Brand Visual Identity Guide Grey Goose

B R AN D VISUAL IDENTIT Y G U IDELIN ES
2011
Grey Goose Brand Visual Identity Guide | 2
TAB LE O F CO NTE NTS

BRAND VISUAL IDENTITY GUIDELINES
The GREY GOOSE Story
BRAND EQUITIES
Typography Examples Print
42
Typography Examples Web
43
Typography Examples Ipad
44
Photography
45
Photography Usage Rights
46
Overview
10
The Logo
11
Primary Stacked Logo
12
Primary Stacked Logo Treatments
13
Alternate Logo Options
14
The Primary Logo
15
Lone Goose Lockup Rules
16
One Color Primary Logo
17
Simplified One Color Primary Logo
18
Primary Logo Sizing and Placement
19
APPLICATION GUIDELINES
The Primary Stacked Logo Sizing and Placement
20
Texture and Materials
Secondary Logo
21
One Color Secondary Logo
22
Simplified One Color Secondary Logo
23
Flavor Logos | La Poire
24
Flavor Logos | L'Orange
25
Flavor Logos | Le Citron
26
Entertainment Logo
27
Entertainment Secondary Logo
28
Logo Guidelines
29
The Lone Goose Icon
30
The Lone Goose Icon Guidelines
31
Color Palette
33
Color Palette | La Poire
34
Color Palette | L'Orange
35
Color Palette | Le Citron
36
Color Usage Example Print
37
Primary Typography
38
Secondary Typography
39
BRAND AESTHETIC
Digital Typography Options
40
Aesthetic Imagery
Typography Examples Print
41
COPY AND LEGAL LINES

Copy Guidelines
57
Trademark Usage Rules
58
Standard Mandatory Legal Lines
59
US Specific Mandatory Legal Lines
60
Legal Line Guidelines
61
64
BRAND APPLICATIONS
Promotional Books
68
Step and Repeat
69
Cocktail List
70
Invitation
71
Power Point Presentations
72
Bars
73
Travel Retail
74
Frames
75
Gift Packs
76
Event Uniform
77
Glassware
78
Bar Accessories
79
Bar Accessories
80
82
THE GREY GOOSE STORY

GREY GOOSE has an inspiring story to tell that differentiates it from other super
premium spirits.
It begins in the Cognac region in the West of France... From field to bottle, every
aspect of the creation of GREY GOOSE is focused on crafting the Worlds Best
Tasting Vodka. Franois Thibault created GREY GOOSE vodka and still today
serves as the GREY GOOSE Matre De Chai (Cellar Master), a role that combines the
knowledge and skills of a master distiller and master blender.
The Matre De Chai and his team oversee every detail of the creation of GREY GOOSE
in order to ensure exceptional taste and consistency in every batch. This is achieved
by selecting the very best ingredients and using a process designed to bring out the
naturally superior characteristics of those ingredients.
For more information, please reference GREY GOOSE Distilled.
Every bottle of GREY GOOSE is proof of these uncompromising standards.
BR AND EQUITIES
BRAND EQUITIES | OVERVIEW

There are six Brand Equities that are at the very heart of our brand theme. They can be
used individually or collectively. Whenever they are used, they should be applied carefully
following these guidelines, to maintain the integrity of our brand.
THE LOGO
THE LONE GOOSE
COLOR
TYPOGRAPHY
PHOTOGRAPHY
THE BOTTLE
BRAND EQUITIES | THE LOGO
PRIMARY LOGO
PRIMARY STACKED LOGO
SECONDARY LOGO
ONE COLOR PRIMARY LOGO
ONE COLOR SECONDARY LOGO
SIMPLIFIED PRIMARY LOGO
SIMPLIFIED SECONDARY LOGO
FLAVORS LOGOS
FLAVORS REVERSED
BRAND EQUITIES | PRIMARY STACKED LOGO

When space permits, the primary stacked logo should be used. See examples on pages
43, 65, 74, 75 and 77.
THE PRIMARY STACKED LOGO

The primary stacked logo combines
the lone goose and the tricolor. The
preferred positioning of this logo is in
the lower right or lower central area of
the principal graphic area.
PRIMARY STACKED
LOGO REVERSE
The primary logo reverse option is to
be used when the logo appears against
our blue background.
BRAND EQUITIES | PRIMARY LOGO TREATMENTS

As the GREY GOOSE logo is our ultimate brand endorsement, the way it is printed
is very important.
Black
CMYK 100 57 0 2
Pantone 200
CMYK 0 100 63 12
Pantone 293
CMYK 100 57 0 2
The blue of the GREY GOOSE

type in the logo should be embossed,
leaving the red drop shadow and
the line Worlds Best Tasting Vodka
unembossed.
Where possible, the logo should always
be printed using the Pantone color
references. CMYK can be used where
Pantone is unavailable.
In production processes where Pantone
or CMYK references are not applicable,
Pantone references should be supplied
as a match to.
This logo must be used as shown, with

no variation of color, configuration,
elements or proportion.
PMS 293 Blue

is ONLY to be used in the GREY
GOOSE primary and secondary logos.
GREY GOOSE and Worlds Best

Tasting Vodka should NOT be
translated from English to another
language.
The brand color for GREY GOOSE is

PMS 301 and should be used in all
other applications.
This logo must NOT be used in

conjunction with any of the GREY
GOOSE Flavored vodkas.
BRAND EQUITIES | ALTERNATE LOGO OPTIONS
2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS.
IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. -DISTILLED FROM GRAIN.
The primary stacked logo may be used without the lone goose (with French flag only)
when a lone goose appears somewhere else in the document or when limited space will
not allow the primary stacked logo to be legible.
Pantone 301
A TOAST
CLASSIC MA RTIN I
TO NEAREST
TO DEAREST
TO THE CREW
TO CAHOOTS
INGREDIENTS
INSTRUCTIONS
2 par ts G RE Y GOOSE Vodka

par t NOILLY PR AT Original
French Dr y Vermouth
Dash of orange bitters (optional)
Fill a shaker with ice. Add NOILLY

PR AT O riginal French Dr y Vermouth .
Stir to coat ice and strain out. Add
G R E Y GOOS E Vodka and bitters , if
desired , and stir well. Strain into a
chilled mar tini glass . Present
with an olive or lemon twist.
TO THE ONES WHOVE BEEN THERE

TO THE ONES WHOLL BE THERE
TO DROPPING EVERYTHING
T O S AY I N G A N Y T H I N G
TO NO JUDGEMENTS
TO NO DOUBTS
T O L O YA LT Y
TO TRUST
T O F AV O R S
TO LIFELONGS
TO BEEN TOO LONG
Tips
TO NOTHINGS CHANGED
T O H AV I N G H I S T O R Y
Feel free to experiment with garnishes .

