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Also by Noah St.

John
The Secret Code of Success
The Secret Code to Lose Weight
Permission to Succeed
The Great Little Pink Book of Afformations
(for Independent Business Professionals)
The Great Little Wellness Book of Afformations

Copyright 2007 by Noah St. John, Ph.D.


All rights reserved. No part of this book may be
reproduced or transmitted in any form or by any means,
electronic or mechanical, without written permission
from Noah St. John.
Inquiries should be addressed to
The Success Clinic, Inc.
Published by MetaPublishing Includes
Table of Contents ISBN 0-9715629-7-0
Printed in the United States of America
Afformations is an official trademark of
Noah St. John and The Success Clinic, Inc.

DEDICATION
To those who keep asking the right questions
to make our world a better place
for all of Gods creatures

Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Foreword by Dr. Joe Vitale . . . . . . . . . . . . . . . . . . . . . . 8
How This Book Was Written and Why . . . . . . . . . . 10
Top 10 Ways to Get the Most from This Book . . . . . 14

Contents

1.

Why Traditional Affirmations


Dont Always Work as Advertised . . . . . . . . . . . . 18

2.

Introducing AFFORMATIONS
A New Way to Get Better Results with
Less Effort than Youre Using Now . . . . . . . . . . . 25

3.

How to Create AFFORMATIONS


That Can Change Your Life . . . . . . . . . . . . . . . . . . 42

4.

AFFORMATIONS on Health and Well-Being . . . . 53

5.

AFFORMATIONS on Wealth & Money. . . . . . . . . 61

6.

AFFORMATIONS on Self-Confidence . . . . . . . . . 70

7.

AFFORMATIONS on Work & Career . . . . . . . . . . 78

8.

AFFORMATIONS on Love . . . . . . . . . . . . . . . . . . . 88

9.

AFFORMATIONS on Relationships . . . . . . . . . . . 97

10. AFFORMATIONS on Conquering Fear . . . . . . . . 105


11. AFFORMATIONS on Overcoming
Bad Habits and Addictions . . . . . . . . . . . . . . . . . 114
12. AFFORMATIONS on Spirituality . . . . . . . . . . . . 122
13. AFFORMATIONS on Life & Happiness . . . . . . . 129
14. Now What? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138
Your Free Bonus Gift . . . . . . . . . . . . . . . . . . . . . . . . . 144
Spread The Word . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146
Who Is Noah St. John?. . . . . . . . . . . . . . . . . . . . . . . . 148

The Great Little Book of Afformations

ACKNOWLEDGEMENTS
Special thanks to:
God, who makes all things possible.
My friends and colleagues Jack Canfield, Dr. Joe Vitale, Dr. John
Gray, and Neale Donald Walsch, for so graciously supporting my
work through the years.
Graham White of Effective Ethical Marketing, for giving of your
time and talents so unselfishly.
Dave Montague of Emerald Forest, whose unwavering belief and
integrity are an inspiration to so many people.
Scott Zimmerman of The Platinum Rule Group, for being a loving
drill sergeant.
My parents, who sacrificed and gave all they had.
Finally, I am deeply grateful for The Faithful: My tens of thousands
of dedicated Students around the world. Without you, there would
be no life-changing seminars.

NOAH ST. JOHN, PH.D.

Foreword By Dr. Joe Vitale

FOREWORD BY
DR. JOE VITALE
here is your mind right now? I dont mean where is
it located within you (which is an interesting question in itself); but what is your mind focused on
right now? Exactly where is it?

I learned a long time ago that my mind will go wherever I


aim it. This shouldnt be any surprise to you. As I explained in
the movie The Secret, the Law of Attraction states that you will
get more of whatever you focus on. For example, focus on lack and you get more lack.
Focus on good and youll get more good.

Thats what
this little
gem of a
book is
all about:
Asking the
right
questions.

Most of us let our minds go to whatever


pops up and grabs our attention. We dont
exert our control. In that respect, were not
much smarter than crows. Move a flashy
object and we look.
And when we do make a choice on what to
pay attention to, we dont always do it in the
most efficient manner. You may choose to
diet, and you may focus your mind on achieving a healthy lifestyle, but as soon as you see
a donut, you cave. So how do you escape
this rut?

Good question.
And thats what this little gem of a book is all about: Asking

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

the right questions. Ask the wrong question and you can stay
stuck in the mud. Ask the right question and you can see choices you never noticed before. Its all in how you operate your
own mind.
Noah is an expert in this area. Ive known him for years now.
I first heard of Noah when a reader of some of my own books
said I needed to check him out. I did, and liked what I saw.
Then he came to visit me at my estate one day. We had an
exhilarating afternoon. Noahs sincerity and boyish curiosity
about lifes mysteries, as well as his humbleness about his discovery of the right question, kept me engaged throughout the
few hours we spent together. We became fast friends and
remain so today.
Noah comes from his heart and sincerely wants to awaken
people to their own inner power.
And he does it through the magic of a question.
Not just any question, but a question designed to awaken
something miraculous within you easily, naturally, and playfully.
I wonder how many miracles you will experience while
reading this book?
Enjoy!
Dr. Joe Vitale
www.MrFire.com

NOAH ST. JOHN, PH.D.

How This Book Was Written and Why

HOW THIS BOOK


WAS WRITTEN AND WHY

id you ever notice how the best ideas come


to you in the shower?

It happens all the time youre minding your own business,


holding the shampoo bottle when suddenly, it hits you.
The idea thats going to change everything.
The solution to the problem youre facing.
The answer to the question youve been asking.
And it was right in front of you all along...
This book tells the story of what can happen to you when
something like that happens to you!
April, 1997. A crisp spring morning like any other in New
England. I was living in a dorm room at the college where I was
a religious studies major.
The dorm room itself was sizable
enough, in that, simply by standing in the
middle of the room, I could touch the walls
on both sides.
At that point in my life as a divorced
30-year-old religious studies major living in
a tiny dorm room of a baroque New
England college I realized that something
was wrong, amazingly wrong, with my life.

At that
point, I
realized that
something
was wrong
with my life.

T
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I had been studying self-help books since I was a little boy,


having pulled Dale Carnegies How to Win Friends and
Influence People off the shelf at age seven. (A well-meaning
editor told me to leave that story out of one of my previous
books, because she told me no one would believe it!) Yet something was missing. Something was gnawing at me, telling me
that the answer Id been seeking was somewhere out there
that I just had to keep looking for it.
Then, The Shower happened.
The night before, Id been looking around my diminutive
dorm room and realized that I had posted lots of sayings or
affirmations around the room to make myself feel better;
things like, I am happy, healthy and wealthy and I am good
enough.
Funny, but for some reason, I never quite believed what I
had spent so much time saying to myself.
So, on the morning of The Shower, I was asking myself
some simple but profound questions. Questions like:
If I keep saying these affirmations and have been saying
them over and over for so long, why dont I believe them?
If Ive been saying positive statements to myself for years,
how come I still dont feel good about myself ?
And: There must be a better way to get myself to believe
something good about me. But what is it?
Thats when it hit me. (No, not the soap.)
I realized that the human brain is always asking and searching for answers to questions. In that moment, I realized that

NOAH ST. JOHN, PH.D.

11

How This Book Was Written and Why

thought itself is the process of asking and searching for the


answers to questions.
If thats true, I reasoned, then a simple question formed naturally in my mind a simple question that changed everything.
The question was this:
If human thought is really the process of asking and
searching for answers to questions, then why are we going
around making statements we dont believe?
I couldnt think of a good answer to that question.
Thats when everything changed for me and for my tens of
thousands of Students (The Faithful) around the globe whove
since learned how to apply what I discovered in The Shower.
Youll learn what happened next and how you can benefit
from my discovery in the pages that follow.
~~~
This new, expanded 3rd Edition of the original groundbreaking book was written for you, if you:
Want more control, more freedom and more abundance
in every area of your life
Are struggling to overcome procrastination, fear or any
other bad habit
Want to enjoy greater self-confidence and get more done
with less effort

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Are seeking to enhance the balance between your faith,


your family and your career
Want to find a better way to use the greatest gift youve
been given: your own mind
This little book holds the answers to questions you may
have had for years and provides answers to questions you
didnt even know you had!
Enjoy this little book from beginning to end, and share it
with your friends, family and co-workers. Then be amazed as
the miracle of your abundant life unfolds before you...
Ask away!
Noah St. John, Founder and CEO
SuccessClinic.com

NOAH ST. JOHN, PH.D.

13

Top 10 Ways to Get the Most From This Book

TOP 10 WAYS TO GET


THE MOST FROM THIS BOOK
A book should be luminous, not voluminous.
Oliver Wendell Holmes
1. Read it through all at once.
This book is short on purpose. I know youre busy. Thats
why I designed it to fit easily in your purse or briefcase. You
wont find any complex psychological theories here (well, just
one but I explain it pretty quickly and its easy to understand).
2. Set the book down and wonder.
Once youve read it through the first time, put it down for a
while. Take a walk. Let ideas come to you.
3. Highlight the passages that have special meaning to
you.
Did a certain phrase or question bring up strong feelings in
you? Underline or highlight those passages so you can refer to
them later. Also, write the date next to the text youve highlighted, so that each time you revisit this book, youll see just how
far youve come.

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4. Use the questions in this book to guide you,


but dont feel limited by them.
In Chapter 3, youll learn how to create empowering questions of your own. Remember, you are creating your life right
now by the questions youre asking why not make them work
in your favor?
5. Teach this technique twice.

We learn
better
when
we teach.

We all learn better when we teach.


Research suggests that when you teach this
method at least twice in the next 48 hours
once to your loved ones and once to your
business colleagues not only will you personally be better able to apply this teaching,
youll also be socially committed to the
teaching, which will make it that much harder for you to go back to the old, disempowering way of thinking.

6. Allow the method to be as simple as it is.


Many of our Students at my seminars feel a little embarrassed, because sometimes it doesnt feel like youre doing anything!
Yes, you often need to work hard and sacrifice to get what
you want. But consider that many of the most important things
in the world love, peace, serenity often appear, not because
we work hard at them, but because we allow them.

NOAH ST. JOHN, PH.D.

15

Top 10 Ways to Get the Most From This Book

7. Yet, dont be fooled by how easy this method appears.


The Faithful my tens of thousands of Students with whom
Ive shared The Afformations Method have told me that this
process has changed their lives in ways both immediate and
long-lasting.
But just because its easy doesnt mean you dont have to do
anything. You WILL have to change many of the things youve
been thinking and saying to yourself, perhaps for most of your
life.
The Afformations Method will work just as well for you as it
has for The Faithful, if you trust yourself and trust the Method.
8. Do the exercises in the book.
You cant do 20 push-ups merely by reading a book about
how to do it. You have to roll up your sleeves and do it. Youll
find that the benefits of doing the simple exercises I prescribe
will far outweigh the pain of having done them. Really.
9. Write and share your experiences with us.
I love to read your success stories! Write and share them
with me. My staff and I are also here to help any time you have
questions. Just visit SuccessClinic.com for more information.
10.Finally, remember your job on Earth is to serve others
and be blessed in the process.

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The Great Little Book of Afformations

As you bless others, the blessings will return to you, too.


Theres plenty to go around, and through The Afformations
Method, youll learn how to let abundance manifest in your
own life.
Share the gift of YOU with others, and watch your own life
and the lives of those around you change for the better...for
good!

NOAH ST. JOHN, PH.D.

17

Why Traditional Affirmations Dont Always Work As Advertised

Chapter 1.

WHY TRADITIONAL
AFFIRMATIONS
DONT ALWAYS WORK
AS ADVERTISED
Every sentence I utter must be understood
not as an affirmation, but as a question.
Niels Bohr, Nobel Prize winning physicist
ave you ever wanted to change your life? If you want
more control over your business, more money to
enjoy the fruits of your labor, or more freedom to do
the things you really want to do, the answer is almost certainly
yes.

Well, if you wanted to change your life, what have you tried
to do differently? If youre like many people, you may have
tried:
Beginning a new diet/exercise program
Reading self-help books
Listening to self-improvement CDs or tapes
Working on your communication skills
Writing your goals

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The Great Little Book of Afformations

Trying to get support from your spouse


Writing or saying affirmations
Hey, whats that last one! A great many of us have tried
using affirmations to change our lives but the questions is:
why?
Because thats what a lot of very successful people have told
you to do. For decades, many very successful people have built
fortunes persuading you and me and millions of others about
the importance of using affirmations to change your life.
The second question we should be asking when it comes to
affirmations is: do they really work?
The answer is: sometimes.
Wouldnt it be helpful to know what actually makes affirmations work and what makes them sometimes NOT work?

HOW THE HUMAN MIND WORKS


Consider this: the human mind has created every work of
art, poetry, science, religion, philosophy, mathematics, history,
and romance that has ever existed. Here are just a few of the
things you can do with your wonderful mind:
Arrange, blueprint, chart, construct, create, design, devise,
discover, dream up, engineer, evoke, fabricate, fashion, form,
frame, generate, hatch, imagine, improvise, invent, lead,
manipulate, make up, mastermind, originate, produce, provoke, plan, plot, prepare, rig, scheme, shape, spark, think,
throw together, whip up, work out.

NOAH ST. JOHN, PH.D.

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Why Traditional Affirmations Dont Always Work As Advertised

Isnt that amazing? And you can do all that before breakfast!
We often think of ourselves as being static, fixed, unchanging beings: I am what I am and thats that. But think a new
thought for a moment. Have you ALWAYS been that way? Were
you the way you are now when you first learned to walk...first
learned to ride a bicycle...went to your first day of
school...opened your first bank account...went on your first
date...had your first child?
All of these stages in life meant one thing: CHANGE. You
had to accept a new reality when you went from crawling to
walking...from being dependent on your parents to being independent...from working for someone else to starting your own
business!
So your life really is the process of changing from one set of
circumstances to another (hopefully better) set of circumstances.
Now, heres where it gets interesting...

WHAT THE TRADITIONAL SUCCESS


TEACHERS TOLD YOU
What is an affirmation? Simply put, an affirmation is a
statement of something youd like to be true in your life.
William James, often called the father of modern psychology, has been widely quoted as saying, The greatest discovery
of my generation is that anyone can alter their lives by altering

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The Great Little Book of Afformations

their attitudes of mind. Whats rarely pointed out, however, is


that since William James died in 1910, that means several generations have had the chance to alter their lives by changing
their thoughts.
Your thoughts are very literal seeds
that you plant every minute of every hour
of every day, whether youre aware of it
or not. These thought-seeds are planted
(whether or not youre aware of them) in
the fertile soil of Infinite Intelligence,
which simply takes your thought-seeds
and hands them back to you as Your Life.
You would think, then, with the millions of self-help books published that
support this notion, that by now wed all
know how to change our lives simply by
changing our attitudes of mind.
All you have to do is look around you
to see that, unfortunately, thats not exactly the case. Yet.
The question is...

Your
thoughts are
seeds that
you plant
every
minute of
every day,
whether
you know
it or not.

Why not?

WHAT TRADITIONAL SUCCESS


TEACHERS FORGOT TO TELL YOU
Lets say youre having trouble with money and youd like to

NOAH ST. JOHN, PH.D.

21

Why Traditional Affirmations Dont Always Work As Advertised

change that. (Actually, the only trouble with money is


you have some, and everyone else has all the rest!) And
say that youve been raised on the traditional method
described, which says that in order to change your life,
must first change your thoughts.

that
lets
just
you

Makes sense so far. You know and realize the truth of the
statement, As you sow, so shall you reap, the fact that
thoughts are the seeds you plant.
And lets say that you went back to your childhood and realized that you grew up experiencing lack, and identified that the
thought thats holding you back is, I dont have enough.
Now that youve identified the main thought thats been
holding you back, you realize that your next step is to change
that thought. In other words, you want to stop planting negative thought-seeds (what you dont want) and start planting
positive thought-seeds (what you want).
So now you begin to do what the traditional success teachers have been telling you: start using affirmations or positive
statements. Why? Because youre trying to change your
thoughts, and naturally the way to do that is to say, write or
think different statements changing the negative to positive.
So, to combat the negative thought-seed of I dont have
enough, you begin saying, writing and thinking the positive
thought-seed of I have enough or even, I am rich.
And, because youre such a good student, you do this over
and over and over...which would change your attitude, which
would change your results, which would mean your money
problems are over!

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The Great Little Book of Afformations

Right?
~~~
All right, lets try it.
Say to yourself right now, I am rich.
Say it again.
I am rich.
What just happened in your mind?
Did you hear something else in there?
A voice... a voice that said something like...
Yeah, right.
Let me ask you a question friend to friend:
Do you honestly believe your own affirmations or do
you doubt them?
The plain and simple truth is that many of us doubt our own
affirmations. Why? Because youre trying to convince yourself of something you dont believe is true.
Now, traditional success teachers realized that you may not
believe that you are, in fact, rich and that you do, in fact, have
enough. So they told you, with very good intentions, that all
you had to do was repeat your affirmations a million kajillion
times until, eventually, you believed them.
Have you ever realized you were holding onto a negative

NOAH ST. JOHN, PH.D.

23

Why Traditional Affirmations Dont Always Work As Advertised

thought (for example, Im poor, Im lonely, I dont have


enough)...decided you wanted something better...wrote and
said positive affirmations (for example, I am rich, Im happy,
I have enough)
And then had...
Absolutely nothing happen?
Me too. And about a gazillion other people.
Why? If it were as easy as they said, why did nothing happen? Were we simply incapable of thinking a positive thought?
Were we not smart enough, not motivated enough, not educated enough...or did we just not try hard enough?
Dear friend, the answer is none of these.
The answer is: you were using conscious statements when
your subconscious mind responds to questions.
You were trying to overcome negative beliefs using statements, when its so much easier to overcome them using questions.
You were telling when you should have been asking.
What on Earth do I mean?

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The Great Little Book of Afformations

Chapter 2.

AFFORMATIONS
A NEW WAY TO ASK
POSITIVE QUESTIONS
FOR GREATER RESULTS
I dont pretend to have all the answers.
But the questions are sure worth thinking about.
Arthur C. Clarke, author of
2001: A Space Odyssey
id you see what just happened? I ended the last chapter with something that made you curious: a question.
The dictionary defines question as: an expression
of inquiry that calls for a reply. So when you ask yourself a
question, what happens?

For example, right now, you may be asking yourself, I dont


know what happens?
Your mind automatically began Searching
for an answer to your question.

WHAT EVERY PROBLEM


YOULL EVER FACE REALLY IS
Do you know what every problem youll ever face is? We

NOAH ST. JOHN, PH.D.

25

Afformations A New Way To Ask Positive Questions For Greater Results

typically fear, try to avoid, ignore, or get away from problems.


But really, a problem is simply a question that hasnt been
answered yet.
Any problem, from the trivial to the tremendous, is really a
question searching for an answer. Here are a few serious global problems and their associated questions:
Global warming: How can we stop destroying the Earth
and still live the lives we want?
Poverty: How can we equally distribute the wealth of the
world so that people dont have to go without the basic necessities of life?
Unemployment: How can we get everyone working in jobs
that produce wealth for themselves and help society function
better as well?
(Notice I didnt say these were easy questions. Thats why
we havent found all the answers yet!)
What about the problems people face on the personal or
professional level?
Wanting to be more successful: How can I be more successful in my life and business?
Lack of organization: Why cant I find what Im looking
for?
Wanting companionship: Why cant I meet the person of
my dreams?
If youd like to change any of these, you could use the traditional affirmation method by saying things like: I am a suc-

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The Great Little Book of Afformations

cess, I am organized, I dont procrastinate and so on.


You may believe these statements, and you may not. Many
people have responded to affirmations like these in a simple
manner: by not believing them (the Yeah, right response).
Now, if affirmations work for you, thats great! If, however, youre not totally satisfied with the results, why not try
something so simple, yet so powerful, that the traditional
teachers skipped right over it on the way to breakfast:
Rather than making a statement you may not believe, why
not ask yourself a question that can transform your life!

HOW YOU CREATE YOUR LIFE


The staggering realization I made
in The Shower on that fateful morning
in 1997 was that you are creating the
reality of your life at this very moment
in two ways: by the statements you
say to yourself and others, and by the
questions you ask yourselves and
others.
Traditional success teachers have
focused a great deal of energy telling
you to change your statements. But
until The Shower happened to me, no
one had fully realized, or shown how
to harness, the awesome power of

NOAH ST. JOHN, PH.D.

You create your


reality by the
statements
you say to
yourself and
others, and
by the questions
you ask yourself
and others.

T
27

Afformations A New Way To Ask Positive Questions For Greater Results

what happens when you change the questions.


Your mind has what you might call an Automatic Search
Function, which means that when you ask yourself a question,
your mind automatically begins to Search for an answer.
(Psychologists have referred to this function of the human brain
as the embedded presupposition factor.)
The greatest teachers throughout history have taught the
truth of the statement, As you sow, so shall you reap. This is
often called The Law of Sowing and Reaping (Emerson called it
First Law) or The Law of Attraction, which means that what
you focus on (the thought-seeds you continually plant) will
grow and bear fruit.
As weve seen, traditional teachers told you to change your
thinking if you want to change your life. And thats quite correct.
What they said, however, was to change the statements
youre making, yet almost completely ignored the questions
youre asking.
Yet the Bible tells us, You have not because you ask not,
and Ask and you shall receive.

If you only change the statements you say


without changing the questions you ask,
youre missing out on one of the easiest,
yet most powerful ways to change your life
thats ever been discovered!

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HOW A 13-YEAR-OLD GIRL


CURED HER COMPULSIVE WORRYING
I got a call one day from Mary, a professional salesperson
from Wisconsin who had attended one of our Secret Code of
Success workshops. The first words out of her mouth were,
Your work has been life-changing to me! When I asked her
what she meant, she told me the following story:
After attending your seminar and learning how
to use Afformations, I realized that if it could work
for me, it could also work for my 13-year-old
daughter Stefanie. Shes a high achiever who gets
all As in school, but shes also a chronic and compulsive worrier.
Stefanie worried so much that she had severe
sleeping problems. Shed lay awake many nights
worrying, until finally shed come into our bedroom and wake us from a sound sleep so we could
comfort her.
We tried everything. We read to her. We prayed
with her. We were even considering taking her to
therapy. Still the worrying and the sleepless
nights continued. She would cry and ask me,
Why do I worry so much? It broke my heart
because I couldnt help my own daughter.
Finally, when I heard you teach Afformations at

NOAH ST. JOHN, PH.D.

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Afformations A New Way To Ask Positive Questions For Greater Results

your seminar, I realized this could be the answer Id


been praying for! When I came back from your
seminar, I taught Stefanie how to use Afformations,
and we talked for a long time about what questions
would make the most difference in her life.
She was as excited as I was! The questions we
came up with were:
Why am I worry-free?
Why do I enjoy a full nights sleep?
Why do I put trust in Gods hands?
Why do all my friends love me?
Why do I love me?
Now shes a different kid!
From the very first day she started using
Afformations it was truly miraculous, like turning
on a dime! Stefanies worrying stopped. She also
became much happier, more relaxed and seems to
be at peace in her own skin. And you know how
hard that can be for teenagers nowadays especially teenage girls!
Your books were first self-help books Ive ever
read where I actually did the exercises. Thank you
for making such a difference in our lives!
Mary then told me that not only did Afformations improve
her own business and enable her daughter to quit worrying,

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she also started sharing Afformations with everyone she met.


When her husband Scott told her that he wasnt passionate
about his work, Mary began afforming, Why is the right calling coming to Scott? Within weeks, he landed his dream position. And get this: it was a job working at Stefanies high
school!

EMPOWERING vs.
DISEMPOWERING QUESTIONS
Do you know what most people are doing with their lives?
Most people are going through life asking negative questions
and wondering why theyre not getting the results they dream
of!
Lets examine these empowering vs. disempowering questions. Well start with disempowering questions, because while
theyre the kind you may be used to, theyre also the ones you
want to get rid of immediately.
These are questions like, Why am I so afraid? Why doesnt
anyone love me? How come I never get the breaks other people get? No one says these questions on purpose, but you
may be asking them without knowing it.
Now Id like you to try consciously asking these common
disempowering questions, and see how you feel: Why dont I
have enough money? How come Im so lonely? Why am I such
a loser? Why cant I do anything right?

