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This case study examines a boutique company called Shaporch Pvt. Ltd. that decided to change its traditional marketing strategy to a social media focused approach. The company previously did not have a dedicated marketing department to carry out activities. The case highlights the importance of change management and having a comprehensive plan when implementing changes, as well as involving customers. It also discusses the shift from Generation X customers to Generation Y.
This case study examines a boutique company called Shaporch Pvt. Ltd. that decided to change its traditional marketing strategy to a social media focused approach. The company previously did not have a dedicated marketing department to carry out activities. The case highlights the importance of change management and having a comprehensive plan when implementing changes, as well as involving customers. It also discusses the shift from Generation X customers to Generation Y.
This case study examines a boutique company called Shaporch Pvt. Ltd. that decided to change its traditional marketing strategy to a social media focused approach. The company previously did not have a dedicated marketing department to carry out activities. The case highlights the importance of change management and having a comprehensive plan when implementing changes, as well as involving customers. It also discusses the shift from Generation X customers to Generation Y.
Abstract This case is about an botique that decided to change its marketing strategy frim tradional to social. In the start they dont even had any marketing department which can actually perform the marketing activities and in todays era people are shifting from generation x to generation y This case mainly focuses the dynamics of change management. Issues that have been spotlighted are importance of customers involvement. The case also fosters the need for creating a platform for change with a comprehensive change management plan before implementing the change.
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