Mix olives and lemon twists or use a
fresh bay leaf instead . These additions
will give subtle yet unique changes to
the cock tail.
T O H AV I N G Y O U R B A C K
T O M O V I N G A W AY
T O N E V E R T O O FA R
TO GROWING UP
TO SETTLING DOWN
T O Y O U R S E C O N D F A M I LY
TO F R I E N D S
Logo with
French flag only
Sip Responsibly. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA - 40% ALC. BY VOL. DISTILLED FROM GRAIN.
T O L I V I N G I N G O O D C O M PA N Y
G R E YG O O S E .CO M
TOAST AD EXAMPLE
In the toast ad the lone goose is used to accent the toast. The
primary stacked logo would look redundant in this example so
the logo is shown with the French flag only.
COCKTAIL CARD EXAMPLE

In this example the lone goose is used
to accent the cocktail title. The primary
stacked logo would look redundant in this
example so the logo is shown with the
French flag only.
BRAND EQUITIES | THE PRIMARY LOGO

THE GREY GOOSE LOGO IS OUR ULTIMATE BRAND ENDORSEMENT.
It provides a formal assurance that a product or a communication is genuine. It is
recommended to include the Worlds Best Tasting Vodka message on all materials,
subject to prior check with national/local regulations.
Black
CMYK 0 0 0 100
Pantone 200
CMYK 0 100 63 12
Pantone 293
CMYK 100 57 0 2

GREY GOOSE and Worlds Best

Tasting Vodka should NOT be
translated from English to another
language.

as a match to.
This logo must NOT be used in

conjunction with any of the GREY
GOOSE Flavored vodkas.

PMS 293 Blue is ONLY to be used in

the GREY GOOSE primary and
secondary logos.
other applications.
PRIMARY LOGO REVERSE

The primary logo reverse option is to be
used when the logo appears against our
blue background.
BRAND EQUITIES | LONE GOOSE LOCKUP RULES

Whenever possible use the primary stacked logo. There are two exceptions to this rule:

1. D
o not use the primary stacked logo if the lone goose is already used in the creative
(see example 1).
2. D
o not use the primary stacked logo if there is a horizontal area that needs to be
filled completely with the GREY GOOSE logo (see example 2) .
Example 1
Example 2
DO
DO
DON'T
DON'T
BRAND EQUITIES | ONE COLOR PRIMARY LOGO

The primary logo is available in three additional versions. This logo uses the lone goose
as a lockup and is our primary recommend. All lone goose lockup rules apply.
THE ONE COLOR LOGO
COLOR USAGE
GOOSE GUIDELINES
The one color logo should only be

used when reproduction is limited to
a single spot color such as newspaper
advertising.
The one color logo may appear in PMS

293 Blue, PMS 8400, white or black. The
one color logo may also appear as spot
varnished, embossed or foil stamped.
o not use the primary stacked logo

D
if the lone goose is already used in the
creative (see example 1 on page 16).
D
if there is a horizontal area that needs
to be filled completely with the
GREY GOOSE logo (see example
2 on page 16).
BRAND EQUITIES | SIMPLIFIED ONE COLOR PRIMARY LOGO

The simplified logo is provided for special circumstances. It should only be used when
printing limitations absolutely require it. This logo uses the lone goose as a lockup and is
our primary recommend. All lone goose lockup rules apply.
THE SIMPLIFIED LOGO
SIMPLIFIED LOGO
Use this logo ONLY in instances when the drop shadow will not reproduce:
Use this logo ONLY in instances where

the drop shadow will not reproduce.
Embroidery Madeira thread color 1076 should be used as an equivalent color to PMS
293 Blue.
Printing on extremely porous substrates, such as cocktail napkins.
Printing in very small sizes (below 1 or 2.54cm wide).
Molding or embossing small items made from plastic or metal, such as stir rods.
Brand
Brand Equities:
Equities: Th
Thee Primary Logo
14
14
BRAND EQUITIES | PRIMARY LOGO SIZING AND PLACEMENT
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EXCLUSION ZONE
MINIMUM SIZE
To maintain the integrity of the primary logo, other graphic elements should not be
placed too close to it. As a general rule, maintain a clear area around it equal to the
dimensions of the cap G (including the drop shadow).
The minimum width for the full logo,

including the drop shadow and tag line,
is 1 or 2.54cm. The registration symbol
should always appear large enough
to remain legible, at minimum 4pt
(including the drop shadow).
Brand Equities: The Primary Logo
14
BRAND EQUITIES | PRIMARY STACKED LOGO SIZING & PLACEMENT
Exclusion zone
Minimum Size
1/25.4mm (Minimum)
To maintain the integrity of the primary logo,

other graphic elements should not be placed too
close to it. As a general rule, maintain a clear area
around it equal to the dimensions of the cap G
(including the drop shadow).
The minimum width for the full logo, including

the drop shadow and tag line, is 1 or 2.54cm.
The registration symbol should always appear
large enough to remain legible, at minimum 4pt.
PRIMARY STACKED LOGO RULES
MINIMUM SIZE
The primary stacked logo should not be altered in any way. This chart shows the basic
dimensions and distance of lone goose and flag. The lone goose at top and the French
flag at bottom are centered and of equal distance (an upper case G at 90 degrees).
The minimum width for the primary

stacked logo, including the drop
shadow and tag line, is 1 or 2.54cm.
The registration symbol should always
appear large enough to remain legible,
at minimum 4pt.(including the drop
shadow).v
BRAND EQUITIES | THE SECONDARY LOGO

The GREY GOOSE logo is available with the line Vodka. This should only be used when
markets dictate that Worlds Best Tasting Vodka is prohibited. The line Vodka can be
deleted in some cases where space is limited, but this may only be used as a decorative
element where the primary logo has already been used. An example of this would be gift
wrapping ribbon. The word "Vodka" should not be replaced with other words or phrases.
Black
CMYK 100 57 0 2
Pantone 200
CMYK 0 100 63 12
Pantone 293
CMYK 100 57 0 2

as a match to.
This mark must be used as shown, with
elements or proportion. GREY GOOSE
and Vodka should NOT be translated
from English to another language.
When multiple vodkas are featured i.e.

