Exercise on SMART Goals Setting

1. To increase sales approximately by Rs.200 million.

Nestle has to increase sales by Rs. 200 million by adopting sales promotion strategy
from 15th Aug,2014 so that customer can enjoy nestle products and company can
achieve their objectives.
2. To substantially improve companys profit by end of December 2010
Dell Co. has to substantially improve 35% of profit by increasing sales and giving
discounts to the customers by 27th Dec, 2010.
3. To reduce departments administrative expenses to improve profitability
of the company.
Unilever Co. has to reduce department administrative expenses by limiting their
traveling and entertainment expenses in order to improve profitability of the
company from the next year 1stJan, 2015.
4. To ensure that internal control are strictly followed and audit objections
are rectified.
PTCL Co. has to ensure that the internal control system and audit objections are
strictly followed and rectified by 30 th June, 2012 so that the company can promote
efficiency and reduce risk of asset loss.
5. To implement new software as early as possible to enhance procedural
efficiency for call centre services
Warid Telecom has to implement NewVoiceMedia software by 20 th, June 2013 to
enhance procedural efficiency for call centre services so that customer can enjoy
using warid.
6. To reduce departmental
experience.

staff

to

enhance

their

knowledge

and

PTCL Co. has to reduce departmental staff and relay more on mechanical work from
next year onwards 1st Jan,2014 so that their knowledge and experience about
technology should be enhanced.
7. To reduce wait time at cash counters for better delivery of customer
service.
MCB Bank has to reduce wait time by 30 minutes from 1 st Sep,2014 at cash counter
for better delivery of customer services so that they cant wait for a long period of
time.

8. To provide training to branch staff to update their knowledge.

Brick School has to provide training to branch teaching staff on 20 th Aug,2013 to
update their knowledge about new teaching method and presentation skills.
9. To reduce customers complaints substantially to enhance customer
satisfaction.
Zong telecom has to reduce customer complaints by 15% from the next month 1 st
Dec,2014 so that everyone should be entertain in order to enhance customer
satisfaction.