NOAH ST. JOHN, PH.D.

31

Afformations A New Way To Ask Positive Questions For Greater Results

As I explain in my weekend Secret Code of Success seminars, each of us has a Negative Reflection in our subconscious
mind that negative voice that tells us we cant do anything
right. The Negative Reflection always asks negative or disempowering questions.
The ultimate result of these negative questions is that you
will manifest what you focus on. In other words, when you ask
yourself negative questions, you get negative results.
Use the space on the next page to list the five most disempowering questions your Negative Reflection asks you on a
regular basis.
Yes, I mean right now.
They may have come from someone in your past, or it could
be something you made up on your own. Its vital that you
know exactly what your own disempowering questions are, so
you can begin to turn them around. (Note: You might want to
write the date next to your questions, so when you come back
to this book later, youll see just how far youve come.)
Please do this right now.
Ill be right here when you get back.

THE 5 MOST DISEMPOWERING


QUESTIONS
I HEAR IN MY HEAD:
1.
2.

32

Zasto nemam dovoljno novca da ostvarim svoje snove?


Zasto ne mogu da nadjem balans i mir sa ljubavlju svog zivota?

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

3.

Zasto ne uspevam da napravim dovoljno novca poput ostalih?

4.

Kako da se motivisem da opet zivim zdravo?

5.

Zasto ljudi ne zele da uloze u moj rad?

Whew. Pretty bad, arent they?


Are you ready to find a better way?

EMPOWERING QUESTIONS
THE RIGHT QUESTIONS
Now that youve identified what your personal disempowering questions are, you may ask, What are empowering questions and how can I start asking them instead of the negative
ones?
Glad you asked!
Empowering questions cause your mind to focus on the
positive. The only answers to empowering questions are
answers or experiences that produce feelings of self-esteem
and a positive self-image! Empowering questions lead to
answers that tell the Truth about Who You Really Are.
Lets change your disempowering questions on the previous page to empowering questions. How do we do this? Simply
reverse the negative question to a positive! For example, if your
disempowering question is, Why am I such a loser?, your
empowering question would be, Why am I such a success?
All right, grab your pen and get ready to experience the difference. Here goes...

NOAH ST. JOHN, PH.D.

33

Afformations A New Way To Ask Positive Questions For Greater Results

5 NEW EMPOWERING QUESTIONS


IM GOING TO START ASKING:
1.

Kako to da imam vise nego dovoljno novca za sve sto zelim da uradim?

2.

Kako to da uspevam da imam divnu vezu bez problema sa zenom koju obozavam?

3.

Kako uspevam da dobijam puno novca stalno bez puno truda?

4.

Kako uspevam da se stalno hranim zdravo i treniram s a lakocom i bez puno odricanja?

5.

Zasto toliko ljudi veruje i ulaze u mene i cene moj rad i stvaralastvo?

Pretty cool, huh?


Did you notice something shift in your mind?
Guess what? Youve just begun an amazing journey...

The purpose of The Afformations Method


is to change your disempowering questions
to empowering questions.
This will give you conscious control
of the thought-seeds youre planting,
which will, through The Law of
Attraction, change your life.

34

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

HOW AN INSURANCE SALESMAN


WENT FROM $1,500 A MONTH
TO $120,000 A YEAR
Brandon, an insurance salesman from Utah, called our
offices one day and I happened to pick up the phone. I liked him
immediately. He was warm, open and told me that he had spent
over $30,000 on every self-help program under the sun yet he
was still only making about $1,500 to $2,000 a month.
Brandon had heard about our Secret Code of Success programs and decided to invest in the home-study materials we
offer.
Heres what happened, in Brandons own words:
After spending over a decade and more than
$30,000 on everything from books, tapes and seminars to actually becoming certified as an NLP practitioner, what has happened to me as a result of
using Afformations is nothing short of amazing.
After going through Noahs home-study materials just once, I realized that I was asking myself disempowering questions that were stopping my
growth, like Why cant I get any new referrals?
I immediately started asking myself positive
Afformations. First, I began asking, Why do I get
referrals every day? Within 4 days I had received
9 new referrals to new clients that was completely unlike any numbers I had gotten in the past.

NOAH ST. JOHN, PH.D.

35

Afformations A New Way To Ask Positive Questions For Greater Results

And the fun didnt stop there!


I wrote a list of 150 different Afformations that I
began carrying around in my pocket.
My favorite? Why is it so easy and so okay for
me to have, do and be anything I want?
Before I met Noah, my sales averaged between
$1,500 and $2,000 a month. In the first month of
using Noahs program, my sales tripled.
(Remember, these numbers are crunched by an
insurance company!)
By the end of the year, my personal income had
increased by 560% and I was named Agent of the
Year. This was in spite of going through a divorce
and my grandmother passing away.
After that first year, I realized I was ready to get
back into a relationship. So I began afforming:
Why am I so lucky to meet the perfect girl for me
so quickly?
In less than 40 days, I met a fantastic woman
but whats truly miraculous is that if wed met just
one week earlier, I wouldnt have been open to
meeting her, because I wanted someone over 21
years old (I was 27 at the time) and we met just 4
days after her 21st birthday!
My advice? Do this work.
It can save you years of your life and many
thousands of dollars!

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

WHY ARE THEY CALLED


AFFORMATIONS?
Lets return to what weve learned already: the human mind
operates by asking and answering questions. Therefore, when
you ask yourself a question repeatedly, your mind must Search
for an answer to your question.
I named this process of using empowering questions the
use of Afformations, or The Afformation Method. So where did
the word Afformation come from?
After my discovery in The Shower, I realized the process of
asking empowering questions was something that could completely revolutionize the field of self-help and personal development.
I also realized that I had to come up with a word to describe
the process of asking empowering questions, so people would
be able to fully understand the amazing power of their own
minds.
One of my favorite subjects in high school was Latin. (Yes, I
was a geek long before they put the word computer in front
of it.)
After The Shower, I discovered that the word affirmation
comes from the Latin word firmare, which means to make
firm. I began asking myself, If affirmations are positive new
statements, what would the perfect word thought be to
describe empowering questions?
Then the answer came to me (of course!):

NOAH ST. JOHN, PH.D.

37

Afformations A New Way To Ask Positive Questions For Greater Results

I realized that when we ask questions of ourselves or others


whether positive or negative we are really FORMING new
thought patterns, which can FORM a new life for us.
The word form comes from the Latin word formare,
which means to form or give shape to.
Thats when it hit me: what if youre making something
FIRM, but in the wrong FORM?
It was at that moment that I realized the real reason affirmations arent very effective for changing our lives because
were trying to make something FIRM before weve FORMED
what we really want.
I realized that instead of making something FIRM, we needed to FORM questions that would change the thought-seeds we
were sowing, which would change our lives.
And thats how the word and the teaching of AFFORMATIONS was born.
(By the way, its perfectly legitimate to invent a new word to
describe a new way of looking at the universe. For example,
remember the first time you heard the words Internet, CD-ROM,
or even software? Just a few short years ago, these words had
no meaning because the technology they describe didnt exist.
There was no context for the words; no context, no meaning.
Now you use those terms every day. In this book, Im teaching
you a new technology of the mind hence, AFFORMATIONS: a
new word to describe a new technology.)

38

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

THE BOTTOM LINE:


YOURE ALREADY DOING THIS!
In case youre still wondering if this works, or thinking this
is the nuttiest thing youve ever heard, let us offer you one final
fact:

You are already using


AFFORMATIONS
all the time anyway.
Thoughts like Why am I so stupid? or Why cant I do anything right? are simply negative Afformations! These questions are really the Negative Reflection forming itself inside
your mind, thereby forming your very life.
Once, during one of our Secret Code of Success seminars in
Virginia, a young couple came up to me, literally jumping up
and down with excitement! They said theyd heard me speak
about afformations at the annual Mary Kay Seminar in Dallas,
where over 50,000 business professionals from around the
world come to learn from some of the worlds best speakers.
Heres their story:
At your workshop, we heard you explain how
to use afformations to change your life. Wed
been doing affirmations for the past four years
just as we were instructed: we made affirma-

NOAH ST. JOHN, PH.D.

39

Afformations A New Way To Ask Positive Questions For Greater Results

tion tapes, said them to one another, placed


them on our refrigerator, even hung affirmation
signs in the shower. Well, all we got was a bunch
of wet words.
After hearing you speak about Afformations at
your workshop, we were very excited. We realized the power of asking ourselves empowering
questions and letting our minds Search for the
answers. We started to use Afformations in exactly the same way wed been using traditional
affirmations: we asked each other our new
questions, placed them on our refrigerator, and
talked about our new Afformations day after day.
The results were absolutely amazing! We
heard you speak at Seminar in July. By August,
we realized we were doing a lot of things differently because of the Afformations we were using.
And in September, we qualified for our first Pink
Cadillac! After more than four years of using traditional affirmations with little to show for it,
we got the exact results we wanted in less than
3 months using Afformations.
This professional couple had been very committed to using
the traditional method. Theyd even said affirmations out
loud to one another now thats commitment! Yet affirmations simply didnt enable them to overcome their negative
subconscious beliefs.

40

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Using Afformations, their minds began to Search for new,


