Kyle Christianson

Budweiser Group
11:00 AM Section
Strengths

Huge network of distribution channels

Access to industry leading production technology and capital

Size and influence gives them control over these channels as the
channel captain

Over a centurys worth of industry experience

Historically one of the most recognizable product brands in the world

Parent company able to allocate large amount of resources for

marketing and development

Has relationships and sponsorships with major professional sports

organizations and events

Weaknesses

Heavy reliance on US market

Brand image/perception not as favorable as in the past

Brand image as American premium makes it more difficult to expand

internationally

Declining retail performance is shrinking the return on its heavy market

investment even though many retailers continue to benefit

Government regulation makes distribution more costly than it could be

Parent company has had recent legal issues

Opportunities

The international market is much larger than the US market

New developing markets that lack maturity such as in countries in

Asia, South American, and even parts of Africa.

Number of 21 year olds is expected to increase by over 15% in the

next decade

Threats

Decreasing market share

Less demand for premium, more demand for craft beers

Microbrews growing popularity in mature markets

Future plans for expansion in international markets could be stymied

by government regulations and barriers

Foreign exchange rates may also impact profitability in foreign

markets