Coatings Word April 2015

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Table of Contents April 2015 Vol. 20, No. 4
32
35
38
Low- and Zero-VOC Technologies
Radiation Curable Coatings

Resins Update
COLUMNS
International Coatings Scene................................ 23

Latin America PPG Consolidation of Comex: Rife with
Opportunity
Europe Coatings Companies Outlook Generally Bullish for
the Near-Term
China China Architectural Coatings Market Enters a New Era
Business Corner.................................................... 28
Growth from Tight Places, Part 2
iPaint..................................................................... 30
Several Shades of Grey: Who Owns The Trade Secret - The
Creator or the Employer?
DEPARTMENTS
Editorial.................................................................. 6
As We Go to Press.................................................. 8
Fresh Paint............................................................ 10
Market Reports..................................................... 20
New Products....................................................... 22
Industry News....................................................... 41
Suppliers Corner................................................... 44
People.................................................................. 46
Meetings............................................................... 47
Final Coat.............................................................. 50
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index.................................................. 40
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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4 | Coatings World www.coatingsworld.com
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April 2015
4/8/15 10:23 AM
TEGO Specialty Binders

The Amazing All-Rounders
www.tego.de
www.tego.us
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Special
Binders ad
Hot, hotter, TEGO. Heat resistance up to 650 C is the indisputable reason why coatings
manufacturers are increasingly using our specialty binders. They also withstand low temperatures,
are extremely weather-resistant and exhibit exceptional chemical resistance, high elasticity, very
good release and, of course, they conserve resources. They make finishes glossier and more
attractive and ensure protection against corrosion. In short, TEGO Specialty Binders determine the
fundamental properties of a coating and help ensure commercial success. We look forward to
discussing our all-rounders with you. TEGO Adding Advantages.
3/6/15 5:06
PM
09.02.2015
15:36:49
Editors Page
Sustainable Solutions
Drive Innovation in
Coatings Industry
he April issue has two features focused on delivering more environmentally-friendly and sustainable solutions to the coatings industry.
Low- and Zero-VOC Coatings Technologies (page 32) takes
a look at the latest offerings from major paint manufacturers. It is vitally
important to deliver coating solutions to the market that deliver a lower
environmental impact, said Nick Bartoszek, Sherwin-Williams global
marketing director - Liquid & Powder Products. Coatings that deliver
low or zero-VOC are common requests our customers are asking for every
day. When we do this, we are looking for ways to improve the product or
process as well. We consistently ask ourselves how we take steps out of
the process and limit total VOC emissions. Some examples: new resin developments have lowered VOCs and HAPs in polyurethane coatings; thats
something that allows finishers to meet environmental standards while realizing the potential energy and inventory savings that these finishes offer.
The environmental benefits of radiation curable technologies are well
known. Rather than using traditional methods, which typically use more
energy and create harmful emissions, UV/EB curing is typically quicker
and uses less energy. This years feature on Radiation Curable Coatings
(page 35) contains a Q&A session with Dr. Mike J. Idacavage, an adjunct
associate professor at SUNY-ESF in Syracuse, NY where he teaches courses
in UV and EB curing technology. He answers some questions on the basic
technology and applications for radiation curable coatings and technology.
According to Idacavage, there are quite a few benefits to using radiation curing technologies. The most cited benefit on converting over from
thermal to light or EB cured formulations is productivity, he said. The
typical light cured coating can go from a liquid to a fully cured solid in
a few seconds or less as compared to an oven cure, which might take
minutes or hours. Another benefit of radiation curable coatings is that
in many cases, there is considerable less energy required to cure the coating. With no need for lengthy thermal ovens and their required heating
sources, the use of a small UV lamp as the energy source for curing results
in clear energy savings.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
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EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
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ART DEPARTMENT
Michael Del Purgatorio
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Sara Downing, sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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6 Editorial 0415.indd 6
April 2015
4/7/15 3:09 PM
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As We Go To Press
PPG Acquires Specialty Wood Care and

Paint Products Manufacturer Flood Australia
PPG Industries has completed the acquisition of certain assets of Flood Australia,
which manufactures and distributes specialty wood stain and paint additive solutions for consumer, commercial and
industrial applications. Financial terms
were not disclosed.
The acquisition of Flood Australia
allows PPG to further expand its architectural paint and coatings offering
and establish a position in wood care
in Australia, said Michael McGarry,
PPG president and chief operating officer. We look forward to providing customers with the same quality products
for which the Flood brand has become
known in Australia.
Flood products in Australia are distributed at home improvement stores,
including Bunnings, Masters, Mitre 10,
Danks, and independent paint dealers.
No manufacturing assets or facilities
were included in the acquisition.
PPG currently manufactures and distributes Flood wood care products in
North America.
Hempels Acquisition
of Jones-Blair Company
Approved
Hempel has closed its previously announced acquisition of Jones-Blair
Company, a leading North American supplier for the protective and waterproofing markets. In line with Hempels global
growth strategy, the acquisition will provide Hempel with a solid and diverse
platform for the continued development
of its business in North America.
One of Hempels key objectives is
to strengthen its presence in North
America through organic growth and
acquisitions. The acquisition of JonesBlair Company, located in Dallas, Texas,
supports this objective by accelerating
Hempels growth in the region within its
strategic segments.
This acquisition is Hempels third in
the last four months. In December 2014,
Hempel acquired Schaepman, a Dutch

supplier of specialised industrial, protective and decorative coatings. In February
2015, it acquired its former toll manufacturer in South Africa, The Coatings
Manufacturing Company.
Jones-Blairs business is focused on
two distinct markets: oil & gas (industrial coatings) and construction,
especially waterproofing, through the
NEOGARD brand.
According to Kim Junge Andersen,
Hempels group executive vice pesident &
CFO, the two companies product portfolios complement each other perfectly. By
combining our strengths, we can serve
our customers better and with more complete solutions compared to what each of
us could do on our own, he said.
Jones-Blairs manufacturing facility
in Dallas, Texas, will remain operational
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel................................................................................................. 10, 19
Axalta Coating Systems.................................................................................... 10
Benjamin Moore.............................................................................................. 32
Comex............................................................................................................. 22
Hempel........................................................................................................ 8, 10
Polychem Powder Coatings............................................................................. 19
PPG.........................................................................................................8, 10, 32
Prime Resins Inc............................................................................................... 19
Sico.................................................................................................................. 50
Sherwin-Williams....................................................................................... 10, 32
TCI Powder Coatings....................................................................................... 19
Valspar............................................................................................................. 10
8 As We Go 0415.indd 8
and will complement production at

Hempels factory in Conroe, Texas.
The new plant in Dallas becomes
Hempels 27th factory and is one of four
new factories that Hempel has added to
its worldwide production footprint since
2014, as part of its One Hempel One
Ambition growth strategy.
We created strong growth momentum
in 2014 and we will continue building on
it, Kim Junge Andersen said, adding:
2015 it is an exciting year for
Hempel. We are celebrating 100 years of
being a successful and responsible business, and 2015 also marks the continuation of our growth strategy. Our focus
is still on growing our core segments
Decorative, Protective and Marine and
we have launched several initiatives and
products that will help us achieve our
growth goals. CW
April 2015
4/7/15 2:08 PM
Everywhere Performance Matters
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Reichhold
World Headquarters and Technology Center
P.O. Box 13582
Research Triangle Park, NC 27709
(919) 990-7500 (local) or (800) 431-1920 (toll-free)
www.reichhold.com
4/6/15 10:17 AM
Fresh Paint
Axalta Opens Waterborne

Coatings Plant in Shanghai
Axalta Coating Systems, a global supplier

of liquid and powder coatings, has opened
a manufacturing facility in Shanghai to
produce waterborne coatings for Chinas
growing automobile market. The newest
and one of Axaltas most advanced waterborne production facilities, the plant
reflects the key role that China plays in
Axaltas global strategy, which is focused
on providing sustainable coating products
and application systems for customers
while reducing the environmental impact
of the production process. The new facility
is located adjacent to Axaltas operations
center that opened in the Jiading district
of Shanghai in 2008.
The new facility features advanced
manufacturing technologies and design
concepts such as integrated production systems designed to reduce the environmental
footprint of coating production. The highly
automated facility can also maximize the
use of raw materials and accelerate manufacturing cycle time. Advanced air filtration
systems are designed to optimize air quality within the facility and to reduce emissions. The new facility will double Axaltas
capacity in China for the production of
waterborne coatings, further enhancing the
companys market leadership in serving automotive customers in China, the worlds
biggest automotive market.
Axalta is proud to be a key waterborne coatings provider to Chinas
growing vehicle market, said Axalta

chairman and CEO Charles Shaver at
the opening ceremony. Our expanded
facility will provide sustainable coating options for our customers. The new
manufacturing center reflects the skill and
dedication of our employees who were
able to complete the entire construction
project in only 10 months.
The waterborne coating products produced at the Jiading location are designed
to meet global environmental requirements, such as the EUs VOC Regulation
2004/42/EC, which can help reduce
the overall environmental footprint of
Chinas auto industry.
Commenting on the new waterborne plant, Sun Lianying, chairman of
the China National Coating Industry
Association, said, This is a solid demonstration of Axaltas long-term commitment to the China market and its
eco-responsible
production
process
which will have a positive impact on the
sustainable development of Chinas coating industries. The development is fully
aligned with the Chinese governments
goal of developing a sustainable auto industry, using green solutions to meet rising market demand across the country.
One of the highlights of the plant
opening included a sustainability exhibition showcasing how Axalta manufacturing systems, products, applications, and
research and development practices each

contribute to a sustainable business model. The exhibition also illustrated how the
Jiading waterborne plant can help reduce
customers environmental footprint by
reducing volatile organic compounds and
energy consumption from their operations.
To be effective, sustainability must
be about productivity and profitability
as much as it is about the effects on the
environment and society, said Shaver.
In this way, increasingly sustainable
products and applications help to drive
business growth as well as make Axalta a
better partner for our customers.
The new plant represents a significant
expansion of Axaltas presence in China.
It joins two other dedicated liquid coating
manufacturing operations in the country,
an Asia Pacific R&D laboratory and color
development center, four training facilities for refinish customers and six powder
coating manufacturing locations. Axaltas
multiple resources in China work together
to support the sustained, long-term growth
of Chinas automotive and other industries
that use Axalta coatings.
PPG Completes Acquisition

of Automotive Specialty
Materials Manufacturer
REVOCOAT
PPG Industries has completed the acquisition of REVOCOAT, a global supplier of
Axalta Faster. Tougher. Brighter. 200 at Phoenix International Raceway

Axalta Coating Systems sponsored the Axalta Faster. Tougher.
Brighter. 200 during Phoenix International Raceways NASCAR
XFINITY Series race.
Axalta and its Cromax paint brand are sponsoring his twoyear entitlement. Cromax paint will be branded on the No. 7
racecar driven by JR Motorsports driver, Regan Smith.
As a leading global manufacturer of liquid and powder coatings, Axalta has partnered with JR Motorsports since 2008, supplying paint for its XFINITY Series teams and Camping World
Truck Series.
10-18 Fresh Paint 0415.indd 10
April 2015
4/7/15 11:54 AM
AkzoNobel Deco Division

Certified UK Top Employer
for Third Year in a Row
AkzoNobel Decorative Paints UK has
been officially certified as a UK Top

Employer for 2015 for the third year in
a row. The accolade has been awarded
by the Top Employers Institute, the
international certification body for
employers. It conducts annual, international research recognizing leading employers around the world. AkzoNobel
is a leading global paints and coatings
company and a major producer of specialty chemicals. The Decorative Paints
division is the largest business within
AkzoNobel in the UK, home to multiple
iconic brands including Dulux, Polycell,
Cuprinol and Sikkens and employing
over 2,200 people including staff at
Dulux Decorator Centres across the
country. AkzoNobel Decorative Paints
UK was subject to a stringent judging
process before being granted certification, which is awarded to companies
that are proven to provide excellent
employee conditions, nurture and develop talent throughout all levels of
the organization, and which strive to
April 2015 www.coatingsworld.com
continuously optimize employment practices.
Fresh Paint
sealants, adhesives and damper products for

the automotive industry, from the AXSON
Group. Financial terms were not disclosed.
The addition of REVOCOAT to our automotive coatings business strengthens PPGs
global automotive adhesive and sealants
product and technology offerings, enabling
us to better serve our automotive customers
around the world, said Cindy Niekamp,
PPG senior vice president, automotive original equipment manufacturer (OEM) coatings.
REVOCOAT, headquartered in France,
is a world leader in automotive adhesives
and sealants and offers a range of automotive assembly products such as complementary epoxy-based products, polyurethanes
and water-based emulsions. REVOCOAT
employs more than 500 people and operates eight manufacturing facilities and one
research and development center.
Axalta Receives
Excellence Award from
Volvo Bus in India
Axalta Coating Systems has been named
the winner of the Volvo Bus Excellence
Award in the field of Delivery Excellence
2014, in an award judged by the Volvo
Buses purchasing team in India. The
award was presented to Axalta Coating
Systems India Pvt. Ltd. during the Volvo
Buses, India Supplier Conference 2014
in December at Bengaluru.
Axalta has partnered with Volvo Buses
India since its inception in 2008. With
skilled manpower and around-the-clock
service, Axalta has maintained a record
of zero logistical and service issues registered with Volvo Buses to date. Axalta
has consistently provided innovative and
quality coating solutions to Volvo Buses
to support its growth as a leader of the
bus industry in India.
Coatings World | 11
4/7/15 11:54 AM
Fresh Paint
Valspar Celebrates
50 Years of Fluropon
PVDF Resin-based
Coatings
The
Valspar
Corporation
celebrates
50 years of Fluropon 70 percent PVDF

resin-based coatings. Since the flagship
architectural coating launched in 1965,
Valspars Fluropon exterior coatings have
become the industry standard for both
metal coil coating and aluminum extrusion applications.

To commemorate its golden anniversary, Fluropon50.com will provide
information on Fluropon products and
Results of U.S. Architectural Coatings Industry Research Report Which Compared Business Trends
in 1Q15 vs. 1Q14
Each month, North Coast Research surveys
a large sample of paint retailers throughout
the U.S. to get a sense for current business
trends. Please note that of the three primary
architectural coatings channels (paint stores,
home centers, and retail distributors), this
survey is primarily reflective of the distributor
channel which tends to see volume growth
less than the industry; therefore, we view the
results as a directional indicator more so than
absolute industry volumes. For inquiries
regarding this report please contact Kevin
Hocevar at 216-468-6924 or kevin.hocevar@
northcoastresearch.com.
Architectural Coatings Sales Volumes Up 1.1% in 1Q15 vs. 1Q14
According to industry participants, average sales volumes increased 1.1% in
1Q15 compared to 1Q14. This compares
to volume growth of 1.6% in 4Q14, 1.2%
in 3Q14, and record volume growth of
2.6% in 2Q14. Although still positive, we
note that volumes grew at the slowest
rate in 1Q15 since the inception of our
survey, indicating slight slowdowns during the period primarily due to weather.
We continue to expect the full-year 2015
to play out similar to our initial expectations, although we now expect some
1Q15 demand to be deferred into later
periods. Overall, 51% of respondents
witnessed an increase in paint volumes
vs. only 20% that saw volumes decline,
averaging out to 1.1% year-over-year volume growth with a net increase of 31%.
Price of Paint from Suppliers 1Q15

