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The BCG matrix analyzes the portfolio logic of an organization. In case of ITC there are many
SBUs of ITC having different sub SBUs also. The leading SBUs of it are Paperboards &
Packaging, FMCG, Agri – Business, Hotels, ITC Infotech; etc.and the subSBUs are as follows-
FMCG
• Cigarettes
• Foods
• Lifestyle Retailing
• Greeting, Gifting & Stationery
• Safety Matches
• Agarbattis
Paperboards & Packaging
• Paperboards & Specialty Papers
• Packaging
Agri - Business
• Agri-Exports
• e-Choupal
• Leaf Tobacco
Hotels
Group Companies
• ITC Infotech; etc
If we will analyze the sales figure of ITC we can see that in FMCG the sales of cigarettes
increased by 8.4% in 2005 where as other products of FMCG increased by 85.2% in the same
year. In accordance with it the sales of hotel increase by 124.1% in the same year. In 2005 the
sales of Agribusiness and paper & pkg was increased by 4.2, 24.9% respectively. So overally the
net revenue is increased by 12.99% in the year 2005.
.
Stars ?
High •Hotels •FMCG- Others
•Paperboards/
Packaging.
• Agri business
Business
Growth