Beruflich Dokumente
Kultur Dokumente
Hadiyah Sabree
November 30, 2015
Table of Contents
Event Analysis
Executive Summary
4
Objectives
Event Description
Role at event
Event Debrief
Recommendations
10
Event Schedule
12
Event Analysis
References
13
Event Analysis
Executive Summary
Client name and organization
Organization: Achilles Media
Event: NextMEDIA 2015
Background of event
NextMEDIA is a networking event and conference. Over the span of two days, there are
key speakers at the event from the digital community that educates, informs, and update the
audience about future media, hence the name of the event. The event brings forward current, ongong case studies and ideas formed for the future.
Target audience
The target audience was generally professionals and upcoming professionals in the media
industry. More specifically, this media was designed for online producers, distributors, marketing
professionals, media creators, among other key players in the industry.
Expected attendance
Based on the target audience and the various groups attending, the expected number of
people was to be 700 over the span of both days.
Objectives
State event objective(s)
To connect interactive and online producers, creators, distributors, and marketers and facilitates
meetings connecting key players in the media industry and beyond during the two days of the
event.
Event Analysis
Event Description
Format of event i.e. gala dinner, golf tournament
The format of the event was a conference style networking event.
Theme
This year, the events theme focused on the influences in the media. The theme was also
relevant to todays platforms (such as YouTube and Facebook) and their objectives regarding
audiences and profit. The event was business professional.
Event marketing
The event was marketed through the website and the contacts in the database that Achilles Media
has.
o Phone calls and emails were sent out to contacts
o Deals for associations were made for their tickets
The event was also displayed on various websites throughout the web, such as:
o
o
o
o
Event Analysis
Sponsorship
NextMEDIA has a total of 38 partners. These partners are divided into four groups. The groups
are:
Gold partners
o Scott Brother Entertainment
o MaRS
Silver partners
o
o
o
o
o
o
Bronze partners
o
o
o
o
o
o
o
o
Community partners
o
o
o
o
o
o
Fiveoseven Clothing
Render Media
Canadian Media Production Association
Uber
Much Digital Studio
Etc.
Ticket price
The ticket prices changed as time went on.
o The first set of tickets were the early bird tickets. These ticket types are generally
discounted from the original price, aside from the kick off ticket. The price was $295
with a deadline at Thursday, September 10TH, 2015.
Event Analysis
o The kick off tickets were for the attendees that attended the event during the previous
years. They had the kick off tickets for $245 with a deadline at Friday, October 9TH, 2015.
o The regular tickets were listed as $345, with a deadline at Tuesday, November 10TH,
2015.
Funds raised
Since this event was a conference and the purpose was to educate and inform, funds were
not needed to be raised.
Actual attendance
For both days, there was a total of 400-450 people that attended.
o
o
Event Analysis
Event Debrief
List 2 highlights that added to the events success
1. Charging stations
Since the event was a business event, it was a good idea to have charging stations placed on
majority of the tables, due to the audience being professionals. Especially since the event is
based on media, technology, and its future, it added value to show how far the organizers of the
event was willing to push the theme. They encouraged technology use for the attendees. This was
also useful because at these types of events, many brings their own devices, and in some cases
forgets their chargers. The station was an easy solution to a problem that may have occurred
during the event.
2. The Twitter newsfeed displayed throughout the event
Throughout the event, nextMEDIA had a screen put up at the side of the lecture hall
displaying a live Twitter newsfeed of the hashtag #nextMEDIA2015. This hashtag was posted so
that all attendees could tweet anything from feedback, images, videos, comments, questions, or
concerns as the event went on. This was a highlight at the event because it engaged the audience
and encouraged them to voice their thoughts through tweeting. The live newsfeed also allowed
tweeters to view who may be at the event, giving them another chance (other than in person) to
connect and network, therefore, achieving the objective. Involving social media at events are
always useful because it gives guests a unique experience that they take away, it adds to the
value of the event, and it encourages involvement. Especially since this event was focused on
media, social media should be integrated into the event somehow, and this is how nextMEDIA
decided to involve it.
Event Analysis
Was the event successful? Were the objectives met? Please explain
The event, overall, was successful because the objectives were met. The main point of the
objective was to allow business professionals in the media industry to network. In the span of
both days, the attendees were able to view the guest speakers position in their current field and
network accordingly. All the attendees left satisfied; the event provided a lot of networking
opportunities throughout and between lectures. Food was also provided, including a continental
breakfast and lunch. One part of the planning was not successful was the audience goal. They
aimed for around 700 attendees but only around 450 attendees showed up.
Event Analysis
10
Realistic
The objective was realistic because it was achieved with available resources. The event
needed speakers and key players from the media industry to help the objective become
successful and the desired speakers were at the event. The only part of the planning might have
been the desired number of people to attend the event compared to the number of people that
attended the event. Around 700 was the set number and around 450 people showed up. Based on
these compared numbers, the audience goal might have been unrealistic.
Timely
The objective was timely because the event happened on the desired date and the
schedule for the event ran smoothly. The objective of the two day event (to network) was
achieved by the attendees and accomplished over the two day span.
Recommendations
What are your recommendations for this event?
o Do a final count of the number of people attending the event before the event takes place
to have a final idea of the amount of food and seating needed (for example, make phone
calls pre-event).
o Have a concise team meeting, volunteers included, to discuss the roles and tasks needed
to be done during the event.
o Discuss the objectives of the event with the volunteers, as well.
o Have assigned seating or have volunteers stationed around the hall to help direct
attendees to a seat.
o Let individual teams know about the duties of other teams, to decrease amount of
confusion and/or misplacing items (ex. Tech crew wont move specific chairs, due to it
being situated there for the stage crew)
o Have more volunteers to assist and to produce an error free event.
o Have a different meal on the second day, compared to the first day.
o Notify attendees of live Twitter newsfeed and how they could incorporate it into their day
at the event.
Event Analysis
11
o Have Cabaret style or half rounds seating so that all attendees are able to see the stage
without being uncomfortable and no ones back is facing the stage.
Event Analysis
12
Event Analysis
13
References
Partners - nextMEDIA. (2015). Retrieved November 27, 2015, from
http://www.nextmedianow.com/partners/