Doctor, whenever you are

considering to prescribe
cefuroxime to your
patients, are you still using
Zinnat suspension?

No

(If objections are not

Doctor, can I ask y
this?

Taste

Yes
Caking
Thank you Doctor for
continuing to trust Zinnat.
As you know, Zinnat is the
original/innovator Cefuroxime.
It is also more affordable than
the generic Cefuroxime brand
(mention the price difference
versus Cimex).

Price

Doctor, in cas
innovator/original c
Doctor, for your "growing"
patients - children who are
big enough to swallow tablet
medicines, you can also
prescribe Zinnat 250mg
tablets to them.

This is more conve

cefuroxime's bitter t

Positioning

Total treatment cost

(2) 250mg/5ml 50m

(If objections are not mentioned, ask)

Doctor, can I ask your reasons for
this?

Taste

Caking

Price

Doctor, all cefuroximes have bitter taste. That is

why we have tried to improve Zinnat's taste with
its tuttifruti flavor.

Doctor, the caking issue is primarily due to the improper reconstitution of Zin
patients would prefer to have their Zinnat suspension reconstituted at the dru
to educate and demonstrate to them the proper way to reconstitute it. Th

Doctor, this might come as a surprise to you but the leading generic
cefuroxime brand is more expensive than the innovator/original Zinnat.
(Mention/show price comparison vs. Cimex)

Doctor, in case these are still not acceptable to you but you would still like to prescribe the
innovator/original cefuroxime to your patients, you can prescribe Zinnat 250mg tablet to your patients
who are big enough to swallow tablet medicines.
Uncovering a need for Zinnat 250mg Tablet

This is more convenient: no reconstitution needed and

cefuroxime's bitter taste will no longer be an issue for the
patient and parent

Brand Benefit

Total treatment cost is actually cheaper than buying two

(2) 250mg/5ml 50ml bottles regardless if it's Zinnat or the
generic brand.

Brand Benefit

r reconstitution of Zinnat Suspension. Since most doctors and

constituted at the drugstores, we are going around drugstores
y to reconstitute it. This will lessen the incidence of caking.

eading generic
/original Zinnat.
x)

rescribe the
et to your patients