Paint Prices Trend Slightly Higher
51% of contacts noted an uptick in the
price of paint in 1Q15 vs. 1Q14 as our
paint price index rose 1.1% compared to
average increases of 0.5%-1.0% in 2014.
Our research suggests that a little bit of
price is sticking in the U.S. architectural
paint industry but only in the independent
dealer channel and likely in the low-single
digit range. We do not believe the paint
store or home center channels are seeing
price increases at this time. Recall that we
picked up potential price increases in the
results from our 4Q14 survey where we
observed a meaningful uptick in contacts
that have been notified of a price increase
from paint manufacturers to take place in
2015. The majority of contacts believed
these attempts would be successful and
we believe that data we have discovered
in 1Q15 suggests that some degree of
pricing did in fact stick in the marketplace.
Overall, 51% of respondents witnessed
an uptick in pricing vs. only 6% that saw
pricing decline, averaging out to a 1.1%
increase in year-over-year pricing with a
net increase of 45%.
Raw Materials Continued Raw Material Declines Suggest Increasingly Encouraging Price/Raws
Based on our research, we believe oilbased raw materials and titanium dioxide
(TiO2) have seen meaningful declines
thus far through 1Q15. To simplify, we be-
lieve the raw material basket for coatings

can be broken down into 30% oil derived
raws, 20% TiO2, and 50% other. Certain
oil-based raws, such as solvents are down
at least 25%-30% whereas other polymerbased raws are down at least 5%-10%.
TiO2 started to see declines in 4Q14 after several quarters of remaining flat and
our research suggests pricing has slipped
further in 2015 to the tune of another 8%10%. Assuming the other category will
see flat to slightly higher pricing, we believe raw materials will decline mid-single
digits in 2015 which is more pronounced
when compared to our initial though
which forecasted low-single digit declines.
3-Month Outlook Outlook at Strong
Levels as Contacts Expect Pent-Up Demand and Busy Paint Season
Our proprietary Coatings 3-Month Outlook Index reached 0.80 in 4Q14 which
compares to a reading of 0.36 vs. 4Q1and
a reading of 0.92 vs. 1Q14. Please note
that the highest possible reading is +2
(indicating all contacts have a very positive outlook) and the lowest possible
reading is -2 (indicating all contacts have
a very negative outlook). We were not
surprised to see a strong outlook level in
our 1Q15 survey and view the 0.80 reading as in-line with our initial expectations;
however, we believe outlooks are strong
as the majority of contacts anticipate an
acceleration in demand and are excited
for what appears to be a busy 2015.
April 2015
4/7/15 11:54 AM
Sherwin-Williams Launches
Interactive Water &
Wastewater Coatings App
Sherwin-Williams Protective & Marine
Coatings launched the Water &
Wastewater App designed to provide
users with protective coating recommendations for the following water and
wastewater operations: conventional
Fresh Paint
specifications, BIM content, blog posts

and other news to celebrate Fluropons
50th year. Valspar also will share notable
projects showcasing Fluropon throughout the decades: Aspen Art Museum,
2014; Dubai International Airport in
the United Arab Emirates, 2011; Guthrie
Theatre in Minneapolis, 2006, Taipei 101
in Taiwan, 2004; Globe Life Park, home
of the Texas Rangers, 1994; Tokyo Dome
Stadium, 1985; GM Renaissance Center
in Detroit, 1977; and the Watergate
Towers in D.C., 1971.
Valspars John Kelly remembers it all.
President Dwight Eisenhower was in the
White House and Kelly was 17-years-old
in Philadelphia when he started working
in the coatings industry. Today, more than
50 years after mixing his first batch of
paint, he serves as Valspars market manager for metal buildings. Its been exciting to be involved with a product whose
first response was What is this stuff? to
one that became the basis of fluoropolymer specifications as used by architects
all over the world today, said Kelly.
In 1965, Pennwalts corporate headquarters in Philadelphia was the first
project to feature Fluropon commercially.
The building was brown, one of only five
colors available at the time. Today, there
are more than 50,000 active code offerings from neutral to bright colors, micas,
metallic and pearlescent coatings.
With its high durability and large
color palette, these field-proven, highperformance, 70 percent PVDF resinbased coatings are offered in two- to
four-coat systems in nearly any formulation, including low gloss, low sheen
and solar reflective ENERGY STAR.
Meeting the American Architectural
Manufacturers Associations AAMA
2605 high-performance exterior specification, Fluropon demonstrates reliable
performance including resistance to
harmful ultraviolet rays, chemical degradation, abrasion and humidity.
Along with its high-performance
coatings, The Valspar Corporation supports architects and designers with its
industry-leading technical expertise, color-matching and sustainability resources,
responsive customer service and high-priority lead times.
water treatment, membrane

water/wastewater
treatment,
water storage, water conveyance, sewer collection and
wastewater treatment.
The app was developed to help engineers access accurate and up-to-date
coatings information via mobile technology. If a new product is introduced,
Coatings World | 13
4/7/15 11:55 AM
Fresh Paint
or an old product is no longer

manufactured, the Water &
Wastewater App displays the updated information.
From conventional treatment to membrane treatment, digesters to clarifiers,
the app provides coating solutions for
more than 35 functional areas across six
different water and wastewater facility
types. For example, in sewer collection,
the app suggests coatings for the following six areas: the lift/pump station, force
main sewer, gravity sewer manhole, air
release vault, sewer trunk line and junction splitter box.
The apps home screen allows the user
to select the type of functional area in
need of coating. Once the site has been
selected, labeled areas of the plant appear.
By clicking on a labeled area, the app will
populate specific coating recommendations for it.
The recommendation includes a primary coating system (primer, intermediate and top coat), dry film thickness for
each coat and total mils for the system.
Surface preparation tips and process descriptions are also included in the recommendation. By clicking on a product
name, the app pulls up a detailed product
data sheet.
Water and wastewater coatings from
Sherwin-Williams are formulated to return assets to service quickly, said Kevin
Morris, Sherwin-Williams regional water
and wastewater market segment director.
The Water & Wastewater App is an extension of that fast-return-to-service focus,
allowing engineers to access comprehensive coating solutions at their fingertips.
The Water & Wastewater App evolved

from Sherwin-Williams deep familiarity
with the specific needs of the industrys
operations, demonstrating commitment
to service and logistical support for its
customers. The app is optimized for iOS
tablet devices and all Android devices.
Durapaint Industries Joins

PPG Certified Applicator
Program Group
PPG Industries building productsexterior coatings group announced
that Durapaint Industries Limited,
Scarborough, Ontario, Canada, has been
accredited as a member of the PPG CAP
Certified Applicator Program (PPG/
CAP) group.
Durapaint Industries is now part of
a select network of commercial coating
applicators certified by PPG to apply
high-performance DURANAR fluoropolymer coatings to aluminum architectural components.
We are proud to become a PPG CAP
Certified Applicator Program member,
said Elio Zarlenga, president, Durapaint
Industries. This certification emphasizes
our commitment to our customers and increases our ability to deliver high-quality
products, service and expertise.
Brian Knapp, PPG director, coil and
building products, said PPG is equally
pleased to welcome Durapaint Industries
to the PPG/CAP group. One reason we
enjoy working with Durapaint Industries
is their dedication to continually reinvesting in their products, people and processes. We look forward to working with
them as certified applicators to ensure
that they remain on the cutting-edge of

coatings products and technologies.
To qualify for PPG/CAP group membership, applicators undergo a rigorous
audit encompassing all aspects of the
coating process, from cleaning and pretreating metal substrates to application
of the coating. The audit specifies paint
application parameters and cure schedules, as well as how finished products are
handled, packed and shipped.
Knapp said PPG/CAP group membership enhances coatings applicators ability to meet building industry demands for
value-added products and solutions. The
program offers architects, general contractors, glazing contractors and other
customers high levels of quality, reliability and performance, he added.
Working with a PPG-certified applicator helps ensure enhanced color harmony
among coated aluminum architectural
components on a building. PPG/CAP program guidelines establish protocols to
minimize color variance across coated
aluminum building components, such as:
a digital global database of colors
that are stored numerically;
a uniform, systems-oriented approach to matching colors and making paint; and
PPGs color and coatings knowledge,
experience and resources, especially
regarding metallic color production.
Sika Acquires U.S.-based

BMI Products
Sika will acquire mortar producer BMI
Products of Northern California Inc., a
U.S.-based company active in production
April 2015
4/7/15 11:55 AM
and sales of a full range of mortar products and systems for

the construction industry. The acquisition will accelerate Sikas
global expansion in the fast growing mortar business with an
extended new supply chain in the Western U.S. The BMI plant
brings Sikas mortar footprint to 76 factories worldwide.
BMI Products of Northern California provides an excellent
production platform and has developed a comprehensive range
of mortar products and systems for the construction industry.
The company is located in the city of Milpitas, California (San
Francisco Bay Area) and, together with Sikas Santa Fe Springs
production facility near Los Angeles, provides strong access to
the large and fast-growing California construction market.
The acquisition of BMI compliments Sikas growth strategy
in North America and greatly strengthens its supply chain for
mortar products sold throughout the Western United States. It
also provides Sika with a known brand of specialty products,
and an established customer base in the large California market.
The acquisition represents a further step in the expansion of
Sikas mortar business. With 31 percent growth in 2014, mortar
is Sikas strongest growing product area as well as one of the key
elements of the Strategy 2018.
Christoph Ganz, head of region North America: This acquisition is a further acceleration of the implementation of our
global mortar strategy. It provides us with a solid production
platform to further expand the mortars business in the Western
U.S.. We are proud to welcome the new employees into the Sika
team and we are excited about growing our business together.
Hempels Hempadur AvantGuard Wins

Frost & Sullivan Award for New Product
Innovation
Hempels Hempadur AvantGuard range of products has won
the 2014 European Frost & Sullivan Award for New Product
Innovation. To be presented on May 14 in London, the award
recognizes the products ability to provide superior anti-corrosive
protection for iron and steel structures in tough environments.
Hempels Hempadur AvantGuardactivated zinc primers include patented AvantGuard technology to provide better anticorrosion protection than zinc epoxies without AvantGuard.
The coatings are developed to protect industrial structures and
equipment in C4 and C5 corrosive conditions, where saltwater
and high humidity corrode unprotected steel. They can be used
in a range industries and applications, from offshore oil and gas
platforms to power plants and wind turbines.
The award recognizes the products ability to offer reduced
corrosion, improved performance in extreme temperatures and
superior mechanical strength.
As Frost & Sullivan senior research analyst Soundarya
Shankar explained, The AvantGuard technology uses hollow
glass spheres and a proprietary activator to activate more zinc
and enhance the anti-corrosive properties of the coating.
Shankar praised Hempels customer and technical service
as a unique value-add for customers. Apart from designing an
enhanced product portfolio, Hempel delivers a seamless customer service experience, he said. Acknowledging the need
Coatings World | 15
4/9/15 10:04 AM
Fresh Paint
for different types of protective

coatings in different regions of
Europe due to varied climatic
conditions, the company customizes its solutions to suit specific customer needs. Designing a global solution
and tailoring it to suit customer requirements is Hempels USP.
Pernille Lind Olsen group product director, protective marketing,
at Hempel, comments: We are very
pleased to have received this award.
We spent many years developing
AvantGuard and we believe the technology is the biggest step forward
in anti-corrosive coatings since zinc
coatings were first introduced during the 1960s. As well as delivering
stronger anti-corrosive performance,
AvantGuard coatings can be applied
with standard application techniques.
They show high tolerance to excessive
dry film thicknesses and different application conditions, which helps customers improve application productivity.
Sherwin-Williams Only U.S.

Licensee for Arkema Kynar
500 FSF PVDF Resin
Sherwin-Williams has announced
that the company holds the sole U.S.
spray license for Arkema Inc.s Kynar
500 FSF PVDF resin, a primary component of Sherwin-Williams SHERNAR 5000 Superior Performance
Architectural Baking Enamel. To hold
a FSF (Fluorosurfactant Free) license,
a manufacturer must use 100 percent
Kynar 500 FSF PVDF resin in its architectural coatings product.
SHER-NAR5000 is a dispersion coating that provides optimal performance
for metal windows, doors, building trim
and exterior building components requiring superior weather resistance. It employs Kynar 500FSFPVDF, providing an
environmentally responsible approach, as
its base resin to guard against chalking,
pitting, chipping and premature aging
and provide long-life protection for color
and gloss.
Architects worldwide specify coatings with Kynar 500 FSF PVDF resin
to meet the stringent AAMA 2605-13
specifications and provide long-lasting
performance in a variety of weather conditions, said Bob Cregg, industry director, Building Products, Sherwin-Williams
Product Finishes Division. At SherwinWilliams, our products are designed to
continually deliver superior performance
and ensure customer satisfaction. For
our SHER-NAR 5000 Fluorosurfactant
Free architectural coating that is accomplished by using 100 percent Kynar
500FSFPVDF resin; we do not mix other
PVDF resin sources with Kynarresin.
Were pleased that Sherwin-Williams
recognizes the value and protection that
Kynar 500PVDF resin has provided for
metal building components for the last
50 years, said James Feorino, Global
Market Manager, Arkema Inc. Based
on their license, Sherwin-Williams is the
only company in the U.S. that can guarantee their spray coating contains 100
April 2015
4/7/15 11:55 AM
powder coatings. Our Corporate Design

is clean and showcases the added value
that we create for our clients: color, effect,
gloss, structure and protection.
Tiger Coatings Launches

B2B Website
BASF Presents European

Construction Project
BuildTog at MIPIM in
Cannes
The surface specialist Tiger Coatings

has relaunched its website for industrial clients.
The website tiger-coatings.com has
been redesigned and is now compatible
with PC, tablet and mobile devices, said
Christian Ebenberger, Marketing Director
and Media Contact for Tiger. With its 18
language versions and detailed customer
segmentation, the website is intended to
help users provide a tailored sales approach for clients.
For our partners around the world,
information in their language and for their
specific market is now just a click away,
added Ebenberger. The visual focus is on
the high-quality surface solutions offered
by the worlds sixth-largest producer of
BASF will present the European research

and construction project BuildTog at
MIPIM (Le march international des
professionnels de limmobilier) event in
Cannes, France at booth C21.B7. The aim
of the project is to create solutions for a
new generation of multi-dwelling units in
several European countries combining top
energy performance with cost-efficient
construction and high-quality architecture. MIPIM visitors are invited to attend
The Innovation Forum on Wednesday,
March 11, from 11:30 a.m. to 1:00 p.m.,
at which representatives of BuildTog will
speak on BuildTog - Affordable buildings in nearly-zero energy performance.
Fresh Paint
percent Kynar 500FSFPVDF resin, ensuring the durability that AAMA 260513 delivers for architects, specifiers and
building owners.
Opportunities to join BuildTog

will also be presented.
BuildTog is a collaboration
between the European Housing
Network EURHONET, the French architect Nicolas Michelin and his architecture
firm A/NM/A, together with the German
energy efficiency consultancy LUWOGE
consult and BASF, the worlds leading
chemical company.
Participation in BuildTog gives partners an opportunity to familiarize themselves with ways to achieve the Nearly
Zero Energy Building performance
which will be mandatory for all new
buildings in Europe from 2020. This
methodology may be transferred from
new build to retrofit projects. Moreover,
the BuildTog methodology and its implementation via several construction projects offer an excellent opportunity for
housing companies and investors to implement new construction solutions.
There are currently seven BuildTog
projects underway in Germany, Sweden
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Coatings World | 17
4/7/15 11:55 AM
Fresh Paint
and France. The project in

Darmstadt, Germany, was
inaugurated in June 2014.
Another project in Lieusaint,
France was completed in December
2014. Additional projects in Chlons
and Arras, France, rebro, Sweden and
Bremen, Germany are at development
stage. Further partners interested in
participating in current and future projects are welcome to join BuildTog.
Axalta Expands Customer

Training Facilities to Boost
Waterborne Coatings
Market in Japan
Axalta Coating Systems has expanded
its customer training facilities for refinish technicians in Japan. The recently reopened facility, located in Utsunomiya,
Tochigi Prefecture, is designed to provide
additional resources to help body shop refinish craftsmen use Axaltas waterborne
coatings productively. In Japan, Axalta
sells both its Cromax Pro and Standoblue
lines of refinish coating systems.
Axaltas Cromax Pro and Standoblue
lines of refinish coatings were introduced
to body shops in Japan in 2010 and 2013,
respectively, and each has been gaining
new users every year. The design of the
center accords with Axaltas global training standards which strive to provide refinish technicians with the skills they need
to provide beautiful finishes whenever
Axalta products are applied.
Asian Paints to Establish

Paint Manufacturing Facility
in Andhra Pradesh, India
Asian Paints Ltd has informed BSE that
the company has entered into and signed
a Memorandum of Understanding (MoU)
with the Government of Andhra Pradesh
to set up a manufacturing facility for
paints and intermediates at Pudi Village,
Rambilli
Mandal,
Vishakhapatnam
District, Andhra Pradesh.
An amount of approximately Rs.
1750 crores would be invested by the
company in phases over a period of 12
years from the date of commencement of
construction, including the cost of land
measuring approximately 110 acres,
subject to due diligence and obtaining
necessary regulatory and other approvals. The maximum capacity of the manufacturing facility would be 4,00,000
kiloliters per annum, which would be
achieved in phases.
Asian Paints would use latest manufacturing concepts to produce paints and
intermediates in the said plant in an environmentally friendly manner.
Axalta Joins Forces with

China Youth Development
Foundation to Support
River Protection Program
Axalta Coating Systems has signed
an agreement with the China Youth
Development Foundation (CYDF) to
make a signification donation that will
support the Mother River Protection program over the next three years.
The Mother River Protection program was launched in 1999 in response
to a call by the State Council of China
to improve the eco-system at the headwaters of the Yellow River, the upper
reaches of the Yangtze River and along
sandy areas and grasslands adjacent to
these two of Chinas most important rivers. The goals of the program are to promote ecological awareness, protection
and sustainability in China by planting
trees and engaging with local communities through education and other activities aimed at promoting clean water and
conservation. Axaltas donation also will
be used to purchase trees, seedlings and
fertilizer and to plant and maintain the
Axalta Forest.
Axalta has always been committed
to operating in responsible and sustainable ways for the benefit of employees,
customers and the communities in which
we live and work, said Charlie Shaver,
the Chairman and CEO of Axalta. As a
coatings company, we are proud that we
are providing environmentally responsible waterborne coatings to our customers. Also, because our business consumes
water, we want to contribute to efforts to
protect a vital and precious resource. We
are pleased and honored to partner with
the CYDF to support the Mother River
Protection program and take concrete
steps to meet this vital challenge to protect Chinas iconic rivers and the millions
of people across the nation who depend

on them.
We are very pleased to be working
with Axalta on this important project.
Together we can promote an awareness
of green civilization and make a difference in the drive towards environmental
sustainability, said Yao Wen, deputy secretary general of the CYDF.
The announcement came the day
after Axalta opened a new, sustainable waterborne coatings plant in the
Jiading district of Shanghai. Axalta
companies have been doing business in
China since 1984. This wealth of institutional knowledge has helped Axalta
maintain its leadership role in developing cutting edge coating products.
In addition to the new Jiading facility, Axalta operates an adjacent plant
in Jiading and a plant in Changchun,
six powder coating operations in collaboration with its joint venture partner, four refinish training centers and,
in Shanghai, a Global Color Lab, an
Asia Pacific Innovation Center to support R&D and a new Asia Pacific head
regional headquarters.
Axalta Coating Systems

in Brazil Wins Hyundai
Supplier Award
Axalta Coating Systems has won
Hyundais best supplier award in the
Excellence in Purchasing category at the
second annual Supplier of The Year event,
held recently in Piracicaba, Brazil.
We are very proud to have received
this prestigious award, said Mateus
Aquino, OEM business director for
Axalta in the Southern Cone. The recognition underscores the close collaboration between the Hyundai and Axalta
teams, and it gives us a very clear indication that Hyundai is happy with
what we deliver. We share Hyundais
values and we understand its business
culture so we are able to address its
needs on a commercial front as well
as on a technical one. In order to have
such a successful relationship we are
constantly adapting and improving our
products which helps to engender trust
between our two companies at every
touch-point. CW
April 2015
4/7/15 11:55 AM
New Products
AkzoNobel Introduces
Enviroline 405HTR Lining System
AkzoNobel has introduced Enviroline
405HTR, a single-coat glass fiber reinforced lining system into its
International coatings range. Enviroline
405HTR is designed to reduce product
range complexity while meeting the
ever-changing environmental, performance, and application demands of the
North America protective coatings market, the company said.
The high solids, ultra-low volatile
organic compound (VOC) Enviroline
405HTR lining system is formulated to
provide a more sustainable and health,
safety and environmentally conscious option, without compromising high-level
protection. Enviroline 405HTR protects
within a broad range of environments
and temperatures from continuous
immersion in a wide range of chemicals
including crude oil and hydrocarbon water mixtures of up to 250F (120C) to
applications with temperatures as low as
50F (10C).
Enviroline 405HTR is a lining system that has come of age, said Karl
Nollsch, AkzoNobels North American
Linings Market Champion. With just
one product, facility owners can not
only achieve environmental compliance
and measurable cost-savings, but unparalleled protection for diverse applications including petroleum storage tanks,
pipe exteriors, biofuel storage tanks, and
vessels used for natural gas extraction.
Theres no other lining system that can
offer this kind of flexibility.
The glass fiber and flake reinforced
material has greater wetting properties
and improved leveling, and an increased
pot life for hot potting. With super-fast
cure times, Enviroline 405HTR consistently allows storage vessels to be put
back into service in as little as 14 hours
after coating. The single coat, high build
application (20-60 mils) also helps owners
save on labor costs, which together helps
minimize disruption to production, while
reducing the overall cost of installation.
TCI Powder Coatings

