THE MISSION

Total Film is a UK-based film magazine

published 13 times a year by Future
Publishing. The magazine was launched in
1997, and has become a popular new
magazine to any film fanatic. The magzine
includes news on the latest films in cinema
and DVD, esclusive information about
movies and competitions. Total Film
provides a variety of features, such as
interviews with actors and directors,
or making of and on-set pieces for new and
future releases every month.

THE READERS

75%male
Average age 26
Men and women 18-35
Dedicated film goers/ enthusiasts
Young professionals/students, or graduates with significant
disposable income
Average income 34,532
Psychographic: significant amount of free time, avid interest in
cinema and consuming mainstream media with an eye for the
cult. May have aspiration of working in the industry. Movies
will be the main interests in terms of art and culture.
Geographic: UK central- tries to highlight British film and
industry talent
From research I personally completed I could find out that
male men within the 20s are most likely to read this
magazine. They would be within the class status of C1, C2
and are more than likely to be single

EXCLUSIVES

WITH TOTAL FILM MAGAZINE YOU ARE

ABLE TO GET EXCLUSIVE INFORMATION
ON THE NEWEST UP AND COMING
MOVIES, LEAKED FUTURE PROJECTS AND
INTERVIEWS
WITH
THE
CAST.
COMPETITIONS ARE ALSO VERY
POPULAR WITH THE MAGAZINE TO GIVE
PEOPLE A ONCE IN A LIFETIME
OPPORTUNITY TO SEE MOVIES FORM
THE RED CARPET

PLATFORMS

Total Film has branched out into different platforms to try and bring in a wider
audience. Now everyone can keep u[ to date with all the film news on the go.
Creating an app would have branched out into the younger audience seeing as
they can check film news wherever they are. Having the social media accounts
means that the business can connect with the audience if they have any
questions. This again branches out into the younger audiences, which is now there
main target audience, and bringing out the multi platform, it is a lot easier for
everyone to get the information they want.

REVENUE