Beruflich Dokumente
Kultur Dokumente
Marketing Proposal
Formal Marketing Proposal
!
!
!
!
!
!
!
!
!
!
!
!
!
Kurun Vahra
Tech Design Fall Semester
MARKETING PROPOSAL
KURUN VAHRA
!1
Marketing Proposal
!
Overview
Create a successful marketing campaign for the Chinguacousy Sci Tech Fall Semester
Museum Project that brings interest into both the SciTech Program in Chinguacousy, as
well as the science and engineering behind the Museum and the exhibits that make it
up.
Ideas
Methodology
!
!
MARKETING PROPOSAL
KURUN VAHRA
!2
3. In School Coverage
In School Coverage incorporates the other two marketing strategies to lead up to one
main event. Utilizing student media that exists as well as marketing within the school
and during events, the in school coverage will allow for a "build up" , so to say, to one
main event such as an open house or viewing night. In school coverage would involve
updates in multiple forms, such as interviews, vlogs, or short films to help bring interest
into the project. The in school coverage could also be beneficial to non Sci Tech
students within the school community and could help to teach, and help prepare them
for the rest of their time at Chinguacousy or Sci Tech. The information involved with this
strategy can be broken down into videos or online media as well as real life questions or
explanations, and could help to teach students or others interested about what exactly
is going on. In school coverage also allows for other teachers or administrators to get
involved with the project, which could widen the amount of people who are interested in
the project, and help peak interest in Sci Tech, as well as the project being created and
the science and Technology behind it.
!
!
!
!
MARKETING PROPOSAL
KURUN VAHRA
!3
Conclusion
The different marketing strategies expressed in this proposal are all geared towards
bringing interest into both the Sci Tech program at Chinguacousy, and the Museum fall
semester summative project. Each of the strategies expressed have different takes on
how exactly to successfully market both the Sci Tech program and the Museum project,
but all require the full participation of everyone involved in the project as well as
administrators and teachers in some cases. A successful marketing campaign relies on
the ability to spread the word and keep an audience's interest in the concept being
marketed, and each of the strategies have different takes on how to do so. The
Strategies in this proposal are fluid, and can be changed or adapted in any way needed
to successfully market both the project and the program behind, and with the
participation of the members of the Fall semester Tech Design class, a successful
marketing campaign can easily be created. The entire project is a first for the Sci Tech
Program, and being the first Sci Tech graduating class, this project will also be some
form of a legacy left being to be remembered by future classes. Being said, a Marketing
campaign that not only brings attention to what Sci Tech students are capable of, but
also acts as a support to the project means that the project itself, as well as its creators
will have a lasting impression on current, and future students, both inside, and outside
Sci Tech, and will ensure that students strive for greatness trying to top what the first
graduating class of Sci Tech (Class of 2016) were capable of.
!
!
!
Museum Aesthetics
!
Smruti
Finished Surfaces
MARKETING PROPOSAL
KURUN VAHRA
!4
Exterior walls
No light or metallic shades
Present finished building with CAD model
Contrast between walls and roof (dark/light)
Black roof with brown wall
Interior
White walls and brown floor
Brown ceiling
Interface
Heart beat monitor
Heart model inside a glass jar connected to pulse sensor, heartbeat displayed on an
LCD display. Speed of motor will vary according to beat of heart
Poster
Information about the process of building/constructing/planning etc. of the museum and
its components and exhibitions
Placed around the display/ Easily accessible/ Visible and legible words/ Aesthetic /
Even space distributions and logical sense of flow
Colour Scheme
Heart puzzle
Puzzle of different parts of the heart (provides kids with easily accessible knowledge of
the circulatory system)
Hologram
Made from Lexan sheets and a plywood frame, it uses reflection to create the illusion of
a 3D projection (simple hologram)
Video that will be projected above apparatus
Has to have a black ground (green screen can be used to achieve this effect)
Ratio according to the dimension of the screen
MARKETING PROPOSAL
KURUN VAHRA
!5
Lexan should be tinted black (makes image clear with less glare)
!
!
!
!
!
!
!
!
!
!
!
!
!
!
MARKETING PROPOSAL
!
!
KURUN VAHRA
!6