Launches TruAnodize
Powder Coating
TCI Powder Coatings, a powder coating
manufacturer and a subsidiary of RPM
International company, has launched a
newly developed powder coating product offering, the TruAnodize line, meeting AAMA 2604 specifications. As part
of the TruDurance architectural coatings
product line, these powder coatings are
designed specifically for architectural applications where the anodized look is
desired. The TruAnodize coatings are a
smooth, low gloss powder coating applied
in one coat with no clear coat required.
The six anodized appearances developed to match the most popular anodized
colors are Light Bronze LR, Dark Bronze
LR, Dark Bronze DR, Champagne LR,
Black, and Bonded Clear. Ideal applications for these coatings include windows,
doorframes, lighting, benches, wall panels, and rails. These coatings will eliminate the variation problems commonly
associated with anodized metals while
still meeting AAMA 2604 specifications
in a one-coat powder coating.
Polychem Powder Coatings

Offers Crescent Collection
Polychem Powder Coatings has relaunched its Crescent Collection. The
Crescent Collection now features 16 very
dark shades, including two new products
- Marsala Black and Textured Marsala
Black. Marsala Black is a deep black hue
with a hint of rich red, and the Textured
Marsala Black also adds a tactile element
with a light textured finish.
Created using Polychems polyester
technology, the original, popular Crescent
Collection colors are also still part of the
series. These include sultry blacks, warm
browns, velvety purples and deep greens as
well as a range of effects from flat mattes
to high gloss and textures.The Crescent
Collection is available in flexible quantities
as low as five pounds.
19 New Products 0415.indd 19
Prime Resins Unveils

Inorganic Mineral Coating
Prime Resins Inc. has introduced a new
class of inorganic water- and mineralbased coatings that provide corrosion
and fire resistance protection on multiple surfaces.
Prime Coat 6000 Lining, Prime
Coat 6100 Fire and Prime Coat 6200
Corrosion are spray-applied sustainable
inorganic coatings with broad applications. Each offers zero VOCs. All three
are designed to have a rapid set time and
cure tack-free within five minutes.
Prime Coat 6000 Lining is proven to
meet NSF/ANSI 61 standards for contact
with potable water and is highly abrasion- and chemical-resistant, making it an
option for municipal water and sewer applications, water tank linings and the like.
Prime Coat 6100 Fire provides superior fire resistance protection when applied to a variety of surfaces. ASTM E84
testing proved zero flame spread, zero gas
generation and zero smoke generation.
Prime Coat 6200 Corrosion provides
durable protection against corrosion and
oxidation of concrete and steel surfaces.
Only a thin layer, less than 20 mils, provides corrosion protection. The product
develops a strong bond with properly
prepared surfaces, producing an alloyed
layer that remains bonded to the surface
even if the visible layer is penetrated.
This product is ideal for marine applications such as seawalls, bridges, rebar,
railcars, pipelines, tanks and other surfaces exposed to moisture and/or abrasive
substances. The life of concrete that is
starting to erode and shed aggregate can
be extended with a thin application.
A new pump has been developed for
these products. The Prime PC features
twin progressive cavity pumps to meter
and disperse the material with almost
no shearing. Fewer passes are needed
to build thickness since the material
does not require over-diluting to prevent shearing. CW
Coatings World | 19
4/6/15 3:58 PM
Market Reports
IRL Releases A Profile of

the Asia-Pacific Paint Industry
The Asia-Pacific economies are growing

fast, boosting growth in the demand for
many building and industrial materials,
including paints and coatings. The total
market for paints and coatings was 21.4
million tonnes in 2013, and is forecast
by IRL to increase to 29.2 million tonnes
by 2018; this is equivalent to an average annual growth rate of 6.4% in the
medium term.
China is by far the largest national
market for paints and coatings in the
Asia-Pacific region, followed at some
considerable distance by India and
Japan. The smallest markets are those
of New Zealand and Singapore. While
medium-term growth is forecast to be
low in the more developed and mature markets such as Australia, New
Zealand and Japan, the developing
market of India is predicted to demonstrate growth of over 10% per annum
over the next five years. India still offers significant potential for paints and
coatings market growth, as per capita
consumption remains very low.
The Chinese market is still offering
good medium-term growth of around
6.5% per annum for paints and coatings
suppliers, driven by growth in downstream industries such as automotive,
construction, shipbuilding, petrochemicals and civil engineering. However, this
forecast growth is lower than in previous years as the country is experiencing
slower economic growth, caused by rising
costs of labour, land and raw materials,
and increasing taxes.
The third tier of growth markets comprises the South-East Asian economies
of Thailand, Vietnam, Indonesia, the
Philippines and Malaysia. These countries are experiencing rising incomes, improving standards of living and increasing
domestic demand, while labour and production costs remain relatively low.
Overall in Asia-Pacific, architectural
coatings account for just less than 50%
of the total paints and coatings market,
although this figure varies considerably

from country to country. Indias high
share of the architectural segment, at
over 80%, reflects the very underdeveloped nature of much of the countrys industrial infrastructure.
Protective coatings and general industrial coatings (including can and coil
20-21 Market Reports 0415.indd 20
coatings) are the second and third largest end-use segments, respectively. New
Zealand and Singapore are the only two
countries with no consumption of automotive OEM coatings, since they do not
possess any automotive production facilities. Australias consumption of automotive OEM coatings is expected to fall to
April 2015
4/7/15 10:58 AM
The cost of the full report is 4,500

(four thousand five hundred Euros).
Sections of the report, priced individually, will soon be available to purchase
online at www.informationresearch.
co.uk.
Hot Melt Adhesive Market

in China to Reach RMB 15
Billion in 2019
GCiS China Strategic Research estimates
that the domestic market of hot melt adhesives in China is valued at over RMB
10.1 Bn, or USD 1.6 Bn, as of the end
of 2014. The study finds that the market will continue to grow at above GDP
growth rate in the next few years, driven
by Chinas continued rapid development
in key end-user industries.
Recently there has been a strong regulatory push to incentivize use of environmentally-friendly products, which in
combination with an increased environmental consciousness among the public
has put pressure on adhesive using manufacturers to opt for HMA, which has no
VOC emissions, over alternate solventbased adhesives. While HMA has key applications to textile, packaging, furniture,
and hygiene products industries, GCiS
forecasts electronics will continue to have
the highest growth, where hot melts are
used for the manufacturing and assembly, of electronic components, chips and
boards, cell phones, and computers. In total, these end-user industries are reported
to have consumed over 400,000 metric
tons of HMA in China currently.
Despite the overall economic slowdown, which will impact many downstream industries, suppliers are generally
optimistic about demand for hot melt adhesives in the coming years. Multinational
suppliers hold a very dominant position
in the market, especially in industries that
demand reliable high quality adhesive
products. Both domestic and foreign suppliers are prepared to introduce products
suitable for specific applications, temperature and bonding requirements.
This GCiS market study draws on a
three month in-depth primary survey of 82
of the markets suppliers, channel players
and experts. The report features in-depth
analysis of the 7 key hot melt adhesive
20-21 Market Reports 0415.indd 21
Market Reports
zero by 2018 as the country loses its vehicle manufacturing capabilities.

The relative importance of the
protective coatings segment is underpinned by the considerable activities in
terms of oil and gas production, energy
generation and mining that take place
in many of the Asia-Pacific countries.
Protective coatings have a particularly
large share of the market in China due
to the fast growth of sectors such as
civil engineering, marine engineering
and container manufacturing.
Marine coatings have a very high
share of the national paints and coatings market in Singapore, reflecting that
countrys importance as a regional hub
for maritime transportation, and also in
South Korea, which remains a key shipbuilding nation despite losing some business in recent years to China and other
low-cost countries such as Indonesia.
Industrial wood coatings are an especially dominant end-use segment in
Vietnam, thanks to the importance of
the wood processing industry and the
strong demand for Vietnamese-made
furniture from export markets around
the world.
Although the market for plastic coatings is relatively small in all countries
covered in this report, it is of greater
relative importance in Japan and Taiwan,
since those countries are key manufacturers of electrical and electronic goods.
A Profile of the Asia-Pacific Paint
Industry gives an insight into the
market changes in the past few years,
as well as outlining the key trends affecting the decorative and industrial
coatings segments for each individual
country covered. The scope of the
study covers Australia, China, India,
Indonesia, Japan, Malaysia, New
Zealand, Philippines, Singapore, South
Korea, Taiwan, Thailand and Vietnam.
It provides 2013 market data on nine
mainstream paints and coatings segments: architectural/decorative, industrial wood coatings, protective coatings,
marine coatings, automotive OEM
coatings, automotive refinishes, powder coatings, general industrial coatings
and plastic coatings. Forecastson these
are also presented for the year 2018.
products, EVA, SBS/SIS, PA, TPU,

PUR, and PES hot melts. Major
areas for each product segment
covered include: market size and
shares, five-year projections, market structure, pricing trends, distribution, an assessment of key suppliers and more. Recent
developments to product technology, the
dynamics of end-user demands, and application trends, are all addressed and thoroughly examined.
Global Waterborne
Coatings Market to Grow
by 3.34 Percent from 20142019
Technavio, an independent tech-focused
global research firm, has published a report on the Global Waterborne Coatings
Market 2015-2019, which is expected to
grow at a CAGR of 3.34 percent during
the forecast period of 2014-2019.
Nowadays, governments are focusing
more on the health concerns of people,
which has forced vendors to introduce
PU-based coatings that have less impact
on the environment, said Faisal Ghaus,
vice president of TechNavio. These coatings have many properties such as protection from severe stone damage, high
electrical insulation, vibration-resistance,
noise reduction and anti-corrosive properties, therefore creating a huge demand
for PU-based coatings worldwide.
Key Market Drivers:
Stringent Government Regulations
Properties
Increase in Consumer Preference for
Eco-friendly Products
Key Market Trends:
Advances in Technology
Usage of PU-based Coatings
Application of Dehumidification
Systems
To define the market circumstances in
the next three to four years, Technavio
analysts have conducted in-depth analysis of the impact of market drivers,
challenges and trends featuring data on
product segmentations, vendor shares,
growth rate by revenue and an evaluation
of the different buying criteria in the order of importance. CW
Coatings World | 21
4/7/15 10:58 AM
International Coatings Scene Latin America
PPG Consolidation of Comex:

Rife with Opportunity
Since PPGs
purchase of
Comex, the
Mexican company
has taken on a
large role in the
Latin American
operations of the
parent company.
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
ince PPG purchased Comex last fall, the

Mexican company has taken on a large
role in the Latin American operations of
the parent. Michael McGarry, the president
and chief operating officer of PPG responds to
Coatings World questions about how integration of the company will play out:
Coatings World: How will the blend of PPG/
Comex products available in Mexico change
over the next year or two?
Michael McGarry: First and foremost, were
focused on continuing to deliver to customers
what theyve come to expect from the Comex
business. Comex also has a stores network in
Central America. We look forward to growing
22-23 Latin Report 0415.indd 22
that segment of the overall stores network,

bringing the successful products from Mexico
into Central America and augmenting that with
our Glidden brand, which is the top brand in
Panama. The Glidden brand will be handled by
PPG-Comex in Central America.
Over time, we hope to continue growth in
Mexico and Latin America, across all our coatings segments. We currently supply automotive
coatings in the market and maintain a manufacturing facility in San Juan del Rio, Quertaro.
As we continue the integration of Comex, we
will look for opportunities to introduce products from other coatings segments, such as
protective and marine coatings, to ensure our
customers in Mexico have access to the best
possible product array.
CW: What plans do you have for changing
the store network in Mexico or the CentAm/
Carib region?
April 2015
4/6/15 3:59 PM
Latin America International Coatings Scene

McGarry: Comexs business is very well
run, and has a number of practices that
we regard as best-in-class that we plan
to replicate in other areas of the world
where we have architectural coatings
businesses. Comex also has strong marketing practices and ideas that we hope
to utilize in our existing architectural
coatings businesses in the U.S., Canada,
Europe, Australia and Brazil.
In addition, Comex products are sold
through a network of approximately
3,800 stores that are independently owned
and operated by more than 700 concessionaires. We believe that the network of
stores can continue to grow further and
potentially reach upwards of 6,000 locations. We continue to be excited about the
prospects of growing the Comex business.
CW: What else is notable about the
Mexico/LatAm market involving Comex?
McGarry: Mexico is an expanding economy and we look forward to growing in
the region with Comex customers and employees. If you look at the coatings market
in Mexico, about half of the sales are architectural and half are non-architectural.
The countrys per capita consumption of
paint is about half that in the U.S. Right
now, the architectural side of the coatings
market has a lot of room for growth.
In addition, Mexico has an expanding oil and gas market and as this market opens up, we expect this to be a very
Michael McGarry, president and COO, PPG.
Top: Staff at PPG-Comex store in Mexico.

Right: Marcos Achar Levy, chief executive officer of
PPG-Comex, and vice president of PPG architectural coatings, Mexico.
robust segment for PPG. We have a number of products in our protective and marine coatings business that will be poised
for growth in the petrochemicals segment.
We also expect the growing automotive market in Mexico to represent
a number of opportunities for PPG. As
automotive companies continue to build
manufacturing facilities in Mexico, this
represents opportunities for our architectural and industrial coatings products to
be incorporated into these facilities. And
in addition to increased demand for our
automotive coatings for new vehicles, the
increased amount of automobiles on the
road will lead to increased demand for
PPGs refinish products that are used in
auto body repair shops.
Due to our widespread exposure
across the coatings segments, we see
Mexico as a very favorable market for
PPG. We are already the top supplier of
coatings for automotive manufacturers
and we are the number one supplier of industrial coatings in Mexico. With Comex,
we can be a better and more innovative
supplier to the market.
On a global basis, the coatings market
is in the midst of continued consolidation.
22-23 Latin Report 0415.indd 23
The top 10 suppliers in the coatings market account for only about 50 percent
global market share. The market continues
to consolidate because our global customers demand solutions that can protect their
business. Customers are interested in innovative solutions that help to reduce energy
use, enhance resistance to corrosion and
protect their high-value assets. Successful
coatings companies need to rely heavily
on developing innovative technologies to
meet this demand. PPG is driving growth
in the segment through innovation and
products. We look forward to bringing
new innovations to the market. CW
Coatings World | 23
4/6/15 3:59 PM
International Coatings Scene Europe
EU Coatings Companies Outlook

