Beruflich Dokumente
Kultur Dokumente
OF
BANK OF BARODA
SHAHGANJ
ACKNOWLEDGEMENT
ABSTRACT
The following document is an accumulation of the learning experience
as a part of my summer internship during the month of June,2015 at
Bank of Baroda, Shahganj. It was a great opportunity to learn, grow
and develop under such an establishment of Bank of Baroda. The
primary objective of this internship was to expose one towards the
dynamics of an organizational working environment, its complexities,
flows and functioning. It served as an opportunity to explore our
knowledge so inculcated over four semesters of study of Business
Management at Dayalbagh Educational Institute. The internship
programme proves to be a platform to manifest our learning to
practice and gain guidance towards our future endeavours.
As a part of the internship I was directed to work towards drawing a
SWOT analysis of the branch where I was stationed while witnessing
day to day operations of the branch and becoming an active part in the
same.
The document initially covers a brief introduction about the
establishment of Bank of Baroda highlighting some of the parameters
which give it a distinctive edge over other organisations. Furthermore,
in order to analyse the branch for its strength, weaknesses,
opportunity and threats I imbibed certain basic methodologies to draw
inferences. The analysis is based on my experience and learning while
working as member of the staff of the branch and have reflected on
reports like audit assessment reports of the bank to highlight certain
essential parameters and have also conducted surveys to capture the
exact feedback of employees and customers.
The workforce or manpower of the branch seems to be the greatest
asset behind the success and continuity of the branch. The dedication
and relentless hardwork of the employees prove to be their strength
abiding by the corporate strategies and objectives of the bank but the
absence of essential infrastructure and inefficient use of technology
and other resources holds the branch on a stagnant growth rate. Being
situated close to a business centre the branch is easily accessible and
has turned out to be exposed to a plethora of opportunities under the
Small and Medium enterprise and retail lending products of the bank.
The branch though facing a stagnant growth and being classified as a
low risk platform is making adequate efforts to accelerate its
profitability.
CONTENTS
ACKNOWLEDGEMENT
ABSTRACT
INTRODUCTION
INVESTOR RELATIONS
INITIATIVES
NETWORK
MISSION STATEMENT
LOGO
HUMAN RESOURCES
RESEARCH METHODOLOGY
EMPLOYEE SURVEY
CUSTOMER SURVEY
SWOT ANALYSIS
INTRODUCTION
SWOT GRID
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
CONCLUSION
RECOMMENDATIONS
INTRODUCTION
It has been a long and eventful journey of almost a century across 25
countries. Starting in 1908 from a small building in Baroda to its new
highly specialised Baroda Corporate Centre in Mumbai, is a saga of
vision, enterprise, financial prudence and corporate governance. Bank
of Baroda has emerged as an establishment of corporate wisdom and
social pride in private capital, princely patronage and state ownership.
It is a story of ordinary bankers and their extraordinary contribution in
the ascent of Bank of Baroda to the formidable heights of corporate
glory.
Bank of Baroda is an Indian state-owned banking and financial services
company headquartered in Vadodara (earlier known as Baroda) in
Gujarat, India. It is the second-largest bank in India, after State Bank of
India, and offers a range of banking products and financial services to
corporate and retail customers through its branches and through its
specialised subsidiaries and affiliates. In addition to its headquarters in
its home state of Gujarat, it has a corporate headquarters in the
Bandra Kurla Complex in Mumbai.Based on 2014 data, it is ranked 801
on Forbes Global 2000 list. Bank of Baroda has total assets in excess of
3.58 trillion, a network of 5307 branches in India and abroad, and
over 8000 ATMs.
The bank was founded by the Maratha, Maharaja of Baroda, H. H. Sir
Sayajirao Gaekwad III on 20 July 1908 in the Princely State of Baroda,
in Gujarat. The bank, along with 13 other major commercial banks of
India, was nationalised on 19 July 1969, by the Government of India
and has been designated as a profit-making public sector undertaking
(PSU).