creative ways to find solutions to their problems. And the
results spoke for themselves.
The power to create your life using Afformations lies within
you and your miraculous, marvelous mind. Youre already
using them anyway...why not do it consciously to create the life
you want, rather than unconsciously creating a life you dont
want?
By the way, if you still doubt the power of Afformations,
there is a sentence eleven letters long that represents the genesis of every work of art, science, philosophy, and religion in
human history.
If you are still not sure whether Afformations will work for
you, here are the eleven letters that have, in a very real sense,
created human history:
Why am I alive?
~~~
Youll find the easiest way to create Afformations that can
change your life beginning on the next page...

NOAH ST. JOHN, PH.D.

41

How To Create Afformations That Can Change Your Life

Chapter 3.

HOW TO CREATE
AFFORMATIONS THAT CAN
CHANGE YOUR LIFE
Take the attitude of a student:
never be too big to ask questions,
never know too much to learn something new.
Og Mandino
Author of The Greatest Salesman in the World
reating empowering Afformations can be one of the
most significant steps youll ever take to gain more
control over your business, raise your self-confidence,
improve your personal relationships, or enjoy a deeper relationship with God. Use the following four steps to create powerful Afformations that will help you use your mind to create
the life you really want:

Step 1: Identify what you want


and write it down.
Youve probably done this before. In this step, you may go
back to goals youve previously written and determine what it

42

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

is you really want, or start from scratch. You decide.


This little book is organized into the 10 major areas of life
from Wealth & Money to Health to Self-Confidence to Life &
Happiness. Go through each category and determine what you
really want.
(Please note that traditional success literature stops right
here! Traditional success teachers have told you to set your
goals and then say affirmations that attempt to convince
your brain that you will have or even that you do have
what you want. While this can also work, The Afformations
Method makes reaching your goals so much easier, because it
uses your minds Automatic Search Function to discover positive answers to your new, empowering questions.)
So, for example, you might decide that your goal is to be
happy, healthy and wealthy (hard to imagine anyone NOT
wanting those things!). So in Step One, you would write: I
want to be happy, healthy and wealthy.
Now we go to the essential step...

Step 2: Form your desire into


a question that assumes that
what you want is already true.
In Step 2, you start asking a question that assumes that
what you want is already so, has already happened, or is
already true!

NOAH ST. JOHN, PH.D.

43

How To Create Afformations That Can Change Your Life

This is the most essential step to create


empowering Afformations that can change your life!
In the example above, what you want is to be happy, healthy
and wealthy, right? Well, in this step you ask yourself WHY this
is already so!
Your Life is a reflection of the
thought-seeds you plant and give energy to. More precisely, Your Life is a
reflection of the unconscious assumptions you make about life and your relationship to it.
For example, if you grew up in an
environment where there wasnt a lot
of money, and your family made you
aware that the lack of money was the
cause of their unhappiness, you might
conclude that theres a lack of money in
the world that leads to unhappiness,
and thats just the way life is. If you
could find a mechanism that could
record your subconscious thoughtseeds and play them back to you, they
might sound something like this:

Theres a
mechanism
that records
and reflects
your
subconscious
thoughts and
beliefs. That
mechanism
is called
Your Life.

Why am I so unhappy? Why dont I have enough? Why am


I so lonely? Why arent more successful?, and so forth.
Well, a mechanism does exist that records and reflects
your subconscious thought-seeds that mechanism is called
Your Life!

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

WHAT YOUR LIFE IS


So here you are, asking yourself these often negative questions. What do you think would be the answers to the negative
questions in the example above?
The answers would be your life showing up as the negative
results of the negative questions youve been asking. For example:
If youve been asking, Why am I so unhappy?, youll get
the answer as your unhappy life.
If youve been asking, Why dont I have enough?, the
answer will appear as your lack in life.
If youve been asking, Why am I so lonely?, the person of
your dreams will keep not showing up.

REVERSING THE CURSE


When you do this step of The Afformation Method, you will
take what has been subconscious (hidden) and make it conscious (visible), and take what is negative (disempowering) and
make it positive (empowering).
Lets reverse all the negative questions from the last page.
The reverse might look something like this:
Why am I so happy?
Why do I have enough?
Why am I so loved?

NOAH ST. JOHN, PH.D.

45

How To Create Afformations That Can Change Your Life

These questions may seem unfamiliar to you right now. But


what if you allowed yourself to accept those questions as the
truth about your life?
Wouldnt you have a life thats different than the average
persons a life thats different from the one you have now?

Your quality of life depends


on just two things:
the quality of your communication
with the world inside yourself,
and the quality of your
communication with the world
outside yourself.
Step 2 of The Afformations Method is to begin to change the
quality of communication with the world inside yourself. You
will begin to ask yourself new, better, empowering questions,
and stop asking yourself negative, disempowering questions.
This is the fastest, most effective way Ive ever seen to
immediately change the quality of your communication with
both your inside and outside worlds.
So Step 2 in The Afformation Method is to ask yourself,
Why is [what I want] true in my life now?
Using our example above, you would ask yourself, Why
am I so happy, healthy and wealthy?

46

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Step 3: Let your mind Search for the


answers to your question.
The point of Afformations is NOT to answer the question
you are presenting! The point of Afformations is to begin to use
your mind in a new way to begin focusing on things you may
never have focused on before.
I got the following letter from my friend John Adams of The
Golden Key Ministry in Phoenix...
Dear Noah,
I want to tell you a true story about my friends
Sam and Shirley, two people I had taught The
Afformations Method to about
three years ago when I first read
your Afformations book.

Shirley had been accepted into


the ministerial program at Unity in
Missouri, so they planned to sell
their home and move to Kansas
City. They put their home on the
market in early April with no
results. People would come and
look but no one was buying.
On Saturday, May 5, Sam and
Shirley told me about their lack of
a buyer for their home.

NOAH ST. JOHN, PH.D.

They began
asking,
Why is this
house now
easily sold to
the right
party for the
right price?

T
47

How To Create Afformations That Can Change Your Life

Because they needed to leave in early June,


they were getting nervous and wanted my advice.
I suggested they go through every room in their
home, bless it, and begin afforming, Why is this
house now easily sold to the right party for the
right price?.
That was Saturday. The next afternoon, a couple came and looked at the house. On Tuesday,
they made an offer which was too low. Sam &
Shirley kept their Afformation going and made a
higher, counter offer which was accepted on
Tuesday afternoon!
Everything went through quickly and the deal
closed on May 31st. Sam & Shirley are on their
way to Missouri as true believers!
Your mind is like a computer. Once you put your
Afformation in motion (and keep asking your new, positive
questions!), your mind will begin to Search for the answer without your conscious volition.
Which brings us to the fourth essential step of The
Afformations Method the one you must do if you want this
method to work for you...

Step 4: Take new ACTIONS based on


your new assumptions about life!

48

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

You are, right now, making assumptions about life and your
relationship to it. These assumptions form the basis of how you
go through life with positivity or negativity, confidence or shyness, love or fear, acceptance or resentment.
If you assume that life is for you, you will take actions
formed by the belief that things will work out for the best. If
you assume that life is against you, then your actions will be
formed from hesitancy, fear and the belief of why bother?

The Afformation Method


makes conscious that which has,
until now, been only subconscious.
For example, a confident person will have an easier time in
life, whether building relationships or building a business. But
where does confidence really come from? It comes from the
underlying, subconscious assumptions about how life is going
to treat you.
You are continually forming assumptions about life and
your relationship to it; but these assumptions are nearly always
subconscious so hidden, you dont even realize theyre there.
As a result, the great percentage of your actions are governed by assumptions you may have formed years even
decades ago!
If you grew up with the assumption that life is lack, what
would your actions be? How confident would you be about
building your business or meeting new people?
Now what if you were Donald Trump and grew up in the lap

NOAH ST. JOHN, PH.D.

49

How To Create Afformations That Can Change Your Life

of luxury? What would your subconscious assumptions about


life be?
Probably something like, I can have whatever I want or
Theres plenty of money out there, and I have the ability to get
it. In other words, youd probably believe the statement:
Theres more than enough wealth to go around.
As you can see, someone who believes that life is lack is
going to do things (take actions) that spring from that assumption. And you can also see that someone like Donald Trump,
who grew up with great wealth, is going to literally live in a different universe than the individual who believes life is lack.
I am not espousing Donald Trumps lifestyle; nor do I believe
the purpose of life is to gain money or possessions. I am simply pointing out that your internal, subconscious assumptions
are going to form the very essence of how you walk through
life.
Remember, the point of The Afformation Method is not to
find the answer to your questions. Since you are now going
to be forming positive questions that assume that what you
want is already true, your mind will work to find a way to make
it so.
Can you see how this process must, by definition, change
your life?

HOW YOULL KNOW


WHEN ITS WORKING
The question I get most often about Afformations is: How
will I know when its working? (This question, by the way, typ-

50

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

ically comes from people who havent tried it consciously yet.)


Many people who start using afformations report an almost
instant feeling of calm and peace of mind.

You cannot
break the
Laws of the
Universe
by sowing
positive
questions, and
continuing to
do negative or
self-defeating
behaviors.

However, the Afformations Method is


based on science, not magic. You cannot
ask yourself, Why am I so thin and
healthy? while continuing to eat
unhealthy foods, and expect to lose
weight. You cannot break the Laws of the
Universe by sowing positive questions and
continuing to do negative or self-defeating
behaviors, and expect to get what you
want.
The point of Afformations is not to try
and trick your mind, but to use it properly!
As weve noted, youre already using
this method anyway, but most people are
using it unconsciously, in a negative or
self-defeating way.

Use Afformations, but dont worry


about doing them right. Theres more
going on in the subconscious mind than science will ever be
aware of. But using conscious afformations will enable your
minds Automatic Search Function to produce remarkable
results in your favor, rather than negative ones you dont want.

HOW TO USE THE REST


OF THIS BOOK

NOAH ST. JOHN, PH.D.

51

How To Create Afformations That Can Change Your Life

The rest of this book includes powerful Afformations for the


10 major areas of your life, career and relationships. Of course,
no single book could cover every afformation, because the
number of afformations is literally infinite.
Thats why Ive left room between the Afformations for you
to write your own, personalized Afformations that suit your
individual situation. You can also refer to the other books in The
Afformation Series (see Helpful Resources at the back of the
book, come to one of our Secret Code of Success seminars, or
visit SuccessClinic.com)
Use them, go over them in your mind, read them again and
again, and write them out as you would traditional affirmations but notice that Afformations may flow very easily for
you!
Thats because rather than trying to force yourself to believe
something that you may not really believe, youll be forming
new assumptions about life and your relationship to it, based
on what you really do want.
I know of no other method that can yield such dramatic
results with so little effort.
~~~
And now, enjoy discovering your new incredibly simple
questions and reaping your amazingly powerful results in
every area of your life!

52

NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Chapter 4.

AFFORMATIONS ON
HEALTH & WELL-BEING
Its no longer a question of staying healthy.
Its a question of finding a sickness you like.
Jackie Mason, comedian
ts been said that if you dont have your health, it doesnt
really matter what else you do have. Mark Twain once
said, I am an old man and have known a great many troubles, but most of them never happened.

Many people have set up beliefs in their minds like, If I


have a good day/lose weight/achieve my health goals, its a miracle or even Why bother? Ill never be healthy again. Can
you see that, when youre sowing these disempowering
thought-seeds, all your attempts to lose weight or achieve your
health goals wont amount to much?
We begin the Afformations section of this book with the
subject of Health for precisely that reason. Its one of the most
important things on everyones minds, yet one of the most elusive concepts.
One of my Students used to use an affirmation poster for
her health goals, which included statements like, I am healthy
and skinny.
Did she lose weight? Yes, and then gained it right back

NOAH ST. JOHN, PH.D.

53

Afformations On Health & Well-Being

again! Since switching to Afformations, she


says that the weight has stayed off and that
Afformations have helped her reach her
weight-loss and fitness goals. She long ago
replaced her affirmation poster with an
Afformation poster with definite results.
Whats your definition of health? Is it just
the absence of sickness? I dont know about
you, but there seems like a big difference to
me between being healthy and being not-sick.

Is your
definition of
health just
the absence
of sickness?

I invite you to use these Afformations as jumping-off points


to examine your internal beliefs about achieving your health or
weight-loss goals to strengthen your positive beliefs and
remove your negative ones. Happy asking!

Why am I so healthy?

Why do I take responsibility


for my health?
Why are healthy people
so magnetically drawn to me?

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Why do I radiate with perfect health


and well-being?

Why does everything in my body


operate so perfectly?

Why do I eat a healthy, balanced diet?

Why do I take such good care


of myself ?
Why do I thank God for my good health?

Why do I enjoy such perfect health


of mind, body and spirit every day?

NOAH ST. JOHN, PH.D.

55

Afformations On Health & Well-Being

Why do I trust God with my health?

Why do I make sure to include


exercise in my plan for health?

Why is my life so balanced


and harmonized?

Why am I so emotionally healthy?

Why do I love my body?

Why am I so happy and comfortable


in my own skin?

Why does my body treat me so well?

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Why am I so lucky to have


the body that I have?

Why am I so lucky to have


the face that I have?

Why do I look at my body


with eyes of love?

Why is my body such a


gift from God?

Why do I see only beauty


when I look in the mirror?

Why did God create such beauty


in and as me?

NOAH ST. JOHN, PH.D.

57

Afformations On Health & Well-Being

Why do I treat my body with such love,


respect and admiration?

Why do I
graciously accept compliments
from other people?

Why do I
attract only emotionally
healthy people?

Why do I accept compliments


so easily?

Why am I so strong?

Why is my stamina unstoppable?

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Why am I so grateful
that Im so healthy?

Why is my life so healthy?

Why do I have
the perfect shape for me?

Why do I enjoy peace of mind


and fulfillment every day?

Why do I
celebrate my health today?

Why am I so grateful
for being so healthy?

NOAH ST. JOHN, PH.D.

59

Afformations On Health & Well-Being

Why am I so grateful for my


healthy life and lifestyle?

Why am I so trim, firm, and healthy?

Why do I give thanks


for my abundant health?

Why am I so emotionally, physically,


financially, and spiritually healthy
today and every day of my
wonder-full life?

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The Great Little Book of Afformations

Chapter 5.

AFFORMATIONS ON
WEALTH & MONEY
The question isnt at what age
I want to retire, its at what income.
George Foreman,
entrepreneur and grillmaster
hoever said that money doesnt buy happiness
obviously didnt know where to shop. Seriously, if
theres one area where people are holding onto
negative beliefs, its in the area of wealth and money.