Generally Bullish for the Near-Term
Despite economic
forecasts of
relatively slow
growth in the EU,
there is still a lot
of optimism in the
coatings sector.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
fter a slowdown in demand in the second half of last year in many parts of
Europe, coatings companies in the
region have become less confident about the
short-term future.
However, despite economic forecasts of relatively slow growth in the European Union, there
is still a lot of optimism in the coatings sector,
particularly among larger producers which are
active in higher growth markets outside Europe.
European demand is expected to pick up later
this year and then start to accelerate more strongly
in 2016, according to figures from the European
Commission, the Brussels-based EU executive.
Faster growth through to next year is being
predicted in Germany, Europes largest coatings
24-25 Europe 0415.indd 24
market. The GDPs of France and Italy, two

other major economies, are also expected to
continue to recover.
Also, low inflation and an easing of the
money supply by the European Central Bank
(ECB) should help to boost EU business investment, which would be good news for industrial
coatings suppliers.
The German Paint and Printing Association
(VdL), Frankfurt, is forecasting a 1.3 percent
decrease in coatings output this year. But is expecting an upturn in the second half of the year
mainly due to low inflation, which will stimulate both investment and consumption, and rising demand across the EU.
The output decline, likely to take place
mainly in the first half of the year, is a continuation of a slowdown in the domestic market
since the middle of last year when the VdL
was expecting a three percent increase in production in 2014.
April 2015
4/6/15 4:04 PM
Europe International Coatings Scene
The sector has

had a promising
start to the year
with confidence
levels still in pretty
good shape,
Tom Bowtell, chief
executive of BCF.
Coatings production in Germany
grew by two percent in 2014 and sales by
2.6 percent (since) business development
was less positive than anticipated, said
Michael Bross, VdL director. Decorative
coatings especially did not perform well
in the second half, whereas industrial
coatings and wood-finishes (were flat)
over the twelve months.
The German decorative market, which
is expected to decline by a further two
percent this year, has been hit by uncertainties about governments rules on energy efficiency in buildings.
This is a severe handicap, since house
owners postpone their investment waiting for better conditions in the future,
said Bross. (Better economic conditions)
in the second half of 2015 than the first
half of the year would help the decorative coatings sector.
Confidence levels have dipped slightly in the UKs coatings sector despite
the country recording the fastest growing GDP among the leading Western
European economies.
In a regular survey by the British
Coatings Federation (BCF) of its members, 70 percent were feeling reasonably
or very confident about their short term
futures early this year compared with 80
percent last summer.
The sector has had a promising start
to the year with confidence levels still in
pretty good shape, said Tom Bowtell,
BCFs chief executive. Confidence has
been high in the decorative sector where
professional sales have been going up by

seven percent in volume terms against
two percent in the retail segment.
In what could turn out to be Western
Europes most rapidly expanding coatings market the competitive intensity is
shown in the way overall sales by value
are trailing those by volume.
While volume sales of all coatings rose
by five percent last year, they increased by
only 2.5 percent by value. Theres been
more price pressure as customers continue
to squeeze their suppliers, said Bowtell.
Multinational coatings companies
in Europe been reporting pricing pressures in the region and its periphery,
which together with currency changes have affected revenues levels. But
profits have been increased or have
remained intact due to the companies
having leaner operations.
Most of them are expecting that their
restructuring and cost-cutting exercises
over the last years will help to improve
margins this year.
AkzoNobels decorative paints business, the European market leader, recorded a 10 percent decrease in sales in the
region in 2014. Since Europe accounts for
60 percent of total sales, its global decorative revenues went down by six percent
to 3.9 billion ($4.25 billion). However,
EBITDA (earnings before interest tax depreciation and amortization ) for the business rose by 12 percent to 405 million.
Its performance coatings business, for
which it does not give regional breakdowns of results, had flat sales of 5.6
billion, but a four percent rise in EBITDA
to 687 million.
In both the decorative and the performance coatings business, which
includes marine, protective, powder, automotive refinishing and industrial coatings, AkzoNobel has been cutting costs
through measures such as shortening
supply chains, eliminating management
layers and centralizing certain activities.
The lower-cost structures in both operations should form a sound basis for further
improvements in 2015, said AkzoNobels
chief executive officer Ton Bchner.
Europes international players in coatings are generally upbeat about profitability, if not sales, because of their success with
24-25 Europe 0415.indd 25
cost decreases and also their involvement in

markets with disparate growth rates.
We are delivering the best results
ever (and) margins have been good
throughout the whole year, commented
Morten Fon, Jotuns chief executive officer, when reporting the companys 2014
results in February.
Hempel, which like Jotun is active in
marine, protective and decorative coatings,
also delivered a record EBITDA last year.
This was partly due to favorable
raw material prices, but was also thanks
to the efficiency measures we have taken
over the last few years, said Pierre-Yves
Julien, Hempels group president and
chief executive officer. He was confident
the company would meet its objective of
continued growth without compromising cash generation or efficiency.
A conspicuous exception to the bullishness of European international coatings
operators is Tikkurila of Finland. It has
been suffering badly from its reliance on
the Russian market where it has production plants and a network of sales offices.
Russia, whose economy has been battered by low oil prices and economic
sanctions triggered by its involvement in
the insurgency in neighboring Ukraine,
accounts for approximately 40 percent of
Tikkurilas sales.
The countrys economic troubles last
year contributed to a 5 percent fall in
the companys sales and a 11 percent
drop in operating profit. With the country sliding into even greater difficulties
in 2015, Tikkurila conceded that both
sales and operating profit would be below 2014 levels.
The uncertain economic situation
and consumers reduced purchasing power will decrease paint demand in Russia,
said Erkki Jaervinen, Tikkurilas president and chief executive officer.
The countrys Economy Ministry is forecasting a drop of ten percent in real wages
and six percent in disposable income this
year, making a deep recession inevitable.
Russia could be the major challenge this year to coatings companies and their customers in Germany
and Scandinavia, as well as Eastern
European members of the EU, which do
a lot of business in the country. CW
Coatings World | 25
4/6/15 4:04 PM
International Coatings Scene China
China Architectural Coatings Market

Enters A New Era
by Arnold Wang
China Correspondent
ased on the information released

by the National Bureau of Statistics
of China, we can see that Chinas
coatings market in 2014 grew by around
eight percent last year over 2013. And the
fact that Chinas architectural coatings
market is entering an era of single digit
growth is not surprising to everyone, so
some of the coatings producers have already begun to adjust their business strategies in China to meet this new challenge.
And the architectural coatings market is
revealing to us its new picture:
Not every market sector will

grow slower than before
Architectural coatings producers used to
invest heavily to promote their products
towards the market segment of newly constructed buildings, but with Chinas real
estate market slowing down its growth in
recent years, the market potential in this
sector is not large enough to absorb the
total production capacities (even growing) of the architecture coatings industry
in China. Some major changes also happened in the real estate market as well, for
example, the governments latest action to
support the real estate market is through
purchasing unsold residential properties
and converting these units into low-cost
public housing. The real estate market
in China is so critical and important and
closely linked with so many other upstream industries that the Chinese government will not let it fall free.
Besides, the construction of public infrastructures such as highway and railway
still attract huge investments. In 2014 the
investments for the public infrastructure sector grew by double digits, apparently outperforming the real estate sector. And the
momentum will be even stronger because
public infrastructure and public housing
will play an important role in the Chinese
governments plan to maintain GDP growth

rate at seven percent in 2015 so as to control
unemployment rates under a reasonable rate.
Conversely, both public housing and public
infrastructures provide new growth opportunities for some coatings producers in China.
Repainting market will

grow 50 percent annually
Although the market demand for painting
new apartments will not grow as fast as
before, the demand coming from repainting old apartments is catching up rapidly
at a very low base. It is estimated by an
expert in Nippon Paint that no less than
three million apartments in tier one cities, which include Beijing, Guangzhou,
Shenzhen and Shanghai, need to be repainted. And this market sector will grow
by 50 percent annually. Nippon Paint and
AkzoNobel have started expanding their
services in the repainting market with the
hope of finding new sales growing areas.
Accurate marketing and

efficient operations will
be key factors to drive
continuous growth
Facing even fierce competition and less
26-27 China 0415.indd 26
positive business environment, different architectural coatings companies in

China have adopted different business
strategies to keep their sales growth
from slowing down. Some companies
reorganized their operations to better
prepare themselves for the recent market
change. For example, YIPs Chemical,
a leading coatings and ink company
founded by an entrepreneur born in
Hong Kong and whose total sales have
surpassed 10 billion HK dollars, consolidated their household and architectural
coatings, industrial coatings and resins
into Bauhinia Coatings Group, with a
new management core team assuming
full responsibility. Having set root in
China for many years and having prepared ourselves accordingly, we are confident that we can enjoy the fruit of the
countrys economic boom by leveraging
our competitive edge. After consolidating and optimizing the core businesses
of the Group, a streamlined management structure and a clear market position will further strengthen our overall
competitiveness and synergies will gradually appear. Tony Ip, chairman of YIPs
Chemical Group commented.
April 2015
4/6/15 4:07 PM
Tech Lit:Layout 1
4/1/13
9:38 AM
Page 1
China International Coatings Scene

Some other architectural coatings companies choose to expand their production
capacities in order to build economy of
scale and introduce new coating products
into the market. Guangdong UNZO put
their 100,000 tons per year architectural
coatings production lines into operation in
the second half of 2014, and now the company can produce a variety of new architectural coatings, such as stone paint and
multi-layer elastic coatings. Conversely,
Shandong Puntium Paint is building their
500,000 tons per year water-based architectural coatings capacity since 2012. To
achieve this target, Puntium is trying to
get financing from the National Equities
Exchange and Quotations, a new stock
trade market focusing on helping the financing of middle and small companies in
China. In fact, over 20 coatings companies
are listed or are trying to be listed in the
new stock trade market in China since the
new market system was launched.
While, other architectural coatings companies try to build closer business alliances
with real estate companies. For example,

Skshu recently signed an agreement of
forming a strategic cooperation alliance
with Gemdale, one of the largest real estate
companies in China. The new agreement
secures Skshus position as the exclusive
exterior architectural coatings supplier for
Gemdale real estate projects build from
2015 to 2017. The benefit for Skshu is secured business in three years with one of
their major customers, and for Gemdale,
probably low price and better service.
No coatings agency might

be needed in the future
A new trend in China may be noted as
a result of an internet-based decoration
company that has aggressively entered
the market in early 2015. ikongjian.
com, also called Mi decoration in the
market, the same name as the brand
name of Chinas fastest growing mobile
phone(although denied to have real business relationship by the top executive of
the mobile phone brand recently), has
disrupted the decoration market order

now. Ikongjian competes with traditional decoration companies with its low
price (699 yuan per square meters) and
fast working schedule, targeting mainly
the customers of the millennial generation through its website. Now the construction materials producers, including
coatings producers are paying close attention to the new market trend. If most
of the customers buy in to this new service module, the coatings value chain
and distribution channel will be rewritten soon.
The competition in Chinas architectural coatings market will be even fiercer
due to the slowing down of the real estate
market. The advantage of foreign brands
in the market is not to be swayed easily
by relatively new domestic brands, so consolidation and M&A as a result of market
competition might happen more frequently in the next two years in the architectural coatings industry. For consumers, this
might not be a bad scenario. CW
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26-27 China 0415.indd 27
Coatings World | 27
4/6/15 4:07 PM
Business Corner Strategies & Analysis
Rounding Out Growth from Tight Places

(Part 2 of 2)
by by John D. Jacquin,
Chemark Consulting
www.linkedin.com/in/johnjacquin
Growth in Energy Extraction
crude product. Each phase of the process, including the transportation component, involves products that must be specifically coated
to meet the performance requirements of the process. Further, the
hydraulic fracking process has a special product coating requirement, and also uses many types of resins and specialty chemicals
that are common to coating formulation.
Last months Business Corner reviewed the substantial growth in

U.S. energy resources extracted from tight oil and gas shale formations by hydraulic fracturing (fracking). Despite a substantial
decline in global crude oil prices initiated late in 2014, a significant
decrease in the number of shale drilling rigs and an unprecedented
inventory surplus, U.S. production of crude oil is estimated to have
continued to rise in 1Q14. Whether or not this six year growth
trend will level off, or even decline in 2015, the volume of crude oil
extracted is still expected to be substantial in 2015.
Two important elements required to achieve profitable business
growth are developing new markets and leveraging loyalty to capitalize on the opportunities. The focus of this months analysis will be a
review of the fracking process to extract oil and gas from tight shale
formations, and the identification coatings types and related new
technologies that are emerging to support this world changing event.
The Big Picture

The general hydraulic fracking process was diagramed in last
months article. However, before any tight gas or oil can be extracted, the shale field must be developed. As shown in the simplified
schematic, the site must be prepared, the infrastructure constructed,
the wells must be drilled vertically and horizontally, fractured, and
then the tight gas or crude oil resources can be conducted from the
field. Each step of the process requires a substantial transportation
component to move construction equipment and materials into
the site, provide raw materials at regular intervals, and remove the
The transportation vehicles delivering to the frack site include

flatbeds, hoppers, and tank trucks or railcars. However, the
high volume, reoccurring deliveries of raw materials, such as
sand or water-based chemicals have the most significant impact on coatings growth. Extracted crude is usually shipped
out of the shale field by pipeline or rail. Although more than
2/3 of the crude oil production is transported to refineries by
pipeline, in the last six years it is estimated that crude oil shipments by rail car in North America have increased by a magnitude of 50X. Thats fifty times the volume - to around half a
million rail cars in 2014. This has required a substantial effort
to retrofit vehicles to transport product in and out of the site,
and coatings are specified to meet the performance needs of the
transported goods.
Thus, chemical, corrosion or abrasion resistant epoxy,
phenolic, 100% solids aromatic polyureas or even bis-A free
epoxies may be specified for interior tanker linings. Exterior durable urethane based coatings may be specified for hoppers and
tanker exteriors, over an epoxy primer.
Due to the size of the vehicles, moderate cure temperatures
and long bake times are typical, with varying metal thicknesses
and film builds requiring complete through-cure.
Pipelines are typically coated with corrosion resistant functional fusion bonded epoxy powder coatings applied via a fluidized bed to withstand underground environments.
28-29 biz corner 0415.indd 28
April 2015
4/6/15 4:39 PM
Strategies & Analysis Business Corner
The demand for construction vehicles has waned for building

residential and commercial properties, as the new housing slump
has stagnated at volumes that are only a fraction of pre-recession levels. Yet the growth in hydraulic fracking operations has
boosted the ACE (Agricultural & Construction Equipment)
market to deliver products such as tree harvesting & transport
vehicles, a variety of construction and earth moving equipment,
riggers, tankers, and even seismic, pumping and drilling trucks.
It is due to this market that the major ACE manufacturers have
reported an annual business growth of more than 10%.
Coatings and applications techniques for these vehicles
would follow along the same lines as the transportation paints
listed above, with DTM (direct to metal) and two coat formulations applied to meet chemical, corrosion, weatherability and
other performance requirements.
The fracking sites contain many tanks to hold a variety of
raw materials and waste products that are typically water based
in nature. Depending upon the need, the tanks may be lined
with an epoxy or phenolic coating to resist, for example certain
chemicals or even a brine environment.
Buildings for employees and/or equipment are often constructed from epoxy primed and polyester coated coil stock, and
fractionation facilities typically need both chemical resistance
and outdoor durability; either two coat systems, or urethane
topcoats may be a typical choice.
Equipment, such as generators, compressors, pumps and
oil field apparatus may be powder coated with exterior durable
polyester TGIC, HAA or urethane crosslinked coatings, or epoxy-polyester hybrids for interior application.
Knowledge of the value chain is often derived through building long term, loyal relationships with ones customers. Thus,
profitable growth can be achieved by supplying customers who
are supporting these markets, and being able to react and deliver
on evolving requirements for improved cure response, performance or environment regulations.
The development of large scale hydraulic fracturing operations in North America has introduced several substantially
new and tremendously growing technologies. After the well has
been drilled and stabilized, the fracturing fluid is pumped down

into the well bore at high pressure to create fractures or voids
through the horizontally drilled shale formations.
The fracturing fluid is a water-based slurry containing
typically close to 10% sand and a number of additive chemicals that in combination typically make up less than 1% of the
fluid formulation.
Many of these additives are used in coatings, and not unlike coating formulations, there is an evolving process, which
varies by application location, to optimize performance, decrease environmental impact, and reduce the cost of the fluids.
The fractures or voids allow the tight gas or oil to permeate
through the rock and be conducted upward through the well.
However, the underground pressure, which drives the flow, will
also cause the void space to collapse over time. This pressure
and void space must be maintained to continue conduction of
the crude, and this accomplished with the injection of proppants
with the fractionation fluid.
Proppants are a sieved grade of spherical sand or ceramic particles, used to pack in to and stabilize the voids, thereby
maintaining the effective conduction of the crude up the well
bore. However, depending on the well depth, pressure and other
factors, the strength of proppants may be need to be increased,
which is accomplished by coating the proppant.
The proppant coating generally consists of a phenolic resin
cured with hexamine. Other resins, such as epoxies, have also
been used in to produce proppant coatings. The coating may
be formulated to develop additional flow and cure in the void
space, further stabilizing the proppants in the void space by
locking the particles together.
In 2015, it is estimated that approximately 80 billion pounds
of proppants will be consumed in North America, and almost
90% of that volume was sand. The use of resin coated proppants is about 5% of the total and expected to continue to grow,
though at a slower pace than the general market. Yet this is a
tremendous growth market, which may be accessed by working
with customers that have entre to this value chain.
During the process of fracking, portions of the horizontal
lines are systematically blocked off to target fracturing in a particular area. A frac-ball, or plug, with a diameter aligned with
the well bore or sleeves, is injected into the well to create the
blockage. Eventually the frac-ball is removed and the well is
open to conduct the crude to the well head.
The frac-balls are essentially a composite of fiberglass and
resin, typically an epoxy or phenolic.
The fracking process has grown tremendously over the last
decade in North America. This has created tremendous opportunities for new business development, ranging from the
mundane, such as mining and hauling sand, to exotic new technologies, such as resin coated proppants; and an overall boost
in the manufacturing of equipment used in drilling operations.
Growth in coatings is an inevitable and positive consequence of
extracting oil and gas from tight places, and being able to leverage loyalty and customer relationships can support new growth
for sustainable profitability. CW
28-29 biz corner 0415.indd 29
Coatings World | 29
4/6/15 4:39 PM
IPaint Protecting the P&C Industrys Intellectual Assets
Several Shades of Grey: Who Owns The

