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LESSON PLAN

SCHOOL OF EDUCATION

LESSON ORGANISATION
Year Level:

th

Time: 55 mins Date: 19 August 2016

Learning Area: Business Studies

Students Prior Knowledge:

Students are to refer to Lessons 2 5


from Term 1 Marketing and the 4 Ps
Book Creator

Strand/Topic from the Australian Curriculum


Buyer beware!
Car companies marketing strategies
The ways consumers and producers interact and respond to each
other in the market (ACHEK017)
General Capabilities (that may potentially be covered in the lesson)
Literacy
Numeracy
ICT
Critical and
competenc
creative
e
thinking

Ethical
behavio
ur

Personal
and Social
competenc
e

Intercultural
understandi
ng

Cross-curriculum priorities (may be addressed in the lesson)


Aboriginal and Torres Strait Islander
Asia and Australias engagement
Sustainability
histories and cultures
with Asia
Proficiencies:(Mathematics only)
Understanding, Fluency, Problem Solving and Reasoning
Lesson Objectives (i.e. anticipated outcomes of this lesson, in point form beginning with an action verb)
As a result of this lesson, students will be able to:
Identify marketing strategies used by companies to change the perception of users with regards to their
products
Describe the affects these strategies have on adolescent consumers
Teachers Prior Preparation/Organisation:

Ensure all iPads are working

Prepare and publish Weebly page for lesson

Prepare Advertisements for lesson & publish on Weebly

Place name tags on each desk in order to pair students of


mixed ability

Provide headphones for all students

Provision for students at educational


risk:
Organise groups according to ability
Provide extra guidance to students who
are struggling with the concepts and
provide extension questions for fast
finishers

LESSON EVALUATION (to be completed AFTER the lesson)


Assessment of Lesson Objective and Suggestions for Improvement:
Teacher self-reflection and self-evaluation:

[OFFICIAL USE ONLY] Comments by classroom teacher, HOPP, supervisor:

LESSON DELIVERY (attach worksheets, examples, marking key, etc, as relevant)


Time

Motivation and Introduction:

Resources/
References

On entry to the classroom students are to get into their pairs (mixed ability as
7 mins

chosen by the teacher) as per the nametags on the desks.


Topic: Buyer beware! Car companies marketing strategies

5 mins

Focus Question: How do car companies reach and influence their target audience?
Lesson Steps (Lesson content, structure & strategies):
Lesson Objective:

Identify marketing strategies used by companies to change the perception


of users with regards to their products

Describe the affects these strategies have on adolescent consumers

Discuss: Teacher to discuss the different types of marketing strategies used by car
companies to reach their different target markets.
Read the following article on THREE KEY MARKETING STRATEGIES TO
10 mins

SECURE TOMORROWS CAR BUYERS TODAY. The article will provide an insight
into the strategies used by car companies to influence and connect with consumers
and provide guidance for the students in the activity.

http://www.ni
elsen.com/a
u/en/insights
/news/2014/t
hree-keymarketingstrategiesto-securetomorrowscar-buyerstoda.html

Activity: Students are to view the 2 different advertisement used by car companies
and answer the following question in relation to the advertisements.
Using BookCreator each student is to work in pairs to create their own individual
new page in their eBook to include the following
10 mins

10 mins

A text heading (with the title of the advert)

Screenshot of the advert

Hyperlink to the advert

Audio with responses to the following questions:

BookCreator
iPad

1. How did the ads make you feel?


2. Who were the ads targeting?
3. How effective do you feel was their strategy?
Lesson Closure (Review lesson objectives with students):

8 mins

1. What were the main marketing strategies used by your car company?
2. Explain 3 different marketing strategies to gain competitive advantage
3. How you will perceive marketing in the future (e.g. more aware, try not to be
influenced so easily)

KidsBlog

Transition:

For homework ask students to write 3 sentences in their blog reflecting on


the lesson and what they thought were the most influencing factors

6 mins

Ask students to make sure page 5 of their eBook is complete with title,
screenshot, hyperlink and comments through audio as we will be sharing
next class

Assessment: (Were the lesson objectives met? How will these be judged?)
1. Was the class able to respond to the two questions in the lesson closure?
2. Were students able to complete page 5 of their eBook?
3. Did the students grasp the implications of the marketing strategies used by their
car company?