Register Number :

Name of the Candidate :

2 4 7 3
M.B.A. DEGREE EXAMINATION, 2011
( FIRST YEAR)
( PAPER - VII )

170.BUSINESS POLICY AND STRATEGIC

MANAGEMENT
May ]

[ Time : 3 Hours
Maximum : 75 Marks
PART A

(5 3 = 15)

Answer any FIVE questions.

All questions carry equal marks.
1. (a) What is policy administration?
(b) State the relationship between strategic
management and operational management.
(c) W h a t d o y o u u n d e r s t a n d b y S W O T
analysis?
(d) Explain the types of strategies.
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(f) How political environment affects strategy

of a company.

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(e) What do you understand by corporate

social responsibility?

(g) State the role of Government role in

business.
(h) W h a t d o y o u
Implementation.

mean

by

Strategy

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PART B

(3 10 = 30)

Answer any THREE questions.

All questions carry equal marks.
2. Explain the basic elements of strategies.
3. Discuss the method of formulating a new or
revised policy.
4. What consideration should small business
entrepreneurs keep in mind when the company
grows and develops over time?
5. Explain the purpose of strategic analysis.
6. Explain the essential need for the success of
corporate planning system.

(1 15 = 15)

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PART C

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(5 3 = 15)

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(1 15 = 15)

Answer any ONE question.

7. E x p l a i n t h e i m p a c t o f t e c h n o l o g y o r
organisations success.

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8. Explain the basic procedure in conducting social

audit.
9. Enumerate the different strategies adopted for
international operations.
PART D

(1 15 = 15)

(Compulsory)
10. Consider an Industry that you are familiar with.
Examine its growth historically. What stage of
the life cycle is the industry. Currently in? Try
to relate the industry life cycle with stages this
industry has gone through.

(3 10 = 30)

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