Trade Secret - The Creator or the Employer?
by Steve McDaniel and Jon Hurt,
TechnologyLitigators.com
ou want the best most innovative people to work for you. Sure
you do. You hire them for their
specialized expertise in your field of technology. They are the ones that develop
your proprietary technology your trade
secrets. But simultaneously, they are also
refining their general expertise in the field.
All good things come to an end, and
so does their employment. These valued
employees move on to greener pastures,
working for, or directly as, a competitor.
But is the work product they now create
for a new employer that mirrors, mimics
or reflects your products, a misappropriation of your trade secrets or is it merely
an application of their expertise in the that
field to do their job and make a living?
A guiding benchmark is the employed to invent doctrine established
by the U.S. Supreme Court in the 19th
century That which [an employee] has
been employed and paid to accomplish
becomes, when accomplished, the property of his employer. In the absence of
written agreement(s) with the employee,
often state and federal laws based on this
principal will support your claim of ownership of the trade secret created by an
employee while employed.
However, trade secret misappropriation cases invariably have the local flavor
of jurisprudence in the state that they
are prosecuted, and different answers to
the who owns it? question have been
generated depending upon the how much
light the facts of the case provides.
In Wexler v. Greenberg, Buckingham
Wax Companys chemical formulas were
often created by the head chemist, Mr.
Greenberg, typically through reverse engineering competitors formulas and then
making improvements. Mr. Greenberg
also had access to all of Buckinghams
formulas made under his supervision,
production methods and raw material

suppliers. He later quit and went to work
for a different company, Brite Products
Co., Inc., that soon began producing
Buckinghams products (i.e., formulas
that Mr. Greenberg developed
at Buckingham). Sounds like
a clear case of trade secret
misappropriation, right? Not
so fast. The Supreme Court
of Pennsylvania found that
though the formulas being used
by Mr. Greenberg were trade
secrets, they were all developed
by Mr. Greenberg. The circumstances were unlike cases
where a company provided a
trade secret to an employee
which would invoke an implied
pledge of secrecy given the absence of a written work agreement (hint hint) between Mr.
Greenberg with Buckingham
that would limit his disclosures. Thus, the trade secrets
created by Mr. Greenberg at
Buckingham forms part of the
technical knowledge and skill
he has acquired by virtual of his
employment with Buckingham
and which he has an unqualified privilege to use.
In contrast, though the circumstances were similar, the
Supreme Court in Iowa came to
a differing conclusion in Basic
Chemicals v. Benson by a slight
change in the facts. Mr. Benson
was an employee tasked to establish formulae, lowest costs,
highest profits in keeping with competitive
markets, sell and create necessary selling
force, and otherwise be responsible for
all details of Basic Chemicals, Inc. After
quitting, Mr. Benson became employed by
Berman Chemical Company, which began
selling products that Mr. Benson asserted
to customers would have physical and
performance constants identical to those
30-31 iPaint 0415.indd 30
purchased from me in the past. However,

in light of letters written by Benson to
salesmen and customers during his employment by Basic in which he recognized
that the various formulas involved were
secret and confidential. Benson praised

the know-how of Basic. the court found
that the trades secret formula, though developed by Benson were not available for
his use in latter employment. This aspect
of the case seems to have hinged on how
Benson had characterized the trade secrets,
and not by the proactive actions (i.e., employment agreements) of Basic. But this
April 2015
4/7/15 2:10 PM
Protecting the P&C Industrys Intellectual Assets IPaint

line of reasoning begs the question, what if
Benson had not characterized the formula
in a way that could be held as an admission that he knew they were confidential?
Though both of these cases occurred
prior to the adoption of their version
of the Uniform Trade Secrets Act by
Pennsylvania and Iowa, but they highlight the differing outcomes that can occur based on slight tweaks to the facts of
the case in the absence of written con-
tractual agreements. Trade secret law,

a creature born of cases argued before
the various state courts, are always factintensive. Basically, they revolve around
the old who-done who wrong made-forTV melodrama format.
In certain circumstances, a court may
wind up splitting the baby in two regarding ownership of a trade secret created
by an employee under the shop rights

doctrine. The shop rights principal finds
its home in various state court patent
case law where an employee conceives
an invention while using an employers
resources, such as using equipment or
materials. An important difference here
though is the factor that the employee
was not hired to develop the invention
that was conceived. Under this doctrine,
the employee owns the invention (or
trade secret), but the employer
has the right to use it without
paying a royalty. But, to clearly
establish a shop right exists requires a judge deciding so after
the hassle of a court case. And
the employee is free to use the
trade secret as a competitor.
However, if you are in
California, an employee may
have a harder time using this
or other types of arguments
to gain ownership of work
related trade secrets.
The
Golden States Labor Code
Section 2860 explicitly states
Everything which an employee acquires by virtue of his
employment, except the compensation which is due to him
from his employer, belongs to
the employer, whether acquired
lawfully or unlawfully, or during or after the expiration of
the term of his employment.
Well, that seems helpful. On
the flip side, California statues
generally ban non-competition
agreements that we have previously discussed as a way to limit
potential misuse of trade secret
information by former employees. And California statutes,
as well as those of some other
states, explicitly prohibit an
employment agreement from becoming
overly ambitious by requiring assignment
of an invention made using the employees own time and resources, which arguably carries over to trade secrets.
To make things even murkier, what
happens if in the above examples, if it
was not an employee, but an independent
contractor involved?
30-31 iPaint 0415.indd 31
The Massachusetts Superior Court recently ruled in C.R.T.R., Inc. v. Lao, et al.
that an independent contractor who had
taken customer names, prices, accounting records and business relationship information about another company could
not be sued for trade secret misappropriation. Some of the facts that seem to
weigh most against the plaintiff was the
lack of confidentiality agreement with the
independent contractor, and the depositions of employees that one know the
customer lists were confidential, though
no one had ever told her so and another
employee stating that on one occasion,
she was told not to bring work out of the
office as being inadequate evidence that
any measures were taken to protect its
purported trade secrets.
However, for creation of a trade secret by an independent contractor working for a client, the U.S. District Court in
Colorado in Computer Assoc. Intl, Inc.
v. American Fundware, Inc., applied extension of trade secret common law employer ownership to an employee created
trade secret to an independent contractor
stating that status as an employee or an
independent contractor is irrelevant
to the ownership of a trade secret. This
case is often cited in other federal district
court cases.
Sorry to tell you this, but this area of
laws protecting your trade secrets is literally 50 shades of Grey as thats the
number of stars in old glory. The take
home message is you should check with
your local counsel familiar with the state
laws that may come into play in protecting your trade secrets. Though almost
all states have now adopted versions of
the Uniform Trade Secrets Act, there
may be differences between the versions
from one state you do business in with
anothers. And each state may have very
specific statues and past case law history
that may influence the outcome of litigation. With that in mind, your legal team
should without fail draft legal agreements
that most advantageous for you to match
the likely jurisdictions where lawsuits
may be filed, and minimalize the shadows
cast by state law effects on your claim to
ownership of the trade secrets created in
the conduct of your business. CW
Coatings World | 31
4/7/15 2:10 PM
FEATURE
Low- and Zero-VOC

Technology
Increasingly stringent environmental regulations have created a greater demand for lowand zero-VOC coatings products.
Kerry Pianoforte, Editor
he importance of developing sustainable products remains one of the major issues for the paint and coatings
industry. From OEM equipment manufacturers to DIY
consumers, environmentally friendly products are increasingly
being sought. Coatings manufacturers recognize how important
it is to deliver low- and zero-volatile organic compound (VOC)
products and offer their customers sustainable solutions.
It is vitally important to deliver coating solutions to
the market that deliver a lower environmental impact, said
Nick Bartoszek, Sherwin-Williams global marketing director
- Liquid & Powder Products. Coatings that deliver low- or
zero-VOC are common requests our customers are asking
for every day. When we do this, we are looking for ways to
improve the product or process as well. We consistently ask
ourselves how we take steps out of the process and limit total
VOC emissions.
Some examples of this are new resin developments that
have lowered VOCs and HAPs in polyurethane coatings.
Thats something that allows finishers to meet environmental
standards while realizing the potential energy and inventory
savings that these finishes offer, said Bartoszek. In wood finishing, high-performance, low cure powder coatings for MDF,
waterborne and formaldehyde free finishes all products that
Sherwin-Williams offers to finishers play a significant role in
lowering VOCs.
Today, the ability to offer low- and zero-VOC coatings isnt
just important; its an absolute necessity, said a spokesperson at
PPG Industries. At PPG, we offer a breadth of low- and zeroVOC coatings across all technologies, including powder and ecoat which are inherently low-VOC as well as liquid and
pretreatment products. PPG also works closely with customers
to help them stay ahead of impending environmental legislation,
whether those regulations are global, regional or specific to a
local market.
Photo courtesy PPG Industries
32-34 Low Zero VOC 0415.indd 32
April 2015
4/8/15 10:29 AM
Low- and Zero-VOC Technology FEATURE

PPG understands that continued innovation in low- and zero-VOC coatings
is essential to maintaining leadership status. The product development we do
in-house and in partnership with our customers is critical to that mission, said the
spokesperson.
Benjamin Moore is another coatings
company at the forefront of manufacturing
environmentally friendly paints. We have
continued to expand throughout our product portfolio to offer a broad range of lowand zero-VOC products for all end-users
homeowners, contractors and specifiers,
said Patricia Bennett, brand manager at
Benjamin Moore.
Benjamin Moore offers a number of
products for both residential consumers
and commercial applications that are low- or zero-VOC. For
consumers, Natura is our greenest product with zero-VOC and
zero emissions, but we also offer other premium zero-VOC
products such as Aura, Regal Select and ben, said Bennett.
For commercial users, Ultra Spec 500 offers contractors a
zero-VOC option.
All of these products are tinted on Benjamin Moores proprietary zero-VOC Gennex colorant platform, which ensures
VOCs are not added back into the final product once they are
tinted. This is a distinguishing factor versus many other competitive paints, Bennett noted.
Sherwin-Williams offers a full range of low- and zeroVOC coating solutions. These solutions range from powder
coatings, high and ultra high solids solventborne coatings
to waterborne coatings. We offer a variety of baking, air
dry and UV curable solutions to meet our customers coating
needs, said Bartoszek. A few recent product introductions
include Powdura Sprint, a fast-curing powder coating for
MDF applications; Powdura OneCure, a two-coating monocure system for heavy equipment and general finishing; and
the Ultra-Cure Waterborne UV Pigmented Blending System
for wood finishing. We have a broad offering of formaldehyde-free wood finishes that includes lacquers, conversion
varnishes, primers and surfacers.
PPG offers customers a complete end-to-end solution for a
low-VOC coating system, from pretreatment to liquid, powder
and e-coat.
Powder coatings are inherently low-VOC because they are
solvent-free and, while most e-coats contain some small amount
of co-solvent, modern use of this technology produces few, if
any, VOC emissions, said PPGs spokesperson. As for liquid
coatings, PPG continues to invest in developing waterborne and
ultra-high-solid formulations for low-VOC emissions because
of the advantages liquid coatings offer in color, substrate flexibility and energy consumption.
There is a general trend toward low-VOC in virtually all coatings market segments. Typically, the automotive market has led,
but were seeing a focused effort on increasing the use of low-VOC

coatings in Asia, particularly in China, where there is a growing
emphasis on environmental protection, said PPGs spokesperson.
Benjamin Moore said it is finding consumers looking
for greener products for their homes and families, in addition to low- and zero-VOC paints being speced for new
green buildings. Innovation has always been a key strategy for Benjamin Moore, said Bennett. We continue to
find new greener and improved processes for manufacturing our products.
Many of our customers in VOC regulated regions seek these
low- and zero-VOC coating solutions, but many seek out these
finishes as well to show their commitment to the environment
to their customers, as well as offering their finishing employees
a better workplace environment, said Bartoszek. We are finding that many of our solutions to meet the VOC restrictions also
improve quality and/or improve productivity, so the customer
really gives nothing up by choosing an environmentally friendly
solution. Typically, lower VOC liquid products usually mean
higher solids; that will usually lead to more film per pass and
could translate into process savings.
Photo courtesy PPG Industries
Coatings World | 33
4/8/15 10:29 AM
FEATURE Low- and Zero-VOC Technology

Much of our recent efforts have been focused on waterborne solutions, improvements in powder coatings (i.e.,
low cure powder coatings for engineered wood surfaces)
and UV curable technology; that is reflected in the products
that Sherwin-Williams introduced last year at IWF and the
Powder Coating Show, said Bartoszek. Sherwin-Williams
views the challenge to low VOC emissions as an opportunity
to improve quality, lower process times for our customers
and reduce energy requirements. To simply lower the VOCs
is not enough. We see these opportunities as our chance to
innovate and improve the coatings we offer to the marketplace, and we believe that our product introductions over the
past several years speak well to the work we have done to
achieve those goals.
One of the key competitive advantages PPG has is its ability
to conduct advanced resin technology research, the company
stated. Were not solely dependent on raw material suppliers to
improve our coatings and, because of that, we are uniquely positioned to help customers meet environmental demands, said
the spokesperson.
PPG recently achieved sustainability advances in a number of
coating technology platforms. Beyond new low- and zero-VOC
coatings for the architectural market, PPG introduced waterborne refinish coatings for the automotive industry; anti-fouling,
Photo courtesy PPG Industries .
non-copper-containing coatings for the marine industry; and

metal-free catalysts for e-coat.
These types of developments are continually taking place
because sustainability is part of PPGs core mission, the spokesperson added. PPG also works closely with customers to make
coatings more environmental friendly, and with the EPA, government agencies and other stakeholders to educate them about the
VOC limits achievable with new coating technologies. Legislation
and customer demand continue to drive the technology. CW
April 2015
4/8/15 10:29 AM
FEATURE
Radiation Curable
Coatings
Coatings World recently had the opportunity to interview, Dr. Mike J. Idacavage, an
adjunct associate professor at SUNY-ESF in Syracuse, NY who teaches courses in UV
and EB curing technology. In this interview, he answers some questions on the basic
technology and applications for radiation curable coatings and technology.
Coatings World: Can you describe the basic technology behind
radiation curable coatings?
Mike Idacavage: The technology behind radiation curable coatings can be thought of as changing the way a coating is cured.
In radiation curable coatings, UV energy, visible light, or low
energy electrons (EB) are used to form a coating, film or ink
as opposed to thermal, evaporative, or oxidative (air-dry) cure.
Another way to think of this technology when it comes to coatings is that we are now using light instead of heat (ovens) to
solidify the liquid coatings formulations to the desired solid
coatings required for many applications. Of course, to make this
happen there are some necessary changes that has to be made in
the coatings formulations such as the addition of photoinitiators
to react with the light and reactive resin materials that will
then cure with the photoinitiators. However, the overall
concept can be thought of as
substituting light for heat in
curing a coating.
CW: What are the benefits/

advantages of using radiation
curable coatings?
Idacavage: As you might
imagine, there are quite a few
35-37 Radcure 0415.indd 35
Dr. Mike J. Idacavage
Coatings World | 35
4/7/15 9:06 AM
FEATURE Radiation Curable Coatings
benefits as you replace typical thermal ovens with a light source. expanded since their first introduction in the 1970s. In some
The most cited benefit on converting over from thermal to light applications, they are now the dominant technology for the
or EB cured formulations is productivity. The typical light cured benefits and advantages that I mentioned earlier. Some of the
coating can go from a liquid to a fully cured solid in a few sec- industries that commonly use radiation curable technology are
onds or less as compared to an oven cure, which might take in wood coatings, automotive headlight coatings, overprint varminutes or hours. In general, this will allow a converter to nishes, photopolymer printing plates, etc. There are even indusgreatly increase the line speed of the coating line as the desired tries that have been created due to the use of radiation curable
coating will be fully cured and ready to be packaged almost im- technology. One that comes to mind is the use of UV curable
mediately. Another benefit of radiation curable coatings is that coatings to manufacture fiber optic cables. It is the combination
in many cases, there is considerable less energy required to cure of the benefits mentioned earlier that allow this key piece of
the coating. With no need for lengthy thermal ovens and their modern technology to become practical.
required heating sources, the use of a small UV lamp as the energy source for curing results in clear energy savings. Another fre- CW: Are there any untapped markets that you think radiation
quent advantage of radiation curing can be found in a common curable coatings could penetrate?
difference between a thermal coating formulation and a radia- Idacavage: Currently, the vast majority of coatings are created
tion curable coating formulation. Typical thermal formulations through traditional thermally cured technology. I believe that
contain solvent that needs to be removed by the ovens before a radiation curable applications are at best only a few percent
sold coating is formed. Depending on the coating requirements, of the total coatings market. While this is a very large numa radiation curable coating will be formulated at 100%, thus ber when it comes to pounds of radiation curable formulation
eliminating the need to remove solvents and handle that waste used or square feet coated, this still leaves a massive amount
stream. Finally, a benefit that sometimes gets overlooked is the of opportunities waiting to be converted. While many of the
ability of a radiation curable coating to result in a coating that applications that currently use thermal curing will not move to
has unique properties that are difficult to achieve otherwise.radiation curing due to economic or practical considerations,
that still leaves a lot of untapped possibilities. Applications
CW: In what areas are radiation curable coatings already well that require improved productivity or face restrictions due to
environmental regulations would benefit from looking closely
established?
Idacavage: The use of radiation curable coatings has really at radiation curable technology. I also believe that the ability
April 2015
4/7/15 9:07 AM
Radiation Curable Coatings FEATURE

of radiation curable chemistry to create new combinations of
properties will result in innovation in markets that would not be
traditional end users of this technology.
CW: What are some new technologies being developed related
to radiation curable coatings technology?
Idacavage: This is a great question that I think can be answered
in several different ways, depending on the point of view of the
person posing the question. If the aim of the question is to find
out what new advances can be found within radiation curable
technology, I would point out the very high level of interest in
UV-LED curing. In this practice, the traditional mercury-based
UV bulb is changed out with a UV-LED bulb. This offers some
distinct advantages of long life time, cooler operating conditions
and less of a gradual drop off in energy. To balance this out , there
are some disadvantages such as the limited availability of photoinitiators that can make use of the light from a UV-LED bulb. I
believe that both traditional mercury bulbs and UV-LED bulbs
will each play a role in the development of new applications.
If the question is geared to what new applications might be
on the horizon, then my answer would be based on the ability
of new chemistry, formulations and equipment to start to produce coatings that have two or more properties within the same
cured product. For example, a new formulation may combine a
hard, scratch resistant coating with some unique optical properties. By combining several needed attributes in the same system,
the new generation of radiation curable coatings will enable
new materials for a wide range of end applications.
CW: Please describe the RadTech Radiation Curing Program

at SUNY.
Idacavage: The State University of New York College of
Environmental Science and Forestry (SUNY-ESF) and RadTech
International North America (RadTech) has partnered to create
a program that bridges academic and professional development
in the area of radiation curable coatings. The Radiation Curing
Program (RCP) helps both students and industry professionals
take advantage of these emerging opportunities. There are two
types or levels of courses that can be taken in this program.
The first is online professional development short-courses that
can be completed in 4-6 hours. These include the Principles of
Energy Curing Technologies which is a basic overview of radiation curable technology and the Basics of UV Curable 3D
Printing which is an introduction to the very current topic of 3D
printing. I teach both of these courses and they are focused on
those who are new to this technology.
For those wanting more in-depth knowledge, RCP offers
three advanced online courses that provide foundational and
advanced treatment of current and emerging UV/EB curing
principles and applications. These courses offer three 500-level credits each. These courses are the Introduction to Polymer
Coatings, Radiation Curing of Polymer Technologies and
Radiation Curing Equipment, Instrumentation and Safety. The
advanced courses are taught by experts in the area and like myself are based in industry. The advanced courses may be taken
for graduate credit or as non-credit professional development.
Thank you for the opportunity to contribute to the article in Coatings World on radiation curable coatings. To me
this technology is as exciting today as it was when I first became active in radiation curable coatings in the mid 1980s.
Of course there has been amazing advances in the chemistry,
equipment and process since that time. To me, this is an indication that there still is an attractive future for both end users
and developers in radiation curing. CW
Dr. Mike J. Idacavage received his B.S. (Chemistry) from Drexel

