MEGAN

RIVERA
meganrrivera@gmail.com
meganrrivera.weebly.com
847.912.1551

EXPERIENCE

E D U C AT I O N

UPSHOW
Social Outreach Associate

UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN

October 2015 December 2015 | Chicago, IL

+ Collaborated with a diverse team to create strategic solutions for clients
+ Built and maintained positive relationships with UPshow clients
+ Analyzed data and identified key insights to create client progress reports
+ Educated clients on best practices to meet and exceed their goals

STAR-COURSE
Public Relations Manager + Advertising Coordinator
April 2014 May 2015 | Champaign, IL
+ Exceeded expectations with a sold out 1.500 seat venue for Bo Burnham the
1st sold out Star-Course event in 10 years
+ Oversaw promotional efforts for 6+ live music production events while delegating
tasks to a team of 60 general members
+ Established and maintained relationships with local traditional media outlets,
sponsors and partners
+ Partnered with a team of 14 general members in creating and optimizing Google
Adwords & Facebook advertising campaigns, while adhering to a strict media
schedule and budget

Bachelor of Science in Advertising | May 2015

+ Concentrated studies in public relations and informatics

+ American Advertising Federation | Geneologie | James

Scholar 2011 & 2012 | Midnight Oil | National Society of
Collegiate Scholars | National Student Advertising
Competition | Pi Beta Phi | Spotify | Star-Course |
University of Illinois Foundation

UNIVERSIDAD DE NAVARRA

Pamplona, Spain | January 2014 May 2014

+ Participated in the Business Communications Erasmus

program where I focused my studies on collecting,

analyzing and synthesizing data on foreign markets to
help build stronger brand identities.

SKILLS

MIDNIGHT OIL
Account Planner

Software

September 2013 May 2014 | Champaign, IL

+ Demonstrated analytical, creative and interpersonal competencies, qualifying to
be selected for the full-service, student-run advertising agency affiliated with the
Illinois Chapter of American Advertising Federation

CSS | Google Analytics | Google Adwords | DoubleClick |

Basic HTML | InDesign | JavaScript | Photoshop | Twitter
Analytics

+ Executed two phases of research and competitive analyses to deliver a

supported strategic approach

THE BLACK SHEEP

Account Manager
May 2013 December 2013 | Champaign, IL
+ Recruited 5 critical clients to advertise with the Black Sheep and maintained
client relationships after contracts were negotiated
+ Pitched different marketing mixes and promoted benefits of the Black Sheep to 8
local business a day (for 3 months)
+ Pioneered 5 unique marketing packages for various clients based on their
individual business goals

&
Other
Competitive Analysis | Creative Briefs | Project
Management | Research | Social Media Marketing |
Strategy Development

NATIONAL STUDENT ADVERTISING COMMITTEE

Digital Project Manager + Strategist

INTERESTS

September 2012 May 2013 | Champaign, IL

+ Advanced to Semifinals and attained Wild Card award
+ Headed NSACs digital team through 2 stages of research and strategy
development to create a new target profile for the Glidden Brilliance campaign
based on key consumer insight data
+ Designed a $10M integrated campaign with supporting traditional, OOH and
digital executions to reconstruct Glidden Brilliance as an approachable paint brand
in the mind of the target consumer

Live Music | Travel | Dry Humor | Collecting Vinyl

Records | Cooking | Painting | Behavioral Science |
Typography | Horticulture | Photography | Interior
Design | Writing | Souvenir Pins | Technology |
Independent Music + Film | Buying Lipstick And Never
Wearing It | Printmaking | Informatics