BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: Lee family CLASS NAME: BC1.0

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED: 2010.04.13

TASK DESCRIPTION:
Write the TASK SHEET
Order the material
Create a prototype’s blue print

TEAM MEMBER’S NAME: Lee Gwang Woo

TASK DESCRIPTION:
Search the toy’s material (esp : cement, pvc pipe)
Create a prototype’s blue print
Order the material

TEAM MEMBER’S NAME: Lee Kyoung Jun

TASK DESCRIPTION:
Search the toy’s material (esp : Potassium nitrate)
Create a prototype’s blue print
Order the material

TEAM MEMBER’S NAME: Lee Chang Geun

TASK DESCRIPTION:
None

TEAM MEMBER’S NAME: None

BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising
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PRODUCT BRANDING
Company Name: Lee family , Lee fac.

Product: Chemical Powered Rocket With parachute

Brand Name: Shin Gi jeon MK.2

Tag-Line: Toy Design

Product Logo:

BRANDING STRATEGY
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What “Branding Strategy” will you carry out?

We will carry out “Individual Product Branding” Strategy.

Explain why?

Because this is our first model. And other companys don’t try to make a
rocket.

Explain how?

Our company’s first rocket name is Shin Gi Jeon MK.2.

This model is inspired by Josun’s Shin Gi Jeon
This model is very powerful and fly highly.

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ADVERTISING STRATEGY: Decide on three advertising methods your
company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1: Internet Advertising
Reason for choosing this method:

Because many people use the internet and our rocket easily spreads
out.

Target Audience: Our Country people

Delivery : The World Wide Web

Method#1: Direct E-Mail Advertising

Reason for choosing this method:

Because Most of people have e-mail.

Target Audience: Internet users

Delivery: e-mail

Method#1: Signage & Billboard Advertising

Reason for choosing this method:

Because, if we attach the rocket posters, clearly children will see that
and children will pester their parents.

Target Audience: Local people

Delivery: Posters

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ADVERTISING SAMPLE: Design a “Poster” advertising for your brand
product using software or internet “cut” & “paste” technique: