3. (p.

4) A company's strategy consists of

A. the competitive moves and business approaches that managers are employing to grow the
business, stake out a market position, attract and please customers, compete successfully,
conduct operations, and achieve targeted objectives.
B. the plans it has to outcompete rivals and establish a sustainable competitive advantage.
C. the offensive moves it is employing to make its product offering more distinctive and
appealing to buyers.
D. the actions it is taking to develop a more appealing business model than rivals.
E. its strategic vision, its strategic objectives, and its strategic intent.