SAMPLEFeasibilityStudyProposalto

CAMPfromCONSULTANT

Introduction:

Thepurposeofafeasibilitystudyistoassistanorganizationplanningalargeprojectinevaluatingthe
chancesoftheprojectssuccessbeforetheprojectbegins.Thestudyallowstheorganizationto
determinewhatcanberealisticallyaccomplishedinacampaignandindicatesthemosteffectivemeans
ofreachingthecampaigngoal.

Feasibilitystudiesaregenerallyconductedbyprofessionalswhogatherdataandexamineandweigh
manyfactorsthataffecttheoutcomeofaproject.

Specifically,afundraisingfeasibilitystudywillconsiderindetailanorganizationspotentialtoraisefunds
foraparticularprojectthroughacapitalcampaign.Awelldonefundraisingfeasibilitystudywillhelp
theorganizationmaketherightdecisionsaboutconductingacapitalcampaignbeforeplanningforthe
projecthasprogressedveryfar.

Afundraisingfeasibilitystudy:

Assessestheamountofmoneythatcanprobablyberaisedforaproject

Outlinesthemosteffectivefundraisingstrategy

Assessestheorganizationsreadinessforacampaign

Makesrecommendationsforarealisticandappropriatecampaigngoal

Presentsapreliminarycampaigntimetable

Providesadditionalinsightsabouthowtheorganizationisviewedbyitsconstituentssuchas
alumni,currentandpotentialsupporters,andcommunityleaders

Ingeneral,thestudywillindicatewhatamountofmoneywillmostlikelyberaisedandoutlinehowthe
organizationshouldprepareitselfforcarryingoutthecapitalcampaign.Astudymayhighlightaspects
oftheorganizationthatneedtobestrengthenedandsuggestconcretewaystoaddressthoseissues.

Additionally,afeasibilitystudyisanexcellentwaytoinvolveandcultivatedonorsandleadershipforthe
campaign.Thestudyconsultantbecomesanambassadorfortheorganizationtothecommunityat
large.

Afeasibilitystudycannotbesuccessfullyundertakenbeforeageneralplanandclearoutlineofthe
projecthasbeendeveloped.Beforeastudyisundertaken,thefollowingaspectsoftheprojectshould
beknown:

Whatdoestheprojectaccomplish?
Howwilltheprojectberealized?
Whenwillitbecompleted?
Howmuchwillitlikelycost?
Howwillitbepaidfor?
Whatisthecampaigngoal?
Whoarethekeyindividualsonwhomthesuccessoftheprojectdepends?

Generally,answerstotheabovequestionsareincludedinaninitialdraftoftheprojectsCasefor
Support,aconcisedocumentthatdescribesthecommunityneedsanorganizationintendstoaddress
withthemoneyitraisesandaplantosatisfythoseneeds.

TheProposal:

ConsultantproposestoconductaFundraisingFeasibilityStudy(theStudy)forCAMP(CAMP)inthe
monthsofJulyOctober2011.

TheStudywillevaluate:

CAMPsreputationinthecommunity
EffectivenessandreputationoftheCAMPExecutiveDirector
StrengthandgivingpotentialoftheCAMPBoardofDirectors
Willingnessoftheboardandvolunteerstoworkonthecampaign
Sizeanddepthofthedonordatabase
Potentialforleadgifts

TheStudywillanswerthefollowingquestions:

Istheprojectperceivedasimportantinthecommunity?
Doestheprojectmakesense?
AretheplansappropriateforCAMPandthecommunity?
Doestheprojecthaveastrongchanceofsucceeding?
Willmajordonorsinthecommunitylendtheirsupporttothisproject?
HowmuchisCAMPlikelytoraisefortheproject?
Whoarethekeypeoplewhoseparticipationiscrucialforsuccess?
Whatarethebestapproachesandstrategiesforsuccess?
Istheresufficientstafftoconductacampaignproperly?
Howmuchisthecampaignlikelytocost?
Whatisareasonabletimelineforthecampaign?
WhatmustCAMPdotogetreadyforthecampaign?

TheStudyincludesthreemajorstages:

1.StudyGroundworkdevelopmentandreviewofmaterialsandCAMPinternaloperationsincluding:
CaseforSupport
ProjectBudget
TableofGifts
DonorDatabase
Bylaws
Boardminutes
AlumniActivities
FinancialStatementandAudits
Marketingmaterialsannualreport,brochures,collateralpieces

2.InformationGathering
Preparinginterviewquestions
Developsubjectlist
Schedulinginterviews
Meetingwithinterviewsubjects

3.ReportPreparationandPresentations
Assemblingandanalyzingfindings
PresentingresultstoCAMPleadershipteamandfullboard

LeadershipTeamresponsibilities:
InconjunctionwithCONSULTANT,theleadershipteamwill:

DevelopCaseforSupport,projectbudget,andgifttable
Developlistofpeopletobeinterviewed
Reviewquestionsconsultantintendstoaskduringinterviews
Draftalettertobesenttointerviewprospectspriortoschedulinginterviews
Scheduleinterviewsbasedonavailabilityoftheconsultant
Meetwithconsultantforanupdatearoundthemidpointoftheinterviewperiod
Reviewthedraftreport

CONSULTANTresponsibilities:

ReviewCaseforSupport,projectbudget,gifttableandadditionalitemsoutlinedinStudy
Groundwork
Reviewlistofpotentialsubjects
Provideinterviewquestionsandprospectletterforschedulinginterviews
Conductupto30interviewsofsubjectsinCAMPREGION
ConductinterviewsoutsideofCAMPREGIONtobedetermined
PresentcomprehensiveFeasibilityStudyReporttotheLeadershipTeamandBoard