Original and the flavors range, this logo
should be used, unless restricted by law.
the GREY GOOSE primary, secondary
and entertainment logos.
other applications.
This logo should only be used when
markets dictate that 'Worlds Best
Tasting Vodka' is prohibited.
SECONDARY LOGO REVERSE

When the logo appears against our
blue background or simple
photographic backgrounds, use the
reverse logo shown.
BRAND EQUITIES | ONE COLOR SECONDARY LOGO

The secondary logo is available in three additional versions.
THE ONE COLOR LOGO
THE ONE COLOR LOGO
GOOSE GUIDELINES
The one color logo should only be

used when reproduction is limited to
a single spot color such as newspaper
advertising.
The one color logo may appear in

PMS 293 Blue, PMS 8400, white
or black.
o not use the secondary logo if

D
the lone goose is already used in the
The Single Color Logo may also appear

as spot varnished or embossed.

D
2 on page 16).
BRAND EQUITIES | SIMPLIFIED ONE COLOR SECONDARY LOGO

The simplified secondary logo is provided for special circumstances. It should only be
used when printing limitations absolutely require it.
THE SIMPLIFIED LOGO
SIMPLIFIED LOGO
GOOSE GUIDELINES
Use this logo ONLY in instances when

the drop shadow will not reproduce:
Use this logo ONLY in instances where

the drop shadow will not reproduce.

D
if the lone goose is already used in the
Embroidery Madeira thread color 1076

should be used as an equivalent color to
PMS 293 Blue.
Printing on extremely porous
substrates, such as cocktail napkins.
Printing in very small sizes (below 1 or
2.54cm wide).

D
2 on page 16).
Molding or embossing small items made

from plastic or metal, such as stir rods.
BRAND EQUITIES | FLAVOR LOGOS | LA POIRE

When designing a GREY GOOSE La Poire element, the balance of colors should always
reflect the balance of colors on the bottle. When looking at a finished piece or event
dcor, one should be left with a feeling of the bottle.
Black
CMYK 100 57 0 2
Pantone 377
CMYK 45 0 100 24

as a match to.
Where multiple flavors are featured, the
secondary GREY GOOSE vodka logo
LA POIRE LOGO REVERSE

When the logo appears against a dark
background, use the reverse logo
shown.
SINGLE COLOR LA POIRE

BRAND EQUITIES | FLAVOR LOGOS | L'ORANGE

When designing a GREY GOOSE LOrange element, the balance of colors should always
Black
CMYK 100 57 0 2
Pantone 151
CMYK 0 48 95 0

as a match to.
LORANGE LOGO REVERSE

shown.
SINGLE COLOR LORANGE

BRAND EQUITIES | FLAVOR LOGOS | LE CITRON

When designing a GREY GOOSE Le Citron element, the balance of colors should always
Black
CMYK 100 57 0 2
Pantone 116
CMYK 0 16 100 0

as a match to.
LE CITRON LOGO REVERSE

shown.
SINGLE COLOR LE CITRON

BRAND EQUITIES | ENTERTAINMENT LOGO

The GREY GOOSE Entertainment logo is available for GREY GOOSE Entertainment
events only in the US. It has been designed to reflect the GREY GOOSE brand and uses
only colors from the brand color palette. The logo should not be altered in any way and
all GREY GOOSE logo rules apply.
Black
CMYK 100 57 0 2
Pantone 200
CMYK 0 100 63 12
Pantone 293
CMYK 100 57 0 2
Pantone 301
CMYK 100 45 0 18

as a match to.

other applications.
LOGO REVERSE
background, use the reverse logo shown.
BRAND EQUITIES | ENTERTAINMENT SECONDARY LOGO

The GREY GOOSE Entertainment secondary logo is available for GREY GOOSE
Entertainment events only in the US. It should only be used in situations that have
limited space and the entire GREY GOOSE Entertainment primary logo will not fit.
Black
CMYK 100 57 0 2
Pantone 200
CMYK 0 100 63 12
Pantone 293
CMYK 100 57 0 2
Pantone 301
CMYK 100 45 0 18

as a match to.

other applications.
SECONDARY LOGO REVERSE

background, use the reverse logo shown.
BRAND EQUITIES | LOGO GUIDELINES

DO NOT alter the color, configuration, elements or proportions of the logo in any way.
GREY GOOSE and Worlds Best Tasting Vodka should NOT be translated from English
to another language.
The logo should not be

altered proportionally.
Do not use the logo without the

secondary line as a primary logo. It can
be used as an additional decorative item
such as a ribbon.
The logo should not be rotated.
FLAVORS
The logo should not be cropped.
The logo cannot be altered in any way.

Do not create additional logos. i.e. flavors
range or for specific event initiatives.
Do not place the logo on texture or

images where the logo is not legible.
BRAND EQUITIES | THE LONE GOOSE ICON

The lone goose icon is the symbol of the brand. As a visual shorthand it enables us to
communicate our presence in a distinctive yet discreet way, which is appropriate for a
super premium brand.
THE BLACK LONE GOOSE

Only use black lone goose on
flavored vodka campaigns.
Pantone 301
CMYK 100 45 0 18
Black
CMYK 0 0 0 100
White
CMYK 0 0 0 0
USAGE
The lone goose can be used as the sole
identifier for the brand in instances
where the brand is well established, or
within an environment where there
are sufficient examples of full brand
identity and therefore the symbol will
be easily recognized.
It can be reproduced in the following
colors only: PMS 301, white, black
(single color and flavors) and grey.
You may use a varnish and a variety of

finishes: blind embossed, debossed
and etched.
The lone goose must never be repeated
in a monogram pattern.
The lone goose must never be larger
than the logo.
The size of the goose is generally
determined by the size of the logo. The
primary stacked logo is a good example
of size/proportion.
LONE GOOSE NORTH AMERICA

In North America: Please note that a
TM symbol must be used with the lone
goose. This must be no smaller than 5pt.
For more information please contact the
North America legal department.
BRAND EQUITIES | THE LONE GOOSE ICON GUIDELINES
Pantone 301
CMYK 100 45 0 18
LONE GOOSE USAGE