Look at some of the common negative beliefs about wealth


and money: Money doesnt grow on trees...Its easier for a
camel to pass through the eye of a needle than for a rich man
to enter the gates of heaven...Rich people are all selfish... and
so on.
Your relationship with money is like any other relationship
you have. If you treat your spouse or your friends poorly, if you
speak ill of them, or even if you feel guilty for wanting them
around, how long do you think theyll stay with you? Probably
not long. Money behaves exactly the same way.
Think for a moment about all the things you do every day
that relate to money. Most of us work to get the thing called
money. We drive to work to get the thing called money. We pay

NOAH ST. JOHN, PH.D.

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Afformations On Wealth & Money

bills so we can enjoy things like electricity, water, food, clothing


and shelter. That takes money. Even worrying about how we
are going to pay our bills is thinking about money!
Yet, how many of us ever admit even to ourselves how
much time we spend thinking about money: trying to get more,
save more, make more money?
I bet even thinking about it now may be making you uncomfortable. Why?
Have you ever noticed that there is not one positive word in
the English language to describe someone who loves money?
We think of words like miser, hoarder, selfish, greedy when
describing someone who loves money, or remember old
Ebeneezer Scrooge from A Christmas Carol (before the ghosts
visited him). We dont want to be like that, do we?

If you
speak ill of
rich people,
how will
you ever
be one?

But consider the following: if you speak ill


of rich people, how are you ever going to be
one of them?
A minister friend of mine was fond of saying, The best way to help the poor is to not
be one of them.
Even Scrooge only became truly wealthy
when he began sharing his fortune with those
less fortunate. (Perhaps the only positive
word for a person of wealth is philanthropist but that still means you have to give it
away to be seen positively!)

Dont limit your own wealth by thinking those who have

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The Great Little Book of Afformations

money are somehow not as good as you. Remember, printed on every piece of currency in The United States are the four
words we should all have tattooed on our foreheads:

IN GOD WE TRUST
You can do so much more with money than without it. You
need to take the guilt and shame out of your relationship with
money, and realize that you can help many more people by
being wealthy than being broke.
Use the following Afformations to improve your relationship with money, and watch it become one of the most fulfilling relationships youll ever have!

Why am I so rich
and so richly blessed?

Why do I always
have enough money?

Why is my credit
so strong and healthy?

NOAH ST. JOHN, PH.D.

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Afformations On Wealth & Money

Why is money no object?


(This question is literally true: money has no form
and no substance. It is merely a manifestation
of perceived value among human beings.
Consider this point carefully.)

Why do I have more than enough money?

Why do I have so much worth AND value?


(Worth = an intrinsic quality of you that makes you
deserving of respect. Value = an amount regarded as
a worthwhile trade for something else. You have
Worth just because you ARE. Your Value is determined by you and those who want what you do.
Think about the difference between Worth and Value
when you set your prices or ask for a raise in pay.)

Why does money come to me so easily?

Why am I worth
having a positive net worth?

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Why does my income


always exceed my expenses?

Why do I allow myself


to be rich and happy, too?

Why is it OK for me to have


lots of money?

Why do I use my life of abundance


to enrich the lives of others?

Why do I enjoy finding


new and creative ways
to share my abundance?

Why am I so happy
being so rich?

NOAH ST. JOHN, PH.D.

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Afformations On Wealth & Money

Why does God bless me so much


for my work?

Why do my investments pay off


so richly
now that I seek sound advice?

Why do I invest, tithe and spend


in balance?

Why is money
so magnetized to me?

Why do I give myself permission to be


wildly, happily wealthy?

Why does my wealth


grow in perfect proportion,
both financial and spiritual?

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Why am I a happy,
sharing, caring money magnet?

Why do I enjoy the benefits I bring to others


through my true abundance?

Why can I be wonderfully wealthy


and deeply spiritual at the same time?

Why am I worth being wealthy?

Why do I happily accept wealth and


gratefully tithe too?

Why is it so easy to talk about


money to my spouse?

NOAH ST. JOHN, PH.D.

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Afformations On Wealth & Money

Why do I never use the words,


poor, not enough, broke,
or I cant afford it any more?

Why has God given me the power to


obtain great wealth?

Why is my credit
finally being repaired?

Why is money
such a wonderful gift to me?

Why do I teach my children


the fine art of
giving and receiving with grace?

Why do I trust
that God always provides?

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Why do I thankfully ask and


abundantly receive?

Why is abundance
attracted to me?
Why am I so rich?

Why does money love


being with me?

Why is it so easy
to express my spirituality
by being financially abundant?

NOAH ST. JOHN, PH.D.

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Afformations On Building Self-Confidence

Chapter 6.

AFFORMATIONS ON
BUILDING SELF-CONFIDENCE
I never really address myself
to any image anybody has of me.
Thats like fighting with ghosts.
Sally Field, Oscar-winning actress
n our Secret Code of Success workshops, we often
include a fill-in-the-blank questionnaire that gets
people to look at their inner beliefs about themselves.

We ask our audiences to fill in the rest of this phrase: If Im


good to myself Over half of the women in our workshops
respond to that statement by saying, I feel guilty!
We often do an exercise where we have
audience members look into a mirror and
write down the value they see in themselves.
One woman became so upset just by looking
at her reflection, she ran out of the room!
Imagine how negative her internal self-talk
was!
Do you sometimes feel guilty taking care
of yourself? How do you feel accepting a sincere compliment? When someone compliments you, do you accept it, say thank you,

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NOAH ST. JOHN, PH.D.

How do
you feel
accepting
a sincere
compliment?

The Great Little Book of Afformations

and move on? Or do you secretly wonder, What do they want


from me? Or do you shrug it off or even deny their compliment (thinking youre being humble)?
Theres nothing wrong with a little humility.
What Im talking about is the inability to accept a compliment. That happens when your Negative Reflection that part
of you that doesnt believe anything good about you has told
you for so long lies like,Youre not that pretty or Youre not
talented enough. And guess what? You believe these lies
youve been telling yourself, even when someone else is trying
to give you a genuine compliment.
I was teaching Afformations on one of my Secret Code of
Success teleseminars one night, and two weeks later heard
from one of our attendees. She wrote:
Noah, thank you for teaching us on the call. I find
myself using Afformations EVERYWHERE! People are
even asking me what Im doing to lose weight!
But the funniest part is that I havent lost a thing!!!
My schedule hasnt allowed me to get to the gym, and
my eating hasnt changed. So the scale reads the same
and I keep asking myself, Why am I so fit and healthy
at 125 pounds?
People are SEEING what Im ASKING! Do you think
my enthusiasm is burning off my extra cheesecake
calories?

NOAH ST. JOHN, PH.D.

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Afformations On Building Self-Confidence

Theres more to building self-confidence than just being


able to accept a compliment; thats just one behavior that
reveals your level of confidence. However, if youve been holding onto a negative self-concept or find it hard to accept a compliment, use these Afformations to rebuild a positive self-image
and let your light shine from within!

Why do I gratefully accept


every good thing
that comes my way today?

Why am I so magnetically attractive


to the best, most loving
and wonderful people on Earth?

Why do I look in the mirror


and see enoughness?

Why do I accept compliments so


graciously and easily?

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The Great Little Book of Afformations

Why are leaders


so attracted and magnetized to me?

Why do I seek
and see only the best in life?

Why am I so comfortable
in my own skin?

Why did God create


such beauty in and as me?

Why am I so comfortable
being Who I Am?

Why am I more than enough; therefore,


I attract more than enough?

NOAH ST. JOHN, PH.D.

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Afformations On Building Self-Confidence

Why am I so confident?

Why do I so easily
see my own Worth and Value?

Why am I so respected
in my work and my life?

Why am I so calm?

Why am I enough,
even if Im not perfect?

Why am I
so loving and capable?

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The Great Little Book of Afformations

Why do I have so much natural ability?

Why am I always in the right place


at the right time
doing the right thing?

Why am I exactly
who Im supposed to be?

Why is it okay to like and love myself?

Why am I safe to succeed?

Why do people enjoy being around me?

Why do I feel confident


sharing my talents with the world?

NOAH ST. JOHN, PH.D.

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Afformations On Building Self-Confidence

Why do people value and appreciate me?

Why did God create


perfection in Who I Am?

Why do I feel better knowing


God doesnt create junk?

Why am I so respected by friends,


family and colleagues?

Why do I feel safe


knowing that God is the Doer
and I am the vessel of His plan?

Why am I so confident
putting my trust in God?

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

Why am I so loved?

Why am I so poised?

Why am I loved so easily and so much?

Why do people
want to help me reach my goals?
(Perhaps because I help them reach theirs!)

Why am I so good at seizing opportunities


and allow people to prosper me?

Why am I allowed to be,


do and have all
that I really want in this life?

NOAH ST. JOHN, PH.D.

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Afformations On Work & Career

Chapter 7.

AFFORMATIONS ON
WORK & CAREER
Einstein was a man who could ask
immensely simple questions.
And what his work showed is that
when the answers are simple too,
then you can hear God thinking.
Jacob Bronowski, mathematician

student sent the following letter:


Dear Noah,

I wanted to share my story with you about my


first experience with Afformations. In 2004, I was
very dissatisfied with my job.
Many were the days I would come to work and
ask myself why I still came. I found no fulfillment
in the work I did and the pay, which never has
been very stellar, was becoming less and less
desirable.
Looking for change at work as well as for
answers as to why I had failed at three different
business ventures in the past two-and-a-half

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

years, I bought your Permission to Succeed


course and started studying your material in late
2004.
After hearing you teach about Afformations
and reading about them in your books, I decided
to turn around the questions I was asking myself.
Instead of asking myself why I wasnt happy at
work and why I didnt find fulfillment there, I started asking myself, Why do I enjoy my work so
much?
And, Why is work so fulfilling for me?
I wasnt really diligent in asking myself these
questions, honestly. But, whenever I found myself
starting to think negatively about my job or catch
myself asking why I didnt like it, I would quickly
turn to my Afformation questions and ask them
several times, instead.
In early December 2004, I looked at my role in
the company and compared that to several new
projects the CEO had said needed to be done, but
didnt know who would do them. I realized that
my skills, my abilities, and everything I could be
doing at work fit those projects perfectly. I just
didnt have the job to do them!
Taking this new thinking into consideration, I
used my Afformations more frequently. I started
asking myself those new questions without even
knowing that there could or would be a new role

NOAH ST. JOHN, PH.D.

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Afformations On Work & Career

for me.
About a week and a half later, I found the perfect opportunity to approach the CEO about those
projects. I told him that I thought the company
needed to hire someone to take on those projects,
and that the person they should hire was me! I
even found the courage to tell him that I was dissatisfied with the way my pay had been negotiated the last time I had been given a new assignment at work, and I deserved something more if I
took on this new role.
Well, within a week the deal was done. The
CEO created a new position in the company and
approached me about the new compensation he
would be willing to pay. I now had a new job with
more than twice the pay!
At first I didnt even realize that what I had
been doing with the Afformations had any connection to what had just happened. But, as Ive
been looking over your home-study materials
again, it finally hit me. I had significantly altered
the way I was interpreting the world.
I had gone from seeing my world negatively
and asking why it was so, to asking myself why I
was so blessed and work was so wonderful. Just
as you teach, the world had been returning exactly what I was asking.
Once I changed what I was asking for, the

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

world produced something completely different!


I know now I went through your home-study
materials much too fast the first time. But, thank
heavens the whole thing about Afformations had
the impact it did!
Sincerely,
Michael M.
P.S. Im on my way through your Course a second time, and looking forward to getting even
more out of it!
You really are stronger than you think you are. You are more
capable than anyone, including yourself, may currently recognize. Begin asking yourself new questions about your own
skills, abilities, and the world around you, and dont be surprised to see a brand new you springing forth!

Why do I get to do what I love,


and get wonderfully paid for doing it?
Why is my work
supremely satisfying to me?

NOAH ST. JOHN, PH.D.

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Afformations On Work & Career

Why am I so lucky
to be doing the work I do?

Why do I love expressing


Who I Really Am and being
fabulously well paid for doing it?

Why am I
so valuable to people?

Why do I love what I do?

Why do I have the courage


to do what I love
and ask for the money Im worth?

Why am I so successful?

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The Great Little Book of Afformations

Why am I
so confident in my work?

Why can I get what I want?

Why am I always doing the right thing


at the right time with the right people?

Why does opportunity come to me


so easily and so often?

