ________________ items and keep unlike objects further apart.
The proximity, or _____________________, implies a relationship.
Whenever you create a flyer, a brochure, a newsletter, a web page,
or whatever,
if the information is __________________, it is more likely to be read and
remembered.
Unity/Harmony
Unity is the underlying principle that _______________________ all of the
principles of design.
It refers to the coherence of the whole, the sense that all of the
parts are working
_____________________ to achieve a common result; a harmony of all the
parts.