To maintain the integrity of the lone
goose, other graphic elements (e.g. the
flock of geese) should not be placed
near it. As a general rule, maintain a clear
area around it equal to half the height
of the lone goose itself. It works best on
its own within an expanse of space. By

having it centred, it allows for a more
traditional look within the composition.
Black
CMYK 0 0 0 100
SPECIAL CIRCUMSTANCES
A black single color lone goose is
available for single color ads or where
you are unable to print a special color
or four color process or when used
with flavors logos or advertisement.
2010 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. -DISTILLED FROM GRAIN.
BRAND EQUITIES | THE LONE GOOSE ICON USAGE
A TOAST
TO NEAREST
TO DEAREST
TO THE CREW
TO CAHOOTS
TO NO JUDGEMENTS
TO NO DOUBTS
T O L O YA LT Y
TO TRUST
T O F AV O R S
TO LIFELONGS
TO BEEN TOO LONG
TO NOTHINGS CHANGED
TO GROWING UP
TO SETTLING DOWN
TO FRIENDS
TO C E L E B R AT I N G T H E H O L I D AY S
W I T H T H O S E W H O M AT T E R M O S T
LONE GOOSE USAGE

The goose icon works best alone with
plenty of space around it. The goose can
be white on GREY GOOSE blue or vice
versa. The goose is used alone in certain
instances such as on barware, glassware
or gifts.
The lone goose should be used as an

icon in designs (not as logo).
As a design element, the lone goose
must neither compete with nor
substitute the approved brand logos.
Use only PMS 301 blue, percentages of
301, black, white, spot varnish, emboss
or foil stamp.
Do not rotate or angle the lone goose. It

must always face right. The lone goose
should be in proportion to the space in
which it is being used. The lone goose
should have a trademark for usage in
North America. The minimum size of the
TM on the logo is 4.5 pt, regardless of
the size of the lone goose.
The lone goose icon may be used as
header to punctuate the typography.
BRAND EQUITIES | COLOR PALETTE

Blue should be used as a highlight with copy in grey. Alternatively, blue can be used as
the dominant color with everything else in white. This is all dependent on the execution
and piece of creative.
Pantone 301
CMYK: 100 45 0 18
RGB: 0 101 164
INDEX: #0065a4
Grey 70%
CMYK 0 0 0 70
RGB: 0 110 113
INDEX: #6d6e71
White
CMYK 0 0 0 0
RGB: 255 255 255
INDEX: #FFFFFF
COLOR USAGE
COLOR GUIDELINES
Where possible, colors should always

The brand color for GREY GOOSE

is PMS 301 blue. It should be used
the same way it is used on the bottle:
prominent but not dominant. Use
these colors for all communications,
packaging and collateral unless
specifically promoting one of the
GREY GOOSE flavors.

as a match to.
Although it is not used in the logos,

PMS 301 blue is considered the brand
color for GREY GOOSE. It is shown in

all applications except the primary and
secondary logos.
Note: PMS 293 Blue has been
specifically chosen for use in the GREY
GOOSE logo only. It is shown in the
primary and secondary logos.
Pantone 200 (red) should only be used
as part of the primary logo, secondary
logo and French flag. It should not be
incorporated into any other design
elements.
BRAND EQUITIES | LA POIRE COLOR PALETTE
Pantone 377
CMYK 45 0 100 24
RGB: 120 162 47
INDEX: #78a22f
Black
CMYK 0 0 0 100
RGB: 0 0 0
INDEX: #000000
White
CMYK 0 0 0 0
RGB: 255 255 255
INDEX: #FFFFFF
COLOR USAGE
COLOR GUIDELINES
BLACK


La Poire is PMS 377. It should be used
specifically promoting one of the other
GREY GOOSE flavors or the original
GREY GOOSE vodka.
Black is used with the flavors color

palette to provide a more balanced
aesthetic. The lone goose should always
be black when paired with
flavor campaigns.

as a match to.
BRAND EQUITIES | L'ORANGE COLOR PALETTE
Pantone 377
CMYK: 0 48 95 0
RGB: 248 151 40
INDEX: #f89728
Black
CMYK 0 0 0 100
RGB: 0 0 0
INDEX: #000000
White
CMYK 0 0 0 0
RGB: 255 255 255
INDEX: #FFFFFF
COLOR USAGE
COLOR GUIDELINES
BLACK


L'Orange is PMS 151. It should be used
GREY GOOSE vodka.

aesthetic. The lone goose should
always be black when paired with flavor
campaigns.

as a match to.
BRAND EQUITIES | LE CITRON COLOR PALETTE
Pantone 377
CMYK: 0 16 100 0
RGB: 255 210 0
INDEX: #ffd200
Black
CMYK 0 0 0 100
RGB: 0 0 0
INDEX: #000000
White
CMYK 0 0 0 0
RGB: 255 255 255
INDEX: #FFFFFF
COLOR USAGE
COLOR GUIDELINES
BLACK


Le Citron is PMS 116. It should be used
GREY GOOSE vodka.

aesthetic. The lone goose should
always be black when paired with flavor
campaings.

as a match to.
BRAND EQUITIES | COLOR USAGE EXAMPLE PRINT

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Pantone 301
CMYK 100 45 0 18
A TOA ST
Grey 70%
CMYK 0 0 0 70
TO N E A R E ST
TO D E A R E ST
TO T H E C R E W
White
CMYK 0 0 0 0
TO C A H O OTS
TO T H E O N E S W H O V E B E E N T H E R E
TO T H E O N E S W H O L L B E T H E R E
TO D R O P P I N G E V E RY T H I N G
TO N O J U D G E M E N TS
TO N O D O U BTS
21"
T O L OYA LT Y
TO T R U ST
T O FAV O R S
TO L I F E LO N G S
TO B E E N TO O LO N G
TO N OT H I N G S C H A N G E D
T O H AV I N G YO U R B A C K
T O M O V I N G AWAY
TO G R OW I N G U P
TO S E T T L I N G D OW N
T O YO U R S E C O N D FA M I LY
TO F R I E N D S
T O C E L E B R AT I N G T H E H O L I D AY S W I T H T H O S E W H O M AT T E R M O S T
NEWSPAPER EXAMPLE
Three colors are used in our print ads.
Pantone 301, Grey 70% and White. This
example from the New York Times
shows how the colors are balanced.
Sip Responsibly 2010 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. -DISTILLED FROM GRAIN.
Pantone 301
Grey 70%
BRAND EQUITIES | PRIMARY TYPOGRAPHY

Gotham is the Primary typface of GREY GOOSE vodka. Primary typography should be
chosen according to type size. The larger the typography the lighter the weight. Please
refer to notes and examples.
GOTHAM BOOK (when type size is under 14pt)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
GOTHAM LIGHT (when type size is over 14pt)
123456789
GOTHAM BOLD (should be used sparingly for callouts/subheads etc)
123456789
GOTHAM MEDIUM (should be used sparingly for callouts/subheads etc)
123456789
Gotham available at Hoefler and Frere-Jones: http://www.typography.com/fonts/font_overview.php?productLineID=100008
BRAND EQUITIES | LEGAL/SECONDARY TYPOGRAPHY