University in 1975 and his Ph.D. from Syracuse University in
1979 (Organometallic Chemistry). His work in the area of radiation curing started at Eastman Chemicals with the establishment
of a photopolymer lab in 1985. In 2003, Idacavage received the
Presidents Award for Outstanding Achievements to the Radiation
Curing Industry from RadTech North America. He has served as
president of RadTech North America for the 2009 to 2010 term.
Currently, he is the vice president of business development with a
focus on industrial coatings, 3D Printing resins and adhesives for
PL Industries, a division of Esstech Inc. He is also an adjunct associate professor at SUNY-ESF in Syracuse, NY teaching courses
in UV and EB curing technology.
Coatings World | 37
4/7/15 9:07 AM
FEATURE
Resins Market Update

Increasing home and automotive sales are helping the resins market make gains.
Catherine Diamond, Associate Editor
he resins market is expected to continue its steady recovery thanks largely to gains made in both the housing and
automotive markets.
The architectural coatings market showed mid-single-digit growth in 2014, said John J. Hiel, Arkema Coating Resins
North American marketing manager. Existing home sales is the
most predictive leading indicator of architectural coatings demand and 2014s total fell short of 2013.
However, this was offset by continued strong unit turnover
and property upkeep demands in the multi-family market, as
a result of increased mobility of renters. The industrial resins
market continued its slow recovery, with the automotive market
being particularly strong again in 2014.
Julie Fuell, coatings sales director at Reichhold, said that
though she believes the coatings sector is slowly recovering from
the economic downturn and volumes are up in certain markets
for the first quarter of 2015. We are optimistic that the increase
in consumer confidence seen in March will continue to improve
sales growth for the balance of 2015.
Richard Stanley, commercial director at DIC International
(USA), said that his company has seen organic growth in existing applications, particularly in the automotive and consumer
electronics sectors.
Housing market improvements and lower oil prices are driving signs of recovery in all the categories of resins: industrial,
architectural and special purpose, said Yasmin Sayed-Sweet, vice
president of sales and marketing at Alberdingk Boley.
Striking a Balance
As the market continues to recover, balancing customer need with
rising manufacturing costs is of prime importance for suppliers.
Brad McPhee, vice president of sales and marketing at Specialty
Polymer, said that his company continues to see demand for performance improvements and technical solutions to help customers differentiate and achieve sustainable, profitable growth.
Weve also seen an increase in new customers who are looking to diversify their supplier base and increase their exposure
to innovation and better service options, he said. In order to
meet customer needs, we continue to invest in our business to
meet demand. In 2014, we added new talent to our R&D, Sales
and Tech Service organizations and broke ground on a significant capacity expansion to our Chester, South Carolina plant.
Shenton King, director of marketing at King Industries, said

that cost performance and global regulatory compliance are key
drivers for customers.
Cost performance is of the utmost importance to our customers, King said. Creating multi-functional and cost effective
products are always attractive to our customers. Customer requirements include compliance with global regulations, such as REACH
in Europe, ENCS for Japan, IECSC for China, as well as newly
adapted REACH compliance standards for Korea and Taiwan.
Chris Petrangeli, Americas sales manager at Sartomer
Americas, said that customers have been looking to capitalize
on falling oil prices, particularly in the first quarter of 2015.
Many innovative markets continue to push for property and
performance enhancements as they seek product differentiation
and improvements. Soft touch/ feel, fingerprint resistance, low
dielectric and other properties continue to have high interest
and demand, he said.
Reichholds Fuell said, Although there are cost increases associated with the actual resin manufacturing process, the primary driver for rising cost lies within the raw materials needed to
produce environmentally friendly yet high-performance resins.
This is more evident in certain types of chemistries which is why
Reichhold strives to offer customers a breadth of resin technologies to meet both their performance and cost requirements.
Stanley, of DIC International, said, Customers see resins as
the component in a formation that is likely to determine the
38-40 Resins 0415.indd 38
April 2015
4/8/15 10:39 AM
Resins Market Update FEATURE
Sustainable Solutions
DIC Internationals Stanley said that light-weighting in the

automotive sector is one of the most satisfying areas the company is working in. Polymers and composites are replacing
metal in automotive construction. In turn, we will drive down
fuel consumption with lighter and more aerodynamic vehicle
designs, he said.
Arkema has developed a line of products under the EnVia
trade name that are suitable for use in formulations for sustainable paints, coatings, adhesives, sealants and construction products. According to Hiel, each EnVia product must pass a rigorous
certification program in order to meet the following requirements:
Have no added alkyl phenol ethoxylate (APEO) surfactants
Have no added formaldehyde or formaldehyde donors
Have total latex VOC < 5 g/L
Are below regulatory reporting limits for carcinogens, reproductive toxins and ozone depleting compounds
Have Low residual monomer levels - Total Monomer <
500 ppm
Minimize use of hazardous substances
- Green Seal hazardous components < 0.01% by per
component
- California Prop 65 substances are minimized and documented with data available upon request
- Hazardous Air Pollutants (HAPS) < 0.1%
- No known added phthalates, triphenyl or tributyl tins,
1,2 dichlorobenzene
Stricter environmental regulations have led to the need for increasingly lower VOCs, and resins suppliers have responded by
providing the market with green technologies.
King, of King Industries, said that his company strives to be
on the forefront of resin technology where VOC compliant coatings in both U.S. and EU markets are concerned.
Our new lower viscosity K-FLEX XM-332 and XM-366
specialty diol resin modifiers for solventless and high solids applications are offered at 100 percent active, and are highly effective at improving hardness while maintaining good flexibility.
They provide the formulator with additional tools to formulate
low VOC and ultra-high solids coatings, he said.
For our customers who are formulating waterborne coatings,
their performance needs are typically very demanding. We continue to develop new diols designed specifically for water based
applications. K-FLEX UD350W and K-FLEX XM-386 are both
soluble in water without a neutralizing amine, co-solvent, or a
surfactant, and impart hardness and chemical resistance.
Our K-FLEX polyester diols are extremely effective at compatibilizing other resins, which are not soluble in certain solvents (including exempt solvents), or with other incompatible
resins where the need for compatiblization directly effects VOC
compliance, King concluded.
Sayed-Sweet of Alberdingk Boley said that the company incorporates renewable castor and linseed oil into its PUDs, as well
design solvent-free PUDs with low cosolvent demands. Whereas
in the emulsions category, we continue to innovate and design
multiphase and self-cross linking technology platforms for hydrophobic, fast drying and stain resistances, Sayed-Sweet said.
Petrangeli, of Sartomer, said that he feels VOC reduction has,

in fact, lessened in priority across most segments that have traditionally held that concern.
Sartomer continues to have the largest offering for VOC
reduction for those markets seeking to enhance the properties
of their high VOC formulas or reduce VOCs as a strategy, he
said. Environmentally friendly, sustainable products continue
to be of interest, but have not begun to drive the market activities. Sartomer continues to offer and develop additional offerings to compliment the SARBIO line of products that contain
sustainable raw materials.
Beyond our ongoing effort to custom build high performance, low VOC emulsions, said McPhee of Specialty Polymers,
we have seen a growing interest from customers that rely on
solvent-based technology to help them build a green product
line. Specialty Polymers is also proud of our continued effort
to build high performance, low VOC emulsions. We are also
involved in several non-conventional coatings markets were the
sole purpose of our technology is to provide green solutions.
Scott Cooley, coatings technology director at Reichhold, said
that the companys fastest-growing product line in the North
American coatings market is BECKOSOL AQ, which he attributes to its low VOC profile, the renewable raw materials used
to make each unique polymer and exceptional performance in
formulated paints all while being competitively priced.
Additionally, Reichhold sells water-based epoxy esters under the EPOTUF trademark and water-based oil modified urethanes under the UROTUF F trademark, he said.
functionality of a coating. Therefore, resins are considered the

first place to look for innovation and we invest resources in
bringing new functionality to customers. In turn, this enables
both parties to stay competitive.
Its difficult to hold a lowest cost position and to constantly innovate. We tend to focus our attention on projects that are
driven by innovation and specifically tailored to the end users
needs, he concluded.
Resins suppliers are being pushed towards increased functionality and high-performance products, according to Hiel at
Arkema. In architectural coatings, customers are seeking better
washability and dirt pickup resistance. In industrial applications, there continues to be strong interest in improved corrosion resistance. Arkema has an extremely broad toolbox of
chemistries, which allows us to offer the optimal solution for
that customers needs- giving them the best balance of performance and value. We in turn work very closely with our suppliers to provide us with new, cost-effective raw materials, he said.
Alberdingk Boleys Sayed-Sweet said that plunging oil prices
and lower feedstock prices are causing customers to demand
lower resin prices, as well as resins with near-zero VOC. To
address these demands we continue to innovate with emulsions
and polyurethane dispersions to address these demands. Lower
cost is still the primary driver, she said.
Coatings World | 39
4/8/15 10:40 AM
FEATURE Resins Market Update

New Products
Resins suppliers are continually introducing new and improved
technologies to the market. What follows is a list of the most
recent product introductions by leading suppliers (in alphabetical order):
Alberdingk Boley
PUR Matte products 970: Aliphatic inherent matt and hard
PUD with high optical transparency and paper feel for plastic, wood and other substrates.
AC 3660: Self-cross linking multiphase acrylic emulsion with
good chemical resistant and highly transparent with superior
clarity on various dark substrates
Arkema Coating Resins
E NCOR 662acrylic latex delivers outstanding stain-blocking
and washability performance in low VOC interior architectural coatings. ENCOR 662 meets the standards of Arkema
Coating Resins EnVia program and is designed to assist formulators in meeting their sustainability and regulatory goals
in their finished products.
E NCOR 496 is designed for use as a binder in air-moisture
barriers and dirt resistance finish coats. Due to its cement
compatibility it can also be used as a cement modifier in
adhesive/base coats with good high-temperature pot life. It
is an excellent choice for use in moisture draining, exterior
insulation and finish systems (EIFS) due to its excellent resistance to bulk water intrusion while allowing the passage
of water vapor. ENCOR 496 also offers distinct early grab
or green strength, which allows expanded polystyrene adhered with an adhesive coat based on ENCOR 496 to be
rasped in a few hours.
DIC International
C ERANATE, polysilioxane dispersion, provides exceptional weathering and self-cleaning properties to waterbased coatings. EPICLON epoxy resins have Tgs in excess
of 300 C and this enables chemists to use our epoxy resins in applications which require exposure to extreme heat.
These two technologies allow formulators and engineers to
revolutionize their craft and our customers to bring innovation to their markets.
King Industries
K-FLEX XM-366 is a low viscosity, 100% active, saturated,
aliphatic polyester diol with primary hydroxyl groups. This
product was designed for use as a resin modifier of acrylic/
isocyanate and acrylic/melamine systems to increase flexibility
and decrease VOC.
Advantages include:
- 100% active
- Low viscosity
- Excellent compatibility and solubility
- Hardness with flexibility
- Light color
K-FLEX UD-350W is an aqueous solution of an aliphatic,

low molecular weight urethane diol oligomer. It is recommended as a modifier for amino crosslinked water soluble
and emulsified acrylic, alkyd, urethane and polyester resins.
K-FLEX UD-350W can be used as a reactive cosolvent replacement to increase solids, crosslink density, improve film/
resistance properties and flow/leveling.
Advantages include:
- Allows cosolvent reduction (lower-VOC)
- Water soluble without using amine and cosolvent
- Reduced Popping
- Increased hardness
- Good chemical/stain resistance
- Improved flow/leveling (higher gloss)
- Good hydrolytic stability
- Excellent QUV resistance and exterior durability
- Anti-skinning
Reichhold
E POTUF 38-698 is a modified 1K epoxy ester dispersion
supplied in water. It is designed for non-pigmented concrete bonding primers to increase adhesion between the
concrete and topcoat. Tie coats made with EPOTUF 38698 dramatically improve the cohesive strength between
concrete surfaces and topcoats to maintain the integrity of
the coating system.
U ROTUF F100-W-36 is a solvent-free water-borne oil modified urethane with a certified biobased content of 52%. It
carries the US Department of Agricultures (USDA) voluntary
Certified Biobased Product label through its BioPreferred
program. UROTUF F100-W-36 is used in 1K highly durable
clear finishes for wood surfaces, including performance driven
flooring applications.
Siltech
F luorosil OH C7-F and Fluorosil ACR C7-F are nonPFOS based perfluoroalkyl silicones designed to give
some of the properties of fluorocarbons with minimal
fluoroalkyl content. Based on C4F9 chemistry which
avoids the PFOS intermediates, the Fluorosil products
also take advantage of a synergy with the silicone to
provide release and COF properties with minimal fluoroalkyl content. The products are hydroxyl and acrylate
functional respectively to react into condensation or UV
cured resin systems.
Specialty Polymers
RayKote 7100 is a self-crosslinking styrene acrylic emulsion
polymer designed for primers or to provide excellent early adhesion and gloss to various metal substrates. Coatings formulated
with RayKote 7100 exhibit outstanding corrosion and early
water resistance for direct-to-metal and primer applications.
RayKote 7100 is compatible with different types of corrosion
inhibiting pigments. CW
April 2015
4/8/15 10:40 AM
Industry News
Evonik Expands Silicone Platform

in Germany and China
Evonik plans to strengthen its technology platform for specialty silicones with
a global investment initiative. Overall,
Evonik plans to invest a triple-digit-million-euro amount in the coming years
and gradually increase the production
volume of specialty silicones.
In Essen, the company is currently
putting the expansion of a plant for
the production of these special products
into operation. The investment for this
expansion is in the double-digit-millioneuro range. Increasing the production
in Germany Evonik accompanied the
growth of its customers in the important
European market. Within the global investment initiative for specialty silicones
additional production expansions in
Essen are planned.
The market for specialty silicones
continued to grow in recent years. This
development is mainly driven by the construction, textile, coating, furniture and appliance industries. Particularly strong was
the demand in Asia. Evonik responded to
this positive development by expanding its
site in Shanghai (China) with a new production complex for specialty silicones.
Specialty silicones offer an enormous
wide range of applications for numerous
industries, Evonik says. For example, as
additives for plastics, specialty silicones
are responsible for comfortable furniture,
car seats and ergonomic mattresses. They
also play an important role within the formulation of ideal insulation material for
building insulation and guarantee of the
highest energy efficiency of refrigerators.
Other areas of application are defoaming agents, used in industries like construction, textile or plastics. Furthermore,
specialty silicones are used in coatings
and inks. The integrated silicone technology platform forms the backbone of significant businesses of the Evonik segments
Nutrition & Care (Business Lines Comfort
& Insulation, Interface & Performance,
Personal Care) and Resource Efficiency
(Business Line Coating Additives).
Wacker Celebrates 60 Years

of Elastosil
One of the best-known and most successful brands of Munich-based chemicals
group Wacker has turned 60: on March
4, 1955, the company sought trademark
protection from the German Patent
Office for the name Elastosil. Since then
the number of different products bearing the registered trademark has grown
to nearly 3,000. Elastosil silicones are
used in virtually all branches of industry,
from automotive to aerospace. Wacker is
celebrating this milestone with a website
(www.wacker.com/elastosil60) dedicated
to telling the brands success story.
Employees are marking the 60th
birthday of Elastosil on the group websitewww.wacker.comwith a series of reports about the varied application areas,
trends and innovations surrounding this
silicone brand. The series opens with a
welcoming address by Peter Summo,
head of the Engineering Silicones business unit. A trademark application was
filed for Elastosil on March 4, 1955.
Since then, this extraordinary technology has repeatedly provided the basis
for high-performance, economical and
sustainable products.
Argex Signs LOI for

