Centertainment Productions

Marketing Strategy
Social Media Planning
Goals

Allison Kelley
Public Relations Coordinator

Programming Areas:
Special Events
Club/ Variety
Center Stage
Center Case
Concert
Alternative Sounds
Travel/ Leisure
Cinema
Administrative Positions:
Student Manager
Administrative/ Budget
Public Relations
Graphic Design

Our current social media outlets

(As of 10/31/14)
Facebook- UWSP Centertainment Productions (2,112 likes)
Twitter- @uwsp (348 Followers)
Instagram @uwsp (27 followers)
Snapchat @uwsp (14 followers)
On Campus Text CPEVENTS to 71441
Hotline- 715-341-3000

Additional Marketing Resources Include:

The Pointer at UWSP
WWSP 90FM

Our Audiences
Our target audience is UWSP Students. Our programs are funded by student segregated fees and
therefore our events are focused on the interests of students at UWSP.
Our secondary audience is members of the community. Because we bring a variety of events to
UWSP we want to invite membesr of the community to enjoy our events as well. This would
include students from area High Schools as well as from Mid State Technical College and
general members of the community that would take an interest to an event at UWSP.

Our Identity
Centertainment Productions is a student-run programming service for the University Centers at
the University of Wisconsin-Stevens Point.
Our job is to provide a wide array of entertaining and educational opportunities for UWSP
Students and community members.
Each semester Centertainment Productions plans over 60 events including bands, movies,
lectures, comedians, trips, tournaments, magicians and more.

Details of Social Media Platforms

Facebook
2,111 likes
Age Group 18-24
Most engagement between 6 and 9 p.m. on Thursday, Friday, and Saturday
Purpose
Facebook is our primary from of social media used at Centertainment. The purpose of using a
UWSP Centertainment Productions Facebook page is to have a place to promote events on
campus. Our audience is college aged students between 18 and 24 and most people in that
age group have a facebook page.
Goals
Reach 2,500 likes by the end of the Spring 2015 Semester
Increase our engagement on posts by 50%
Increase our Event engagement by 50%
Create a more colorful page including photos and videos
Promote #Centertainment
Have a more consistent approach to posting events and general posts
Cross promote other Centers and UWSP events
Programmers share CP Events to personal pages

Instagram
27 Followers
@uwspCP
Created Spring 2014
Purpose
Centertainment is a new form of social media used at Centertainment Productions. The initial
purpose of the page was to further promote the use of #centertainment and to post pictures at our
events.
Goals
Reach 100 followers by the end of Spring Semester 2015
Post a photo on Instagram at least twice a week
Increase the use of #Centertainment
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Twitter
348 Followers
@uwspCP
Purpose
Twitter was originally created to cater to college students who may not have engaged with
facebook. Twitter tends to have more flash news and has a much greater rate of turnover than
facebook does.
Goals
Tweet at least once a week
Link to facebook and Instagram
More consistency in Twitter feed
Post at least twice per week
Promote #Centertainment

Snapchat
14 Followers
@uwspCP
Purpose:
The @uwspCP Snapchat was created at the beginning of October of 2014 and was initially
created to do on the spot updates during an event that would liven things up. We thought that
potential snapchat instant offers would be something to play with in the future. We only post
general snap stories.
Goals
Increase followers to 30 by the end of the Spring Semester 2015
Post a snap story for most events
Post on at least one event per week

On Campus Text
Text CP EVENTS to 71441
346 Signed up to receive text updates
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Purpose
The purpose of the on campus text source was to reach students directly on their mobile devices
and on the go. People often open text messages more frequently than look at social media.
Goals
One text per week (two if necessary)
Feature one or two important events of the week
Up sign up to 500 users by the end of Spring Semester 2015

Our Plan
Our ultimate goal is to offer events on campus that UWSP Students would enjoy. Engagement
via social media platforms would increase the likelihood of making an attendee aware of our
events and what Centertainment is and does as a department. In order to reach our goals we
must:
Create consistency in social media posts (ie: one post per day)
Plan an effective social media campaign to increase following
Increase communication between programmers to become aware of changes or updates in
programming
Plan ahead as far as posts on social media and Event creation and promotion
All posts will now be placed on a social media master calendar to increase
communication and organization
Increase promotion of #Centertainment

Advertising Agreement 90FM/ Centertainment

1. Centertainment Productions (CP) Public Relations Coordinator will supply WWSP 90FM
staff with links to or recordings of music performed by bands welcomed by 90FM. Music
will be played by General Programming DJs or within an on-air, pre-recorded promotion
for the specific event.
2. The 90FM PR Director is obligated to provide the station with a weekly Centertainment
Update for air play, as the CP Public Relations Coordinator provides timely and accurate
material, on a monthly basis. Any changes in schedule/event information will be provided
by CP Public Relations Coordinator to 90FM staff in a prompt manner.
Welcoming Bands/Artists Includes:
Centertainment Productions programmers are required to place a 90FM logo,
supplied to programmers by the Public Relations Coordinator, on the posters that
90FM welcomes.
90FM will provide a promotion team and materials (including banner) at events
90FM sponsors. 90FM promotional set-up will be completed prior to the event
start time.
90FM will complete an on-stage introduction for the headlining act before the set
begins.

90FM will share appropriate Centertainment Productions Facebook events on the

90FM Facebook page and Centertainment Productions will thank and promote
90FM via the Centertainment Productions Facebook page.
3. Any on-air interview requests with bands welcomed by 90FM must be submitted to the
CP Public Relations Coordinator at least two (2) weeks prior to specific event date.
4. 90FM will give Centertainment a contract to record the live music shows 90FM
welcomes and whether or not the bands would like to rebroadcast them. 90FM will give
proper credit to Centertainment and the band (if it so wishes to record/rebroadcast)
everytime its played.

Events Welcomed by WWSP 90FM

Saturday, November 8
Soul Low with opening act Pierre
Thursday, November 20
Guardians of the Galaxy
Friday, November 21
Daniel and the Lion
Saturday, November 22
Guardians of the Galaxy
Saturday, December 6
The Traveling Suitcase
Thursday, December 11
Midnight Reruns with opening act The Vegans

Agreement between Centertainment and The Pointer

1. The Pointer will supply Centertainment Productions with an advertisement slide to be

shown in the preview show at Cinema events.
2. Centertainment Productions will supply The Pointer with a weekly column of events to be
published.
All weekly columns will be submitted by Wednesday of the week before
publication.
3. Centertainment Production will be mentioned in articles written on Centertainment events
4. Centertainment Productions will share articles written by the Pointer via social media
5. Both Centertainment Productions and the Pointer will maintain social media support i.e.
sharing events and updates.

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