Clinic plus

Target customer- Young girls

typically between 8-14.
Influencer- Mother.
Benefits Strong and long hair.

Ads of clinic plus

Chulbuli A animated series

on internet.

STP
Segment

Hair Shampoo - Health , Herbal & Anti

Dandruf

Target Group

Family Health Shampoo

Positioning

Shampoo ofering the five most

important hair health benefits:
strengthens weak hair, prevents hair
breakage, softens rough dry hair, shine
for thick and healthy hair, and contains
anti-dandruf ingredient

PRODUCT
Yellow Clinic plus with Bio Proteins from
Vegetable Extracts
Black Clinic plus with Melanin from Plant
Extracts
Green Clinic plus with Fruitamins Vitamins
from fruit Extracts
Pink Clinic plus with yoghurt proteins
Orange Clinic plus with active nutrients
from Citrus Extracts
Clinic Plus Arurveda

Pricing
Type

Sachet
Bottles

Bubble pack

Quantity
7.5 ml
25
100
200
300

ml
ml
ml
ml

30 ml

Price
Rs. 2
Rs. 5
Rs. 30
Rs. 55
Rs. 90
Rs. 8

PROMOTION
Innovative campaigns such as Hairapy and Life Cant Wait were launched to attract
women to the brand
Sponsored short films that were broadcast during popular television shows.
Media platforms used
Print media
environment concern ads
Music videos
Free sample distribution
Demo campaigning
Promotion of the products in the clinic plus range through movies such as Fashion
Clinic plus had a promotional campaign GOOD HAIR DAYS in six major cities in
collaboration with famous hair stylists of the country.
Hoardings
Sponsorships
Enhancement of product mix
New product formulations according to changing consumer preferences
Advertising

 HINDUSTAN UNILEVER believes that

messages about product delivered by
credible sources can be very
persuasive
Habib who is an hair care expert
endorses Clinic plus and more value
is added to the brand.

 Actresses as spokespersons
Co-marketing
Some of these films were made
exclusively for retailers like Wal-Mart
and were telecast in-store
Sponsor for fashion shows

Place
As HUL has a rich distribution channel
having 4000+ redistrubution stockists
covering over 6.3 million retail outlets
catering to entire urben population and
about 250 million rural customers
35 C&FAs who cater to these
redistribution Stockists.