Univers is the secondary typface for GREY GOOSE vodka. Univers 47 Light condensed is
used for all legal lines. The remaining Univers typfaces should be used sparingly and are
provided for special circumstances where space or legibility are an issue.
UNIVERS 45 LIGHT
ABCDEFGHIJKLMNOPQRSTUV W X Y Z
12 3 4 5 6 7 8 9
UNIVERS 47 LIGHT CONDENSED
abcdefghijklmnopqrstuv w x y z
12 3 4 5 6 78 9
UNIVERS 55 ROMAN
ABCDEFGHIJKLMNOPQRSTUV WX YZ
abcdefghijklmnopqrstuv wxyz
12 3 4 5 6 78 9
UNIVERS 57 CONDENSED
ABCDEFGHIJKLMNOPQRSTUV W X Y Z
abcdefghijklmnopqrstuv w x yz
12 3 4 5 6 78 9
BRAND EQUITIES | DIGITAL TYPOGRAPHY OPTIONS

Arial is used digitally when only system fonts are available.
Arial Regular
ABCDEFGHIJKLMNOPQRSTUV W X YZ
12 3 4 5 678 9
Arial Bold
ABCDEFGHIJKLMNOPQRSTUV W X YZ
123 4 5 678 9
BRAND EQUITIES | TYPOGRAPHY EXAMPLES PRINT

8.5"
8.5"
A TOAST
Pantone 301
CMYK 100 45 0 18
TO NEAREST
TO DEAREST
TO THE CREW
TO CAHOOTS
Grey 70%
CMYK 0 0 0 70

White
CMYK 0 0 0 0
TO NO JUDGEMENTS
TO NO DOUBTS
T O L O YA LT Y
TO TRUST
T O FAV O R S
11"
TO LIFELONGS
TO BEEN TOO LONG
TO NOTHINGS CHANGED
TO GROWING UP
TO SETTLING DOWN
TO FRIENDS
TO C E L E B R AT I N G T H E H O L I D AY S
MAGAZINE PRINT EXAMPLE

Gotham Book
7 pt
Tracking 220
Gotham Medium
9 pt
Tracking 150
Gotham Book Italic

6 pt
Tracking 120
Univers 45 Light
4.8 pt
Tracking 25
Gotham Medium
6 pt/15 pt
Tracking 200
All type sizes based on a magazine print

ad at 8.5" x 11". All typography uses GREY
GOOSE brand colors. In this example
we use Pantone 301 and grey 70%.
BRAND EQUITIES | TYPOGRAPHY ON PHOTOGRAPHY
8.5"
Pantone 301
CMYK 100 45 0 18
A TOA ST
TO P O P PING THE CORK
Grey 70%
CMYK 0 0 0 70
TO S UR PRISING THE PALATE

TO I ND ULGING THE FIV E SE NSE S
TO SAVOU RING E V E RY SIP
White
CMYK 0 0 0 0
T O C E L E B R AT I N G E XC E P T I O N A L TA S T E
11"
E N J O Y R E S P O N S I B LY
Univers 45 Light
4.8 pt
Tracking 25
Gotham Book
7 pt
Tracking 220
Gotham Bold
8 pt/15 pt
Tracking 200
Gotham Book
8 pt/15 pt
Tracking 200
MAGAZINE PRINT EXAMPLE

Photography should be dark enough
to allow Gotham to be easily legible in
white. Never place type over a busy or
light backgound image. See magazine
print example on this page.
BRAND EQUITIES | TYPOGRAPHY EXAMPLES WEB

980 px
980 px
750 px
750 px
750 px
Gotham Book
Size: 10 px
Letter Spacing 120
Color: White, #FFFFFF
Gotham Bold
Size: 10 px
Letter Spacing 120
Gotham Light
Size: 8 px
Letter Spacing 20
Line Spacing: 9.5
Color: #6d6e71
(this is the color used
for grey type)
Gotham Medium
Size: 13 px
Letter Spacing 300
Gotham Book
Size: 10 px
Letter Spacing 50
Gotham Medium
Size: 42 px
Letter Spacing 75
Gotham Book
Size: 12 px
Line Spacing: 19
Letter Spacing 20
Arial
Size: 10 px
Line Spacing: 13
Letter Spacing 50
BRAND EQUITIES | TYPOGRAPHY EXAMPLES IPAD

1024 px
1024 px
768 px
768 px
Arial Regular
Size: 15 px
Letter Spacing 120
Gotham Book
Size: 28 px
Letter Spacing 100
Arial Regular
Size: 13 px
Letter Spacing 200
Arial Regular
Size: 10 px
Letter Spacing: 50
Line Spacing: 15
Gotham Medium
Size: 20 px
Letter Spacing: 80
Univers 47 Condensed LIght

Univers 67 Bold Condesed
Size: 7 px
Letter Spacing: 10
IPAD AND TABLETS

This example shows how Arial (a system font)
is substituted to allow for technical limitations.
BRAND EQUITIES | PHOTOGRAPHY

Black and white photography is an integral part of the brand identity. For product
photography, the bottle is always represented with the key identity elements in color.
Black and white photography may be used for brand advertising, collateral and
invitations.
BLACK AND WHITE PHOTOGRAPHY
BRAND EQUITIES | PHOTOGRAPHY USAGE RIGHTS

Lifestyle Imagery
1 Hidden Gem
2 Golf
3 Late Night Dinner
4 Oysters
USAGE RIGHTS
Hidden Gem, Golf, Late Night Dinner, Oysters:
Unlimited worldwide use in any and all print media, including
electronic, until July 2011
Multicultural: Unlimited worldwide use in any and all print media,
including electronic, until November 2012.
5 Multicultural

Bottle Imagery
1 Hidden Gem
2 Golf
3 Late Night
4 Martini Cocktail (a.k.a Trade)
USAGE RIGHTS
Hidden Gem, Golf, Late Night
Dinner, Martini Cocktail (a.k.a.
Trade), Oysters, Tennis: Unlimited
worldwise use in any and all print
media, including electronic, until
July 2011.
US Cocktail Party: Unlimited
worldwide use in any and all print
media, including electronic, until
November 2012.
5 Oysters
6 Tennis
7 US Cocktail Party

Living In Good Company Bottle Imagery
1 On Premise Martini
2 On Premise Multi
3 On Premise Rocks
4 Outdoor Rocks
5 Outdoor Hiball
6 Holiday Cranberry
7 Holiday Rocks
8 Le Presse
USAGE RIGHTS
On premise and luxury outdoor. 2 Years unlimited worldwide all media from first use of image.
Holiday: 2 Years all media worldwide until November 2011.