100 Percent of its Iron
By-Products with PVS
Chemicals
Argex Titanium Inc., a producer of highgrade titanium dioxide (TiO2) used as
white pigment in paint, plastic, paper,
cosmetics and other applications, has
signed a letter of intent (LOI) with PVS
Chemicals a global manufacturer, distributor and marketer of chemicals, andPVSs
wholly owned subsidiary, Fanchem Ltd.,
to distribute 100 percent of Argexsiron
by-products to be produced at Argexs
first industrial scale TiO2plant to be located in Valleyfield, Quebec.
This LOI will act as a guideline for
the negotiation of a definitive off-take
41-43 Indy News 0415.indd 41
and distribution agreement between

Argex and PVS, which shall be negotiated over the next severalmonths on an
exclusive basis.
PVS looks forward to negotiating
a definitive agreement with Argex and
growing this valuable strategic business
partnership in the years to come, stated Jeff Inkes, vice president and general
manager of Fanchem Ltd.
A significant portion of Argexs cost
advantage comes from the sale of our
iron byproducts, stated Roy Bonnell,
president and CEO of Argex Titanium.
Recent test results for Argexs iron
products indicate that they surpass the
current technical requirements of the
industry. We are pleased to work with
PVS, a proven market leaderas we grow
our business.
AGC Chemicals Americas

Introduces Three Fluon
ETFE compounds
AGC Chemicals Americas Inc. has introduced three Fluon ETFE compounds
that are reinforced with proprietary
conductive, strengthening and reinforcing fillers to better tolerate extreme temperatures,pressures, harsh chemicals and
volatile weather conditions.
Fluon ETFE is a melt processable copolymer of tetrafluoroethylene and ethylene and is ideal for a wide variety of
applications, including wire and cable
coatings; semiconductor and electronic
components; valves, fittings and pump
housings; and tubing andpipe.
To optimize chemical resistance,
Fluon ETFE is reinforced with compatible fibers that allowcables to withstand
higher environmental temperatures and
severe chemical conditions. The fiber
reinforcement enables cables processed
with the compound to deliver superiorperformance in continuous insertion/
extraction operations.
To improve flexibility, Fluon ETFE is
compounded with fillers that dissipate
Coatings World | 41
4/7/15 9:16 AM
Industry News
the electrical charges that accumulate within the cable construction during operation. This
compound is formulated to optimize flexibility of cable constructions so
there is less cracking due to spoolingand
other motions of the cable. This compound exhibits excellent flow behavior
and adhesionduring cable manufacturing
and can be applied efficiently in intricate
cable constructions,especially when it is
critical to minimize gas migration.
To augment temperature resistance,
Fluon ETFE is modified with fillers that
provide a highertemperature rating. This
compound is ideal for critical seals and in
applications that need tomaintain proper
compression resistance.
BASF Continues to
Evaluate Natural Gas-Based
Investment on U.S. Gulf
Coast
BASF has made progress in its plans to
build a world-scale methane-to-propylene complex on the U.S. Gulf Coast. The
company has selected Freeport, Texas, as
the potential site. It will use Air Liquides
proprietary Lurgi MegaMethanol and
Methanol-to-Propylene (MTP) technologies. BASF has contracted Air Liquide to
provide basic engineering services for this
gas-to-propylene complex.
The plant is planned to have an annual production capacity of approximately
475,000 metric tons of propylene. This
project would be BASFs largest singleplant investment to date and is subject to
final approval in 2016 by the BASF Board
of Executive Directors.
The Freeport site was founded in 1958
as the first BASF manufacturing facility
outside of Europe. With more than 800
full-time employees, the Freeport site is
one of two BASF Verbund sites in North
America and uses propylene in its manufacturing processes. The on-purpose

production of propylene to supply the
companys North American operations
would allow BASF to take advantage of
low gas prices resulting from U.S. shale
gas production.
The investment would further
strengthen BASFs backward integration
into propylene and grow its propylenebased downstream activities, leading
to a stronger market position in North
America. Propylene is one of the most
important basic chemicals in the petrochemical industry and is used in the production of a wide range of higher-value
chemicals. These chemicals are used to
manufacture products such as coatings,
detergents and superabsorbent polymers
for baby diapers.
Oxea Receives European

Product Leadership Award
for its Phthalate-Free
Plasticizer Range
Based on its recent analysis of the
European plasticizers market, Growth
Partnership Firm Frost & Sullivan has
recognized chemical company Oxea
with the 2014 European Non-Phthalate
Plasticizers Product Leadership Award.
The researchers lauded Oxea for its consistent high product quality, performance,
and supply reliability as well as for continuous product development and innovation. Oxea produces Oxsoft and Oxblue,
two comprehensive product ranges of
phthalate-free and bio-based plasticizers
that meet customer demands for regulatory compliance and safety. They meet
and exceed performance requirements
of conventional phthalate plasticizers,
which they replace. More information
about Oxsoft and Oxblue can be found
at www.phthalate-free-plasticizers.com.
We are proud to receive this recognition from the industry. As a pioneer in

the industry, Oxea early on invested into
the development of phthalate-free plasticizers. Focused research and our ability
to quickly bring new products to market
made it possible to flexibly address the
requirements of the markets, commented Jacco de Haas, global marketing manager for Specialty Esters at Oxea. New
products are already under development
and we will continue to invest into more
capacity to serve our customers needs,
he continued.
Oxea has demonstrated commitment to differentiation and competence
in the European plasticizers market,
said Srinivas Venkatesan, research associate with Frost & Sullivan. Oxeas
relentless customer-centric approach
in all activities from product development to product delivery and service,
coupled with its backward integration
into raw material manufacturing and
ensuring timely delivery of products to
customers has propelled the company
to the forefront of European plasticizers market. With its strong overall
performance, Oxea has earned Frost
& Sullivans 2014 Product Leadership
Award, noted Venkatesan.
Archromas Pekoflam HFC

Now Listed With Oeko-Tex
Standard 100
Archroma has announced that its halogen-free flame retardant powder coating
additive, Pekoflam HFC, is now officially
recognized as a manufacturer certified
product by the Oeko-Tex Association.
Being the first powder additive to be listed
for coating applications, Pekoflam HFC
will support textile producers and protective clothing manufacturers efforts to
achieve both Oeko-Tex 100 compliance
Nubiola USA Names Tartan Color and Chemicals Distributor of the Year
Nubiola USA has announced that Tartan Color and Chemical is their 2014 Distributor of the Year for
Nubiola products sold into the NAFTA market.Tartan Color has been representing Nubiolas line of
inorganic pigments for over 10 years, and has demonstrated excellent performance as defined by the
Nubiola distributor scorecard system. Shown in the accompanying photograph is Nubiola USA president Larry Lane and Tartan Color president David Houston.
April 2015
4/7/15 9:17 AM
Closed mold grades of Crystic unsaturated polyester resins are also supplied
to the Daimler AG Group and approved
subcontract convertors fabricating composite vehicle parts.
Within Daimler Trucks, Crestabond
M1-05 primer less methacrylate structural adhesive is now specified for a
variety of HGV applications. This includes M1-05 being used to bond ABS
to ABS and ABS to aluminium components together as part of the assembly
process used to fabricate the sleeping
bunk in the drivers cab of Freightliner
Trucks in North America. The bonding of these ABS and aluminium bunk
parts with Crestabond M1-05 is carried
out by a local subcontract thermoforming specialist, which supplies assembled
bunks to the Freightliner Trucks Saltillo
assembly plant in Mexico, where the
bunks are installed on the truck cabin
production line.
Freightliner Trucks is the largest business division of Daimler Trucks North
America. The company produces medium
and heavy duty trucks for a broad range
of commercial applications at its production plants in the United States and
Mexico.
Bader Gains Daimler

Group Supplier Approval
for Advanced Composite
Materials, Structural
Adhesive
A consortium of companies in the

European process industry from the areas
of biotechnology, renewable resources,
chemistry, process engineering, equipment supply as well as research organizations recently launched project PRODIAS
(PROcessing Diluted Aqueous Systems).
The project focuses on unlocking the potential of renewable-based products made
via white biotechnology, by significantly
decreasing production costs, increasing
productivity and efficiency, lowering energy consumption, and accelerating process developments.
Under the consortial leadership
of BASF, the partners include: Cargill
Haubourdin, France; University of
Kaiserslautern,
Germany;
Imperial
College London, Great Britain; Alfa
Laval, Sweden; GEA Messo PT, the
Scott Bader has recently become an approved composites materials supplier of

molding and structural adhesive products to all of the production facilities
around the world which make up the
Daimler AG Group of manufacturing companies: Mercedes-Benz Cars,
Daimler Trucks, Mercedes-Benz Vans,
and Daimler Buses. Approved FRP lamination products supplied includes Scott
Baders unique technology ultra-low styrene content Crystic Ecogel S1PA spray
gelcoat to help reduce styrene emission
levels in Daimler factories without any
loss of end use application performance.
BASF, Partners Cooperate

to Optimize Production
Processes for RenewableBased Products
Industry News
and effective fire protection for their finished goods.

Pekoflam HFC p is an organic
phosphorous/nitrogen compound with
excellent performance on synthetic
materials, including polyamide fibers
and blends. The unique chemistry displays higher efficiency compared to
commonly used nitrogen and/or phosphorous based chemicals. It is also applicable in water-based systems as well
as in Oeko-Tex Standard 100 compliant green solvent based coating systems, hence offers a higher flexibility
to fabric coaters serving different enduse segments. The ecological profile
enables use in both indirect and direct
skin contact applications.
The primary advantage of Pekoflam
HFC is its ability to combine the effects
and properties of selected halogenated
and non-halogenated technologies in a
fire protection solution for various coating polymers. Pekoflam HFC thus offers
a sustainable long-term alternative for
synthetic textile applications, meeting
the criteria of the Oeko-Tex Standard
100 and responding to the general trend
towards more environmentally-compatible materials and end-products that
pose significantly lower risks to health,
said Michael Schuhmann, global segment manager Flame Retardants, Textile
Specialties Business, Archroma.
Netherlands;
Xendo,
the
Netherlands; UPM, Finland, and
Enviplan, Germany. These partners will collaborate to develop
cost and energy-efficient technologies for
water purification, removal and productrecovery needed to support downstream
processing in white biotechnology.
Using biotechnological methods
such as fermentation or biocatalysis, in
most cases the renewable-based products are produced as part of complex
dilute aqueous mixtures from which
they have to be purified. This includes
the removal of a vast amount of water,
making the downstream process energy
intensive as it often requires many complex consecutive separation steps and
thus hampers the cost-competitiveness
of products from renewable resources.
Furthermore, processing methods developed for chemical production are often
used which are insufficiently adapted to
biotechnological processes.
PRODIAS aims to address these
challenges by developing and implementing cost-effective separation and
purification technologies tailored for
renewable resources in white biotechnology production processes. Its focus
is to adapt separation techniques to the
need of white biotechnology products
and to design novel hybrid systems
combining individual advantages, for
example, selectivity and energy efficiency. The bioreactions (fermentations) and biocatalysis by which the
valuable products are produced are
subject to alteration and optimization,
to enable more efficient and resourcesaving downstream processing.
The total project budget is approximately 14 million with the European
Union contributing 10 million. EU
funding of the PRODIAS project is enabled via the Public-Private Partnership
with SPIRE (Sustainable Process Industry
through Resource and Energy Efficiency).
SPIRE, in turn, is part of Horizon 2020,
the EU framework program for research
and innovation, which runs from 2014 to
2020 and comprises an 80 billion budget. In partnership with industry, the EU
will invest in innovative technologies for
sustainable processes. CW
Coatings World | 43
4/7/15 9:17 AM
Suppliers Corner
Grieve Corp. Introduces

Gas-Fired Cabinet Oven
Grieve has introduced No. 915, a gasfired, 650 F cabinet oven currently used
for testing paint coupons. Its dimensions
measure 26W x 26D x 38H and
100,000 BTU/hr. are installed in a modulating natural gas burner, while a 1,000
CFM, 1-HP recirculating blower provides
vertical upward airflow to the workload.
This cabinet oven features an aluminized
steel exterior, 6 thick insulated walls and
Type 430 finish stainless steel interior. A
12W x 8H access hatch is installed in
the main door of this oven.Also onboard
No. 915 are a digital indicating temperature controller, a top-mounted control
panel and all safety devices required by
IRI, FM and NFPA Standard 86 for gasheated equipment, including a 325 CFM,
1/3-HP powered forced exhauster.
Cardolite Introduces
Cashew Nutshell Liquidbased Polyols for Coatings
Cardolite has introduced a comprehensive line of cashew nutshell liquid (CNSL)
based polyols for adhesives, coatings,
foam and elastomer applications. Polyols
derived from CNSL have unique qualities compared to widely known polyester
and polyether polyols, and other natural
based polyols, the company stated.
Hydrophobicity is one key advantage
provided by the long aliphatic side chain
present in CNSL. This hydrophobicity
reduces moisture sensitivity during cure
with isocyanate and results in outstanding water resistance for increased durability of the final polyurethane product.
Different from other renewable polyols
obtained from soy and castor oil, CNSL
based polyols have an aromatic structure
that translates into excellent chemical
and thermal resistance. Moreover, the
combination of aromaticity and long aliphatic chain delivers hydrolytic stability
and high tensile, compression, and flexural strength to CNSL-based polyols.
This new product line is comprised of
diols, and medium and high functionality
polyols. CNSL diols can be formulated

into flexible foams, elastomers and adhesives and sealants or used as a building
block to produce polyurethane pre-polymers. Medium and high functionality
Novolac and Mannich CNSL polyols are
recommended in rigid foam formulations
to enhance flame resistance, compression
strength and reduce cost of the overall formulation by minimizing the use of expensive catalysts and surfactants. Specially
modified high strength CNSL polyols can
be formulated in structural construction
and automotive adhesives to achieve optimum performance. Furthermore, light
color CNSL polyols have been developed
based on Cardolites new Ultra LITE process technology. They have demonstrated
improved color stability suitable for industrial coatings and excellent chemical
resistance and mechanical properties to
meet strict requirements of high standard
polyurethane adhesives.
Charles Ross & Son Co.

Introduces Bow Tie
Dispersers for Mixing
Heavy Pastes
Charles Ross & Son Co. has introduced
Ross Bow Tie Dispersers, also called
High Viscosity Dispersers, which are
designed for mixing heavy pastes and
viscous liquids. Compared to other single-shaft agitators, the company said this
economical Bow Tie Disperser is more
robust and heavy-duty, capable of handling viscosities up to several hundred
thousand centipoise.
Driven by an explosion-proof inverter-duty motor, the bow tie agitator
quickly wets out solids and incorporates
them into a liquid vehicle, creating a very
uniform consistency without running at
high speeds. This type of mixer is also
best suited for resuspending dense materials that have packed into layers during
storage or transit.
An air/oil hydraulic lift raises and
lowers the agitator into the vessel. Safety
44-45 Suppliers Corner 0415.indd 44
limit switches prevent operation of the

mixer while in the raised position or
without a vessel in place. All wetted parts
are stainless steel 304. As an option, the
Bow Tie Disperser may be supplied with
a vacuum-rated mix vessel complete with
heating/cooling jacket, thermocouple,
sight/charge ports on the vessel cover and
caster wheels for easy movement.
PANalytical Introduces New

Spectrometer
PANalytical has revealed a new type
of analytical X-ray fluorescence (XRF)
spectrometer. With up to four complementary technologies on one multi-functional XRF platform, the new Zetium is
designed to change the way scientists
think about XRF analysis. The measurement platform of Zetium holds both
wavelength dispersive (WD) and energy
dispersive (ED) cores for the first time in
one instrument. Zetium can also include
a small spot analysis tool for fast element
distribution mapping, and the innovative
THETA free lime channel for dedicated
cement applications.
This unique combination of technologies not only matches the traditional
needs of XRF users, but offers a range of
new possibilities. For example, measuring
ED- and WDXRF simultaneously collects
all the data on a sample in one run, cutting
experimental time in up to half compared
to running two sequential analyses. For
industry-specific challenges such as those
found in cement production, the ability to
make traditional XRF measurements and
assess free lime in the same system delivers clear advantages. Importantly, whatever the application, Zetium is designed
to set new standards in terms of analytical power, usability and sustainability,
to users in process optimization, quality
control and research. Zetium is the successor to PANalyticals highly successful
Axios range of spectrometers and this
heritage of proven technology underpins
the new analytical platform.
April 2015
4/7/15 9:18 AM
Datacolor has launched Datacolor

PAINT version 2.0, offering significant enhancements to its flagship color
management software for retailers in
the paint industry. Boasting an all-new
user interface, the software delivers fast
and easy color search, laboratory grade
matching and seamless connection to
dispensers, improving overall productivity for customers.
For small to medium size retail stores,
Datacolor PAINT v. 2.0 is designed to
improve the total cost of ownership by
enabling a single computer to affordably
manage both the paint matching system and the dispenser. Additionally, for
large-volume paint operations, the software supports connection to multiple dispensers enabling increased flexibility and
productivity.
The upgrade also includes a new barcode scanning feature that prevents mistints by matching UPC codes to ensure
the correct base is selected prior to dispensing. This quality control feature limits waste, improving the overall efficiency
and user experience.
OSG Introduces New