INVESTOR RELATIONS
Bank of Baroda was one of the early movers in Public Sector Banks to
have tapped the equity market in December 1996. Further the Bank
has come out with a "Follow on Public Offer" in January 2006. The Bank
has also issued equity shares to the Government of India on
Preferential Basis in March 2011, March 2013, January 2014 and March
INITIATIVES
Bank of Baroda is a pioneer in various customer centric initiatives in
the Indian banking sector. Bank is amongst first in the industry to
complete an all-inclusive rebranding exercise wherein various novel
customer centric initiatives were undertaken along with the change of
logo. The initiatives include setting up of specialized NRI Branches,
Gen-Next Branches and Retail Loan Factories/ SME Loan Factories with
an assembly line approach of processing loans for speedy disbursal of
loans. The major ongoing initiatives of the Bank are detailed below:
BUSINESS PROCESS REENGINEERING (BPR): Bank had initiated a
major Business Process Reengineering to give a big boost to sales
growth by enhancing customer satisfaction and by making possible
alternate channel migration thus reinventing itself to challenges of the
21st century. Banks BPR project known as Project- Navnirmaan has
altogether 18 activities covering both the BPR and organisational
restructuring, aimed at transforming the Banks branches into modern
sales & service outlets. The most important initiatives planned under
this project include
(1) Conversion of all metro and urban branches into modern centres
known as Baroda Next branches;
(2) Creation of Automated and Leaner Back Offices like City Back Office
(for automated cheque processing etc), Regional Back Office (for faster
account opening etc), Establishment of two Call Centres, Creation of
Academy of Excellence, Introduction of Frontline Automation at select
branches for customer convenience and Organisational Restructuring.
UAE, New Zealand, Kenya, Mauritius and Seychelles, a Viewbased ebanking facility was made available in Fiji, Oman, Tanzania and UK.
NETWORK
BANK OF BARODAs very well known as INDIAS INTERNATIONAL
BANK has an adequate network of branches and offices classified as
follows
AREA
Metro
NO. OF BRANCHES
991
Urban
905
Semi-Urban
Rural
1919
Total (Indian)
Foreign (Overseas)
Total (Global)
Zonal Offices
Regional Offices
1388
5203
104
5307
CONTROLLING OFFICES
13
65
MISSION STATEMENT
To be a top ranking National Bank of International Standards
committed to augmenting stake holders' value through concern, care
and competence.
LOGO
The banks logo is a unique representation of a universal symbol. It
comprises dual B letterforms that hold the rays of the rising sun
called the Baroda Sun.
The sun is an excellent representation of what our bank stands for. It is
the single most powerful source of light and energy its far reaching
rays dispel darkness to illuminate everything they touch. Bank of
Baroda seeks to be the source that will help all their stakeholders
realise their goals. To their customers, they seek to be a one-stop,
reliable partner who will help them address different financial needs. To
their employees, they offer rewarding careers and to our investors and
business partners, maximum return on their investment.
The single-colour, compelling vermillion palette has been carefully
chosen, for its distinctivenes as it stands for hope and energy.
It also recognizes that the bank is characterised by diversity. Their
network of branches spans geographical and cultural boundaries and
rural-urban divides. Their customers come from a wide spectrum of
industries and backgrounds. The Baroda Sun is a fitting face for our
brand because it is a universal symbol of dynamism and optimism it
is meaningful for our many audiences and easily decoded by all.
Their new corporate brand identity is much more than a cosmetic
change. It is a signal that they recognize and are prepared for new
business paradigms in a globalised world. At the same time, they will
always stay in touch with their heritage and enduring relationships on
which the bank is founded. By adopting a symbol as simple and
powerful as the Baroda Sun, they hope to communicate both.
HUMAN RESOURCES
A quite distinctive feature of Bank of Baroda is its HUMAN RESOURCES
and it has Bank of Baroda has the tradition of continuous enrichment
of its human assets so that they deliver value to the business.
OBJECTIVES
RESEARCH METHODOLOGY
A SWOT analysis of a bank formally evaluates the financial institutions
strengths, weaknesses, opportunities and threats. This analysis
identifies these four main elements to help upper management better
leverage its strengths to take advantage of future business
opportunities while better understanding its operational weaknesses to
combat threats to potential growth. A SWOT analysis can also address
many other scenarios, such as new business initiatives, marketing
budgets or even advertising campaigns.
As a trainee at Bank of Baroda, Shahganj, I resorted to expose myself
and learn about the four parameters of the analysis by taking part in
the day to day workings of the bank. Assisting the employees in their
routine work gave an insight to the working environment of the bank,
drawing inferences about the internal factors contributing to the
strength and weaknesses of the branch revealing the efficiencies and
shortcomings of the management. The routine work involved updating
records, scrutinising accounts, loans and other documents, database
management, dealing with customers to attend to their grievances,
communicating and marketing schemes offered by the branch.
Henceforth I was revealed to the complexities and functioning of
managing a bank branch being a part of the management itself.