Living In Good Company Bottle Imagery
9 Home Entertainment Horizontal
10 Home Entertainment Multi
11 Home Entertainment Rocks
USAGE RIGHTS
Home Entertaining. 2 Years
unlimited worldwide all media
until October 2012

Flavors Imagery
1 La Poire
2 L'Orange
3 Le Citron
USAGE RIGHTS
Flavors: 2 Years unlimited worldwide all
media until May 2011

Intrinsic Photography
USAGE RIGHTS
Cognac and Matre de Chai Franois
Thibault Unlimited worldwide use in any
and all print media, including electronic,
until July 2012.
1 Cognac
2 Matre de Chai

A selection of GREY GOOSE cocktail imagery is available to download from the
Connections website: www.bgbconnections.com.
GRE Y GOOSE Classic Martini
GRE Y GOOSE La Poiretini
GRE Y GOOSE LOrange Cosmopolitan
GRE Y GOOSE Le Citron Caipiroska
USAGE RIGHTS
Unlimited use/unrestricted
worldwide in perpetuity

Our iconic bottle is one of our strongest brand equities. The cool, frosted etching of
the bottle creates an understated elegance that is unquestionably best in class, whilst
the clear area on the front of the bottle creates a window into a magical world. These
understated, elegant bottle images are intended for use on both printed and digital
promotional material.
USAGE RIGHTS

With fruit
USAGE RIGHTS
COPY AND LEGAL LINES
BRAND APPLICATIONS | COPY GUIDELINES

Using the brand name within text
When using the brand name within text, it is important to use a consistent tone of voice
and expression. The brand name should always appear in caps and with the registered
mark after it. Always establish the integrity of the brand name by not allowing a line
break between Grey and Goose.
Never reference a flavor name without preceding it by GREY GOOSE (i.e.
GREY GOOSE La Poire is correct; simply La Poire is not correct).
The correct name for the mother brand is GREY GOOSE vodka. It is not, and should
not, be referred to in printed pieces as LOriginal.
When using French text, always use the relevant accents on the characters
(i.e. Matre de Chai; Franois Thibault).
BRAND APPLICATIONS | TRADEMARK USAGE RULES

Trademark usage rules
Always distinguish the word mark in relation to other words in a phrase or
sentence, i.e. by using caps or bold or italics. For example, The GREY GOOSE
logo is our ultimate brand endorsement.
MARTINI is one of the Bacardi brands for vermouth and sparkling wines and,
under all circumstances, it must be distinguished from the martini cocktail.
When referring to a martini cocktail, you must refer to its full description. For
example, GREY GOOSE classic martini cocktail. In our marketing materials, we
must never refer to the martini (alone) but always to martini cocktail, both words
in lower case.
BRAND APPLICATIONS | STANDARD MANDATORY LEGAL LINE

This line must appear on any and all materials printed or produced for GREY GOOSE . It
must be clear and legible and must not be hidden, covered or obscured in any way.
STANDARD Mandatory
Enjoy Responsibly.
maximum type size is 7 pt
WWW.GREYGOOSE.COM
2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES
ARE TRADEMARKS. VODKA AND FLAVORED VODKAS EACH 40% ALC. BY VOL. - DISTILLED FROM GRAIN.
minimum type size is 5 pt
POSITIONING
MODERATION STATEMENT
NOTE
Preferred position is in the lower center,

right or left corner of the principal
graphic area. Print ads that use a large
or full page image are an exeption (see
next page). These ads have a vertically
placed legal line.
Moderation statement varies depending

on geographic location. An alternate
moderation statement (that is used in
the UK and US) is "Sip Responsibly".
The word vodka should always appear in

lower case. i.e. GREY GOOSE vodka.
BRAND APPLICATIONS | US SPECIFIC MANDATORY LEGAL LINES

U.S. SPECIFIC Mandatory - VODKA

Sip Responsibly.
WWW.GREYGOOSE.COM
2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS
AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL
GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS EACH
40% ALC. BY VOL. - DISTILLED FROM GRAIN.
U.S. SPECIFIC Mandatory - FLAVORED VODKAS

Sip Responsibly.
WWW.GREYGOOSE.COM
2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS
AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY,
CORAL GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS EACH 40% ALC. BY VOL. DISTILLED FROM GRAIN.
POSITIONING
NOTE
Preferred position is in the lower center,

right or left corner of the principal
graphic area. Print ads that use a large
or full page image are an exeption (see
next page). These ads have a vertically
placed legal line.

moderation statement is "Enjoy
Responsibly".
The word vodka should always appear in

lower case. i.e. GREY GOOSE vodka.
BRAND APPLICATIONS | LEGAL LINES GUIDELINES

WEB ADDRESS
LEGAL
Should run parallel to the bottom of

the page.

moderation statement is "Enjoy
Responsibly".
Preferred position is vertically in an

area that does not impose on the
composition. It should also be legible
at 5pts.
A P P L I C AT I O N G U I D E L I N E S
APPLICATION GUIDELINES | TEXTURE AND MATERIALS

The use of texture and materials adds warmth and sophistication to our visual identity.
They also bring intrigue and form part of our sensorial journey. The examples below
complement and enhance our visual identity.
RIGID MATERIALS
SOFT MATERIALS
Chrome or Frosted Metal
TRANSLUCENT &
TRANSPARENT
VELLUM PAPER & COLORLESS

FLEXIBLE FROSTED PLASTICS
Frosted & clear glass or acrylic.
Translucent Vellum Paper Stock Glama

Natural Clear Plastic 10 mil clear m/m
vinyl printed with a percentage of white
to create frosted appearance.
SOLID & OPAQUE

When element construction requires
the use of acrylic, laminates or painted
metal, PMS 301 should be matched.
Matte finishes should be used
where possible.
COATED & UNCOATED PAPER

Classic Linen Avon Paper
McCoy Silk Satin or silk aqueous coating
is recommended to enhance tactile
quality of dull coated paper.
Cougar White Opaque