PHOENIX Catalog
OSG has introduced OSG PHOENIX
Vol.4 catalog in print and digital versions.
The latest catalog edition is more than
150 pages and features new products
and many expansions to existing quality lines of indexable milling and drilling.
Notable additions to the milling lineup
includes 45 face milling cutters, screw fit
end mills, and replaceable head end mills.
Indexable drills and replaceable head
drills also have been added to the drilling
offering. The PHOENIX Vol. 4 catalog
can be accessed digitally on osgtool.com.
Union Process Produces S1

Lab Attritor with Tungsten
Carbide-Lined Tank
Union Process, Inc. has manufactured a
special edition S1 Laboratory Attritor
for a research facility. The application
required that the mill be designed with
a shaft seal for grinding under inert gas.
The specially designed mill includes a
temperature probe to measure the temperature in the grinding chamber. The

customer required a tungsten carbidefaced tank with tungsten carbide-sleeved
agitator arms for this specific application.
The mill was equipped with a five
horsepower variable frequency drive to
allow for the variance of the shaft RPMs
for experimental purposes. The mill also
includes a bar grid and ball valve so one
can discharge the slurry while leaving the
media behind. Special discharge vessels
are available in case one needs to discharge the slurry under inert atmosphere.
BYK Launches New

Additive BYK-1640
BYK Additives & Instruments is launching a new additives on the market. BYK1640 is a polymer-based, VOC- and
silicone-free defoamer for aqueous systems and is also suitable for some applications that come into direct contact with
food.
Mineral-oil-based defoamers are
widely used mainly in applications in
which price is a key criterion. Negative
side effects such as separation tendency,
odor, environmental aspects and the often
lacking approvals for direct food contact
mean that the market is looking for affordable alternatives.
According to the company, BYK-1640
is just such an alternative. The additive
is mineral-oil- and emission-free, neutral
in odor, silicone-free, and easy to incorporate. It provides high versatility that
makes it widely applicable: in architectural, protective, can and paper coatings as well as in adhesives, construction
chemicals and printing inks.
BYK said that its BYK-1640 is not
only effective at low dosage but an overall
very economic defoamer with excellent
performance that BYK will be presenting
at this years ECS alongside other, additives for optimized processes.
BASF Expands Color Range

for Paliocrom Products
BASF will expand its capacity for the
production of Paliocrom effect pigments
by more than 20 percent by 2017 in
Ludwigshafen, Germany. The investment
will enable the company to accommodate
44-45 Suppliers Corner 0415.indd 45
Suppliers Corner
Datacolor Announces PAINT

v. 2.0
for the growing demand of its

aluminum-based effect pigments
in the automotive coatings sector. With an investment of approximately 10 million, BASF aims to
strengthen its position in this fast-growing market.
Paliocrom features gold, orange and
new red pigments. BASF also launched
Paliocrom Sparkling Red as an exclusive bluish red product in the market.
Paliocroms uniqueness comes from high
chroma, metallic luster and hiding power
and it is suitable for high-quality automotive finishes and industrial paints.
Toyo Ink Group to Feature

Eco-Friendly Can Coatings
at Gulf Print and Pack
Toyo Ink (Middle East) FZE and Toyo
Ink Arets Middle East FZE, both wholly-owned subsidiaries of the Toyo Ink
Group, will jointly exhibit their latest
offset inks, UV inks, packaging materials and can coatings at Gulf Print & Pack
2015. The trade show will run from April
13-16 at the Dubai World Trade Centre
in the UAE. Gulf Print & Pack 2015 is the
leading event for commercial and package printers in the Middle East and North
Africa. To meet growing Middle East demand for food cans, Toyo Ink will highlight its Finishes high-performance can
coatings used in various types of metal
food and beverage cans.
Scholle Chemical Renamed

Alchemix
Scholle Chemical has announced the
launch of a major rebranding effort
and will now be known as Alchemix
Corporation. For nearly 70 years, the
Scholle Chemical business has been a
provider of nitrocellulose solutions, specialty chemical solutions, and bag-inbox acid sales for the North American
marketplace.
The company has been at the forefront
of development and production of solutions for paints, printing inks, adhesives
and coatings. Alchemix has launched a
new website, www.alchemix.com, which
explains more about the companys core
competencies and how customers can expect to partner with the new brand. CW
Coatings World | 45
4/7/15 9:18 AM
People
Mario Mehren to Head

BASF Subsidiary Wintershall
Mario Mehren, currently a member of the

Board of Executive Directors of Wintershall
responsible for Exploration & Production
Russia, North Africa and South America,
has been named president of BASFs Oil &
Gas division effective July 1, 2015, and in
this function will be head of BASFs subsidiary Wintershall. He succeeds Dr. Rainer
Seele, who has been named CEO of OMV
Aktiengesellschaft, Vienna, Austria, effective July 1, 2015. Seele has been head of
Wintershall since 2009.
Brilliant Group Appoints

Director of Operations
Brilliant Group, Inc. has appointed Dan
McClelland to its new position of director of operations to oversee its California
manufacturing facility. He will be responsible for expanding the new manufacturing
operations and is charged with overseeing
the companys ISO9001 certification.
McClelland has more than twenty
years experience in manufacturing and
distribution operations. In addition to
his specialization ISO implementation
and Lean Manufacturing, his focus has
been on inventory control, production
planning and cost management.
Personnel Changes at BASF

BASFhas announced that Teressa Szelest,
currently senior vice president, Global
Business Unit Hygiene, Ludwigshafen,
has been named president, Market &
Business Development North America,
effective May 1, 2015. She will be located
in Florham Park, New Jersey.
Szelest succeeds Dr. Beate Ehle who
will take a sabbatical until the end of
2015 at her own request.
Huron Capital Partners

Hires Robert Taylor
Huron Capital Partners LLC has added
specialty coatings industry veteran Robert
Taylor to the Huron Resource Group.
Taylor will serve as a member of the Board
of Directors of Valentus Specialty Chemicals,
Inc., where he will advise Valentuss management team, including CEO Ray Chlodney
and CFO John Ragazzini.
Taylor brings to Huron 42 years of experience in the specialty coatings industry, including 29 years with AkzoNobel
NV in various research, commercial development, marketing and operations
positions. In addition to leading several
divisions of AkzoNobel NV, he has served
as president & COO of Lilly Industries,
Inc. and president and general manager
of The Sherwin Williams Companys
Chemical Coatings Division.
ink, paint, coatings and plastics industries and has a technical chemical background in resins, pigments
and colorants. Prior to joining Orion
Engineered Carbons, Henneke served
as director of Americas Architectural
and Industrial Colorants Division of
Chromaflo Technologies and global
business manager, Inks and Coatings
Division of Keystone Aniline Dyes. He
is president of the Chicago Printing
Ink & Production Club (CPIPC) and a
member of NPE and the Chicago Paint
& Coatings Society.
Estron Chemical Appoints

Applications Manager
PolyOne Appoints Vice

President, Treasurer
Estron Chemical Inc. has named Anna

Chizhikova applications manager - powder
coating raw materials, Estron Chemical.
Chizhikova has more than 20 years
experience in powder coatings. She began her career in this industry in 1994
as a technician at the Ferro Corporation
and advanced to R&D technical manager
at Akzo Nobel Powder Coatings, a position that she held for a decade. Working
in the architectural, automotive, general
industrial, IT, furniture and functional
coating markets, Chizhikova has managed multiple R&D projects that resulted
in the commercialization of cost effective
new products, technology and processes.
PolyOne Corporation has announced

that Scott J. Leffler has been appointed
vice president and treasurer.
Leffler will now be responsible for all
aspects of the companys capital structure, cash management, insurance and
capital markets transactions. He was appointed to this position after serving as
the companys vice president of Financial
Planning and Analysis since 2013, and
he will retain those responsibilities while
in his new role as treasurer. He replaces Daniel J. OBryon who has accepted
a chief financial officer position with a
Florida-based company.
Leffler joined PolyOne in 2008 as
senior finance manager in Corporate
Treasury and was later promoted to finance director, South America, while
based in the companys offices in Sao
Paulo, Brazil. He began his career in the
financial services industry, working in
both trading and banking. Leffler earned
a bachelors degree in economics and history from Yale University and an MBA in
finance from Emory University.
Scotts breadth of skills and diverse
background will be instrumental as he
manages and builds PolyOnes Treasury
function, said Bradley C. Richardson,
executive vice president and chief financial officer. CW
Orion Engineered Carbons

Appoints Marketing
Manager, Polymers & Inks
Kane Henneke has been appointed
marketing manager, Polymers & Inks,
Americas Region at Orion Engineered
Carbons. He is responsible for developing and implementing business and
marketing strategies, identifying business opportunities, and ensuring a
substantial, sustainable and profitable
growth strategy.
Henneke brings 20 years of experience to his new position. He has held
sales and marketing positions in the
46 People 0415.indd 46
April 2015
4/7/15 10:59 AM
Meetings
European Coatings Show to be

Held April 21-23
April 12 - 15, 2015
Southern Society for Coatings
Technology 2015 Annual Technical
Meeting
Location:West Palm Beach Marriott,
West Palm Beach, FL
Contact:SSCT
Website:www.ssct.org
April 13 - 16, 2015

Gulf Print & Pack 2015
Location:Dubai, UAE
Venue:Dubai World Trade Centre
Website:www.gulfprintpack.com
April 20 - 22, 2015

ACA Spring Committee Meetings
Location:Cleveland, OH
Venue:Marriott Downtown
Website:paint.org
April 21 - 23, 2015

European Coatings Show 2015
Location:Nuremberg, Germany
Venue:Exhibition Centre Nuremberg
Website:www.european-coatings-show.
com
April 23, 2015

CCAI Salt Lake City Chapter Kickoff
Meeting
Location:Salt Lake City, UT
Venue:Hyatt House
Website:www.ccaiweb.com
May 1, 2015
Radiation Curing Program
Website:www.radcuring.com
May 11 - 13, 2015

Coatings for Africa Symposium and
Expo
Location:Johannesburg, South Africa
Venue:Sandton Convention Centre
Website:www.coatingsforafrica.org.za
May 12 - 13, 2015

Asia Coatings Congress
Location:Ho Chi Minh City, Vietnam
Venue:Windsor Plaza Hotel

Contact:Fan Landers
Phone:+ 44 (0) 1737 855078
Email:fanlanders@dmgeventsme.com
May 14, 2015

British Coatings Federation (BCF)
Annual Conference 2015
Location:Chester, UK
Venue:DoubleTree Hilton Hotel
Website:www.coatings.org.uk
May 19 - 20, 2015

ACA Coatings Regulations &
Analytical Methods Conference
June 2 - 5, 2015
Core-Shell Latex Particles Fundamental Aspects of Morphology
Control
Location:Boston, MA
Contact:Emulsion Polymers Consulting
and Education, LLC
Phone:603-742-3370
Email:info@epced.com
Website:www.epced.com
Location:Cleveland, OH
Website:paint.org
July 15 - 16, 2015

Latin America Coatings Show
May 19 - 21, 2015

Coating Process Fundamentals Short
Course
Location:World Trade Center, Mexico

City, Mexico
Contact:Latin America Coatings Show
Website:www.coatings-group.com
Location:Minneapolis, MN
Venue:University of Minnesota
Website:www.cce.umn.edu
May 26 - 29, 2015

Gulf Coating Show 2015
Location:Riyadh, Saudi Arabia
Venue:Riyadh International Convention
& Exhibition Center
Phone:(202) 2270 3584
Email:yomna@arabiangerman.com
Website:www.gulf-coating.com
August 2 - 6, 2015
2015 Department of DefenseAllied
Nations Corrosion Conference
Location:Wyndham Grand Pittsburgh
Downtown Pittsburgh, PA, U.S.
Contact:CaLae McDermott
Phone:+1 281-228-6263
Email:calae.mcdermott@nace.org
Website:events.nace.org
September 20 - 24, 2015

Corrosion Technology Week 2015
June 1 - 4, 2015
Eastern Coatings Show
Location:JW Marriott Austin Austin,

TX, U.S.
Location:Taj Mahal Hotel and Resort,

Atlantic City, NJ
Contact:Ann Fody
Phone:732-291-0168
Website:www.easterncoatingsshow.com
Email:info@easterncoatingsshow.com
Contact:Lesley Williams
Phone:281-228-6413
Email:lesley.williams@nace.org
Website:events.nace.org
October 14-16, 2015

METALCON 2015
June 1 - 3, 2015
35th Annual International Operating
Conference & Trade Show
Location:Tampa, Florida
Website:www.metalcon.com CW
Location:George R. Brown Convention

Center Houston, TX, U.S.
47 Meetings 0415.indd 47
Phone:+1 703-875-2018
Email:rgross@ilta.org
Website:www.ilta.org
Coatings World | 47
4/7/15 2:11 PM
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April 2015
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Chemark Consulting
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Eagle Specialty Products
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888-241-9802
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Eastman Chemical Company
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800-EASTMAN
Evonik Industries
732-981-5346
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+49 (0) 84 31-53-0
McDaniel and Associates, PC
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512-472-8282
www.technologylitigators.com
Reichhold, Inc.
800-431-1920
www.Reichhold.com
Sartomer
13 610-363-4100
Siltech Corporation
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416-424-4567
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Specialty Polymers, Inc.
800-770-7523
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Coatings World | 49
4/8/15 10:59 AM
Final Coat
Sico Paint Forecasts

Nature-Infused Colors for Spring
Rich floral colors are expected to be in full bloom this coming season not only in the garden, but in all elements of home decor.
Thats the forecast of SICO paint in unveiling its top colors for spring and summer 2015.
Think deep pastel tones, such as blue hydrangeas, dusty pink roses, saturated orange and turquoise peonies, sunflowers, clay
grey stones and reddish brown vines.
This seasons paint palette is filled with saturated colors, in both warm and cool tones, said Mylne Gvry, marketing manager for Sico paint, a brand of PPG Architectural Coatings. Its all about bringing colors of the garden inside and using them
in creative ways.
Topping Sico paints list of hot colors for spring and summer 2015 are Impetuous Blue (6022-41), Ningxia Pink (6052-52),
Dynastic Orange (6065-64), Blueberry Flower (6525-23), Dark Lemon (6098-64), Cotton Flower (6186-31), Stainless Steel (624121), Cayman Blue (6151-52), Sargasso Sea (6146-42) and Aperitif (6039-73).
To meet growing consumer demand for color-infused decor, Sico paint recently introduced the MUSE line, billed as the
brands best paint for rich colors. A paint-and-primer-in-one product, Sico Muse paint features a revolutionary TOUCH RESIST
TECHNOLOGY paint innovation that gives color surfaces unprecedented richness and depth while providing maximum resistance
to scratches, marks and stains. CW
Sico paints list of hot colors for spring and summer 2015 are Impetuous Blue (6022-41), Ningxia Pink (6052-52), Dynastic Orange (6065-64), Blueberry Flower
(6525-23), Dark Lemon (6098-64), Cotton Flower (6186-31), Stainless Steel (6241-21), Cayman Blue (6151-52), Sargasso Sea (6146-42) and Aperitif (6039-73).
50 Final Coat 0415.indd 50
April 2015
4/7/15 11:01 AM
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23.03.159:49
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3/24/15
AM

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INNOVATIVE RESPONSIVE FLEXIBLE

We have the right polymer for your needs!

Table of Contents April 2015 Vol. 20, No. 4

Low- and Zero-VOC Technologies

Radiation Curable Coatings

International Coatings Scene................................ 23

TEGO Specialty Binders

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

PPG Acquires Specialty Wood Care and

Hempel acquired Schaepman, a Dutch

8 | Coatings World www.coatingsworld.com

and will complement production at

Everywhere Performance Matters

Axalta Opens Waterborne

Axalta Coating Systems, a global supplier

growing vehicle market, said Axalta

research and development practices each

PPG Completes Acquisition

Axalta Faster. Tougher. Brighter. 200 at Phoenix International Raceway

10 | Coatings World www.coatingsworld.com

10-18 Fresh Paint 0415.indd 10

AkzoNobel Deco Division

been officially certified as a UK Top

April 2015 www.coatingsworld.com

10-18 Fresh Paint 0415.indd 11

continuously optimize employment practices.

sealants, adhesives and damper products for

50 years of Fluropon 70 percent PVDF

metal coil coating and aluminum extrusion applications.

Price of Paint from Suppliers 1Q15

12 | Coatings World www.coatingsworld.com

10-18 Fresh Paint 0415.indd 12

lieve the raw material basket for coatings

April 2015 www.coatingsworld.com

10-18 Fresh Paint 0415.indd 13

specifications, BIM content, blog posts

water treatment, membrane

or an old product is no longer

The Water & Wastewater App evolved

Durapaint Industries Joins

14 | Coatings World www.coatingsworld.com

10-18 Fresh Paint 0415.indd 14

that they remain on the cutting-edge of

Sika Acquires U.S.-based

and sales of a full range of mortar products and systems for

Hempels Hempadur AvantGuard Wins

10-18 Fresh Paint 0415.indd 15

for different types of protective

Sherwin-Williams Only U.S.

16 | Coatings World www.coatingsworld.com

10-18 Fresh Paint 0415.indd 16

powder coatings. Our Corporate Design

Tiger Coatings Launches

BASF Presents European

The surface specialist Tiger Coatings

BASF will present the European research

Opportunities to join BuildTog

225 Wicksteed Avenue; Toronto, Ontario, Canada M4H 1G5

10-18 Fresh Paint 0415.indd 17

and France. The project in

Axalta Expands Customer