GENESIS

Marketing Club, LBSIM

Presents

GRAM MANTHAN
Tatva16 presents Gram Manthan to see what you can do with products that dont
have many buyers in the market.
This event will test your innovation, clarity of thought and salesmanship.

Event Description
Round 1:
SUJH BUJH
This will be an off campus round where the team will have to appear for an online quiz which
would be based on rural markets and rural marketing techniques.
The quiz will have questions to be completed in 25 minutes.
Teams will be shortlisted after evaluating the responses and will be called for the campus round.

Round 2:
BUZZ IN THE HAMLET
The team will be required to present their innovative event based marketing proposal for a
product. In this, the team will plan out an event related to the same product in order to sell it to
the rural population.

Round 3:
VYAPAR
In this round, the teams will have to promote their products to a set of people by making use of
the proposed event plan and practically presenting it like short radio messages, etc.

Important Dates
SPECIFIC

DATE

TIMINGS

Registration Open

21/01/2016

00:00

Registration Closed

25/01/2016

23:59

Round 1

26/01/2016

21:30

Result of Round 1

31/01/2016

22:00

On Campus Rounds

06/02/2016

10:00 onwards

Prerequisites:
1. MBA/PGDM students/corporates can participate.
2. Team could be of 2-3 members.
3. Only one entry per team will be allowed.
4. A student must be a member of 1 team only and a team should be formed by students of the
same institute only.
5. The decision of the judges will be final and binding on all participants.

Registration Link : http://goo.gl/forms/q8wmQbhKPO

PRIZES WORTH Rs. 30000 TO BE WON!!!

For more details, visit our FB page: https://www.facebook.com/JAMS.Lbsim/?fref=ts

Contact Details:
Diksha Malik: +91-8826366705
Abhishek Lohani: +91-9632996017
Nitin Ganjoo: +91-9654378083