Fibermark Touche in 301 Blue or Cool
Grey 2. Note that these colors are only
available as a custom dye and may need
to be ordered in bulk to meet
minimum quantity requirements.
Senzo in 301 Blue or Cool Grey 2
Note that these colors are only available
as a custom dye and may need to
be ordered in bulk to meet minimum
quantity requirements.
APPLICATION GUIDELINES | TEXTURE AND MATERIALS

The use of texture and materials adds warmth and sophistication to our visual identity.
They also bring intrigue and form part of our sensorial journey. The examples below
complement and enhance our visual identity.
SAMPLE ENVELOPE
SAMPLE INVITATION
PAPER STOCK
Keep the language simple, gracious and

without personal flourish.
Mohawk Super Fine - Brilliant White

100lb Cover (80lb also)
Engrave and letterpress.
DO
Use superior paper stock.
Emboss lone goose when possible. Blind

embossing preferred.
Send hand-written thank you notes.
Create invitations using only the GREY

GOOSE approved fonts.
Use only the GREY GOOSE approved
color palette.
DONT
Use plastic or glossy paper stocks.
Use flimsy lightweight paper stocks.
Name a gift on the outside of a box as
though it were a product in a store.
Use heavyweight, high-quality matte

paper stocks.
Make sure all packaging is beautifully
constructed and designed.
Use a custom ribbon.
Use typography elegantly and sparingly.
B R A N D A P P L I C AT I O N S
BRAND APPLICATIONS | PROMOTIONAL BOOKS

To create a super premium feel on items such as a cocktail book, utilize full bleed
photography and use the GREY GOOSE blue as a highlight.
VENUS WILLIAMS
+
WYCLEF JEAN
X E R I L L A O R T I E F E U G U E R I T U T E T I N I T A C C U M Q U AT. U T N O N U
L L A M V E N I B H E T, S E M I N V E L I R I L L U T E T U E D I A M I R I L I U A M
I N H E N I AT A U G A I T I N V E L I Q U AT A L I S L D O D O L O B O R S I M A L I
Q U A M A U T E FA C C U M A L I T, Q U AT. U T U L P U T L A N H E N I M V E
V E NU S W I L L I AM S The first thing you should know about me
WYC L E F J E AN Since my departure from Alsace, Ive lived,
boy at heart. I grew up on a farm in Alsace where my mother
ed all over France, in Bangkok, Singapore, Hong Kong, Boston,
and grandmother taught me to eat and cook according to the
and New York. Now, Im rooted in New York, in my little tiny
seasons. It was there I fell in love with foodfresh herbs and
Perry Street neighborhood and in the hills of Westchester
vegetables and the warmth of our local Franco-German flavor
County. But I also feel at home in my other restaurants arou
Though Ive been living an urban life since 1973, Im still mo
nd the world.Wherever I go, I always want to cook both glo
st at home in the country.
bally and locally. If youve been to my restaurants, youve
Since my departure from Alsace, Ive lived, trained, and cook
the open-air market in Bangkok remains one of my most
ed all over France, in Bangkok, Singapore, Hong Kong, Boston,
influential culinarys.
probably guessed that I love Asian flavors. My first trip to
and New York. Now, Im rooted in New York, in my little tiny

Perry Street neighborhood and in the hills of Westchester
If youve been to my restaurants, youve probably guessed
County. But I also feel at home in my other restaurants arou
that I love Asian flavors. My first trip to the open-air market
nd the world.Wherever I go, I always want to cook both glo
Bangkok remains one of my most influential culinarys.
bally and locally. If youve been to my restaurants, youve

probably guessed that I love Asian flavors. My first trip to
The first thing you should know about me is that Im a country
the open-air market in Bangkok remains one of my most
boy at heart. I grew up on a farm in Alsace where my mother
influential culinarys.
and grandmother taught me to eat and cook according to the

seasons. It was there I fell in love with foodfresh herbs and
If youve been to my restaurants, youve probably guessed
vegetables and the warmth of our local Franco-German flavor
that I love Asian flavors. My first trip to the open-air market
Though Ive been living an urban life since 1973, Im still mo
Bangkok remains one of my most influential culinarys.
st at home in the country.
BRAND APPLICATIONS | STEP AND REPEAT
BRAND APPLICATIONS | COCKTAIL LIST

To create a super premium feel on items such as a cocktail list, use full bleed
photography. Design should utilize white with GREY GOOSE blue as highlight (lone
goose and cocktail names in blue with subcopy in grey). Prefered paper is Mohawk
Super Fine - Brilliant White 100lb Cover (80lb also). Refer to paper section for other
recommendations (page 59 and 60).
33
- g Re y g o oS e -
asian summer
ingredients
32 parts tomato juice

1 part fresh lemon juice
1 part fresh lime juice
4 teaspoons tabasco
2 heaping tablespoons prepared horseradish
1 tablespoon Worcestershire sauce
1 heaping teaspoon celery salt
(plus extra for rimming the glasses, see beloW)
1 teaspoon ground black pepper
1/2 teaspoon salt
1 teaspoon smoked paprika
2 tablespoons celery salt for rimming glasses
1 lemon or lime Wedge for rimming glasses
instructions
When ready to serve, pour the celery salt

onto a small plate. rub the juicy side of
a lemon or lime Wedge along the
outer edge of the lip of each rocks
glassnot along the inside of the rim. holding
each glass at an angle, roll the outer
edge of the rim in the salt until it is fully coated.
fill With ice. in the glass portion of a
cocktail shaker squeeze the lemon and lime
and drop them in. add remaining ingredients and
fill With ice. pour the drink several
times betWeen the glass portion of the
shaker and the metal portion of the shaker.
then strain into prepared glass.
tips
feel free to experiment With garnishes.

mix olives and lemon tWists or use a
fresh bay leaf instead. these Will give subtle yet
unique changes to the cocktail.
17
- g R e y g o oS e -
30
- gR ey gooS e -
blushing dutchess
ingredients
created under the guidance of maitre

de chai, francois thibault, grey goose
follows the centuries old traditions
of the cognac region.
deVoted to the subtlest nuances of
taste in spirit making, thibault has
expertly crafted a spirit that is soft
and smooth on the palette with a
lingering sublime finish.
32 parts tomato juice

