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PRESENTED BY:-HUMAIRA
WEIRD RULES OF
CREATIVITY
Terribly annoying.
Remarkably inefficient
Managing out of the way
FALL,THEN CONVINCE
YOUR SELF THAT
SUCCESS IS CERTAIN!
REWARD
SUCCESS&FAILURE,PUNISH
INACTION!
THINK OF SOME
RIDICULOUS,IMPARTIAL THINGS
AND PLAN TO DO THEM!
ENCOURAGE PEOPLE TO
DEFY AND IGNORE THEIR
BOSSESS AND PEERS.
exploration of
new possibilities.
FEW EXAMPLES:
GREY STALKER ----XEROX RESEARCHER WHO INVENTED LASER PRINTER.
DESIGN CONTINUM ;
Ignorance is blessing.
DYSON APPLIANCES;
LOURIS LEAKY (ANTHROPOLOGIST)
INNOVATIVE FUEL CELL TECHNOLOGY.
Hiring novices.
MOOMAL ALI
Continued....
You should start
rewarding failure, not
just sucess .
Reserve punishment
only for inaction.
Do what u think is
right rather than what
you are told or
anticipate your
superior wants.
3M's former....
CEO William McKnight
Once ordered an
employee Richard Drew
to abandon a project he
was working on,
insisting it would never
work. He disgraded the
order and went on to
invent scotch tape.
HP Way....
David Packered ordered
an employee Ckuck
House who was
working on oscilloscope
technology to abandon
a display monitor he
was developing.
He persisted with the
project.
Rsulting $ 35 million
revenue proved he was
right.
Organizations
philosophy....
We never seen an
organization with
guidelines: Ignore
your boss if you think
he or she is wrong
Managers provide
vague
encouragement for
employees what they
want.
PSYCHOLOGICAL
RESEARCH....
People are hesitant
doing innovative
work in isolation.
HONDA CITY
CAR....
In 1978 Honda was losing
engineers are
responsible for the
technologies that
make computer
resolution possible
including PC,
internet and laser
printer.
Causes
of
failure....
Creativity....
Creativity is
function of the
quantity of work
produced.
Theses finfings
means that
measuring weather
people are doing
something or not.
In 1985:
Kapor(chairman of
board) & Klein(head of
OD&T) tried an
experiment
They pulled 40
people who had
technical and
managerial skills
and did lot of
risky things
The hit products
invented by the
company
ANUM SHAHID
committed people
Use random selection process
Ignore the report from sales people about
customers demands
Ignore the bore customer who just wants to
talk about money
A CONSTANT AND
CONSTRUCTIVE CONTEST
Dont focus on tried and true ideas. Explore new
ideas by:
Building culture
Devoting more time and money
Conscious efforts
Forget about past success
CONCLUSION
Creativity always requires a conscious effort.