Why do I take full advantage


of every opportunity
that comes my way?

Why am I
so rich and so richly blessed?

NOAH ST. JOHN, PH.D.

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Afformations On Work & Career

Why do I have so much?

Why do I
have more than enough?

Why does having what I want


help others get what they want?

Why do I
visualize my plan so vividly?

Why am I at peace with success?

Why am I
fundamentally unstoppable?

Why is my foot off the brake now?

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The Great Little Book of Afformations

Why is my career growing


beyond my wildest dreams?

Why do I love
what I do and do what I love?

Why are my goals coming to me


as fast as Im coming to them?

Why am I so clear
about my vision for success?

Why do I act always


with integrity?

Why do I give myself


permission to succeed?

NOAH ST. JOHN, PH.D.

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Afformations On Work & Career

Why am I
safe to take risks at work?

Why am I secure in my work?

Why do I have the courage


to do what I love
and ask for what Im worth?

Why do I
love to win and prosper?

Why do I feel comfortable


asking for the sale?

Why am I safe to succeed?

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The Great Little Book of Afformations

Why am I good enough


to succeed and win?

Why am I so appreciated
for the work I do?

Why are my talents recognized and


well compensated at work?
Why do I allow myself to be
more successful
than I ever dreamed?

Why do I let myself


live the life of my dreams?

NOAH ST. JOHN, PH.D.

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Afformations On Love

Chapter 8.

AFFORMATIONS ON LOVE
If love is the answer,
could you please rephrase the question?
Lily Tomlin, comedienne and actress
nce, during a seminar in Denver, something happened to a young woman in our audience. She was a
doctor and was clearly intelligent, caring, and very
magnetic to everyone around her.

Yet when we she was supposed to answer questions about


herself and her worth in relationships, she burst into tears!
After having gone through a devastating divorce and other
unsuccessful relationships, her thoughts for future love were
almost hopeless.
The questions in her head went something like this:
Why have I failed at love? Why does love hurt so much?
Why am I unloveable? Why havent I found the man of my
dreams? Why am I not worthy of the love I desire?
Gee, I wonder what her life looked like? Exactly: her life had
become the literal answer to her disempowering Afformations!
Her subconscious questions had formed a life where she had
no confidence in her ability to love and be loved. She began to
think that maybe there was no such thing as true, lasting love. It
was the very definition of a self-fulfilling prophecy.

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The Great Little Book of Afformations

Less than 90 days after the seminar, our office phone rang.
It was the young doctor. She could hardly breathe, she was so
excited! After she caught her breath, she told me that the seminar had been the turning point in her life because, for the first
time, she saw that she was asking the wrong questions and
they were ruining her life.

The
Afformation
she began using
was, Why do I
have the most
incredibly loving
relationship with
the man of
my dreams?

She immediately stopped asking


negative Afformations, and began
using
a
single
empowering
Afformation that changed her life.
The Afformation she began using
was, Why do I have the most The
incredibly loving relationship with the
Afformation man of my dreams?
As she started asking her new
Afformation, her minds Automatic
Search Function began to form new
patterns. She started to see things differently, and realized she had been
stopping herself from being loved
because of the negative questions
shed been asking herself.

She came to realize that a dear


friend of hers whom she had known for some time, but was
several years her junior, was in fact the man of her dreams.
But she hadnt allowed the possibility to enter her mind
before, because of so many years of disempowering (subconscious) Afformations.

NOAH ST. JOHN, PH.D.

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Afformations On Love

She decided to take a leap of faith. She took ACTION! Her


new Afformation allowed her to open her mind and heart to the
possibility of true love.
She took a risk and told her friend how she truly felt. Today
they are happily married and living the life of their dreams. All
because she dared to ask herself a new question!
If youre looking for love in all the wrong places, its because
youre asking the wrong questions. If youre in a dead-end relationship, you are using disempowering Afformations that are
causing you to focus on the negative rather than the positive.
As Ive said throughout this book, and as the greatest teachers in history have told us: what you focus on, grows. Use
these Afformations to re-focus your mind on the gifts of love
you have and the gift of Love that you are.

Why am I so loved?

Why do I enjoy healthy, happy,


giving and peaceful relationships?

Why is my love life


so fulfilling?

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The Great Little Book of Afformations

Why is it easy for me to ask for and accept


the love I really need?

Why do I love unconditionally?

Why am I so willing
to give love a chance?

Why did he/she


finally come to me and stay?

Why do I
make myself so loveable?

Why am I safe to love


and be loved?

NOAH ST. JOHN, PH.D.

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Afformations On Love

Why do I love purely?

Why do I have such passion?

Why is my spouse/partner
so wonderful?

Why am I so supportive
of my spouse/partner

Why do I catch my spouse/partner


doing something right every day
and tell them I noticed?

Why do I easily and gratefully


let go of the past?

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The Great Little Book of Afformations

Why does God


want me to love again?

Why are my relationships


precious gifts from God?

Why am I a faithful partner?

Why am I so forgiving?

Why do I dare to love again?

Why do I respect my spouse/partner?

Why do I appreciate all that


my spouse/partner does and is?

NOAH ST. JOHN, PH.D.

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Afformations On Love

Why do I reinforce that my


spouse/partner is more than enough
for me just as they are?

Why is my spouse/partner
so passionate about me?

Why is our love an extension


of Gods Love?

Why is Love so easy for me?

Why are my relationships


so much fun?

Why do I have a sense of humor


in dealing with my partners
little slip-ups?

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The Great Little Book of Afformations

Why do I not expect my partner


to be perfect?

Why is Love so easy for me to let in?

Why is my life
so filled with Love?

Why am I so loved for being


Who I Really Am?

Why is my soulmate
right here right now?

Why am I an expression
of Gods Love here on Earth?

NOAH ST. JOHN, PH.D.

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Afformations On Love

Why do I have
permission to love?

Why is Love Who I Really Am?

Why do I love Love?

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The Great Little Book of Afformations

Chapter 9.

AFFORMATIONS
ON RELATIONSHIPS
Cherish your human connections:
your relationships with friends and family.
Barbara Bush, former First Lady
ears ago, one of my first coaching Students was an
independent business owner from Alabama. She had
Googled fear of success and found The Success
Clinic web site. She called and asked if I would coach her personally (I no longer do individual coaching, but at the time I did).

As we went through the 7 steps of my Permission to Succeed


and Secret Code of Success programs, she realized that she was unconsciously trying to protect her husband from her own success! She
was afraid that, if she became too successful,
She called
her husband might be jealous and even feel
the very
threatened by her success.

I suggested she write Afformations related


to the outcome she wanted. She began afforming, Why is my husband so supportive of me
and my success? She then wrote herself a
long letter filled with dozens of positive
Afformations, asking why her husband supported her and her dreams.

NOAH ST. JOHN, PH.D.

next week.
Noah,
its like
a miracle!

T
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Afformations On Relationships

She called the very next week for our coaching call. Noah,
its like a miracle! she said.
She told me that after she had written the letter, she felt so
much better, but decided not to show it to her husband and just
see what happened.
As she was getting ready for work and her husband was
downstairs doing the same routine theyd been doing for 20
years she was afforming to herself her new, positive questions. Suddenly, something happened that, she told me, had
never happened in 20 years of marriage.
Her husband called up the stairs and said, Have a great
day, honey. I love you! Then, later in the day, he called her
after one of her meetings and asked, How did your meeting
go? She told me that, in 20 years, he had never once called her
before to see how her day was going.
She told me it was the most remarkable experience of her
life and she never even showed him the letter!
If youd like to improve your relationships whether on the
job, in the home, or with your family use Afformations to refocus your mind, and I bet youll see some miracles, too!

Why do I have so many


wonderful friends?

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The Great Little Book of Afformations

Why are the most fun,


successful people on Earth
so attracted to me?

Why can I count on my friends


to be there when I need them?

Why are people so generous with me?

Why am I so generous with others?

Why are such great people


so magnetically attracted to me?

Why do people see


the wonderful person I really am?

NOAH ST. JOHN, PH.D.

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Afformations On Relationships

Why do my friends tell me


the truth about me?

Why do I have so many


Loving Mirrors?
(In our Secret Code of Success Seminars, I show you
that a Loving Mirror is someone who sees you for
Who You Really Are and believes in you when you
may not even believe in yourself. Its the #1 secret of
Success that almost everyone ignores. Visit
SuccessClinic.com to see when well be holding a
seminar in your area.)

Why do I find something to love


in everyone I meet?

Why am I so supportive
of my children?

Why do I support my friends


unconditionally?

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The Great Little Book of Afformations

Why do I catch people doing


something right every day?

Why am I always rewarded


when I give from the heart?

Why do I enjoy such incredible,


rich relationships
with wonderful people?

Why do I listen attentively


to my friends needs?

Why do I have such a strong


support network?

Why is my family so loving?

NOAH ST. JOHN, PH.D.

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Afformations On Relationships

Why do we forgive one another?

Why is my family
understanding and supportive
of me and what Im doing?

Why does my family


strive to understand me?

Why do I strive
to understand them?

Why do I love my family,


warts and all?

Why do I take full responsibility


for my life once and for all?

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The Great Little Book of Afformations

Why do I strive to enrich the lives


of all I touch in a positive way?

Why am I a Loving Mirror


to my family and friends?
Why do I allow my children
to make mistakes?

Why do my children
accept and love me
just the way I am?

Why do I support
my childrens efforts
in school and life?

Why am I so lucky
in relationships?

NOAH ST. JOHN, PH.D.

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Afformations On Relationships

Why are my relationships


a reflection of Gods Love?

Why am I so rich and so richly blessed


in all that I am and all
I experience on Earth?

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The Great Little Book of Afformations

Chapter 10.

AFFORMATIONS
ON CONQUERING FEAR
Fear is a question.
What are you afraid of, and why?
Our fears are a treasure house of
self-knowledge if we explore them.
Marilyn French, author
Did you realize that, no matter what business youre in, your
main job is actually selling? As one CEO put it, nothing happens
until someone sells something.

The fear
of selling is
really the
fear of
rejection
wearing a
nice suit.

Lets say youre a stay-at-home mom. Dont


you need to sell your kids on the idea of not
doing drugs? What if youre an electrician,
plumber, or own your own business? You have
to sell your prospects and customers that
youre better than the next guy. If you work in a
company, you need to sell your boss on the
idea of giving you a raise or more time off.
When we ask our seminar audiences to tell
us what the words sales or selling bring to
mind, people respond with words like, manipulate, used car salesman, pushy or even
something I cant do!
What it really boils down to, however, is one

NOAH ST. JOHN, PH.D.

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Afformations On Conquering Fear

four-letter word: Fear.


The fear of selling is really the fear of rejection wearing a
nice suit. The fear of rejection is one of the oldest, most primal
fears we have. We fear rejection because we fear being alone.
Human beings used to live in tribes that depended on every
member for survival. If someone were banished or rejected,
they stood a great chance of not surviving.
That ancient fear of not-surviving appears today as the fear
of rejection. At our Secret Code of Success seminars, I remind
my Students that, when youre trying to sell something, you
dont face the possibility of rejection. You face the certainty of
rejection!
Why would I teach something that sounds so negative?
Because I want you to stop beating yourself up when someone
says no to you. Even if you have the best product, service or
idea in the world, its just not possible for every person to want
what youre offering or to agree with you.
When someone says no to you, what theyre really saying
(without knowing it) is: Thank you for sharing your product,
service or idea with me. Im declining your offer right now,
because I dont see sufficient value to change what Im currently doing or using. Thats all that no really is!
Its not a rejection of you at all. The next time someone
says no to you, remind yourself that their no really has nothing to do with you.
All theyre really saying is, Thank you, but I perceive the
value of what youre showing me to be less than my desire to
change.

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Use this new awareness, and the following Afformations to


overcome the fear of rejection, fear of failure, or any other fear.
Then create your own Afformations and your own Success
Story!

Why is God always with me?


Why am I free from worry?
Why do I love...
(what you fear: speaking
in public, rejection, etc.)?
I know this sounds crazy, but
loving what you fear is
the best way to conquer that fear!

Why do I love my critics?