1 part fresh lemon juice
1 part fresh lime juice
4 teaspoons tabasco
2 heaping tablespoons prepared horseradish
1 tablespoon Worcestershire sauce
1 heaping teaspoon celery salt
(plus extra for rimming the glasses, see beloW)
1 teaspoon ground black pepper
1/2 teaspoon salt
1 teaspoon smoked paprika
2 tablespoons celery salt for rimming glasses
1 lemon or lime Wedge for rimming glasses
grey goose
cognac, france
est. 1980
instructions
When ready to serve, pour the celery salt

onto a small plate. rub the juicy side of
a lemon or lime Wedge along the
outer edge of the lip of each rocks
glassnot along the inside of the rim. holding
each glass at an angle, roll the outer
edge of the rim in the salt until it is fully coated.
fill With ice. in the glass portion of a
cocktail shaker squeeze the lemon and lime
and drop them in. add remaining ingredients and
fill With ice. pour the drink several
times betWeen the glass portion of the
shaker and the metal portion of the shaker.
then strain into prepared glass.
tips
feel free to experiment With garnishes.

mix olives and lemon tWists or use a
fresh bay leaf instead. these Will give subtle yet
unique changes to the cocktail.
BRAND APPLICATIONS | INVITATION

To create a luxury feel on items such as invitations, utilize full bleed photography and
use the GREY GOOSE blue as a highlight.
E D B U R N S C O R D I A L LY I N V I T E S Y O U T O A N E V E N I N G O F
E D B U R N S C O R D I A L LY I N V I T E S Y O U T O A N E V E N I N G O F
COCKTAILS ON THE TERRACE
COCKTAILS ON THE TERRACE
S AT U R DAY E V E N I N G AT 8 P M
S AT U R DAY AT 8 P M
BRAND APPLICATIONS | POWERPOINT PRESENTATIONS

A PowerPoint template is available to download on the Connections website at www.
bgbconnections.com. As Adobe Garamond is not a widely available system, Arial has
been used for headlines and body text.
BRAND APPLICATIONS | BARS
BRAND APPLICATIONS | TRAVEL RETAIL
Each shelf has LED lighting along its

back edge which will light the back
panel of the unit
Concept 2
Client : Bacardi Job Name : Grey Goose Retail Guidelines Designer : Sheridan Creative Date : March 01, 2011
Metal shelving with wood detail
Copyright Michael Sheridan and Company Limited 2008
BRAND APPLICATIONS | FRAMES

As with all GREY GOOSE brand applications the frames should be simple, clean and
modern. We recommend brushed chrome as an elegant choice that maintains the
brand color scheme.
BRAND APPLICATIONS | GIFT PACKS
BRAND APPLICATIONS | EVENT UNIFORM

Event uniforms should reflect the brand aesthetic and maintain a simple, clean
look. Only GREY GOOSE brand colors should be used and high quality fabrics are
a necessity. Always avoid cheap materials (spandex, nylon etc) as well as elaborate
patterns and stripes.
DO
DON'T
Wear hair up or down, so long as it is

clean and tidy.
Wear natural makeup rather than
dramatic evening makeup.
When provided please wear GREY
GOOSE lapel pin.
Wear elaborate hairdos.

Wear personal jewelry.
BRAND APPLICATIONS | GLASSWARE

All glassware should have clean lines and use a thinner, more elegant glass (we
recommend Riedel). Always use high-end cocktail glasses that incorporate a minimal
design with simple, sculptural lines.
GLASSWARE
The lone goose icon works best on
glassware alone with plenty of space
around it. The lone goose can be white
or GREY GOOSE grey. It may also be
etched or frosted.
All recommended glassware is
available globally.
BRAND APPLICATIONS | BAR ACCESSORIES
CARAFE
ICE BUCKET SET
FOUR BOTTLE ICE BUCKET
Available for purchase at: www.bacardiposwebshop.com
BRAND APPLICATIONS | BAR ACCESSORIES
BOTTLE TO TABLE KITS
L.S.A. CARAFES
Available for purchase at: www.bacardiposwebshop.com
BRAND AESTHETIC
INVITING
M I N I M A L Y E T WA R M
CLEAN, MODERN, SIMPLE
WELL CRAFTED
CHIC
25
U N D E R S TAT E D , Y E T L U X U R I O U S
A P P R O A C H A B L E S O P H I S T I C AT I O N
U N I Q U E R AT H E R T H A N C O M M O N P L A C E

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B R AN D VISUAL IDENTIT Y G U IDELIN ES

Grey Goose Brand Visual Identity Guide | 2

Grey Goose Brand Visual Identity Guide | 3

TAB LE O F CO NTE NTS

Typography Examples Print

Typography Examples Web

Typography Examples Ipad

Photography Usage Rights

Primary Stacked Logo

Primary Stacked Logo Treatments

Alternate Logo Options

The Primary Logo

Lone Goose Lockup Rules

One Color Primary Logo

Simplified One Color Primary Logo

Primary Logo Sizing and Placement

The Primary Stacked Logo Sizing and Placement

Texture and Materials

One Color Secondary Logo

Simplified One Color Secondary Logo

Flavor Logos | La Poire

Flavor Logos | L'Orange

Flavor Logos | Le Citron

Entertainment Secondary Logo

The Lone Goose Icon

The Lone Goose Icon Guidelines

Color Palette | La Poire

Color Palette | L'Orange

Color Palette | Le Citron

Color Usage Example Print

Digital Typography Options

Typography Examples Print

COPY AND LEGAL LINES

Trademark Usage Rules

Standard Mandatory Legal Lines

US Specific Mandatory Legal Lines

Legal Line Guidelines

Step and Repeat

Power Point Presentations

Grey Goose Brand Visual Identity Guide | 5

Grey Goose Brand Visual Identity Guide | 6

THE GREY GOOSE STORY

Grey Goose Brand Visual Identity Guide | 7

Grey Goose Brand Visual Identity Guide | 8

BRAND EQUITIES | OVERVIEW

THE LONE GOOSE

Grey Goose Brand Visual Identity Guide | 10

BRAND EQUITIES | THE LOGO

PRIMARY STACKED LOGO

ONE COLOR PRIMARY LOGO

ONE COLOR SECONDARY LOGO

SIMPLIFIED PRIMARY LOGO

SIMPLIFIED SECONDARY LOGO

Grey Goose Brand Visual Identity Guide | 11

BRAND EQUITIES | PRIMARY STACKED LOGO

THE PRIMARY STACKED LOGO

Grey Goose Brand Visual Identity Guide | 12

BRAND EQUITIES | PRIMARY LOGO TREATMENTS

The blue of the GREY GOOSE

This logo must be used as shown, with

PMS 293 Blue

GREY GOOSE and Worlds Best

The brand color for GREY GOOSE is

This logo must NOT be used in

o not use the primary stacked logo

o not use the secondary logo if

o not use the primary stacked logo

o not use the primary stacked logo

o not use the primary stacked logo