The topic of advertisements and their place in the world has long undergone the

scrutiny of consumers. It was hence, to be expected that consumers would become

gradually but surely irked by promotional materials, especially in the digital era, as
product placement has become ubiquitous. With outdoor media still considered one
of the most potent ways of attracting attention and delving into the potential
customers subconscious mind, the rite of passage from old-fashioned paste-ups to
glaring digital screens could not have gone unnoticed. Moving pictures shown on
colossal billboards offer endless commercial opportunities according to marketing
professionals but are considered an egregious nuisance by most buyers.
Were we to consider the matter of outdoor advertisements from the stance of the
first fragment, we would not be able to ignore the fact that outdoor digital media is
an affordable and effective means of raising awareness of new products and
implicitly boosting sales. Similarly, a well conceived marketing campaign has a high
chance of being accepted with more ease, as part of our daily lives.
While the first fragment highlights the need for digital outdoor advertising, the
second infers that the latter approach on product promotion rankles, if not harasses
the unsuspecting buyer. As a result, not only is this type of advertising considered
useless but also, damaging to the environment and overall unethical.
Taking into consideration both vantage points, I am adamant that consensus can be
reached, should both promoters and buyers choose to communicate their intentions
more patently. Consumers anxiety that they are mindlessly buying what they are
told may hold some truth but condemning digital billboards as a work of evil, will
not assuage shoppers fears. What may prove efficient in the long haul could be
more sensible approach to consumers needs, with advertisements aimed solely at
certain people, placed accordingly.