Why is Peace
Who I Really Am?
Why am I more than good,
strong, and capable enough
to handle this?

NOAH ST. JOHN, PH.D.

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Afformations On Conquering Fear

Why am I
so valuable to people?
Why do I demonstrate
and manifest Peace in,
and through me every day
of my wonder-filled life?
Why does God
take such great care of me?
Why am I
so confident and relaxed?
Why am I so safe?
Why is Peace All That Is?
Why am I so peaceful?

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Why is my life so peaceful


every day of my wonder-full life?
Why does peace
manifest as my world now?
Why are those who create peace
so much stronger
than those who wish to destroy?
Why am I
greater than my fears?
Why is there
no fear with God?
Why did peace win in me?
Why do people see the
wonderful person I really am?

NOAH ST. JOHN, PH.D.

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Afformations On Conquering Fear

Why am I loved so easily


and so much?
Why are people
so friendly and helpful
to me and those I love?
Why do so many
wonderful people love me?
Why is loneliness an illusion
and gone forever?
Why is every day
filled with pleasure and peace?
Why do I so easily and gratefully
let go of past hurts?
Why do I let myself win?

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Why do I have
Permission to Succeed?
Why did I
finally achieve Peace?
Why do I let go of
irrational beliefs and
allow myself to be happy?
Why do I allow God
to fill my life with calm?
Why am I enough
just as I am?
Why am I strong enough
in my mind, body and soul
to do anything?
Why am I invincible?

NOAH ST. JOHN, PH.D.

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Afformations On Conquering Fear

Why do I have the Power


of Infinite Intelligence in me?
Why do I forgive
and let go so easily?
Why am I so confident?
Why do I know
everything will turn out great?
Why am I so protected?
Why do I say next
when someone says no?
Why am I safe to_________
(fill in with whatever you fear:
public speaking, going for a job,
enjoy healthy relationships, succeed, etc.)

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Why did everything work out perfectly?


Why is God
in charge, so I am safe?
Why do I feel good sharing
my talents with the world?
Why do I love
making sales/opportunity calls?
Why do I get to serve others
through my products/service/ideas?
Why is lack
the only thing thats not real?
Why am I completely protected
in God?
Why does f.e.a.r. now stand for
Feel Everything...And Relax?

NOAH ST. JOHN, PH.D.

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Afformations On Overcoming Bad Habits and Addictions

Chapter 11.

AFFORMATIONS ON
OVERCOMING BAD HABITS
AND ADDICTIONS
Lifes most urgent question is:
what are you doing for others?
Martin Luther King, Jr.
n our Secret Code of Success seminars, I often ask my
Students: When did you get points in your family? In
other words, when did you get praise and encouragement? A large majority of women say they got points
when they:

Were quiet
Did what they were told
Toed the line
Got good grades
Stayed out of sight
Made other people happy
And the men report they got pointswhen they:
Were perfect
Scored the winning touchdown

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Didnt cry
Got straight As
Worked hard
Did everything right
Does any of that sound familiar? In your life today, are you
still trying to be quiet, stay out of sight or be perfect, do
everything right? For example, lets say youre about to pick
up the phone to make a sales call. Do you stop yourself by
thinking, What if this isnt a good timeWhat if they dont like
what Im selling...What if I dont make this sale, then Ill never
make quota?
The irony is, all these beliefs floating around in your subconscious cause
the habits of avoidance and procrastination. Procrastination and other bad
habits are simply a subconscious way
to put off feeling pain (the pain of rejection, the pain of failure, etc.).
Now, you may not have that particular bad habit. But I bet theres at least
one habit youre not thrilled about,
thats getting in the way of you getting
what you want.

If you
dont take
response-ability,
you wont have
the ability
to respond.

Remember, Afformations are based on science, not magic.


If you dont take response-ability, you wont have the ability to
respond. You cannot simply mouth these new words, do the

NOAH ST. JOHN, PH.D.

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Afformations On Overcoming Bad Habits and Addictions

same things youve always done, and expect your life to


change. However, if your disempowering subconscious questions are keeping you stuck in self-destructive behaviors,
changing your questions can be the first step to making big
changes in your life.
Use these Afformations to form new behaviors around procrastination, overeating, or any other self-destructive habit
youd like to get rid of.
Then take new ACTIONS, and watch what miracles occur
for you!

Why am I finally free


from addiction?

Why do I love myself ?

Why does God Love me too?

Why do I turn to God for love,


instead of to substances?

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Why is my life in such


perfect balance,
order and harmony now?

Why is addiction no longer


part of my life?

Why am I so happy being free?

Why am I in control of my life now?

Why do I find it easy


to throw things away
that I dont really need?

Why do I love
having a clutter-free home?

NOAH ST. JOHN, PH.D.

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Afformations On Overcoming Bad Habits and Addictions

Why did I finally stop? ____________


(fill in the self-destructive behavior:
procrastinating, overeating, smoking, drinking,
drugs, overspending, physically or emotionally
abusing yourself or others, misusing sex,
compulsive hoarding?)?

Why am I finally free?

Why am I finally
clean and sober?

Why am I already so loved?

Why do I feed
my body properly?

Why is my life in
perfect balance and harmony?

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Why did I stop trying to be perfect?

Why do I see and treat


my body as a temple?

Why do I have control


of my emotions?

Why do I love
being so healthy and happy?

Why do I go to my
friends and God for Love,
instead of something that hurts me?

Why am I the master


of my feelings?

NOAH ST. JOHN, PH.D.

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Afformations On Overcoming Bad Habits and Addictions

Why do I allow myself to eat properly?


Why am I so fulfilled and happy?

Why do I appreciate myself


as I do my friends?

Why do I do what I need to do


when it needs to get done?

Why do I turn to God for my strength?

Why do I know that with God, all things


are possible?

Why am I stronger with God?


Why do I always trust
in the Power within me?

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Why do I have such


inner and outer strength
through the power of God?

Why does God lead me


to the perfect help I need?

Why does God always


find a way for me to win?

Why does God love me,


no matter what?

Why am I safe in Gods hands?

NOAH ST. JOHN, PH.D.

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Afformations On Spirituality

Chapter 12.

AFFORMATIONS
ON SPIRITUALITY
I had a million questions to ask God:
but when I met Him, they all fled my mind;
and it didnt seem to matter.
Christopher Morley, novelist and journalist
ould you like to get closer to God? (Its a trick question.) Many people come up after our seminars and
say they want to feel closer to God. I always ask them,
Why dont you feel close to God right now? They invariably
answer that theyre going through tough times, or that theyve
lost something very important to them for example, a spouse,
a job, a parent or a relationship they werent
ready to let go of.

C
T

There
can be
no loss
in Spirit.

I then ask them, Why do you feel that God


isnt close to you because you lost something?
And they reply, Because God wouldnt do
something like that to someone He loves.

At that point, I usually just look at them, and


they figure out what they just said. Do you
know anyone anyone who hasnt at one time
lost something very important to them?
Does this mean God just abandons us whenever He feels

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like it? Or because weve been bad?


Simply because youve lost something thats important to
you doesnt mean an All-Loving, All-Forgiving God has abandoned you.
Loss and gain are human ideas, not Gods. You may like the
gain part better.
But to God, its all just Life.
There can be no loss in Spirit. All things are One, but we
experience them as Separate. Use these Afformations (and create your own) to gain a deeper understanding and appreciation
of the fact that to get close to God, all you need do is realize that
there is no spot where God is not.

Why is my life so perfect


and so perfectly wonder-full?

Why is it so easy and so okay


for me to have,
do and be anything I want?
(One of my Students used this every day
for 60 days and tripled his income!)

NOAH ST. JOHN, PH.D.

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Afformations On Spirituality

Why am I so grateful to be me?


Why does Love manifest as my life now?

Why is happiness Who I Really Am?

Why is God so happy with me?

Why is life so fulfilling for me?

Why am I so enchanting?
(A 7-year-old Student
in Alabama taught me this Afformation!)

Why do I live by the Golden Rule?


Why do I choose to be a good steward?

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Why do I enjoy Gods love today?

Why is my life filled with light, love,


marvelous people and fun times?

Why am I so connected to God?

Why does God always take such


perfect care of me?

Why can I do anything with Gods help?

Why am I always in the right place


at the right time,
being the right person?

NOAH ST. JOHN, PH.D.

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Afformations On Spirituality

Why do I ask for and accept miracles?

Why do I give and receive


in such joyful abundance?

Why do I have such a strong


spiritual center?

Why do I bask in Gods Love today?

Why is God as close as my next breath?


Why am I always taken care of?
Why does God provide everything
I need today?

Why am I so abundantly provided for?

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Why am I right where


I should be in life?

Why do I find comfort


knowing God is right here?

Why did I ask the right questions


to manifest the perfect partner for me?

Why is my life such a gift?


Why do I have so many gifts
to share with the world?

Why do I get to enjoy


all of Gods gifts today?

NOAH ST. JOHN, PH.D.

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Afformations On Spirituality

Why do so many miracles


come true for me today

Why have so many miracles


always happened in my life?

Why do I have so much to give?

Why is my life such a miracle?

Why do I ask God for miracles,


knowing
theyve already happened?

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The Great Little Book of Afformations

Chapter 13.

AFFORMATIONS
ON LIFE & HAPPINESS
The most important questions in life can never be
answered by anyone except oneself.
John Fowles, English novelist
his letter arrived at our office the other day:

Dear Noah: My last Sunday felt like the childrens book, Alexander and the Terrible, Horrible,
No Good, Very Bad Day! I had spent all day on
Saturday helping cut TONS of dead wood out of
two trees at my dads/sons house, so needless to
say, on Sunday I was not only tired but SORE!
Late Sunday evening I began looking for my
misplaced cell phone. We combed the house,
rang the phone, called Dad to see if Id left it at his
house, went through both houses and all laundry...still no phone.
En route home from looking all over Dads
yard, I decided to drive by my stepfathers house
(which I own) to see if any of his neighbors were
showing signs of new roofs being installed from
our recent hail storm.

NOAH ST. JOHN, PH.D.

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Afformations On Life & Happiness

The ONLY sign in a yard was at my stepfathers! I panicked, thinking he had negotiated
(without my consent) for a new roof.
Ready for an ulcer, I got home and STILL no
sign of the phone. My phone service said it was
probably found or destroyed by the way it was
ringing straight to voicemail, so I prepared to file
a claim on my cell phone insurance. They had
closed 13 minutes prior, so I couldnt call it in.
As I continued for the phone, I realized I had
lost not one, but TWO, missing checks for nearly
$10,000 each that had arrived several days earlier
and I had not had time to take care of. Searched
the desk, piles of papers, bank bags...no checks!!
By now, I am nearly crazy!
Ready to drown myself in my hot tub, I called
my friend for mental garbage take out. Her
usual techniques to get me back up failed. Since
wed both read your books, she and I decided to
try using afFORMations.
We created one for her and then I decided
mine would be, Why am I so happy? I half-jokingly decided that taking a sleeping pill and
sleeping until Tuesday when offices opened so I
could resolve some issues on all three matters
might be my best option!
Off to bed I went, sarcastically muttering,
Why am I soooo happy?! Just as I turned the

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corner to my bedroom, what should appear looking right at me from a bookcase but my cell
phone!!
The battery was dead (hence the no ringing). I
had come home from tree trimming in a VERY
big rush to shower before my dinner guests
arrived and in my rush had slung the phone in an
unusual place.
Thankfully, I had NOT been able to file a claim
for a new phone.
Early Monday morning (July 4th, no less), I
decided to call the roofing company on the very
long shot that their office would be open at 7:10
a.m. Much to my surprise, the office worker
answered and after a short search was able to tell
me that the roof in question was not being
replaced (or even in need of replacement, YEA!)
but the sign was left in the yard as advertisement
for the roofing man. Whew!
Next, I looked in the tote bag where I keep my
bank bags and lo and behold, there in plain sight
was the envelope with the two $10,000 checks!
I couldnt believe how quickly (and on a holiday to boot) all three BIGGIES were dissolved.
Afformations really did the trick!
Thank you!

NOAH ST. JOHN, PH.D.

