Research Submission Form

Name: Morgan Litrenta

Internship Location: Green Plate Foods
Per.
10
Scope of Proposed Topic:
Marketing/ how does marketing affect business?
General areas of study that area closely related to your topic (check all that apply):
Language arts
Science
Computer science
Social studies
Art
x Business/accounting
Mathematics
Music
Personal/social development
Other
Reasons for selecting this topic:
1. Interested in possibly going into marketing.
2. Marketing is seen every day, in the most average ways.
3. Marketing is a globally wanted resource, by all countries.
Use facilities (libraries, etc.), literature (periodicals, journals, etc.), and technology
(computers, Internet, software) for your primary (5) and secondary resources (10). You
also need (4) personal interviews with experts to conclude your research. These are
the minimum requirements. If using articles, they need to be at least two pages in
length. You need to have at least 3 books.
Primary Resources (5): (MLA format, annotated) insert lines as needed
1. Donckers, Rudi. "Why Don't You Hire Me? Marketing Specialist." The Reason Why
Every Business Needs a Real Marketing Specialist. Marketing Specialist, 17 Nov.
2015. Web. 17 Nov. 2015. Donckers talks about how each business needs a
specialized marketing team, instead of just using their current team members, who
are not trained in dealing with marketing.
2. Giuntini, Ron, Tan Miller, James Tompknis, and Russel Meller. "How Does Marketing
Affect the Day to Day Activities of Procurement and Logistics Managers?" Material
Handling & Logistics. MH&L, 02 June 2014. Web. 18 Nov. 2015. Four different
experts in marketing talk about what marketing is and how it should work, even
though it does not necessarily work that way. They also talk about how it works on a
day to day basis and the end result from proper marketing.
3. Newman, Daniel. "Customer Experience Is The Future Of Marketing." Forbes.
Forbes Magazine, 13 Oct. 2015. Web. 23 Nov. 2015. Shows Newman's experiences
with different marketing and how to work with customers in today's time. That means
that the customers demand is different than how it used to be, and he shows to to
manage it.

4. Roman, Ernan. "How Do Customers Define Customer Experience Marketing." Direct

Marketing News. Direct Marketing News, 18 Mar. 2013. Web. 23 Nov. 2015. Roman
collected information from 10,000 different individuals asking what they view
marketing as. They have direct percentages of results from the interview.
5. DIS Copenhagen. "DIS Students Experience Digital Marketing First Hand." DIS. DIS,
01 Apr. 2014. Web. 23 Nov. 2015. A group of DIS students are given the task of
improving a business through any marketing techniques. The students ended up
creating a new webpage to connect a group of people.
Secondary Resources (10): (MLA format, annotated) insert lines as needed
1. Donlon, Jessica. "15 Business Basics That Impact Overall Marketing Success." 15
Business Basics That Impact Overall Marketing Success. Marketing Score Blog, 28
Feb. 2013. Web. 18 Nov. 2015. Collected information from different businesses and
marketing professionals who wrote books about the top marketing basics which
gained the most popularity. Donlon also talks about thinks that must be taken into
consideration before even beginning to set out a marketing idea.
2. Anderson, Casey. "How Do Market Intermediaries Affect Business?" Small Business.
Houston Chronicle, 16 Nov. 2013. Web. 17 Nov. 2015. Explains different marketing
techniques which are commonly used in businesses and why those techniques are
beneficial.
3. Howard, Dolly. "26 Stats That Prove Content Marketing Increases Lead Generation,
Sales, and ROI." 26 Stats That Prove Content Marketing Increases Lead
Generation, Sales, and ROI. Smart Bug Media, 18 June 2014. Web. 18 Nov. 2015.
Howard gathers different 26 sources from businesses showing how marketing
affected their business and which type of marketing they used to improve their
company.
4. Overview, Marketing. "Business Success Depends Upon Successful Marketing."
Business Success Depends Upon Successful Marketing. BizFillings, 24 May 2012.
Web. 19 Nov. 2015. A marketing team says that just advertising a product is not
enough. There are more processes to be followed and focused on, such as
researching and planning your projects to encompass all different types of people
who fall under different branches.
5. Khan, Humaya. "10 Retail Experts Share Their #1 Tip for Marketing and Growing
Your Store Shopify." Shopify's Ecommerce Blog. Shopify, 2014. Web. 19 Nov.
2015. Khan collects the top 10 marketing tips from successful business leaders and
CEO's, whose ideas boosted their company's popularity.
6. Didner, Pam. Global Content Marketing: How to Create Great Content, Reach More
Customers, and Build a Worldwide Marketing Strategy That Works. N.p.: n.p., n.d.
Print. Didner talks about some of the most successful experiences with marketing in
the real world sense. Instead of taking a focus unto social media, she talks about
international trade between different countries.
7. Stelzer, Micheal. "Experiences: How to Stand Out in a New Age of Marketing." Social
Media Examiner RSS. Social Media Examiner, 14 May 2015. Web. 23 Nov. 2015.
Stelzer speaks on ways to stand out or make a statements in society's market. He

also lists different book experience from experts and shows how the books show
good ideas and where to improve.
8. Rohrs, Jeffrey K. Audience: Marketing in the Age of Subscribers, Fans & Followers.
N.p.: n.p., n.d. Print. With a focus on social media, Rohrs takes a different
perspective than normal. He focuses on the consumer aspect of marketing; he
explains how the techniques of social media affect them, instead of just how the
business is affected.
9. Conlon, Ginger. "Is Marketing Experiences Technology Risky Business." Direct
Marketing News. Direct Marketing News, 24 Sept. 2015. Web. 23 Nov. 2015. Conlon
collected graphs and information from Moore's experiment and even graphed the
information to make it easier to read for the average person.
10. Scott, David Meerman. The New Rules of Marketing Et PR: How to Use Social
Media, Online Video, Mobile Applications, Blogs, News Releases, Et Viral Marketing
to Reach Buyers Directly. Hoboken, NJ: Wiley, 2013. Print. An updated release of
the original book where Scott goes further into the social media outlet. Social media
has its own rules to follow by and he explains each one and why it is to be that way.
Personal Interviews: (Attach your notes from each interview. Include verification of your
interview. Ie picture of you and interviewee, copies of emails, etc.)
1. Name: Lisa Pounds
Company: Green Plate Foods
Expertise: Entrepreneur
18 years
experience
Mentor to Morgan Litrenta
2. Name: Megan Blaisdell
Company: Lex Mundi Marketing Team
Expertise: Marketing
Works in a professional marketing team
3. Name: Jessica Portollio
Company: PinkCilantro
Expertise: accountant, writer
Works at a business dedicated for outsourcing marketing
4. Name: Ashley Wilkens
Company: Casa Paraiso
Expertise: Entrepreneur Realtor
Owns her own business and knows how to market

5 years experience

2 years experience

3 years experience

Knowledge and/or skills I must improve in order to fully investigate my topic (for
example, a new computer language, how to use a particular library, develop a
specialized vocabulary, learn CAD):
1. Learn more how to implement marketing techniques.
2. Improve on investigating data results: such as improvement of email subscriptions.