Total film magazine

OVERVIEW
Futures Total Film recorded the highest digital circulation of 12,280, a jump of 51.5 per cent
year on year, in the latest report from the Audit Bureau of Circulations, covering January to June
2013.
Cond Nasts GQ overtook Hearst Magazines UKs Mens Health to reach second place with
12,231, a rise of 26.7 per cent year on year.
Meanwhile, Mens Health posted a one per cent decline in digital circulation, despite maintaining
its place as the biggest-circulating paid-for mens title in print, recording a digital figure of 12,018
per issue.
Hearst's Cosmopolitan, which took the lead in the table in the same period last year with 13,298,
saw its digital edition fall a massive 25.6 per cent to 9,894 for the six months to June 2013.
Laurel Kaye, an investment director at Havas Media, said: "There is a continued domination of
male-skewed publications and that makes sense, because early adopters of tablets tend to be
men."

The masthead here is almost the same colour as empire but they have chosen to put emphasis on the word film instead of total because its obviously the
main topic which immediately draws a film-interested audience. They fit the word total in the font of the F for film which indicates a clever font choice to
allow enough room for the words to correlate with each other. The white background is an interesting decision which is something you dont see often of
Total
magazines in general
letfilm
alonemagazine
film magazines. It allows for the producers to be totally creative with the graphical layout and main image. The only drawback
of this white background is that it means you have to be more creative if you want to layer white text onto the magazine cover. Our biggest preview ever is
similar in that it tries to sell the magazine and is a sell-line. The emphasis in terms of colour is on the biggest because thats the producers claim.

The scenes shown in the top

right hand corner are similar
to the ones in Empire
although graphically this is
something I can more easily
replicate in my magazine if I
so choose. The magazine
shots show, more
interestingly, the content of
the magazine compared with
the taglines so that the
producers are able to pull in
more visual people along with
those who find it easier/more
efficient to read the
magazines content. If theres
something in the magazine
that theyre interested in
theyre more likely to buy it
thus having some of the
highest grossing films of 2009
in the top right means that
they increase their chance of
successful sales. Also they
know that theyre appealing
to a mass and wide market so
to have these high production
high selling films on the cover
they hope that some if not
the majority of their audience
will be interested in these
films. The underlining of
Everything helps to
establish its importance and
in terms of how the audience
member will read it, it
actually kind of makes them
believe it more. The way this
pull quote is phrased makes it
seem as though the reader
must read it to be well
informed. Something which
physiologically influences the
auditions decision to buy the
magazine because otherwise
they would miss out on a
whole years worth of
knowledge that they should
know. The hastags infront of
numbers are its more
common usage however
hashtags are something which
are trendy right now and
could indicate a targeting of a
more current younger, more
technologically advanced
audience. However older
people know why theyre use.

As regards to the main image the font used for 100 actually
matches the font on Megan Foxs clothes which is a clever link to
again establish the anchorage between the main image and the
main tagline. The fonts vary to distinguish different sections of the
magazine cover. Like for instance the pull quote differs entirely
from the quotes used to list the listed tag lines in the left top
corner. Obviously in terms of the male gaze (Laura Mulvey) theyve
chosen to put Megan Fox on the cover in a very minimal outfit. She
is often rated one of the sexiest women in the world and it is no
coincidence that the producers have chosen to feature her on the
cover. As previously mentioned the target audience demographic
for Total Film is predominately again males, like empire. This
kind of trashy objectification of women is something I really dont
want to feature in my magazine cover. However, the main image
actually links with the tagline the deadly Megan Fox and Im
guessing shes in this outfit because of a movie she is starring in
and a character she is playing so it isnt just an attempt to have
Megan Fox in small clothes on the cover. Not only is she
recognised for her beauty though, shes an actress in a lot of films
which means that people who are drawn to a film magazine are
likely to recognise her. Therefore more likely to pick up the
magazine.

The price is given inside of the

M with other information like
the date which again like
empire magazine
pragmatically suggests that
the producer feels it may be
the least important part of
the magazine. This means the
audience can be sure that the
producer feels if the quality of
the magazine is good enough
the audience shouldnt be
paying much attention to the
price. Staying on the theme of
price this magazine and
Empire are priced at the
same hard copy price each
month as far as I believe the
price doesnt tend to change.
This shows that they are
being directly price
competitive with each other
but it also indicates to me
what kind of price range my
magazine would have to be to
be competitive with the top
film magazines in the market.
Another common feature that
could be compared with
Empire is the left hand side
of the magazine has the
anchor tagline (linking the
main image to the tagline) in
another shape. The actual
shapes dont vary too much
and are both almost pointing
to the main image and are
actually a physical
representation of that link
between text and image. The
colour schemes are also
something that link with each
other in terms of the whites,
blues and reds. Although on
the empire magazine we saw
white used in a completely
different way, here it is the
base colour. Again, the blues
that are used can be found in
the main image in the colours
which not only help to link the
text to the image but also
make the magazine look more
organised and definitely more
visually appealing to me
personally.