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Equinox 5.0 - A 3 day business cum cultural flagship event of IIM Raipur.

Conducted from Jan 30th to Feb 1st 2015

Participation from various B-schools and corporate houses across the country
Cultural events witnessed participation from the local Raipur colleges
A number of online events drew attention of above 1000 participants

Publicity through Website


The publicity for the events started way before the event with the construction of website. All
the sponsors were prominently displayed on the website. Link: http://www.iimrp-equinox.com/

Publicity on Facebook

Publicity on Facebook

Publicity on Facebook

Publicity on Facebook

Publicity on Facebook

Facebook Page Insights


The reach through FACEBOOK pages are Pan India Visibility for the sponsor in Premier B-Schools

The last one month leading upto the


event saw a change of 125% in the
number of likes of the Equinox page.

The posts on the Equinox page had a


maximum reach of 4693 for a single day.

Outdoor Advertisement
7 hoardings were put in the major locations of the city

All the 7 hoardings were strategically positioned in the key areas in the city to garner maximum
visibility for the sponsors as well as to build the brand EQUINOX
The publicity through hoardings would have garnered a minimum of 40,000 eyeballs
S. No.

Location

Size of Hoarding

Total area of hoarding

Fafadih Chowk

20x10

200

Jail Road, Devendra Nagar

20x10

200

Pandri Railway Crossing

20x10

200

RK Mall Flyover

20x10

200

Telibandha Railway Crossing

20x10

200

Ghadi Chowk

20x10

200

Magneto Mall

20x10

200

Outdoor Advertisement

Outdoor Advertisement

Visibility through Events


The business events of the festival garnered special attention for our sponsors in terms of
top notch performance from premier institutions fighting it out for the coveted trophies

Visibility through Events

Stalls on the venue of the event

Stalls on the venue of the event

Stalls on the venue of the event

Visibility through Print Media

Visibility through Print Media

Visibility through Print Media

Visibility through Television Media


National Level Sahara Samay exclusively covered Verve Fashion Show
broadcasted on 1st February, 2015.
State Level ETV exclusively covered the event Nukkad Natak

Visibility through Radio


Time

Duration

Time

Duration

07:37

12 sec

08:47

20 sec

08:14

12 sec

09:12

20 sec

12:19

12 sec

12:51

20 sec

13:34

12 sec

13:50

20 sec

14:16

12 sec

15:40

20 sec

15:16

12 sec

16:17

20 sec

16:18

12 sec

16:30

20 sec

17:14

12 sec

19:11

20 sec

18:11

12 sec

20:14

20 sec

22:29

12 sec

22:45

20 sec

Radio Ads on
26th 27th & 28th
January

Radio
Mentions on
30th & 31st