To get insights about the external factors influencing the potentials of
the branch I was guided to take references from the Annual Risk Based
Internal Audit report of the branch and making attempts to compare
deviations and improvements over time as well as drawing inferences
from the surrounding factors and strategies of competing banks in the
locality and assessing the feedback of the people i.e. the employees
and the customers through questionnaires samples of which have been
attached herewith.
CUSTOMER SURVEY
I am a student of Business Management and would request you to answer the following
questions for the purpose of my training report on SWOT analysis of the Shahganj branch
of Bank of Baroda. The following questionnaire is aimed at assessing your satisfaction from
the services of the bank. The results and inferences are strictly for academic use.
1. Name :
2. Occupation :
3. Annual Income :
4. Do you think that your bank caters all your banking needs?
(a) Yes
(b) No
5. For the past how many years you have account with this bank?
6.
(d)Fixed/Recurring deposit
(e)Poor
EMPLOYEE SURVEY
(e)Core
I am a student of Business Management and would request you to answer the following
questions for the purpose of my training report on SWOT analysis of the Shahganj branch
of Bank of Baroda. The following questionnaire is aimed at assessing your experience and
view-point. The results and inferences are strictly for academic use.
1. Name:
2. What is your gender?
(a)Male
(b)Female
(d)Dissatisfied
Any suggestions to improve the efficiency and effectiveness of the branchs operations.
SWOT ANALYSIS
A SWOT analysis (alternatively SWOT matrix) is a structured planning
method used to evaluate the strengths, weaknesses, opportunities and
threats involved in a project or in a business venture. A SWOT analysis
can be carried out for a product, place, industry or person. It involves
specifying the objective of the business venture or project and
identifying the internal and external factors that are favourable and
unfavourable to achieve that objective. Some authors credit SWOT to
Albert Humphrey who led a convention at the Stanford Research
Institute (now SRI International) in the 1960s and 1970s.However,
Humphrey himself does not claim the creation of SWOT, and the
origins remain obscure. The degree to which the internal environment
of the firm matches with the external environment is expressed by the
concept of strategic fit.
SWOT MATRIX
STRENGTH
WEAKNESS
OPPORTUNITY
THREATS
STRENGTH
In the area of strengths, a SWOT analysis should list the areas where
the bank is succeeding and excelling in reaching its goals. These
successes should also be internal components reflective of the banks
physical and human resources. These areas are your critical success
factors and they give your business its competitive advantage.
Identifying these strengths can help makes sure maintaining them so
that one does not lose their competitive advantage. Growing the
business involves finding ways of using and building on these
strengths.
Effective communication is critical to any organization and can help it
in many ways. In fact, communication plays a role in product
development, customer relations, employee management - virtually
every facet of a business' operations. Employees are a key audience
WEAKNESS
OPPORTUNITY
A SWOT analysis can help you identify opportunities that your business
could take advantage of to make greater profits. Opportunities are
created by external factors, such as new consumer trends and changes
in the market.
Conducting a SWOT analysis will help you understand the internal
factors (your business's strengths and weaknesses) that will influence
your ability to take advantage of a new opportunity. If your business
doesn't have the capability to seize an opportunity but decides to
anyway, it could be damaging. Similarly, if one has the capability to
seize an opportunity and does not, it could also be damaging.
Investment in
Equipment in case of
Service Sector
Enterprises
Micro
Enterpris
es
Up to Rs.10/- lacs
Small
Enterpris
es
Medium
Enterpris
es
THREAT
Threats are external factors that could cause problems for your
business, such as changes to the market, a competitor's new
advertising campaign, or new government policy. A SWOT analysis can
help you identify threats and ways to counteract them, depending on
your strengths and weaknesses.
A major threat to the branch is the nearby located branches of
competitive banks which have undertaken massive large scale
advertising and marketing activities attracting attention of substantial
amount of the masses.
CONCLUSIONS
As seen from the audit reports the branch can be said to satisfactorily
functioning mainly because of shortage of resources absence of
essential infrastructure and other contingencies. The branch has a
RECOMMENDATIONS
With the little knowledge and valuable experience of working in such
an organisation I can draw some recommendations which would be
beneficial for the branch, nevertheless the officials at the branch are
already working on the same.
The branch should concentrate for mobilizing qualitative, Small and
Medium enterprise and retail advances.
Target/responsibilities should be fixed for each staff member for
business development assessing the potential of the staff.
Branch should plan strategy for cross selling third party products.
Concentration should be laid on recovery of Non-performing assets.