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Afformations On Life & Happiness

What makes you feel happy? What makes a fulfilling life? As


much as youve heard this before, it really is not dependent on
having an amount of money. Ive met people earning in the
high six figures who were miserable, and those making a lot
less who are blissfully happy.
Having that rich, happy, fulfilled life comes from doing what
youre here to do and blessing others through being Who You
Really Are.
Many times, however, the questions youre asking do not
support the life you want, because they keep you focused on
what you dont have.
Now that youre near the end of this book, you now have the
power to change your life by first changing what you focus on
by changing the questions you ask then taking new
ACTIONS that support your new beliefs.
Use these Afformations to help you change your focus, and
allow yourself to live the life youve always imagined!

Why am I so happy?

Why am I so lucky?

Why are the good times here to stay?

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Why am I so delighted to be me
every day of my life?

Why is Love all that really matters?

Why do I forgive myself ?


Why am I finally free, at last?

Why am I so blessed?

Why is life such a miracle?

Why am I so sunnily confident


and springfully happy?

NOAH ST. JOHN, PH.D.

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Afformations On Life & Happiness

Why do I have more than enough time,


money and energy to do all that I want?

Why am I so lucky to be me?

Why do I seek first to love, and know


understanding will follow?

Why does my family life express Love?

Why do I enjoy such balance and


harmony in my life?

Why do I so easily let go


of the past?

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The Great Little Book of Afformations

Why do I accept and love the people


in my life just the way they are?

Why is it more important for me to be


happy than to be right?

Why is my family life so healthy and happy?

Why are such wonderful people


so attracted to me?

Why do I have so many Loving Mirrors?

Why do I have the best family


in the world?

NOAH ST. JOHN, PH.D.

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Afformations On Life & Happiness

Why do I let the dead bury their dead?

Why am I so supportive of my family?

Why did I stop trying to change people?

Why do I allow people to be who they are


and love them no matter what?

Why do I praise my family


so easily and sincerely?

Why do I catch my
children/spouse/partner, etc.
doing something right at least twice a day?

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The Great Little Book of Afformations

Why am I so grateful for my life?

Why am I so grateful for all that I am


and all that I have today?

Why do I allow people to make mistakes


and still love them?

Why is it not a sign of weakness,


but of strength, to say, I was wrong?

Why do I thank God for the gifts


of my life every day?

Why do I allow myself to succeed,


be wealthy, and be blissfully happy
today and always?

NOAH ST. JOHN, PH.D.

137

Now What?

Chapter 14.

NOW WHAT?
A good question is never answered.
It is not a bolt to be tightened into place,
but a seed to be planted and to
bear more seed toward the hope
of greening the landscape of idea.
Henry David Thoreau
his book, like the others in the Afformations and Secret
Code of Success series, was written to help you
become wildly successful in your life, career and relationships.

But what do you do now that the book is over? If you really
want the results and benefits you desire for your life things
like more money, better relationships, or a closer connection
with God you must do what I shared with you in Chapter 3:
Take ACTION!
In Chapter 2, I introduced you to The Afformations Method:
the simplest, easiest way Ive ever seen to get what you want in
your life. I showed you how to use what youre already doing
asking questions to create the life youve always wanted.
In Chapter 3, you learned the 4 steps to create empowering
Afformations that can change your life. I recommend you commit to doing these 4 simple steps daily, because this will root
these principles into your mind. Eventually you will find your-

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The Great Little Book of Afformations

self looking at life very differently. From there you will make
new choices, take new actions, and create new results.
If you want change to be permanent, you must re-wire your
brain. All this means is that you must put the steps into practice. Not just read about it, not just talk about it, and not just
think about it, but actually DO it!
Beware of the little voice in your head saying something
like, I cant do it...its too hard...I dont have time. As I explain
in my Secret Code of Success programs, thats your Negative
Reflection talking that voice in your head saying you cant
make changes.
Remember, its job is to keep you right where you are, in
your Familiar Zone. Dont listen to it. Do the steps, use your
new Afformations, and watch your life take off!
I also suggest you reread this book from beginning to end at
least once a month for the next year. What? Your little voice
might be screaming. Ive already read the book, why do I need
to read it over and over again? Good question, and the answer
is simple: repetition is the mother of learning. Again, the more
you study this book, the faster the concepts will become natural and automatic for you.
After my discovery in The Shower, I realized it was my duty
and responsibility to bring this teaching to tens of millions of
people around the world. My mission is to create a nation and
a world of Loving Mirrors, and to assist those with the same
vision on the way to true wealth, peace and joy.
I am truly blessed to lead teleseminars, workshops and
camps that transform peoples lives quickly and permanently.

NOAH ST. JOHN, PH.D.

139

Now What?

From my heart to yours, now that you know how to change


your life by using empowering Afformations, I invite you to take
the next step and learn the 7 Steps to get your foot off the brake
for good in your life, career and relationships for good!
You can do that with my all-new Secret Code of Success
System.
I know youre going to reach your dreams. The simple fact
that youve read this far means you're smart, talented, creative,
and highly motivated to succeed.
But heres something else I know about you
Even though youve spent tons of time, money and energy
on every how-to succeed program out there, you are still not
where you want to be in life.
Otherwise, you would not still be reading!
My Secret Code of Success System shows you why youre
holding yourself back from the success youre perfectly capable of and gives you the simple, practical tools that enable
you to get your foot off the brake in your life for good.
What is The Secret Code of Success, exactly?
My Secret Code of Success System is a self-paced Course
that lets you go as fast or as slow as you want.
It includes the audio recordings of the complete course I did
recently with a select group of Students, who paid nearly $1000
just to be there.
You can put the recordings on your iPod, your MP3 player,
or your computer to listen while you're working out, checking

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The Great Little Book of Afformations

your email, exercising, or practically anywhere.


But thats not all
You also get:
The Complete Course Transcripts so you can read along
with the recordings, print them out, highlight and go over
the steps again and again until they become second
nature to you ($295 value)
Action Guides so you can follow along with each Module
and absorb the teachings even faster ($195 value)
Executive Summaries checklists to make your training
quicker and easier ($95 value)
Bonus Training Sessions and Teleseminars You also get
Bonus training from guest experts that Ive had on my
training calls including:
Secrets of Money Manifesting Magic with one of North
Americas top personal development coaches who
reveals how he went from $100,000 in debt to over $1 million net worth in less than 4 years!
Secrets of Champions with Dr. George Carlo, Americas
leading performance neurophysiologists, who will show
you how champions think, talk and act that separates
them from the rest of us
Noahs Key to End Relationship Self-Sabotage with me,
Noah St. John where I reveal the 5 key steps that put
an end to sabotaging your personal and professional
relationships

NOAH ST. JOHN, PH.D.

141

Now What?

Youll learn:
Why youre going down the road of life with one foot on
the brake and one on the gas.
The Secret Code of Success that the top 3% know that
theyre not even consciously aware of!
What motivational speakers DONT want you to know.
How Noahs Students have doubled, tripled, even quintupled their income in less than a year and how you can,
too.
The 7 Steps to get your foot off the brake in your life,
career and relationships for good.
How to stop going after what you DONT want and let
yourself get what you REALLY want.
The #1 secret of success that almost everyone ignores
and how you can use it.
The inner game of time management to remove procrastination once and for all.
How to release your hidden emotional blocks to being
truly wealthy in all aspects of life.
By the end of the course, you will have the inner capacity to
create wealth and, more important, you will release the hidden
blocks to wealth and success.
Best of all, the same inner strategies that work to create success with money work to enhance your inner peace and happiness as well.

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Whether you are currently a millionaire, middle-class, or


broke, if youre not 100 percent satisfied with your income, your
net worth, or your level of happiness, and you want to finally
feel what its like to go down the road of life without your foot
on the brake, then register for The Secret Code of Success program today because
Isnt it time you stopped living your life with one foot on
the brake?
Register now at:

www.SecretCodeofSuccess.com
And please go to the next page to get your
FREE Gift from me!

NOAH ST. JOHN, PH.D.

143

Your Special Bonus Gift

YOUR SPECIAL BONUS GIFT

s a thank-you for purchasing The Great Little Book of


Afformations, I would like to give you private access
to my Afformation-A-Day software that also features
excerpts from my books and seminars, a My Notes space for
your personal goals, and fun and useful gadgets to make your
life easier.

My Afformation-A-Day software is made possible by Ponder


Pearls, an online motivational company that started as a 2-man
operation and now has over $100 million in sales.
Youll get a new Afformation every day along with access to
wit and wisdom from historys brightest and most enlightened
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To claim your Free Afformation-A-Day Software,
please visit:

www.PonderPearls.com
and enter code: noah
Enjoy!

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The Great Little Book of Afformations

Noahs work represents one of the most


significant breakthroughs in the study of success
in decades. If you want to eliminate the
fear of success and live the life youve imagined,
you owe it to yourself to attend his programs.
Jack Canfield, Chicken Soup for the Soul
and star of The Secret

Using humor and down-to-earth language,


Noah gives you a step-by-step method
to live the life you want and deserve.
John Gray, Ph.D., Men Are From Mars,
Women Are From Venus and star of The Secret

Noah shows you how to ask and receive


more easily and effortlessly than ever before.
He will change your life.
James Ray, The Science of Success
and star of The Secret

NOAH ST. JOHN, PH.D.

145

Spread the Word

SPREAD THE WORD


The 3 steps to True Success:
1. Find something that works.
2. Tell everyone about it.
3. Repeat.
Noah St. John
Okay, so now you know the steps to create Afformations
that can change your life. The only question now is: are you
going to share what youve learned or keep it to yourself ?
As Ive shared with my Students for years now, the only
things you have to do to succeed in life are: Learn, Do and
Teach.
First, Learn what it takes to succeed. Thats what this book
and my other courses and programs are all about. Second, Do
the steps. Its one thing to know, and quite another to take what
you know and put it into ACTION. But taking action is the only
way to manifest the wealth and happiness you desire.
And finally, Teach what youve learned to others. The best
way we can learn ourselves is when we share what weve
learned with others.
Because this is true, I encourage you to share what youve
experienced in this book with others. Get the message of this
book out to as many people as possible. Commit to telling at

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

least one hundred of your friends, family, and associates about


it or consider getting it for them as a life-changing gift.
Not only will you be introducing them to a new (and easier)
way of thinking that can change their lives, they will also learn
a new way of Being in this world that will uplift everyone who
gets this message.
What better way to make a difference than to help those you
care about to use the greatest gift theyve been given: their own
mind?

What are you waiting for?

NOAH ST. JOHN, PH.D.

147

Who Is Noah St. John?

WHO IS NOAH ST. JOHN?


Noah St. John, Dr. Do It Now!, is Founder
and CEO of The Success Clinic, Inc., a productivity/ relationship company. People and
organizations in over 40 countries have used
Noahs proven success strategies to get better results with less effort.
Noah is the author of five books including
The Great Little Book of Afformations
series, now in their 3rd Edition.
Jack Canfield of CHICKEN SOUP FOR THE SOUL says,
Noahs work represents one of the most significant breakthroughs in the study of success in decades!
Noah has appeared on CNN, NPR, ABC, NBC and Fox News,
and in PARADE, Womans Day, Los Angeles Business Journal,
Chicago Sun-Times, Selling Power, Bottom Line/Personal, and
Money Makers Monthly.
To get Noahs FREE Special Report, The Foolproof Formula
to Get Your Foot Off the Brake In Your Life, Career and
Relationships For Good!, and watch video clips of Noahs
seminars and media appearances, visit online at:

SuccessClinic.com

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NOAH ST. JOHN, PH.D.

The Great Little Book of Afformations

SEND US YOUR
SUCCESS STORIES
Noah loves to hear your Success Stories!
Tell us how Afformations have improved your results
in business, relationships, health, or any aspect of your life.
Your Story could appear in an upcoming Afformations book!
Please send your Success Stories to:

Noah@SuccessClinic.com
We look forward to hearing from you!
To get Noahs FREE Special Report:
The Foolproof Formula to Get Your Foot
Off the Brake In Your Life, Career
and Relationships For Good!
Plus watch video clips of Noahs
seminars and media appearances,
visit online at

SuccessClinic.com

NOAH ST. JOHN, PH.D.

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