QUESTIONNAIRE

CONSUMER SATISFACTION TOWARDS SUNFEST BISCUITS IN ERODE

CITY
1. Name

: _________________________________

2. Gender
a) Male

b) Female

3. Age

a) Below 20

b) 21 - 25

4. Educational Qualification
a) School Level

c) 25 30

d) Above 35

:
b) UG

c) PG

d)

Others

_______________
5. Occupation of the respondents
Businessman

private employee

govt. employee

Others
6. Monthly income of the respondents (in Rs.)
Less than 5000

5000 10000

10001-15000

More than 15000

7. Purchasing pattern of the sunfest biscuits?

Daily

Weekly

Monthly

Occasionally

8. Do you have experience with other biscuits?

Yes

No

9. Sources of Awareness about Sunfeast Biscuits?

Friends & relatives

Shops

Childrens

Others
10. Consumption quantity of sunfest biscuit packets per month?
a) Less than 3
d) More than 8

b) 4 6

c) 6 8

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11. How much amount spend in a month for buying a biscuits ?

Less than 200

201 500

500 700

700 900

more than 900

12. Which attribute is important to you purchase biscuits often?

Features

VI

NE

UN

V.UN

Tastes
Brand image
Price
Ingredients
Free gifts

SATISFACTION LEVEL
Q. No

FACTORS

13

Price of packets

14

Size of the packets

15

Quality

16

Flavours Availability

17

Availability of stores

18

Taste

19

Packaging

20

Advertisement

21

Varieties availability

22

Offers availability

HSD

SD

NU

DS

HDS

23. Rank the problem while using LED light

Attributes

Rank

Quality of biscuits
Quantity of pkts
Varieties
Quality of the package
Availability offers
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